Miller Brewing v. Silver Bros.

CourtDistrict Court, D. New Hampshire
DecidedSeptember 12, 1997
DocketCV-88-229-B
StatusPublished

This text of Miller Brewing v. Silver Bros. (Miller Brewing v. Silver Bros.) is published on Counsel Stack Legal Research, covering District Court, D. New Hampshire primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Miller Brewing v. Silver Bros., (D.N.H. 1997).

Opinion

Miller Brewing v . Silver Bros. CV-88-229-B 09/12/97

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW HAMPSHIRE

Miller Brewing Company v. Civil N o . 88-229-B

Silver Bros. Co., Inc. and Hospitality Holdings Corp.

MEMORANDUM AND ORDER

On December 2 0 , 1996, I denied Miller Brewing’s motion to

dismiss one of Silver Brothers’ counterclaims based on New

Hampshire’s Consumer Protection Act, N.H. Rev. Stat. Ann. § 358-A

(1995 & Supp. 1996). Miller Brewing now asks me to reconsider my

decision.

Miller Brewing argued in its motion to dismiss that Silver

Brothers failed to state a claim for relief under the Consumer Protection Act (“CPA”). I denied the motion in a margin order,

noting that the First Circuit had determined that the CPA was not

limited to actions brought by ultimate consumers. Eastern

Mountain Platform Tennis, Inc. v . Sherwin-Williams, 40 F.3d 492

(1st Cir. 1994), cert. denied, 515 U.S. 1103 (1995). I did not

address Miller Brewing’s additional contention that the complaint

failed to sufficiently allege that it had engaged in a “deceptive

act or practice in the conduct of any trade or commerce” under the CPA. See N.H. Rev. Stat. Ann. 358-A:2 (1995). I therefore

grant Miller Brewing’s motion to reconsider in order to address

this contention.

The New Hampshire Consumer Protection Act provides, in

pertinent part, It shall be unlawful for any person to use any unfair method of competition or any unfair or deceptive act or practice in the conduct of any trade or commerce within the state. Such unfair method or practice shall include, but is not limited t o , the following:

N.H. Rev. Stat. Ann. 358-A:2. The CPA then lists thirteen

categories of acts or practices that are deemed to be unfair or

deceptive under the Act:

I. Passing off goods or services as those of another; II. Causing likelihood of confusion or of misunderstanding as to the source, sponsorship, approval, or certification of goods or services; III. Causing likelihood of confusion or of misunderstanding as to affiliation, connection or association with, or certification by, another; IV. Using deceptive representations or designations of geographic origin in connection with goods or services; V. Representing that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he does not have; VI. Representing that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used or secondhand; VII. Representing that goods or services are of a particular standard, quality, or grade, or that goods are of a particular style or model, if they are of another; VIII. Disparaging the goods, services, or business of another

2 by false or misleading representation of fact; IX. Advertising goods or services with intent not to sell them as advertised; X. Advertising goods or services with intent not to supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity; X-a. Failing to disclose the legal name or street address of the business under RSA 361-B:2-a: XI. Making false or misleading statements of fact concerning the reasons for, existence o f , or amounts of price reductions; or XII. Conducting or advertising a going out of business sale: (a) which lasts for more than 60 days; . . .

N.H. Rev. Stat. Ann. 358-A:2. Finally, the CPA provides that

“[i]t is the intent of the legislature that in any action or

prosecution under this chapter, the courts may be guided by the

interpretation and construction given Section 5(a)(1) of the

Federal Trade Commission Act. . .” N.H. Rev. Stat. Ann. 358-A:13

(1995).

The New Hampshire Supreme Court recently addressed the scope

of unfair or deceptive acts or practices under the CPA in Roberts

v . General Motors Corp., 138 N.H. 532 (1994) 1 . Dennis Roberts

entered an agreement to purchase a Chevrolet dealership in

Hampton, N.H., which required approval of General Motors

1 Roberts was decided on June 7 , 1994, the same day that Eastern Mountain was argued. Rehearing was denied in Roberts o July 2 8 , 1994. Eastern Mountain was decided on November 2 8 , 1994. The timing of these decisions may indicate why the First Circuit did not discuss Roberts.

3 Corporation (“GMC”). GMC conceded that Roberts submitted a complete and satisfactory application to GMC. While it considered Roberts’ application, GMC designated Hampton as a site for a minority-owned dealership, but did not inform Roberts. Instead, GMC simply exercised its right of first refusal and denied Roberts’ application. Id. at 535. In rejecting Roberts’ claim that GMC’s conduct violated the CPA, the court first observed that the acts Roberts’ complained were unfair or deceptive were not of the type particularized in the CPA. Roberts, 138 N.H. at 538. The court also noted in dicta that the CPA should be interpreted in light of Section 5 of the analogous Federal Trade Commission Act. See N.H. Rev. Stat. Ann. 358-A:3 (1995); see also 15 U.S.C.A. §45(a)(1)(1997)(“FTC Act”). However, the court noted that neither the Federal Trade Commission nor courts applying the FTC Act had found mere refusals to deal unfair or deceptive acts or practices in factually similar cases. As the alleged conduct was not of the type expressed in the CPA nor illegal under the FTC Act, the court affirmed a finding that the CPA did not apply to a prospective buyer of an automobile dealership after the dealership exercised its right of first refusal under a dealership agreement. Roberts, 138 N.H. at 538-539.

4 The New Hampshire Supreme Court again addressed the CPA’s

scope in Gautschi v . Auto Body Discount Ctr., Inc., 139 N.H. 457

(1995). In Gautschi, the plaintiffs purchased a used car from

Auto Body Discount Center (“ABDC”) in 1987. Shortly thereafter, the car was involved in an accident and repaired by ABDC. In

1990, the car experienced excessive tire wear, which ABDC

attributed to incorrectly sized tires that the Gautschis had

installed. A mechanic at another auto body shop attributed the

problem to unrepaired structural damage. Id. at 458. The

Gautschis sued ABDC for violating the CPA by intentionally mis-

representing to them in 1990 that the tires had been improperly sized.2

In deciding whether the alleged acts were unfair or

deceptive, the court looked to the principles of unfairness

contained in the FTC Act and noted that the FTC examines consumer

unfairness by determining:

(1) whether the practice, without necessarily having been previously considered unlawful, offends public policy as it has been established by statutes, the common law, or

2 The Gautschis originally based their CPA claim on the repairs done in 1987. They later amended the complaint to include a claim based on the sale of the vehicle. The New Hampshire Supreme Court concluded that these claims were barred by the CPA’s two-year exemption provision. Gautschi, 139 N.H. at 459.

5 otherwise — whether, in other words, it is within at least the penumbra of some common law, statutory, or other established concept of unfairness; (2) whether it is immoral, unethical, oppressive, or unscrupulous; (3) whether it causes substantial injury to consumers (or competitors or other businessmen).

Gautschi, 139 N.H. at 460 (quoting FTC v . Sperry & Hutchinson

Co., 405 U.S. 233, 244-45 n.5 (1972)); see also Winter Hill

Frozen Foods and Servs., Inc.

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Federal Trade Commission v. Sperry & Hutchinson Co.
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Roberts v. General Motors Corp.
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