OPINION
LANSING, Judge.
On appeal from the denial of posttrial motions in a livestock conversion action, we revisit the issue of punitive damages for property injury and review the jury determinations on liability and compensatory damages. We reverse and remand the entry of JNOV on punitive damages and affirm the district court’s denial of JNOV on liability and its denial of JNOV, a new trial, or remit-titur on compensatory damages.
FACTS
A jury found United Cattle Company liable for converting Orville Molenaar’s sixty-five heifers. The verdict awarded both compensatory and punitive damages. Molenaar had purchased the heifers in Montana in 1994 and transported them to Minnesota for feeding, care, and breeding at Michael Frank’s farm. Frank and Molenaar had similar arrangements in previous years. Molenaar’s .cattle were identified by the blue ear tags they wore at the farm.
Frank also kept, cared for, and bred cattle for United Cattle Company. White and yellow ear tags identified United’s cattle. United and Frank’s relationship deteriorated and United brought a replevin action against Frank, alleging breach of contract and conversion of its cattle. The district court granted United a replevin order on October 11, 1994, authorizing United to take immediate possession of its cattle including 306 heifers. The next day Dana Hansen, vice president of United, arrived at Frank’s farm to take possession of the cattle. Frank explained to Hansen that sixty-five of the heifers on the farm belonged to Molenaar, but Hansen took all of the cattle, including Mol-enaar’s heifers.
Frank told Molenaar on October 16 that United had taken Molenaar’s heifers. The next day Molenaar contacted United’s attorney to find the cattle. The attorney refused to tell him where the cattle were kept. Mol-enaar sent the attorney a photograph of his heifers and a copy of his original purchase invoice. Molenaar, still attempting to locate the cattle, then contacted Hansen. Hansen also refused to tell Molenaar where the cattle had been taken. Neither the attorney nor Hansen asked for any documentation of ownership. United sold Molenaar’s heifers on November 18, 1994, and they cannot be traced.
Molenaar sued United for conversion, alleging that its actions caused severe financial injury, and moved to amend his complaint to add a claim for punitive damages. The district court permitted the amendment, and the jury awarded $400,000 in punitive damages in addition to $59,375 in compensatory damages for conversion.
United moved for JNOV on liability, compensatory damages, and punitive damages. The district court granted JNOV on punitive damages, holding that these damages could only be recovered for personal injury. The district court denied the remainder of United’s motions. Molenaar appeals the JNOV vacating punitive damages, and United cross-appeals the denial of JNOV on liability and compensatory damages.
ISSUES
I. Are punitive damages recoverable for deliberate conversion of property?
II. Did the district court err by refusing to order JNOV, a new trial, or remittitur on the compensatory damages?
ANALYSIS
Judgment notwithstanding the verdict is proper when a jury verdict has no reasonable support in fact or is contrary to [427]*427the law. Diesen v. Hessburg, 455 N.W.2d 446, 452 (Minn.1990), cert. denied, 498 U.S. 1119, 111 S.Ct. 1071, 1072, 112 L.Ed.2d 1177 (1991). Whether to grant a JNOV presents an issue of law, but the analysis admits every inference reasonably to be drawn from the evidence, and an order denying JNOY should stand unless the evidence is practically conclusive against the verdict. Seidl v. Trollhaugen, Inc., 305 Minn. 506, 507, 232 N.W.2d 236, 239 (1975). The district court has discretion in determining whether to grant a new trial, and will be reversed only for a clear abuse of discretion. 200 Levee Drive Ass’n v. Scott County, 532 N.W.2d 574, 578 (Minn.1995).
I
Punitive damages have been permitted in conversion actions since the formation of the state. Huebsch v. Larson, 291 Minn. 361, 364, 191 N.W.2d 433, 435 (1971); Matteson v. Munroe, 80 Minn. 340, 342-43, 83 N.W. 153, 154 (1900); Lynd v. Picket, 7 Minn. 184, 7 Gil. 128, 144-45 (1862); Minnesota Valley Country Club v. Gill, 356 N.W.2d 356, 363 (Minn.App.1984). Permitting punitive damages in these actions demonstrates the state’s strong policy against malicious, willful, or reckless disregard of another’s property rights. Huebsch, 291 Minn. at 364, 191 N.W.2d at 435.
