Michael Lavigne v. Mark Addy

967 F.3d 1110
Court of Appeals for the Eleventh Circuit·Decided July 29, 2020·No. 18-14048·Published·Cited by 14 cases

Opinion

[PUBLISH]

IN THE UNITED STATES COURT OF APPEALS FOR THE ELEVENTH CIRCUIT

No. 18-14048

D.C. Docket No. 1:17-cv-23429-MGC

MICHAEL LAVIGNE, JENNIFER LAVIGNE, CODY PYLE, JENNIFER RIBALTA, JEFF RODGERS, PATRICIA RODGERS, IZAAR VALDEZ, FELIX VALDEZ,

Plaintiffs-Appellees,

versus

HERBALIFE, LTD, et al., Defendants,

MARK ADDY, JILLIAN ADDY, DENNIS DOWDELL, GARRAIN S. JONES, CODY MORROW, CHRISTOPHER REESE, GABRIEL SANDOVAL, EMMA SANDOVAL, JOHN TARTOL, LESLIE R. STANFORD, et al.,

Defendants-Appellants.

Appeal from the United States District Court for the Southern District of Florida

(July 29, 2020)

Before MARTIN, NEWSOM, and O’SCANNLAIN,∗ Circuit Judges. O’SCANNLAIN, Circuit Judge:

In this class action dispute among distributors of Herbalife products, we must decide whether the district court properly denied a motion to compel arbitration.

I

Herbalife, Ltd.; Herbalife International, Inc.; and Herbalife International of America, Inc. (henceforth, “Herbalife”) describe themselves as a global nutrition company that operates through a direct sales network of many thousands of independent distributors, also known as Herbalife “members.” These distributors are told that, through hard work and an effective sales strategy, they can achieve substantial, ongoing income by selling Herbalife products. In 2017, Patricia and Jeff Rodgers, Jennifer and Michael Lavigne, Cody Pyle, Izaar and Felix Valdez, and Jennifer Ribalta (hereinafter, the “aggrieved distributors”) filed this putative class action in the Southern District of Florida against Herbalife, as well as forty-four individuals who are alleged to be Herbalife’s top-earning distributors (hereinafter, the “top distributors”).

A

∗ Honorable Diarmuid F. O’Scannlain, United States Circuit Judge for the Ninth Circuit, sitting by designation.

The aggrieved distributors entered into six distributor agreements with Herbalife. Patricia Rodgers filled out the paperwork to become an Herbalife member in June 2010. Some six months later, she claims, she traveled over a hundred miles to Orlando, Florida, to attend her first large Herbalife recruiting event, the “January Spectacular.” According to Patricia, the keynote speaker at this event was a highly successful distributor who told the attendees that if they simply put in enough time, money, and effort, then they, too, could achieve life-changing financial success. Two months later, Patricia says, she attended another of these so-called “Circle of Success” events, this time with her husband, Jeff, in Daytona Beach. Over the next four years, Patricia and Jeff purportedly attended over fifty Circle of Success events, in which they were continuously assured by Herbalife’s top distributors that success was just around the corner. Patricia and Jeff claim that, in their efforts to achieve their dreams, they moved from Miami to Jacksonville, cashed out a retirement account and a settlement annuity, sold jewelry, and borrowed money from family members. All told, Patricia and Jeff allege that they spent over $100,000 on Herbalife, including $20,000 on Circle of Success events.

Jennifer and Michael Lavigne share a similar story. In December 2014, Jennifer signed up to become an Herbalife member. The following month, she claims, she and her husband, Michael, attended their first Circle of Success event, the “January Kickoff” in Columbus, Ohio. Over the next year-and-a-half, they

purportedly attended one event every month, which they assert cost them over $5,000. Why keep going back? According to the Lavignes, the key to success was attending every single event (or so they were told).

Cody Pyle, who signed a distributor agreement with Herbalife in July 2014, says that he attended his first Circle of Success event in Norman, Oklahoma in November of that year. Over the next two years, he claims, he attended another twenty-five such events, where he was frequently told that the key to success was not only attending every event but also qualifying for VIP status by purchasing more Herbalife products. For three consecutive months, Pyle says, he tripled his Herbalife purchases, yet he never achieved his long-sought-after wealth. Instead, he claims that he lost over $30,000 on Herbalife, including $11,600 on traveling to and attending Circle of Success events.

Izaar Valdez and her father, Felix Valdez, claim that they became Herbalife members in 2008, when they attended a Circle of Success event in Miami and were lured in by assurances that, as members, they could make half-a-million dollars a year. (According to Herbalife, Izaar’s membership lapsed in 2011 because she failed to pay an annual fee; she re-enrolled in 2013, but she again failed to pay the fee and her membership was terminated in 2016.) Felix claims that he subsequently sunk tens of thousands of dollars from his construction company into Herbalife. Izaar asserts that, in 2014, she spent over $3,500 attending Circle of Success events and

more than $10,000 purchasing Herbalife products so that she could qualify for VIP status at events. She also claims that her husband left her and her three children because of her financial losses. She says that when she sought the advice of her Circle of Success “mentors,” they advised her to stay the course by continuing to attend events and to qualify for VIP treatment.

Jennifer Ribalta, who became an Herbalife member in 2011, claims that, beginning in February of that year, she attended one Circle of Success event per month for thirty-eight consecutive months. On thirty of these occasions, she purportedly worked on a “Production Team” where she helped to set up and manage the events, but she received no pay for doing so and she still had to purchase her own tickets. In total, she claims that she spent $15,000 on the Circle of Success.

B

As the aggrieved distributors tell it, their suit is not concerned with Herbalife’s practice of selling products through independent distributors, which has already been the subject of a complaint by and settlement with the Federal Trade Commission. Rather, their complaint focuses on the “Circle of Success,” which the aggrieved distributors claim is an ongoing enterprise between Herbalife and the top distributors that produces expensive monthly events in cities across the country. The purpose of these events, they contend, is to “disseminate misleading and fraudulent income claims,” to “recruit new members into the fraudulent business opportunity scheme,”

and to “increase the investment and engagement of those already ensnared in the scheme.” According to the aggrieved distributors, those who attend the Circle of Success events are told that the path to success as an Herbalife distributor is to “attend every event” and to “‘qualify’ for special treatment at these events by making large monthly purchases of Herbalife’s products.” However, they contend that, after spending thousands of dollars doing so, they have received no benefit whatsoever.

The aggrieved distributors purport to represent “[a]ll persons who purchased tickets to and attended at least two Circle of Success events from 2009 until the present, in pursuit of Herbalife’s business opportunity.” They claim that Herbalife and the top distributors who manage the Circle of Success violated the federal Racketeer Influenced and Corrupt Organizations Act by conducting the affairs of a racketeering enterprise, see 18 U.S.C. § 1962(c), and by conspiring to do so, see id. § 1962(d).1

1

A few months after the complaint was filed, Herbalife and the top distributors filed a Joint Motion to Compel Arbitration and, in the alternative, a Joint Motion to Transfer Venue to the Central District of California Pursuant to 28 U.S.C. § 1404(a).

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Michael Lavigne v. Mark Addy, 967 F.3d 1110 (11th Cir. 2020).

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