Monster Energy Company v. Pelmir Enterprise Inc

CourtDistrict Court, W.D. Washington
DecidedApril 25, 2023
Docket2:22-cv-00524
StatusUnknown

This text of Monster Energy Company v. Pelmir Enterprise Inc (Monster Energy Company v. Pelmir Enterprise Inc) is published on Counsel Stack Legal Research, covering District Court, W.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Monster Energy Company v. Pelmir Enterprise Inc, (W.D. Wash. 2023).

Opinion

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5 6 7 UNITED STATES DISTRICT COURT 8 WESTERN DISTRICT OF WASHINGTON AT SEATTLE 9 10 MONSTER ENERGY COMPANY, CASE NO. 2:22-CV-00524-LK 11 Plaintiff, ORDER DENYING MOTION FOR 12 v. DEFAULT JUDGMENT AND MOTION TO SEAL 13 PELMIR ENTERPRISE INC., d/b/a MONSTER DOLLAR, 14 Defendant. 15 16 Before the Court are Plaintiff Monster Energy Company’s Motion for Default Judgment, 17 Dkt. No. 16, and Motion to Seal, Dkt. No. 18. Defendant Pelmir Enterprise Inc. has not filed a 18 response to the motion, nor has it otherwise appeared in this action. Having reviewed the motion, 19 the relevant portions of the record, and the governing law, the Court DENIES Monster’s motion 20 for default judgment without prejudice and DENIES Monster’s motion to seal as moot. 21 I. BACKGROUND 22 Monster is in the business of developing, marketing, selling, and distributing beverages, 23 including energy drinks. Dkt. No. 1 at 3. It owns several federally registered trademarks (the 24 1 “MONSTER Marks”) that it uses on its beverages and on other products such as clothing, 2 accessories, and sports gear. Id. at 3-10; see Dkt. No. 1-1 (registration certificates). Some examples 3 of the MONSTER Marks include: the words “MONSTER ENERGY” in standard font; the word 4 “MONSTER” in a stylized font with a slash mark through the letter “O”; and the stylized letter

5 “M” in the form of a claw above the stylized word “MONSTER,” which is above the word 6 “ENERGY.” Dkt. No. 1 at 4, 9 (table depicting examples); see also, e.g., Dkt. No. 1-1 at 65, 67, 7 70. 8 In 2002, Monster launched its line of Monster Energy drinks and has since applied its 9 “now-famous”1 MONSTER Marks to its energy drinks. Dkt. No. 1 at 3. Monster has also 10 “consistently used a distinctive trade dress for its products, packaging, and promotional materials 11 using the colors green, black, and/or white” with its “M” claw icon and the word “MONSTER” 12 (the “MONSTER Trade Dress”). Id. at 10; see also id. at 11–12 (including examples). Monster 13 uses its MONSTER Marks and/or MONSTER Trade Dress in connection with its beverages and a 14 variety of other goods and services, including clothing, accessories, sports gear, restaurant

15 services, and the promotion of sports and music events, among other things. See id. at 3, 11. 16 According to Monster, it has spent over $9.8 billion dollars in advertising, promoting, and 17 marketing its MONSTER brand since 2002. Id. at 12. Monster features its MONSTER Marks and 18 MONSTER Trade Dress in its marketing and promotion efforts, which include, among other 19 things, “sponsorship and promotion of athletes, music festivals, sports events, and other live events 20 that are televised nationwide and internationally[.]” Id. As a result of its efforts, Monster has 21 “achieved extensive exposure and widespread recognition of its MONSTER™ brand,” its 22

23 1 But see Monster Energy Co. v. Pimmonster LLC, Opp. No. 91253709, 2022 WL 72404, at *14 (Jan. 6, 2022) (holding that Monster “did not submit sufficient evidence to support a finding that the Monster Energy Marks are famous for clothing, bags and beverageware”); Monster Energy Co. v. Chih, Opp. Nos. 91205893 91205924, 2016 WL 740936, 24 at *11 (Feb. 1, 2016) (finding marks not famous for more than one type of goods and/or services as of 2016). 1 “MONSTER line of drinks has achieved substantial commercial success,” and “[t]here is a high 2 demand for merchandise bearing Monster’s MONSTER Marks and MONSTER Trade Dress.” Id. 3 at 3, 12–13. 4 Pelmir operates a retail store under the name “Monster Dollar” in Kent, Washington. Id. at