Punitive damages “further a State’s legitimate interests in punishing unlawful conduct and deterring its repetition.” BMW of N. Am. v. Gore, — U.S. -, -, 116 S.Ct. 1589, 1595, 134 L.Ed.2d 809 (1996). A substantial body of this state’s jurisprudence on intentional torts has recognized punitive damages as a proper remedy for intentional violations of the rights of others. See Huebsch, 291 Minn. at 364, 191 N.W.2d at 435 (permitting punitive damages for conversion); Jensen v. Peterson, 264 N.W.2d 139, 145 (Minn.1978) (permitting punitive damages for fraud); Bucko v. First Minn. Sav. Bank, 471 N.W.2d 95, 98 (Minn.1991) (permitting punitive damages for polygraph testing); Advanced Training Sys. v. Caswell Equip. Co., 352 N.W.2d 1, 10 (Minn.1984) (permitting punitive damages for libel); Cobb v. Midwest Recovery Bureau, 295 N.W.2d 232, 237-38 (Minn.1980) (recognizing punitive damages for some wrongful repossessions).
In addition to punitive damages as a remedy evolved through caselaw, the Minnesota legislature has specifically permitted punitive damages for misconduct that injures the rights of others.1 Some states, including Minnesota, have limited legislatively created punitive damages in amount.2 State legislatures have imposed other reforms, such as avoiding a windfall by requiring the punitive damages to be paid to the state rather than a litigant.3
[428]*428In 1980 the supreme court extended the scope of punitive damages in Minnesota to include strict products-liability cases. Gryc v. Dayton-Hudson Corp., 297 N.W.2d 727, 741 (Minn.), cert. denied, 449 U.S. 921, 101 S.Ct. 320, 66 L.Ed.2d 149 (1980). This extension shifted the focus from a defendant’s conduct to the severity of a plaintiffs injuries and removed the requirement of clear and convincing evidence of willful indifference to the rights or safety of others. In 1982 the court limited this expansion by prohibiting punitive damages in strict products-liability cases absent personal injury. Eisert v. Greenberg Roofing & Sheet Metal, 314 N.W.2d 226, 229 (Minn.1982) (noting the “extraordinary measure of deterrence” of punitive damages in strict liability cases).
The court subsequently applied this limitation to all products-liability claims whether or not the cause of action was based on strict liability. Independent Sch. Dist. No. 622 v. Keene Corp., 511 N.W.2d 728
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OPINION
LANSING, Judge.
On appeal from the denial of posttrial motions in a livestock conversion action, we revisit the issue of punitive damages for property injury and review the jury determinations on liability and compensatory damages. We reverse and remand the entry of JNOV on punitive damages and affirm the district court’s denial of JNOV on liability and its denial of JNOV, a new trial, or remit-titur on compensatory damages.
FACTS
A jury found United Cattle Company liable for converting Orville Molenaar’s sixty-five heifers. The verdict awarded both compensatory and punitive damages. Molenaar had purchased the heifers in Montana in 1994 and transported them to Minnesota for feeding, care, and breeding at Michael Frank’s farm. Frank and Molenaar had similar arrangements in previous years. Molenaar’s .cattle were identified by the blue ear tags they wore at the farm.
Frank also kept, cared for, and bred cattle for United Cattle Company. White and yellow ear tags identified United’s cattle. United and Frank’s relationship deteriorated and United brought a replevin action against Frank, alleging breach of contract and conversion of its cattle. The district court granted United a replevin order on October 11, 1994, authorizing United to take immediate possession of its cattle including 306 heifers. The next day Dana Hansen, vice president of United, arrived at Frank’s farm to take possession of the cattle. Frank explained to Hansen that sixty-five of the heifers on the farm belonged to Molenaar, but Hansen took all of the cattle, including Mol-enaar’s heifers.
