Moonbug Entertainment Limited v. Babybus (Fujian) Network Technology Co., Ltd

CourtDistrict Court, N.D. California
DecidedMay 15, 2024
Docket3:21-cv-06536
StatusUnknown

This text of Moonbug Entertainment Limited v. Babybus (Fujian) Network Technology Co., Ltd (Moonbug Entertainment Limited v. Babybus (Fujian) Network Technology Co., Ltd) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Moonbug Entertainment Limited v. Babybus (Fujian) Network Technology Co., Ltd, (N.D. Cal. 2024).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 MOONBUG ENTERTAINMENT Case No. 21-cv-06536-EMC LIMITED, et al., 8 Plaintiffs, ORDER DENYING DEFENDANTS' 9 RENEWED MOTION FOR v. JUDGMENT AS A MATTER OF LAW 10 AND FOR NEW TRIAL BABYBUS (FUJIAN) NETWORK 11 TECHNOLOGY CO., LTD, et al., Docket No. 651, 652 12 Defendants.

13 14 I. INTRODUCTION 15 This is a copyright infringement case tried by a jury which rendered a verdict in the 16 Plaintiffs favor. Plaintiffs Moonbug Entertainment Limited and Treasure Studio, Inc. (collectively, 17 “Moonbug”) hold copyrights in the CoComelon franchise, including their works on the 18 CoComelon Nursery Rhymes YouTube Channel. Defendants Babbu Co., Ltd. and BabyBus 19 (Fujian) Network Technology Co., Ltd. (“BabyBus Tech.”) (collectively, “BabyBus”) offered a 20 competing YouTube channel under the “Super JoJo” brand. Moonbug alleged copyright 21 infringement by BabyBus’s Super JoJo videos and misrepresentation. After a 10 day trial, the jury 22 found BabyBus liable for copyright infringement and misrepresentation and awarded a total of 23 $17,718,114.00 in actual damages and lost profits. Docket No. 579 at 6 (Jury Verdict). 24 BabyBus filed two post-trial motions on all claims under Federal Rules of Civil Procedure 25 Rule 50(b)—for judgment as a matter of law, and Rule 59(a)—for a new trial. For the following 26 reasons, the Court denies both motions. 27 1 II. FACTS 2 A. Notice of Copyright Infringement 3 In 2021, Moonbug sent notice of infringement to BabyBus and YouTube, alleging that 4 their JJ character was being infringed by BabyBus’s Super JoJo character (“JoJo”). Docket No. 5 383-2. Since 2019, BabyBus operated the Super JoJo Nursey Rhymes YouTube channel that 6 featured the infringing Super JoJo character. Trial Exhibit (TE) 116. The JJ character features 7 prominently on Moonbug’s CoComelon YouTube channel. Moonbug submitted DMCA takedown 8 notices to YouTube requesting removal of the infringing JoJo videos. Id. In response, BabyBus 9 submitted counternotices to YouTube stating that their videos were noninfringing, which led to the 10 reinstatement of the SuperJoJo channel and various videos. Moonbug then filed a lawsuit against 11 Defendant for copyright infringement of its CoComelon franchise, claiming that the whole Super 12 JoJo series was infringing, including the central JoJo character, his family, art, thumbnails, and at 13 least six videos and thirteen SuperJoJo channels. Docket No. 307 at 1, 8 (Supp. FAC). Moonbug 14 accused BabyBus of infringing the following: the JJ character, the JJ family characters, the animal 15 characters, and 39 specific copyrighted works. Jury Verdict at 2-6. 16 B. Pre-Trial Order on Whether the JJ Character is Copyrightable 17 Prior to trial, the Court determined whether the JJ character, the main character in 18 CoComelon’s animated children’s show, was copyrightable subject matter. The Court held that JJ 19 was, reasoning that “although some of JJ’s traits (e.g. name “JJ”) standing alone, may not be 20 unique,] when combined with all of JJ’s other physical and conceptual traits, the combination of 21 those elements “crosses the binary threshold of copyrightability.” Docket No. 242 at 15-16 (Order 22 on Summary Judgment). The jury was therefore instructed that the JJ character was 23 copyrightable—in other words, entitled to copyright protection. See Docket No. 562 at 10 (Jury 24 Instruction). The Court did not determine whether the family characters and the animal characters 25 were entitled to copyright protection, nor whether SuperJoJo infringed on Moonbug’s copyrights. 26 Those issues remained for trial. 27 1 C. Jury Trial 2 1. Factual Copying 3 In the ten day trial, the jury saw a significant amount of evidence that BabyBus copied 4 CoComelon’s JJ character and YouTube videos to create BabyBus’ JoJo character and its 5 SuperJoJo YouTube series of videos. There was both direct and circumstantial evidence that 6 BabyBus had access to CoComelon characters and works and closely considered them. Mr. Yan 7 explained that BabyBus allowed employees to reference other company’s images and other 8 content for inspiration. Id. at 492. BabyBus witnesses admitted that they looked at CoComelon’s 9 JJ when developing JoJo. TT 731-34, Docket No. 544-1. BabyBus designer Mr. Xiaohui Chen 10 even conceded that he used JJ when designing JoJo. TT 1323-24. 11 In fact, BabyBus presented evidence indicating that their master plan for the Super JoJo 12 videos referenced CoComelon works, and there was an instruction that CoComelons’ JJ character 13 should be the “focus of the visuals.” TT 590-91. Development documents showed that the team 14 made SuperJoJo episodes which were nearly identical or similar to CoComelon. TE 3, 5, 9, 23. 15 BabyBus asserted that its characters were original, but admitted to “some” plagiarism with respect 16 to the frame-by-frame shots:

