Montway LLC d/b/a Montway Auto Transport v. Nexus AT LLC d/b/a Nexus Auto Transport and Gokhan Arkin; SGT Auto Transport Corp. v. Nexus AT LLC d/b/a Nexus Auto Transport

CourtDistrict Court, N.D. Illinois
DecidedJune 2, 2026
Docket1:26-cv-01056
StatusUnknown

This text of Montway LLC d/b/a Montway Auto Transport v. Nexus AT LLC d/b/a Nexus Auto Transport and Gokhan Arkin; SGT Auto Transport Corp. v. Nexus AT LLC d/b/a Nexus Auto Transport (Montway LLC d/b/a Montway Auto Transport v. Nexus AT LLC d/b/a Nexus Auto Transport and Gokhan Arkin; SGT Auto Transport Corp. v. Nexus AT LLC d/b/a Nexus Auto Transport) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Montway LLC d/b/a Montway Auto Transport v. Nexus AT LLC d/b/a Nexus Auto Transport and Gokhan Arkin; SGT Auto Transport Corp. v. Nexus AT LLC d/b/a Nexus Auto Transport, (N.D. Ill. 2026).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

MONTWAY LLC d/b/a MONTWAY ) AUTO TRANSPORT, ) ) Plaintiff, ) ) vs. ) Case No. 25 C 13100 ) NEXUS AT LLC d/b/a NEXUS ) AUTO TRANSPORT and GOKHAN ) ARKIN, ) ) Defendants. )

SGT AUTO TRANSPORT CORP. ) ) Plaintiff, ) ) vs. ) Case No. 26 C 1056 ) NEXUS AT LLC d/b/a NEXUS ) AUTO TRANSPORT, ) ) Defendant. )

MEMORANDUM OPINION AND ORDER MATTHEW F. KENNELLY, District Judge: In separate lawsuits, Montway LLC and SGT Auto Transport Corporation have sued Nexus AT LLC1 for violation of the Lanham Act and various state consumer protection laws. Nexus and Arkin have moved to dismiss all of the plaintiffs' claims. For the reasons stated below, the Court grants the motions to dismiss with respect to the plaintiffs' California Unfair Competition Law claims and otherwise denies the motions.

1 Montway has also sued Nexus's CEO, Gokhan "George" Arkin. Background At the pleading stage, the Court must "accept all well-pleaded facts in the complaint as true and draw all reasonable inferences in the plaintiff's favor." NewSpin Sports, LLC v. Arrow Elecs., Inc., 910 F.3d 293, 299 (7th Cir. 2018).

Montway, SGT, and Nexus are automative transportation brokers in the United States. The companies provide automotive transportation services to a broad range of clients including individual car owners, auto dealerships, financial institutions (for vehicle repossession), rental car companies, original equipment manufacturers, and others. Montway and SGT have registered various trademarks related to their business, including "MONTWAY AUTO TRANSPORT" and "SGT AUTO TRANSPORT." Montway and SGT spend hundreds of thousands of dollars each year on online advertising, search-engine optimization (SEO), and affiliate marketing to ensure they continue to reach prospective clients. SEO is the practice of using various techniques to improve a website's rank on search engines like Google. SEO improves a website's

organic web-traffic by ensuring that the website is listed on the first page of results when a user searches for information relevant to that website. For example, "Montway.com" is one of the first websites that Google returns when a user searches for "Montway," "Montway Auto Transport," "best car shipping company," or "how to ship a car to another state." One of the SEO considerations is a website's "trustworthiness." Google measures website "trustworthiness" by measuring "backlinks." Backlinks are when links for a given website—"Montway.com" and "sgtautotransport.com"—appear on other websites. A website with high quality backlinks is more likely to have a high SEO ranking. A website’s SEO ranking is vital to website traffic and brand awareness. According to Montway and SGT, Nexus's CEO, Gokhan "George" Arkin, decided he wanted to launch a toxic-backlink campaign to damage the companies. Toxic backlinking is the process of using backlinks to harm a website's SEO ranking. The