Frank told Molenaar on October 16 that United had taken Molenaar’s heifers. The next day Molenaar contacted United’s attorney to find the cattle. The attorney refused to tell him where the cattle were kept. Mol-enaar sent the attorney a photograph of his heifers and a copy of his original purchase invoice. Molenaar, still attempting to locate the cattle, then contacted Hansen. Hansen also refused to tell Molenaar where the cattle had been taken. Neither the attorney nor Hansen asked for any documentation of ownership. United sold Molenaar’s heifers on November 18, 1994, and they cannot be traced.
Molenaar sued United for conversion, alleging that its actions caused severe financial injury, and moved to amend his complaint to add a claim for punitive damages. The district court permitted the amendment, and the jury awarded $400,000 in punitive damages in addition to $59,375 in compensatory damages for conversion.
United moved for JNOV on liability, compensatory damages, and punitive damages. The district court granted JNOV on punitive damages, holding that these damages could only be recovered for personal injury. The district court denied the remainder of United’s motions. Molenaar appeals the JNOV vacating punitive damages, and United cross-appeals the denial of JNOV on liability and compensatory damages.
ISSUES
I. Are punitive damages recoverable for deliberate conversion of property?
II. Did the district court err by refusing to order JNOV, a new trial, or remittitur on the compensatory damages?
ANALYSIS
Judgment notwithstanding the verdict is proper when a jury verdict has no reasonable support in fact or is contrary to [427]*427the law. Diesen v. Hessburg, 455 N.W.2d 446, 452 (Minn.1990), cert. denied, 498 U.S. 1119, 111 S.Ct. 1071, 1072, 112 L.Ed.2d 1177 (1991). Whether to grant a JNOV presents an issue of law, but the analysis admits every inference reasonably to be drawn from the evidence, and an order denying JNOY should stand unless the evidence is practically conclusive against the verdict. Seidl v. Trollhaugen, Inc., 305 Minn. 506, 507, 232 N.W.2d 236, 239 (1975). The district court has discretion in determining whether to grant a new trial, and will be reversed only for a clear abuse of discretion. 200 Levee Drive Ass’n v. Scott County, 532 N.W.2d 574, 578 (Minn.1995).
I
Punitive damages have been permitted in conversion actions since the formation of the state. Huebsch v. Larson, 291 Minn. 361, 364, 191 N.W.2d 433, 435 (1971); Matteson v. Munroe, 80 Minn. 340, 342-43, 83 N.W. 153, 154 (1900); Lynd v. Picket, 7 Minn. 184, 7 Gil. 128, 144-45 (1862); Minnesota Valley Country Club v. Gill, 356 N.W.2d 356, 363 (Minn.App.1984). Permitting punitive damages in these actions demonstrates the state’s strong policy against malicious, willful, or reckless disregard of another’s property rights. Huebsch, 291 Minn. at 364, 191 N.W.2d at 435.
Punitive damages “further a State’s legitimate interests in punishing unlawful conduct and deterring its repetition.” BMW of N. Am. v. Gore, — U.S. -, -, 116 S.Ct. 1589, 1595, 134 L.Ed.2d 809 (1996). A substantial body of this state’s jurisprudence on intentional torts has recognized punitive damages as a proper remedy for intentional violations of the rights of others. See Huebsch, 291 Minn. at 364, 191 N.W.2d at 435 (permitting punitive damages for conversion); Jensen v. Peterson, 264 N.W.2d 139, 145 (Minn.1978) (permitting punitive damages for fraud); Bucko v. First Minn. Sav. Bank, 471 N.W.2d 95, 98 (Minn.1991) (permitting punitive damages for polygraph testing); Advanced Training Sys. v. Caswell Equip. Co., 352 N.W.2d 1, 10 (Minn.1984) (permitting punitive damages for libel); Cobb v. Midwest Recovery Bureau, 295 N.W.2d 232, 237-38 (Minn.1980) (recognizing punitive damages for some wrongful repossessions).