5 3, 13 (stating that Pelmir also owns and operates the website https://www.monsterdollar.net/ and 6 maintains a social media profile at https://facebook.com/monsterdollar.net/). Pelmir’s retail store 7 sign contains the words “Monster Dollar” in large, green, standard font against a white background 8 (the “MONSTER DOLLAR Mark”); a green triangle, inside of which are two red arrows and an 9 infinity symbol (collectively, the “MONSTER DOLLAR Trade Dress”); and the Monster Dollar 10 website address in small, red font. See id. at 13–14 (including a picture of the Monster Dollar sign). 11 On April 20, 2022, Monster commenced this lawsuit against Pelmir. Dkt. No. 1. Monster 12 asserts claims for trade dress infringement, trademark infringement, and false designation of origin 13 under the Lanham Act, 15 U.S.C. § 1125(a) (Dkt. No. 1 ¶¶ 36-44); trademark infringement under 14 the Lanham Act, 15 U.S.C. § 1114 (Dkt. No. 1 ¶¶ 45-52); unfair competition in violation of the

15 Washington Consumer Protection Act (“CPA”), Wash. Rev. Code § 19.86.020; and common law 16 unfair competition. Dkt. No. 1 at 17–19. According to Monster, Pelmir infringes on its MONSTER 17 Marks and MONSTER Trade Dress “by promoting, advertising, selling, and/or offering to sell 18 various products and services using the MONSTER DOLLAR” Mark and Trade Dress. Id. at 15. 19 Monster further alleges that Pelmir’s actions are likely to cause “confusion and mistake among 20 customers and the public and to deceive the public into believing that [Pelmir]’s products and 21 services are associated with, sponsored by, originated from, or are approved by, Monster, when 22 they are not.” Id. at 17–18. 23 Monster served a summons and copy of the complaint on Pelmir on April 25, 2022. Dkt.

24 No. 13 1. Pelmir has not appeared in this action or responded to Monster’s complaint. On June 27, 1 2022, Monster moved for entry of default against Pelmir, Dkt. No. 14, and the Clerk entered default 2 on July 6, 2022, Dkt. No. 15. Monster now asks the Court to: (1) enter a default judgment against 3 Pelmir; (2) award Monster’s reasonable attorney fees and costs under 15 U.S.C. § 1117(a); and (3) 4 permanently enjoin Pelmir from using any reproduction, counterfeit, copy, or colorable imitation

5 of Monster’s trademarks or trade dress to identify any goods not authorized by Monster. See 6 generally Dkt. No. 16; see also Dkt. No. 1 at 2, 13–14. 7 II. DISCUSSION 8 The Court considers Monster’s motion for default judgment before turning to Monster’s 9 motion to seal. 10 A. Motion for Default Judgment 11 The Court begins by discussing the relevant legal standard governing motions for default 12 judgment before discussing the merits of Monster’s motion. 13 1. Legal Standard 14 Motions for default judgment are governed by Rule 55 of the Federal Rules of Civil

15 Procedure. The Rule authorizes the Court to enter default judgment against a party that fails to 16 appear or otherwise defend in an action. The court has discretion to grant or deny a motion for 17 default judgment. Hawaii Carpenters’ Tr. Funds v. Stone, 794 F.2d 508, 511–12 (9th Cir. 1986). 18 Default judgments are ordinarily disfavored, and cases should be decided on their merits if 19 reasonably possible. Eitel v. McCool, 782 F.2d 1470, 1472 (9th Cir. 1986).

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Monster Energy Company v. Pelmir Enterprise Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/monster-energy-company-v-pelmir-enterprise-inc-wawd-2023.