Molzan v. Bellagreen Holdings

112 F.4th 323
CourtCourt of Appeals for the Fifth Circuit
DecidedAugust 12, 2024
Docket23-20492
StatusPublished
Cited by4 cases

This text of 112 F.4th 323 (Molzan v. Bellagreen Holdings) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Molzan v. Bellagreen Holdings, 112 F.4th 323 (5th Cir. 2024).

Opinion

Case: 23-20492 Document: 55-1 Page: 1 Date Filed: 08/12/2024

United States Court of Appeals for the Fifth Circuit United States Court of Appeals Fifth Circuit

____________ FILED August 12, 2024 No. 23-20492 Lyle W. Cayce ____________ Clerk

Bruce Molzan,

Plaintiff—Appellant,

versus

Bellagreen Holdings, L.L.C.; Bellagreen Texas, L.L.C.; Hargett Hunter Capital Partners, L.L.C.; Hargett Hunter Capital Advisors, L.L.C.; Hargett Hunter Capital Management, L.L.C.; Jeffrey G. Brock; Jason C. Morgan; MRC Raleigh; Michael A. Rosado; Joey Carty,

Defendants—Appellees. ______________________________

Appeal from the United States District Court for the Southern District of Texas USDC No. 4:22-CV-2578 ______________________________

Before Davis, Southwick, and Duncan, Circuit Judges. W. Eugene Davis, Circuit Judge. Plaintiff-Appellant, Bruce Molzan, a celebrated chef in the Houston area, asserted claims against Defendants-Appellees under the Trademark Act of 1946 (“Lanham Act”) and Texas law. The district court dismissed all of his claims under Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim. For the reasons set forth below, we AFFIRM in part, Case: 23-20492 Document: 55-1 Page: 2 Date Filed: 08/12/2024

No. 23-20492

REVERSE in part, VACATE in part, and REMAND for further proceedings. I. Molzan filed this action against Bellagreen Holdings, LLC, Bellagreen Texas, LLC, Hargett Hunter Capital Partners, LLC, Hargett Hunter Capital Advisors, LLC, Hargett Hunter Capital Management, LLC, Jeffrey G. Brock, and Jason C. Morgan (collectively “Bellagreen Defendants”), and against MRC Raleigh, Michael A. Rosado, and Joey Carty (collectively “Web Defendants”). In his complaint, 1 Molzan alleged that he has been providing restaurant services for over forty years under various “RUGGLES” trademarks, including federally registered trademarks: RUGGLES®, RUGGLES GREEN®, and RUGGLES BLACK®. He further alleged that consequently “consumers have come to recognize the ‘RUGGLES’ trademarks and to associate them with restaurant services provided exclusively by [him].” A. In 2008, Molzan and two partners began the first of what would become a group of five Ruggles Green restaurants. Molzan alleged that approximately eight years later in 2016, those partners “forced [a] sale” of the restaurants to one of the Bellagreen Defendants (Hargett Hunter Capital Partners, LLC) and its affiliated companies. The “sale included transfer of a license from [Molzan] allowing use of the RUGGLES GREEN trademark for the name of the restaurants under the same license terms as the selling group had had.” Molzan “did not, however, sell his RUGGLES GREEN

_____________________ 1 Because Molzan has appealed from a Rule 12(b)(6) dismissal, the facts are recounted as alleged in his operative complaint. Jim S. Adler, P.C. v. McNeil Consultants, L.L.C., 10 F.4th 422, 425 (5th Cir. 2021).