In addition to punitive damages as a remedy evolved through caselaw, the Minnesota legislature has specifically permitted punitive damages for misconduct that injures the rights of others.1 Some states, including Minnesota, have limited legislatively created punitive damages in amount.2 State legislatures have imposed other reforms, such as avoiding a windfall by requiring the punitive damages to be paid to the state rather than a litigant.3
[428]*428In 1980 the supreme court extended the scope of punitive damages in Minnesota to include strict products-liability cases. Gryc v. Dayton-Hudson Corp., 297 N.W.2d 727, 741 (Minn.), cert. denied, 449 U.S. 921, 101 S.Ct. 320, 66 L.Ed.2d 149 (1980). This extension shifted the focus from a defendant’s conduct to the severity of a plaintiffs injuries and removed the requirement of clear and convincing evidence of willful indifference to the rights or safety of others. In 1982 the court limited this expansion by prohibiting punitive damages in strict products-liability cases absent personal injury. Eisert v. Greenberg Roofing & Sheet Metal, 314 N.W.2d 226, 229 (Minn.1982) (noting the “extraordinary measure of deterrence” of punitive damages in strict liability cases).
The court subsequently applied this limitation to all products-liability claims whether or not the cause of action was based on strict liability. Independent Sch. Dist. No. 622 v. Keene Corp., 511 N.W.2d 728, 732 (Minn.1994) (denying punitive damages for asbestos cleanup). The court looked beyond the formal pleadings and restricted punitive damages stemming from products liability to circumstances involving personal injury. Id.
This approach to punitive damages in products-liability claims mirrors the supreme court’s analysis of punitive damages for breach of contract. Traditionally, punitive damages were not available for breach of contract. Minnesota-Iowa T.V. Co. v. Watonwan T.V. Improvement Ass’n, 294 N.W.2d 297, 309 (Minn.1980). But when an independent tort accompanies a breach of contract, a plaintiff may seek punitive damages. Id. The supreme court looks beyond the formal pleadings and limits punitive damages to those cases involving a willful independent tort, not merely willful breach of contract. Barr/Nelson, Inc. v. Tonto’s, Inc., 336 N.W.2d 46, 52 (Minn.1983). The focus falls on the underlying tort, rather than the nature of damages or the specific legal pleadings. See Cheme Indus, v. Grounds & Assocs., 278 N.W.2d 81, 95-96 (Minn.1979) (assessing evidence of tortious interference with contract).
In Soucek v. Banham, 524 N.W.2d 478, 480 (Minn.App.1994), review denied (Minn. Jan. 25,1995), a divided panel of this court broadly interpreted Keene to prohibit punitive damages in any ease not involving personal injury. But since the issuance of Soucek, the supreme court has decided and affirmed an age discrimination case that allowed punitive damages even though the complaint did not allege personal injury. Phelps v. Commonwealth Land Title Ins., 537 N.W.2d 271, 277 (Minn.1995).
We read the supreme court’s affir-mance in Phelps as consistent with the substantial body of Minnesota law permitting punitive damages for deliberate or willful indifference to the rights or safety of others and as limiting the language in Keene to products-liability actions. Thus, Keene stands for the proposition that “[ajbsent personal injury, a party injured by a product may not recover punitive damages.” Keene, 511 N.W.2d at 728 (emphasis added).
Limiting Keene to produet-related injury also reestablishes consistency between case law and statutory law. The statute governing punitive damages, enacted in 1978, provides that “[pjunitive damages shall be allowed in civil actions only upon clear and convincing evidence that the acts of the defendant show deliberate disregard for the rights or safety of others.” Minn.Stat. § 549.20, subd. 1 (1994). The statute codified existing law. Lewis v. Equitable Life Assurance Soc’y, 389 N.W.2d 876, 891 (Minn.1986). Punitive damages for property injury continued to be available after enactment of the statute. See Vikse v. Flaby, 316 N.W.2d 276, 286 (Minn.1982) (permitting punitive damages for fraud).
