Mercedes-Benz USA, LLC, Jack L. Holt, Craig W. Dearing and Frank J. Oswald, Jr. v. Carduco, Inc. D/B/A Cardenas Metroplex

Texas Supreme Court·Decided February 22, 2019·No. 16-0644·Published

Opinion

IN THE SUPREME COURT OF TEXAS 444444444444

NO. 16-0644

444444444444

MERCEDES-BENZ USA, LLC, JACK L. HOLT, CRAIG W. DEARING AND FRANK J.

OSWALD, JR., PETITIONERS, v.

CARDUCO, INC. D/B/A CARDENAS METROPLEX, RESPONDENT 4444444444444444444444444444444444444444444444444444 ON PETITION FOR REVIEW FROM THE COURT OF APPEALS FOR THE THIRTEENTH DISTRICT OF TEXAS 4444444444444444444444444444444444444444444444444444

Argued December 4, 2018

JUSTICE DEVINE delivered the opinion of the Court.

In this case, Carduco, Inc., a Mercedes-Benz franchisee, obtained a multi-million dollar judgment against its franchisor, Mercedes, premised on a jury verdict that Mercedes fraudulently induced it to purchase the assets of the previous Mercedes-Benz dealer in Harlingen, Texas. Carduco alleges it agreed to take on the Mercedes-Benz franchise in Harlingen because Carduco believed it would eventually be able to relocate to the McAllen area as the exclusive Mercedes-Benz dealership there. Mercedes allegedly fostered that belief through misrepresentations and concealment while it actively negotiated with another dealer for the McAllen location. After Mercedes awarded the McAllen franchise to the other dealer, Carduco filed suit.

To prevail on a fraud claim, a plaintiff must prove that it actually and justifiably relied on a factual misrepresentation to its detriment. The issue here is whether Carduco’s belief that Mercedes had promised the McAllen area to it was justified in light of the parties’ written agreement. Because that agreement approved and identified only Harlingen as Carduco’s dealership location, provided that Carduco could not move, relocate, or change any dealership facilities without Mercedes’s prior written consent, provided that Carduco’s right to sell cars in any specific geographic area was nonexclusive, and stated that the agreement was not intended to limit Mercedes’s right to add new dealers in the area, we conclude that the parties’ written agreement directly contradicts Carduco’s alleged belief and thereby negates its justifiable reliance as a matter of law. The court of appeals’ judgment affirming the award of actual and punitive damages is accordingly reversed and judgment rendered that Carduco take nothing.

I

From 1992 until 2009, Renato G. Cardenas (Rene) owned and operated the Autoplex Mercedes-Benz dealership in Harlingen, Texas. Mercedes-Benz USA, LLC (“MBUSA”), the entity responsible for the distribution, marketing, and customer service for all Mercedes-Benz products in the United States, became dissatisfied with Rene’s dealership. It viewed the dealership’s facilities to be outdated and its overall performance poor. MBUSA urged Rene to invest in a modern “Autohaus” dealership facility and showed him studies indicating that the optimal location for this facility would be near McAllen. Rene discussed relocating his dealership to McAllen with MBUSA and indicated in these discussions that he would use his father’s construction company for the build.

Rene ultimately balked at signing an agreement setting a deadline for relocation and so an approved site or plan for the move was never agreed upon.

Rene’s company subsequently pled guilty to felony charges of failing to report a transaction involving more then $10,000 in cash, and MBUSA saw that as an opportunity to terminate Rene’s Dealer Agreement for cause. The termination proceeding was abandoned, however, after Rene entered into an asset purchase agreement with his father, Renato E. Cardenas. See TEX. OCC. CODE § 2301.359 (allowing a dealer to transfer its franchise to a qualified person). Renato agreed to buy the dealership assets from his son in exchange for a $7 million, 30-year, non-recourse note.

