Michael Grecco Productions, Inc. v. Black Connections LLC

CourtDistrict Court, E.D. Virginia
DecidedMay 17, 2024
Docket3:23-cv-00516
StatusUnknown

This text of Michael Grecco Productions, Inc. v. Black Connections LLC (Michael Grecco Productions, Inc. v. Black Connections LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Michael Grecco Productions, Inc. v. Black Connections LLC, (E.D. Va. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Richmond Division MICHAEL GRECCO PRODUCTIONS, INC., Plaintiff, v. Civil Action No. 3:23cv516 BLACK CONNECTIONS LLC, Defendant. MEMORANDUM OPINION This matter comes before the Court on Plaintiff Michael Grecco Productions Inc.’s (“Grecco Productions”) Motion for Entry of Final Judgment by Default Against Defendant Black Connections LLC (“Black Connections”) Memorandum of Law (the “Motion”). (ECF No. 10.) For the reasons that follow, the Court will deny the Motion without prejudice. I, Factual and Procedural Background A. Factual Background! Plaintiff Grecco Productions is a “celebrity photography agency, owned and operated by award-winning photojournalist Michael Grecco, that is hired by top-tier media outlets to take photographs of celebrities.” (ECF No. 1 6.) Michael Grecco, the owner of Grecco Productions, photographs high-profile “musicians, actors, directors, Olympians, technologists, comedians, athletes, fashion models and automobiles,” and his photographs are featured in

' All of the following facts are drawn from Grecco Productions’ Complaint, Motion, and all attached documents submitted with those filings because Defendant Black Collections has not responded to the Complaint. See Ryan v. Homecomings Fin. Network, 253 F.3d 778, 780 (4th Cir. 2001) (requiring a court considering a default motion to determine whether a plaintiff's well-pleaded allegations support the relief sought).

“some of the world’s most prominent magazines, including but not limited to, Vanity Fair, Rolling Stone, ESPN Magazine, Time, Forbes and Esquire.” (ECF No. 1 {{] 6-7.) Grecco Productions “was formed in 1998 as ‘Michael Grecco Photography, Inc.”” (ECF No. 1 4 10.) “In 2012, the company name was formally changed to Michael Grecco Productions, Inc.” (ECF No. 1 4 10.) 1. The Work at Issue In 2002, Grecco Productions, then known as “Michael Grecco Photography, Inc.” created

a photograph of former professional basketball player Lisa Deshaun Leslie (the “Work”). (ECF No. 1 § 12.) On November 18, 2002, pursuant to 17 U.S.C. § 411(a),” Michael Grecco Photography Inc. registered the Work with the Register of Copyrights. (ECF No. 1 13; ECF No. 1-1, at 2.) The United States Copyright Office then issued Michael Grecco Photography Inc. a Certificate of Registration that included the Work and gave the Work the registration number “Vau 590-445.” (ECF No. 1 ¢ 13.) 2. Defendant’s Use of the Work Defendant Black Connections is incorporated in Virginia with both its principal place of business and registered agent in Chesterfield, Virginia. (ECF No. 1 2.) Black Connections is a business “dedicated to ‘rais[ing] awareness about black owned businesses in an effort to increase

717U.S.C. § 411, “Registration and civil infringement actions”, states, in relevant part: (a) Except for an action brought for a violation of the rights of the author under section 106A(a), and subject to the provisions of subsection (b), no civil action for infringement of the copyright in any United States work shall be instituted until preregistration or registration of the copyright claim has been made in accordance with this title. 17 US.C. § (a).