In addition to authorizing punitive damages in civil actions, the statute specifically permits punitive damages for “deliberate disregard for the rights or safety of others.” Minn.Stat. § 549.20, subd. 1 (emphasis added). Violations of rights do not necessarily involve personal injuries. Conversion, for instance, generally violates property rights without personal harm to the owner. By including disregard of rights as well as disregard of safety, the statute permits punitive damages for both property damage and personal injury. Any court decision that abol[429]*429ished punitive damages for disregarding the rights of others would eviscerate the statute.
Finally, this reading is consistent with the philosophy that underlies punitive damages. The purpose of punitive damages is “to both punish and deter according to the gravity of the act giving rise to a punitive damage award * * Rosenbloom v. Flygare, 501 N.W.2d 597, 601 (Minn.1993) (quoting Melina v. Chaplin, 327 N.W.2d 19, 20 n. 1 (Minn.1982)). Punitive damages “are imposed to punish the defendant and to deter him, and others like him, from intentional wrongs and deliberate disregard of the safety or rights of others.” Id. at 602. The focus lies on the defendant’s wrongful conduct that must be deterred, not the specific outcome of the conduct.
Punitive damages implement this philosophy by economically deterring wrongful interference with the rights of others. Absent punitive damages, criminal prosecution and tainted goodwill remain the only sanctions moderating the conduct of individuals or companies that would seek to wrongfully deprive others of their property through fraud or trickery. See Gore, — U.S. at -, 116 S.Ct. at 1599 (“exemplary damages imposed on a defendant should reflect ‘the enormity of his offense.’ Day v. Woodworth, 54 U.S. (13 How.) 363, 371, 14 L.Ed. 181 (1852). * * * ‘[T]rickery and deceit’ are more reprehensible than negligence.”) (quoting TXO Prod. Corp. v. Alliance Resources, 509 U.S. 443, 462, 113 S.Ct. 2711, 2722, 125 L.Ed.2d 366 (1993)). Absent punitive damages, one who intentionally and wrongfully takes another’s property has little to fear. The worst civil consequence is that the converted property must be returned to its proper owner. Even this remedy must be discounted by the possibility that the owner will not seek legal recovery or will not prevail. Universal abolition of punitive damages for property damage dramatically improves the profitability of theft and diminishes society’s reenforcement of personal accountability. Some states have restricted or otherwise restructured punitive damages, but we are aware of no state that has abolished punitive damages for injuries to property while allowing punitive damages for personal injury.4
[430]*430In granting the JNOV vacating the punitive damages award, the district court relied on two alternative bases. First, the district court found that United’s possession of a replevin order barred, as a matter of law, the jury’s conclusion that United acted in deliberate disregard of Molenaar’s rights. This analysis is flawed because the replevin order allowed United to seize and sell its own cattle, but it did not authorize them to seize and sell Molenaar’s cattle. Hansen, who seized the heifers, testified that he believed the replevin order permitted him to seize only United’s heifers. Hansen admitted that Frank told him some of the heifers belonged to Molenaar, that he knew Frank kept other farmers’ cattle on his farm, and that Molen-aar’s heifers did not belong to United. Nonetheless, he never considered postponing the sale of the heifers to investigate or further consider Molenaar’s claims.
The facts, taken in the light most favorable to the jury’s verdict, demonstrate an intentional violation of property rights. Under these facts a replevin order could not insulate United from punitive damages for intentional conversion of Molenaar’s heifers.
