Michael Scott Vogel, individually and on behalf of the Tradekraft Partnership v. Takeone Network Corp. d/b/a Wrapbook; Naysawn Naji; Hesham El-Nahhas; Cameron Woodward; Patrick Ali Javid, individually and in their capacity as Cofounders of Wrapbook

CourtDistrict Court, S.D. New York
DecidedSeptember 25, 2025
Docket1:22-cv-03991
StatusUnknown

This text of Michael Scott Vogel, individually and on behalf of the Tradekraft Partnership v. Takeone Network Corp. d/b/a Wrapbook; Naysawn Naji; Hesham El-Nahhas; Cameron Woodward; Patrick Ali Javid, individually and in their capacity as Cofounders of Wrapbook (Michael Scott Vogel, individually and on behalf of the Tradekraft Partnership v. Takeone Network Corp. d/b/a Wrapbook; Naysawn Naji; Hesham El-Nahhas; Cameron Woodward; Patrick Ali Javid, individually and in their capacity as Cofounders of Wrapbook) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Michael Scott Vogel, individually and on behalf of the Tradekraft Partnership v. Takeone Network Corp. d/b/a Wrapbook; Naysawn Naji; Hesham El-Nahhas; Cameron Woodward; Patrick Ali Javid, individually and in their capacity as Cofounders of Wrapbook, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK MICHAEL SCOTT VOGEL, individually and on behalf of the Tradekraft Partnership, Plaintiff, -against- 22-cv-3991 (AS) TAKEONE NETWORK CORP. d/b/a WRAP- BOOK; NAYSAWN NAJI; HESHAM EL- NAHHAS; CAMERON WOODWARD; PAT- OPINION AND ORDER RICK ALI JAVID, individually and in their ca- pacity as Cofounders of WRAPBOOK, Defendants. ARUN SUBRAMANIAN, United States District Judge: Plaintiff Michael Scott Vogel worked with defendant Naysawn Naji on developing a software prototype in 2017. After the collaboration went south, Naji told Vogel he wanted to work on a different project with other people. Naji’s new venture became Wrapbook, which in 2021 secured a $1 billion valuation. Vogel sued. He alleges Wrapbook is the product that Naji contracted to build with Vogel, and that Naji and his cofounders misappropriated Vogel’s trade secrets and busi- ness ideas. Defendants moved for summary judgment and to exclude Vogel’s damages expert. Vogel moved to exclude defendants’ rebuttal expert. For the following reasons, defendants’ mo- tion for summary judgment is GRANTED IN PART and DENIED IN PART. Defendants’ motion to exclude Vogel’s damages expert is GRANTED. Vogel’s motion to exclude defendants’ rebuttal damages expert is DENIED as moot, and his motion for an adverse inference based on spoliation is DENIED. BACKGROUND Vogel is a “creative director, executive producer, and producer with over twenty years’ expe- rience in feature films, television advertising, and other forms of entertainment and media produc- tion.” Dkt. 62 ¶ 5. In 2017, Vogel connected with Naji, a software engineer, on an app for aspiring entrepreneurs called Shapr. Dkt. 155 ¶¶ 1, 23. In April of that year, Vogel and Naji met for lunch, where Vogel “told Naji about his experience as a producer in the [entertainment] industry” and “discussed ideas for potential software for producers.” Id. ¶¶ 26–27. After the meeting, Naji sent Vogel an email with “the notes that [he] jotted down about the ideas that [they] discussed.” Dkt. 120-13 at 3. The email listed “[Vogel’s] 2 Ideas” as “1. Software to manage/facilitate production briefs” and “2. Payroll/expense management for gig based jobs.” Id. On this second idea, Naji summarized the problem as being that “[a]s a contractor, for each gig that you have, it’s pretty painful to get set up just to get paid. Lots of paperwork and it’s all offline.” Id. The solution Vogel proposed was to “[c]reate an end to end system to handle payroll and ex- penses between you and the company paying you. Like gusto, [a payroll company,] you set up your payment information + then for each gig, you just hand them your payroll profile, authorize giving [sic] them paying you + they authorize your spending limits + you’re done.” Id. at 4. The idea was that “[t]hen the production company hires the payroll company, not the contractors them- selves.” Id. Vogel responded to Naji’s summary of this idea, explaining that he “wouldn’t consider this a payroll company[, he] would consider it a new studio system.” Id. Naji then created a shared Google Document, which he and Vogel sometimes referred to as the “kitchen sink” document, for brainstorming software-solution ideas for the entertainment in- dustry. Dkt. 155 ¶¶ 33–34. The kitchen sink document contains multiple ideas for a minimum viable product (MVP), including “[a] web based system for information collection and payment for everyone involved in a production,” which would “[h]andle flow of funds” and “payroll.” Dkt. 120-15 at 2. The second MVP idea was “LinkedIn for Production,” which would allow the user