Michael Grecco Productions, Inc. v. Black Connections LLC

CourtDistrict Court, E.D. Virginia
DecidedJune 10, 2025
Docket3:23-cv-00516
StatusUnknown

This text of Michael Grecco Productions, Inc. v. Black Connections LLC (Michael Grecco Productions, Inc. v. Black Connections LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Michael Grecco Productions, Inc. v. Black Connections LLC, (E.D. Va. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Richmond Division MICHAEL GRECCO PRODUCTIONS, INC., Plaintiff, Vv. Civil Action No. 3:23cv516 BLACK CONNECTIONS LLC, Defendant. MEMORANDUM OPINION This matter comes before the Court on Plaintiff Michael Grecco Productions, Inc.’s (“Grecco Productions”) Renewed Motion for Default Final Judgment Against Defendant (the “Motion”). (ECF No. 21.) For the reasons that follow, the Court will grant in part the Motion. I. Factual and Procedural Background A. Factual Background! Plaintiff Grecco Productions is a “celebrity photography agency, owned and operated by award-winning photojournalist Michael Grecco, that is hired by top-tier media outlets to take photographs of celebrities.” (ECF No. 1 7 6.) Michael Grecco, the owner of Grecco Productions, photographs high-profile “musicians, actors, directors, Olympians, technologists, comedians, athletes, fashion models and automobiles”, and his photographs are featured in

' All of the following facts are drawn from Grecco Productions’ Complaint and its exhibits, as Defendant Black Connections LLC (“Black Connections”) has not responded to the Complaint. See Ryan v. Homecomings Fin. Network, 253 F.3d 778, 780 (4th Cir. 2001) (A party in default “admits the plaintiff's well-pleaded allegations of facts, is concluded on those facts by the judgment, and is barred from contesting on appeal the facts thus established.”) (citation omitted).

“some of the world’s most prominent magazines, including but not limited to, Vanity Fair, Rolling Stone, ESPN Magazine, Time, Forbes[,] and Esquire.” (ECF No. 1 ff] 6-7.) Grecco Productions “was formed in 1998 as ‘Michael Grecco Photography, Inc.’” (ECF No. 1410.) “In 2012, the company name was formally changed to Michael Grecco Productions, Inc.” (ECF No. 1 410.) 1. The Work at Issue In 2002, Grecco Productions, then known as “Michael Grecco Photography, Inc.”, created a photograph of former professional basketball player Lisa Deshaun Leslie (the “Work”). (ECF No. 1 § 12.) On November 18, 2002, pursuant to 17 U.S.C. § 41 1(a),” Michael Grecco Photography, Inc. registered the Work with the Register of Copyrights. (ECF No. 1 4 13; ECF No. 1-1, at 2.) The United States Copyright Office then issued Michael Grecco Photography, Inc. a Certificate of Registration that included the Work and gave the Work the registration number “Vau 590-445.” (ECF No. 1 { 13.) 2. Black Connections’ Use of the Work Defendant Black Connections is incorporated in Virginia with both its principal place of business and registered agent in Chesterfield, Virginia. (ECF No. 1 42.) Black Connections is a business “dedicated to ‘[rJais[ing] awareness about black owned businesses in an effort to

217 U.S.C. § 411, “Registration and civil infringement actions”, states, in relevant part: (a) Except for an action brought for a violation of the rights of the author under section 106A(a), and subject to the provisions of subsection (b), no civil action for infringement of the copyright in any United States work shall be instituted until preregistration or registration of the copyright claim has been made in accordance with this title. 17 U.S.C. § 411(a).