The alternative basis of attorney misconduct for JNOV on punitive damages is also deficient. During closing argument Molenaar’s attorney referred to Hansen’s statement that United was a wholly-owned subsidiary of United Market Services Company. This statement is supported by the record and does not constitute misconduct. Molenaar’s attorney accurately highlighted Hansen’s admission that United and United Market Services had identical corporate officers and directors. He noted that United did not possess its own bank accounts; all accounts were held by United Market Services. United did not object, and the statements were relevant because the proper amount of punitive damages depends, in part, on the financial strength of the defendant. See Minn.Stat. § 549.20, subd. 3 (listing factors).
We therefore reinstate the jury’s determination that punitive damages are appropriate but remand to the district court to complete the statutory procedures. Punitive damages are an exceptional remedy and even when permitted must be reviewed by the district court. Minn.Stat. § 549.20, subd. 5. The district court must make specific findings on the misconduct’s severity, profitability, duration, concealment, the defendant’s awareness, attitude, and financial condition, the number of employees involved, and the effect of punitive damages. Minn.Stat. § 549.20, subd. 3. Consequently, we remand to the district court for the findings required by section 549.20.
II
The record supports the district court’s denial of JNOV on United’s liability and compensatory damages. Conversion is an exercise of dominion over the property of another that deprives the owner of possession for an indefinite period of time. Hildegarde, Inc. v. Wright, 244 Minn. 410, 413, 70 N.W.2d 257, 259 (1955); McKinley v. Flaherty, 390 N.W.2d 30, 32 (Minn.App.1986). Wrongfully refusing to deliver property on [431]*431demand by the owner constitutes conversion. Id
Hansen admitted that he took Mol-enaar’s heifers after Frank told him Molen-aar owned the blue-tagged heifers. Neither United nor its attorneys asked Molenaar for documentation of ownership, but Molenaar voluntarily sent them copies of his purchase invoices and an identifying photograph. Hansen admitted that he did not even consider postponing the sale of the heifers to investigate Molenaar’s claims. Three weeks after Molenaar first asked United to return his heifers, United sold the heifers outside the state. These facts support the jury’s verdict that United permanently deprived Molenaar of possession of his property.
United asserts that its refusal was only a qualified refusal, conditioned on Molenaar providing adequate proof of ownership. But United never asked for any proof of identification before the sale, and Hansen admitted that he never considered the proof of ownership that Molenaar submitted. The facts do not demonstrate a qualified refusal; they demonstrate an absolute refusal.
The measure of damages in conversion cases is generally the value of the property at the time of the conversion plus interest. McLeod-Nash Motors, Inc. v. Commercial Credit Trust, 187 Minn. 452, 460, 246 N.W. 17, 20 (1932); McKinley, 390 N.W.2d at 33. United disputes the sufficiency of the evidence to support the jury’s $59,375 compensatory damage award.
The testimony indicated United took Mol-enaar’s sixty-five heifers. Molenaar testified that the cattle were worth approximately $900 each. Frank testified that he sold comparable heifers around the time of the conversion for $875 each. Sixty-five heifers, each valued at $875, have a total worth of $56,875. United does not dispute Molenaar’s additional claim for $2,500 in interest charges. The evidence produced at trial adequately supports the jury’s verdict for $59,-375 in compensatory damages. The district court did not err by denying United’s motion for remittitur on compensatory damages.
United petitioned this court to strike portions of Molenaar’s reply brief addressing whether the replevin order shielded United from punitive damages. See State by Humphrey v. Ri-Mel, Inc., 417 N.W.2d 102, 110 (Minn.App.1987) (excluding review of issues raised for first time in reply brief), review denied (Minn. Feb. 17, 1988). Molenaar raised this issue in his initial brief, and the parties fully contested the issue in the district court. We deny United’s motion to strike.
DECISION
Because the district court erred by granting JNOV to reverse the jury’s award of punitive damages, we reverse and remand for findings on punitive damages. We affirm the district court’s denial of JNOV and a petition for a new trial on liability and denial of remittitur on compensatory damages.
Affirmed in part, reversed in part, and remanded.