to “collect information from each person involved in the production” and “[c]reate a ‘Production Book’ (which is a detailed spec of everything that will happen on a shoot).” Id. at 3–4. Vogel and Naji used the name “Tradecraft” to refer to their proposed solution and described it as the “Google meets Linkedin meets Basecamp meets [sic] for the Entertainment and Media Professional.” Id. at 10. After a few months of brainstorming, Naji and Vogel “decided to develop a software prototype to build digital production books.” Dkt. 155 ¶ 97. Naji’s longtime friend, Hesham El-Nahhas, an- other software engineer, helped to code the prototype, id. ¶¶ 6, 9, 98, which Naji, Vogel, and El- Nahhas referred to as “Tradekraft,” id. ¶ 100. Over the course of 2017, the parties developed a “rudimentary prototype” and shared it with multiple people to get feedback, but there was “little, if any, market interest shown in the” product. Id. ¶ 102. One customer who Naji showed the pro- totype to “slammed his hand on the table and said, ‘This sucks.’” Dkt. 120-1 at 68:16–20. The prototype’s “only functionalities were the creation of a digital production book and limited mes- saging abilities”; it “never had any payment or payroll functionalities.” Dkt. 155 ¶¶ 103, 105. (Vo- gel claims that the parties also “had begun work on payroll, expense management, and other fi- nancial features.” Id. ¶ 105.) According to Naji, tensions arose between him and Vogel over the course of 2017, as Naji felt that Vogel was not meaningfully contributing to the collaboration, “nor was he identifying inves- tors or customers for the production book prototype.” Id. ¶¶ 136–37. On December 5, 2017, Naji emailed Vogel, explaining that “[r]ecently, it has felt to [El-Nahhas] and I that things have gone south in our work relationship with you.” Dkt. 122-9. Naji proposed meeting to “discuss how to best restructure a role for” Vogel. Id. Vogel says that by this date, “Naji had already cut off [Vogel’s] access to partnership property” and had been communicating with other collaborators. See Dkt. 155 ¶ 140. Specifically, Vogel says that by October 2017, Naji was working with another longtime friend, Ali Javid. See id. ¶¶ 10– 11, 172. The precise date when Naji and Javid began working together is disputed. Naji says that he and Javid began brainstorming potential startup ideas “[b]eginning in late November 2017 or early December,” while Vogel points to Javid’s testimony suggesting that their collaboration began in October 2017. Id. ¶ 172; see also Dkt. 120-5 at 23:3–6. Defendants say that Naji and Javid “per- formed diligence on various ideas to try to identify a ‘hair on fire’ problem in the entertainment industry that could be solved with a SaaS-based software solution.” Dkt. 155 ¶ 174. Vogel re- sponds that Javid and Naji “raided confidential Tradekraft partnership property in an effort to iden- tify a business plan to compete with or usurp the partnership.” Id. In any event, it is undisputed that Naji and Javid “conducted market research on the production book software prototype” that Naji had developed with Vogel. Id. ¶ 175. Defendants say that this market research did not reveal a demand for the production-book software, but “did reveal market demand for a . . . product that could address problems with entertainment payroll.” Id. ¶¶ 178–79. Javid says that he told Naji in late December 2017 “that the only way [he] could work with him is if [they] focused on entertainment payroll,” Dkt. 120-5 ¶¶ 52:21–53:4; by the end of December 2017, Naji and Javid decided to build an entertainment-payroll company. Dkt. 155 ¶ 183. Around December 19, 2017, Vogel and Naji met for coffee. Id. ¶ 187. Naji says he told Vogel at this meeting that he was “interested in pursuing a payroll product” because “that’s where the interest was.” Id. ¶ 187. He also asked Vogel whether he would be interested in being an advisor for that product. Id. About a month later, Vogel and Naji spoke on the phone, during which Vogel expressed reservations about taking on an advisory role. Id. ¶ 188; Dkt. 122-7. Vogel told Naji that he wanted to continue doing what they were doing but acknowledged that he couldn’t force Naji to work with him. See Dkt. 122-7 at 4, 9. He stated that he did not believe a payroll service com- pany was the place “to start.” Id. at 10.

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Michael Scott Vogel, individually and on behalf of the Tradekraft Partnership v. Takeone Network Corp. d/b/a Wrapbook; Naysawn Naji; Hesham El-Nahhas; Cameron Woodward; Patrick Ali Javid, individually and in their capacity as Cofounders of Wrapbook, Counsel Stack Legal Research, https://law.counselstack.com/opinion/michael-scott-vogel-individually-and-on-behalf-of-the-tradekraft-nysd-2025.