Miles Distributors, Inc. v. Specialty Construction Brands, Inc.

476 F.3d 442, 2007 U.S. App. LEXIS 2519, 2007 WL 332985
CourtCourt of Appeals for the Seventh Circuit
DecidedFebruary 6, 2007
Docket06-1992
StatusPublished
Cited by19 cases

This text of 476 F.3d 442 (Miles Distributors, Inc. v. Specialty Construction Brands, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Miles Distributors, Inc. v. Specialty Construction Brands, Inc., 476 F.3d 442, 2007 U.S. App. LEXIS 2519, 2007 WL 332985 (7th Cir. 2007).

Opinion

FLAUM, Circuit Judge.

After Specialty Construction Brands, Inc. (hereinafter “TEC”) 1 a manufacturer of tile installation products, stopped supplying wholesale materials to Miles Distributors, Inc. (“Miles”), Miles filed suit against TEC, alleging restraint of trade in violation of the Sherman Act, 15 U.S.C. § 1, and a state law claim for interference with prospective business advantage. On February 27, 2006, the district court granted summary judgment in favor of TEC on all claims, and Miles appealed. For the following reasons, we affirm the district court’s ruling.

I. Background

TEC manufactures industrial and residential building products, including a line of tile installation products, i.e., grout and mortar. 2 Miles sells numerous brands of *445 tile and, until 2004, carried TEC's tile installation products. Michael Miles incorporated the company in 1969, and his son Doug is the company’s current president. Although Miles was originally centered in northern Indiana, its business expanded in 2001, putting it in competition with a number of other TEC distributors, including Virginia Tile, Louisville Tile, Sobol Sales, Millers Wholesale, and American Equipment. During the relevant time period, two of Miles’s competitors expanded their businesses as well. Both Millers Wholesale and Virginia Tile began selling TEC products in South Bend, Indiana, where Miles is headquartered.

Historically, Miles paid more for TEC products than some of its competitors, due to a regional pricing system. In March 2003, however, a significant change occurred when TEC implemented a new national pricing program that gave all of its distributors an equal opportunity to receive lower prices if they purchased TEC product in bulk. As a result, Miles began paying the same price for TEC materials as Virginia Tile and Louisville Tile. Although Miles began paying less for TEC materials, it did not raise its price margins, i.e., its markup for resale, which varied based on the volume purchased. 3 As a result of TEC’s new pricing, Miles’s prices decreased and were lower than those offered by other TEC distributors.

As TEC distributors expanded and prices changed, TEC began to receive complaints from other distributors about Miles’s pricing. As early as April 2002, Louisville Tile’s President, Randy Parker, complained to TEC that Miles’s margins were lower than those charged by Louisville Tile. In September 2002, a Louisville Tile representative complained to TEC that Miles’s margin on a particular TEC product was 22% while Louisville’s price margin was 30%. At some point, Parker remarked to Doug Miles, “Hey Doug, let’s keep our margins up on TEC down here.”

During a March 2003 trade show, TEC’s Nationwide Sales Manager, Christopher Bailey, informed Doug Miles that TEC was dissatisfied with Miles’s pricing. Although Bailey characterized the discussion as one about market tactics rather than price, he conceded that “the gist of [the meeting] was do you have a new price list or what are you doing out there with our product or you’re causing me headaches.” According to Miles’s Sales and Marketing Manager, John Zolman, Bailey was more blunt during the trade show conversation, warning Zolman and Doug Miles that Miles’s pricing structure would cause problems in Indianapolis, that Miles’s prices were too low, and that Louisville Tile was already complaining about Miles’s pricing. Later, at a September 2003 meeting, Bailey again expressed concerns about Miles’s pricing and asked Doug Miles to consider raising prices in the field. Doug Miles and Zolman said they would look into the possibility of changing their prices, but ultimately declined to do so.

On April 23, 2003, Bailey sent Virginia Tile’s General Sales Manager, Jack Mulder, an email message in which he wrote, in part: “it has come to my attention that there may be some lingering concerns or pricing issues with TEC,” and that “my ultimate fear is that we are unaware of these issues and don’t get a chance to address and/or alleviate them before a radical decision gets made by Virginia Tile.” Bailey further stated, “We do not want to see a 2nd line get brought into Virginia *446 Tile[,] and we will do all in our power to make this unnecessary.” Mulder responded by email the next day expressing concerns that Miles’s price list could force Virginia Tile to lower its prices. Mulder continued, “let’s decide to make a committed effort to responding by ensuring and protecting OURS and YOUR market share currently held together.”

On July 8, 2003, Randy Parker emailed Jack Mulder writing, “Miles continues to ‘poach’ work from us in area. It is very important to all that our two companies take the high road and work together.”

After receiving more complaints from TEC’s other distributors, Bailey considered terminating TEC’s relationship with Miles. At a January 2004 trade show, Bailey approached Parker and said, “Randy, very hypothetically, if we were to [terminate our relationship with Miles], and I’m not saying we’re going to, I’m saying if we were to do, what would you do in order to make up that massive loss of [sales] volume?” Parker indicated he would think about it.

In February 2004, TEC’s management discussed terminating Miles at its quarterly meeting and decided to begin studying the issue so that TEC could revisit it at the next quarterly meeting. Bailey instructed two TEC Strategic Area Managers, Marc Mularoni and Charlie Renner, to research the effects of termination on their respective territories. Mularoni approached Louisville Tile and American Equipment to ask whether and how they would make up the lost sales volume if TEC terminated Miles. Louisville Tile responded that it would re-emphasize the TEC product line to compete against other brands, and it would work with Mularoni to sell to existing TEC accounts (Miles’s customers), as well as new accounts. American Equipment also told TEC that it would help recapture the market.

Meanwhile, Renner sought similar feedback from TEC distributors in his territory. By April 13, 2004, Renner had been in discussions with Virginia Tile and Millers Wholesale about the aftermath of terminating Miles. A few days later, Virginia Tile agreed to aggressively pursue the South Bend market and to develop a game plan for Fort Wayne. In an April 19 email exchange, Mularoni told Renner that “Louisville Indy will be taking TEC to Fort Wayne ... [and will] do a blitz with TEC when our decision is implemented.”

During the course of its discussions with TEC, Louisville Tile also agreed that it would begin selling TEC products in its Chattanooga store, where it had previously sold only a competing brand. 4 Similarly, Virginia Tile agreed to increase its stock of TEC products in its Cleveland store. Renner testified that this increase in TEC stock was “something we hoped to gain from the decision [to terminate Miles].”

After consulting with the competing distributors, Renner and Mularoni decided to terminate Miles.

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Bluebook (online)
476 F.3d 442, 2007 U.S. App. LEXIS 2519, 2007 WL 332985, Counsel Stack Legal Research, https://law.counselstack.com/opinion/miles-distributors-inc-v-specialty-construction-brands-inc-ca7-2007.