2 Case: 23-20492 Document: 55-1 Page: 3 Date Filed: 08/12/2024

trademark” and “had only revocably licensed” it. Molzan also transferred the domain name, rugglesgreen.com, to the Bellagreen Defendants. Molzan contended that problems began with the Bellagreen Defendants because they misrepresented “that food offered at the restaurants was made from ingredients from local farmers when [they] had discontinued that practice.” He threatened to revoke the Ruggles Green trademark license. Thereafter, the Bellagreen Defendants issued a press release stating that they were changing the name of the restaurants from Ruggles Green to Bellagreen. Molzan objected to the Bellagreen Defendants’ continued use of the Ruggles Green trademark after they renamed the restaurants. He contended that they were misusing the trademark by using the domain name, rugglesgreen.com, to redirect people to the Bellagreen Defendants’ new website at bellagreen.com. Molzan ultimately revoked the Bellagreen Defendants’ license to use the Ruggles Green trademark, and he filed suit against them for trademark infringement in December 2017. B. In July 2018, the parties settled the lawsuit and executed a Settlement Agreement, a copy of which is attached to Molzan’s complaint. Pertinent to the issues in this appeal, the parties agreed that after a period of thirty days following the effective date of the agreement, i.e., until August 7, 2018, the Bellagreen Defendants 2 would cease using the Ruggles Green trademark and its goodwill. Additionally, the agreement required that for those thirty days, the Bellagreen Defendants would “be permitted to continue to use the name ‘Ruggles Green®,’ for the sole purpose of informing the public of its _____________________ 2 The Bellagreen Defendants in this case include an additional individual, Jeffrey G. Brock, who was not a party to the Settlement Agreement.

3 Case: 23-20492 Document: 55-1 Page: 4 Date Filed: 08/12/2024

renaming through advertisements or any other media that the Restaurants have been rebranded and renamed from ‘Ruggles Green®’ to ‘Bellagreen.’” Furthermore, the Bellagreen Defendants agreed that, within seven days of the effective date of the Settlement Agreement, i.e., until July 9, 2018, they would “take all necessary steps under their direction and within their control to not redirect web traffic for the term ‘Ruggles®’ or ‘Ruggles Green®’ to the term ‘Bellagreen,’” and to return the domain name, rugglesgreen.com, to Molzan. They also agreed to remove all reference to Ruggles Green from their websites. Because of “the difficulty in identifying all such material,” the Settlement Agreement provided that if Molzan identified material under the Bellagreen Defendants’ control not removed, then he was to notify the Bellagreen Defendants. They would then have “seven (7) days from such notice to take action under their control to remove such material.” C. According to the affidavit (attached to Molzan’s complaint) of a legal assistant to Molzan’s counsel, in February 2020, a year and a half after the Settlement Agreement was executed, the internet was “giv[ing] the impression . . . that the Bellagreen restaurants are the same as the RUGGLES GREEN restaurants, when they are not.” For example, a Google search for “Ruggles Green” resulted in Bellagreen restaurants. The search also resulted in Google customer reviews for a purported Ruggles Green restaurant which was in actuality a Bellagreen restaurant and map directions to that restaurant. In trying to determine what was causing searches to associate Ruggles Green with Bellagreen, the legal assistant discovered that

4 Case: 23-20492 Document: 55-1 Page: 5 Date Filed: 08/12/2024

an “unknown party” had acquired the rugglesgreen.com domain name 3 and used it to support a subdomain, rugglesgreen.wpengine.com, in the HTML source code on the bellagreen.com website. A link in that source code redirected to a webpage with a Bellagreen logo. And, when typing the subdomain, rugglesgreen.wpengine.com, directly into the internet search bar, the legal assistant was immediately redirected to bellagreen.com, the website for the Bellagreen restaurants. In order to recover the rugglesgreen.com domain name from the “unknown party,” Molzan initiated a proceeding under the Uniform Domain-Name Dispute-Resolution Policy (“UDRP”), a private, binding arbitration proceeding to resolve domain name disputes. The panel judging the proceedings confirmed that the subdomain, rugglesgreen.wpengine.com, redirected internet users to a competing restaurant (Bellagreen) and that the subdomain was maintained via the disputed domain name, rugglesgreen.com.

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112 F.4th 323, Counsel Stack Legal Research, https://law.counselstack.com/opinion/molzan-v-bellagreen-holdings-ca5-2024.