increase profits and support through collaboration and promotion.’” (ECF No. 1 § 15 (first brackets in original).) On July 7, 2019, Black Connections “published a copy of the Work on its Facebook page.” (ECF No. 1 917.) Black Connections uses its Facebook page to advertise its business. (ECF No. 1 § 16.) Black Connections provided a lengthy caption alongside its July 7, 2019 posting of the Work, noting that it was Ms. Leslie’s birthday and describing her life and basketball career. (See ECF No. 1 4 17.) Grecco Productions provided identical screenshots of the post in the body of its Complaint, (ECF No. 1 { 17) and as an exhibit to the Complaint, (ECF No. 1-2, at2.) A portion of the caption is cut off in both screenshots. The visible portion of the caption states: @blackfactsonline — Lisa Deshaun Leslie is an American former professional basketball player who played for the Los Angeles Sparks in the Women’s [National] Basketball Association (WNBA) for her twelve-year career from 1997 to 2009. She is a two-time WNBA champion, three-time WNBA MVP, and a four-time Olympic gold medal winner. Leslie was the first player to dunk in a WNBA game and was considered a pioneer and cornerstone of the league during her [W]NBA career. Lisa Leslie was born on July 7, 1972, in Gardena, California to Christine Lauren Leslie and Walter Leslie, a semi-professional basketball player. Leslie’s mother started her own trucking business to support her three children, while her father left the family when her mother was four months pregnant with her. Leslie has two sisters, Dionne and Tiffany, along with a brother, Elgin. By the time, Leslie was in middle school she had grown to over 6’1. In the eighth grade, she transferred to a junior high school without a girls’ basketball team and joined a boys’ basketball team. Leslie entered Morningside High School in Inglewood, California, in 1986 and while led the girl basketball team to two state championships. After high school, Leslie entered the University of Southern California where she played for the USC Trojans women basketball team from 1990 to 1994. During her time with the Trojans, she played 120 college games, averaging 20.1 points per game, hitting 53.4 percent of her shots, and 69.8 percent of her free throws. She set the Pac-10 Conference records for scoring, rebounding, and blocked shots accumulating 2,414 points, 1,214 boards, and 321 blocked shots. She also holds

the USC Single-season record for blocked shots (95). Leslie helped the team win one Pac-10[.}° A screenshot of the posting is reproduced below: aa : Le = 1 a ee cn Coe zo □□ 2 ae □□ @ oon 7 a a ee ee □□ : a eee Somer’ Horio accion □□□□□ □□ bt —l Sf CO Seracere □□ = a ae ee wen nat ie

| Bi? an ep □□□□□ □□□

a Eoderent rem □□□ a ‘is geen es

(ECF No. 1 9 17; ECF No. 1-2, at 2.) The screenshot provided as an exhibit was created on February 16, 2023. (ECF No. 1-2, at 2.) The Complaint remains silent as to when or if the screenshot was removed from Facebook. Black Connections has never sought permission from Grecco Productions to use the Work for any purpose, nor has Grecco Productions authorized Black Connections to use the Work for any purpose. (ECF No. 1 § 19.) Grecco Productions contends that Black Connections “located a copy of the Work on the internet and rather than contact[ing] [it] to secure a license, simply copied the Work for its own commercial use.” (ECF No. 1 § 21; see also ECF No. 1 § 20

> The remainder of the caption is not visible in either screenshot provided by Grecco Productions.

(contending that Black Connections used the Work for commercial purposes to advertise its business.)) 3. Pre-Filing Communication On December 14, 2021, Grecco Productions’ owner, Michael Grecco, discovered the Work on Black Connections’ Facebook page.* (ECF No. 1 § 22.) “Following [this] discovery,” on an unspecified date but before the August 15, 2023 filing of the Complaint, Grecco Productions “notified [Black Connections] in writing of such unauthorized use.” (ECF No. 1 4 22.)° B. Procedural Background On August 15, 2023, Grecco Productions filed a one-count Complaint stating copyright infringement against Black Connections. (ECF No. 1, at 6.) In the Complaint, Grecco Productions seeks damages and injunctive relief based on Black Connections’ unauthorized use of the Work. (ECF No.

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Michael Grecco Productions, Inc. v. Black Connections LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/michael-grecco-productions-inc-v-black-connections-llc-vaed-2025.