17 YAN: …It was just that in certain frames the JoJo character and the mother character did similar types of moves, and for those there – 18 we admitted that there was some plagiarism. … 19 YAN: In terms of the Yes Yes Vegetable product, pertaining to the 20 frame, frame by frame… in terms of the expression, their pose, their characteristics, those things, yes, there was some plagiarism. But, 21 however, in terms of the character itself and also in terms of the scenes, in terms of the house, in terms of the living room and the 22 restrooms… Those were all okay because those were all our original creation. 23 TT 633-34. The visual appearances of JJ and JoJo were remarkably similar. Moonbug’s expert 24 Fran Krause, a cartoon animator, testified about a substantial number of physical similarities 25 between JJ and JoJo: 26 A “round” head with “flattening above the ears”. 27 “Sculptural clay-like” or “Playdough-like” shaped hair that “doesn’t Similarly sized eyes with “flattening on the bottom” and “realistic 1 irises in the middle.” A “small button nose with no bridge to it.” 2 A mouth in a “half-moon shape with two small teeth.” A “onesie that is turquoise and blue.” 3 TT 780. Krause also explained generally that the facial features are proportioned and arranged 4 similarly. Id. 5 He described a substantial number of “nonvisual elements” that were similar between JJ 6 and JoJo, including similar personalities: 7 The optimism, the happy upbeat personality, the ways that [JJ] 8 interacts with his brother, the ways he interacts with his sister, his mother, his father. 9 TT 782. JJ and JoJo also have similar levels of maturity: 10 He does not… act like a regular baby but instead acts like a child a 11 few years older than him and does the same types of things, the same types of themes of events and stories that JJ does… going 12 about his daily routines, learning to swim, learning to brush his teeth and comb his hair and wash his face. All of the regular activities 13 that JJ would do, JoJo is also doing. 14 TT 783-84. JJ and JoJo also had the same “idealistic mood,” the same “signature celebratory 15 arms-out movement,” and the same “acting similarities” in that they shared the same “realistic 16 observed motion… not cartoony and over the top.” TT 783. The family characters, the parents 17 and brother and sister, also had similar personalities. TT 783. 18 The YouTube videos had substantial similarities. For instance, in both CoComelon’s “Yes 19 Yes Vegetables Song” and the SuperJoJo equivalent, JJ and JoJo slap their highchair with two 20 hands and giggle as the mom brings out a tray of food. TE 1117. They both repeat “yes, yes, yes” 21 to the mom, followed by expressing desire for the vegetable. They both turn their empty bowl 22 sideways while looking at the mom to show they finished eating the vegetables, then immediately 23 rub their stomachs in a circular fashion.

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Bluebook (online)
Moonbug Entertainment Limited v. Babybus (Fujian) Network Technology Co., Ltd, Counsel Stack Legal Research, https://law.counselstack.com/opinion/moonbug-entertainment-limited-v-babybus-fujian-network-technology-co-cand-2024.