The elder Cardenas is a very successful businessman with decades of experience as a multi-

line car dealer in the Rio Grande Valley. He also has other business interests in the Valley, including construction, real estate, and development. The asset purchase agreement was originally in the name of Cardenas Motors, Inc., but Renato later decided to make the acquisition in the name of another solely-owned company, Carduco, Inc. He conditioned his obligation to close on MBUSA’s approval of Carduco’s dealership application and the State’s granting of a license for Carduco to operate the dealership in Harlingen.

On May 8, 2008, Carduco’s lawyer submitted the Asset Purchase Agreement to MBUSA along with Carduco’s initial application to become a Mercedes-Benz dealer. The cover letter advised MBUSA that Carduco would “operate the franchise at its current location in Harlingen.” The agreement further stated that Carduco was “only purchasing the right to conduct a Mercedes- Benz retail sales dealership at Purchaser’s present location in Harlingen, Cameron County, Texas.” About this same time, MBUSA approached Heller-Bird, a successful MBUSA franchisee in Boerne,

Texas, about building a new Mercedes-Benz dealership in the McAllen area. MBUSA did not inform Carduco of these discussions.

In the fall of 2008, Renato Cardenas met with Craig Dearing and Frank Oswald, two MBUSA representatives. Both had previously provided support for his son, Rene, and other Mercedes-Benz dealerships in Texas. Dearing, an MBUSA after-sales development manager, and Oswald, a service and parts dealer representative, surveyed the conditions of the dealership in Harlingen and discussed the improvements that Carduco would need to make at the Harlingen dealership. During this meeting, Renato expressed his interest in moving the franchise to the McAllen area, where MBUSA had encouraged his son to relocate. Dearing and Oswald suggested that Carduco might therefore want to submit two plans, one for the Harlingen location and another for the alternative location if the dealer were allowed to move the dealership. Carduco never submitted an alternative plan for the dealership, and MBUSA continued its discussions with Heller- Bird. Renato remained unaware of these discussions and thus assumed that he would eventually be able to relocate the Harlingen dealership he was negotiating to acquire.

In May 2009, Oswald returned to the Harlingen dealership with Damon Blakemore, the local dealer representative for the Rio Grande Valley. While there, they met with both Rene and Renato. Renato could not stay for the entire meeting, but before departing he asked Oswald and Blakemore to accompany Rene to McAllen to look at two sites that might be suitable for a new Mercedes-Benz dealership. Oswald and Blakemore agreed to go with Rene. After seeing the two sites, Blakemore commented that they looked good to him but that any application to relocate would have to go through Jack Holt, the regional franchise manager in Chicago. At this point, Holt had not had any

contact with Renato Cardenas or anyone else at Carduco. But he did have an initial opinion about the pending sale. Holt considered Rene’s proposed sale of assets to his father a sham to avoid the termination of Rene’s dealer agreement. An internal MBUSA email indicated Holt’s willingness to “work around” the transaction, which Carduco later interpreted to be the installation of a competing dealership in McAllen.

On June 24, 2009, Carduco signed a Dealer Agreement with MBUSA. The agreement identifies Harlingen as the dealership location and prohibits Carduco from changing locations without MBUSA’s written consent. The agreement also identifies Carduco’s Area of Influence, a geographic area that MBUSA assigns to the dealer for purposes of evaluating the dealer’s performance. The agreement states that Carduco does not have an exclusive right to sell Mercedes- Benz Passenger products in its Area of Influence and specifically permits MBUSA to add new dealers or relocate dealers into Carduco’s Area of Influence.

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Mercedes-Benz USA, LLC, Jack L. Holt, Craig W. Dearing and Frank J. Oswald, Jr. v. Carduco, Inc. D/B/A Cardenas Metroplex, (Tex. 2019).

Mercedes-Benz USA, LLC, Jack L. Holt, Craig W. Dearing and Frank J. Oswald, Jr. v. Carduco, Inc. D/B/A Cardenas Metroplex (Mercedes-Benz USA, LLC, Jack L. Holt, Craig W. Dearing and Frank J. Oswald, Jr. v. Carduco, Inc. D/B/A Cardenas Metroplex) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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