presence of low-quality backlinks can cause search-engine algorithms to rank an otherwise trustworthy website lower than if the website were missing those backlinks. Nexus’s alleged toxic backlink campaign involved adding links to "Montway.com," "sgtautotransport.com," and other Montway and SGT subdomains on untrustworthy websites. Another toxic-backlinking technique involves using "anchor text" to link to a website. "Anchor text" is the clickable text that appears on screen when text is hyperlinked. Using misleading anchor text as part of a toxic-backlink campaign confuses search-engine algorithms by associating the target webpage with different, sometimes malicious, content. If Google detects link spam, it may lower a website's ranking or delist the website

from Google entirely. A toxic-backlink campaign can leverage Google’s link-spam policy by creating many backlinks that have anchor text associated with frequently used search terms. One common approach for creating spam links is to use keywords associated with purchasing decisions (e.g., "car insurance quote"). Keywords related to online gambling and "adult content" are also frequently used as anchor text in a toxic- backlink attack. According to SGT, some of the toxic backlinks Nexus created use "sgtautotransport.com" as anchor text on websites like pokerstarcasinolives.com. Other toxic backlinks use anchor text such as "online casino," "hiding illegal funds," "CBD products online," "illegal border crossing," "illegal drug distribution," "corrupt influence," "drug paraphernalia" and "heroin is a drug" that lead to Montway or SGT's websites. This means that an individual who clicks on the link believing, for instance, he or she is about to purchase CBD products is redirected to Montway or SGT's website. According

to Montway and SGT, this creates the false impression that they are connected to and/or affiliated with such products or services. Montway filed its lawsuit in October 2025. It filed an amended complaint in December 2025. The amended complaint asserts six claims against Nexus: (1) false advertising under the Lanham Act, 15 U.S.C. § 1125(a); (2) violation of the Illinois Uniform Deceptive Trade Practices Act, 815 ILCS 510; (3) violation of the Illinois Consumer Fraud and Deceptive Business Practices Act, 815 ILCS 505; (4) violation of the California Unfair Competition Law, Cal. Bus. & Prof. Code § 17200; (5) trademark infringement under the Lanham Act, 15 U.S.C. § 1114(1); (6) trademark dilution by tarnishment under the Lanham Act, 15 U.S.C. § 1125(c). Montway seeks injunctive

relief and asserts claims for individual liability against Nexus's CEO, Gokhan "George" Arkin, under the Illinois LLC Act, 805 ILCS 180/10-10. SGT filed a substantially similar lawsuit in January 2026 alleging the same claims, except for a claim of individual liability against Arkin, based on the same alleged conduct directed at SGT. Nexus and Arkin have moved to dismiss all of the plaintiffs' claims under Federal Rule of Civil Procedure 12(b)(6). Discussion To survive a motion to dismiss for failure to state a claim under Rule 12(b)(6), "the plaintiff must allege 'enough facts to state a claim to relief that is plausible on its face.'" NewSpin, 910 F.3d at 299 (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). At the pleading stage, the Court must "accept all well-pleaded facts in the complaint as true and draw all reasonable inferences in the plaintiff's favor." Id. In ruling on a Rule 12(b)(6) motion to dismiss, a court is limited to assessing the

allegations in the complaint, documents attached to the complaint, documents that are critical to the complaint and referred to in it, and information subject to proper judicial notice. Wertymer v. Walmart, Inc., 142 F.4th 491, 498 (7th Cir. 2025). A. Federal Rule of Civil Procedure

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Bluebook (online)
Montway LLC d/b/a Montway Auto Transport v. Nexus AT LLC d/b/a Nexus Auto Transport and Gokhan Arkin; SGT Auto Transport Corp. v. Nexus AT LLC d/b/a Nexus Auto Transport, Counsel Stack Legal Research, https://law.counselstack.com/opinion/montway-llc-dba-montway-auto-transport-v-nexus-at-llc-dba-nexus-auto-ilnd-2026.