profits and support through collaboration and promotion.’” (ECF No. 1 4 15.) On July 7, 2019, Black Connections “published a copy of the Work on its Facebook page.” (ECF No. 1 { 17.) Black Collections uses its Facebook page to advertise its business. (ECF No. 1, at { 16.) On December 14, 2021, Grecco’s owner, Michael Grecco, discovered the Work on Black Collections’ Facebook page.? (ECF No. 1 § 22; ECF No. 10-1, Grecco Decl. 43.) Black Connections has never sought permission from Grecco Productions to use the Work for any purpose, nor has Grecco Productions authorized Black Connections to use the Work for any purpose. (ECF No. 1 § 19.) Nevertheless, Black Connections used the Work for commercial purposes to advertise its business. (ECF No. 1 § 20.) Grecco Productions contends that Black Connections “located a copy of the Work on the internet rather than contact[ing] Plaintiff to secure a license.” (ECF No. 1 421.) B. Procedural Background 1. Pre-Filing Communication Grecco Productions, through counsel, notified Black Connections of the unauthorized use. (ECF No. 1 22; ECF No. 10-1, Grecco Decl. § 12.) Specifically, Mr. Grecco attests to his understanding that his counsel notified Black Collections of the improper use in writing via e- mail and through Federal Express. (ECF No. 1 § 22; ECF No. 10-1, Grecco Decl. 4 12.) Despite these notices, Grecco Productions “has been unable to negotiate a reasonable license for the . . . infringement of its Work.” (ECF No. 1 4 22.)*

3 Mr. Grecco states in his Declaration in Support of the Motion that he discovered Black Connections’ use of the Work through a reverse image search. (ECF No. 10-1, Grecco Decl. q 11.) 4 Grecco Productions does not explicitly state in its filings whether Black Connections responded in any form to these notices.

2. Filing of the Complaint and Attempted Service of Process On August 15, 2023, Grecco Productions filed a one-count Complaint claiming copyright infringement against Black Collections. (ECF No. 1, at 6.) In the Complaint, Grecco Productions seeks damages and injunctive relief based on Black Connections’ unauthorized use of the Work. (ECF No. 1 936.) Specifically, Grecco Productions requests the following relief in its Complaint: (1) declaration of infringement; (2) declaration of willful infringement; (3) actual damages and disgorgement of profits, or, alternatively, statutory damages for willful infringement; (4) costs and reasonable attorneys’ fees; (5) “interest, including prejudgment interest”; (5) a permanent injunction; and (6) any other relief that the Court deems proper. (ECF No. 1 736.) On August 22, 2023, Grecco Productions’ process server was “unable to make personal service” on Black Connections’ registered agent. (ECF No. 6, at 3.) In lieu of personal service, that same day, the process server “[p]Josted” the Summons and Complaint “on [the] front door or such other door as appears to be the main entrance of usual place of abode” of Black Connections’ registered agent. (ECF No. 6, at 3.) On September 5, 2023, Grecco Productions returned Black Collections’ executed summons to the Court. (ECF No. 6.) To date, Black Collections has not made an appearance nor filed a responsive pleading. See Federal Rule of Civil Procedure 12(a).°

> Federal Rule of Civil Procedure 12(a) provides in relevant part: (1) In General. Unless another time is specified by this rule or a federal statute, the time for serving a responsive pleading is as follows: (A) A defendant must serve an answer: (i) within 21 days after being served with the summons and complaint; or

On September 20, 2023, Grecco Productions requested that the Clerk of Court enter default as to Black Collections. (ECF No. 7.) On September 26, 2023, the Clerk entered default. (ECF No. 8.) On October 27, 2023, Grecco filed a Motion for Entry of Final Judgment by Default Against Defendant (the “Motion”). (ECF No. 10.) In the Motion, Grecco Productions requests as relief: (1) $95,712.00 in statutory damages (three times the Work’s $31,904 licensing fee; (2) Plaintiff's “costs”; (3) a permanent injunction; and (4) “any other relief the Court deem[s] just and proper.” (ECF No. 10, at 9, 11, 14.) II. Standard of Review A.

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Michael Grecco Productions, Inc. v. Black Connections LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/michael-grecco-productions-inc-v-black-connections-llc-vaed-2024.