Menard, Inc. v. Textron Aviation, Inc.

District Court, W.D. Wisconsin·Decided September 10, 2020·No. 3:18-cv-00844·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF WISCONSIN

MENARD, INC.,

Plaintiff & Counter-defendant, OPINION AND ORDER

v. 18-cv-844-wmc DALLAS AIRMOTIVE, INC.,

Defendant & Counter-claimant,

and

TEXTRON AVIATION, INC.,

Defendant.

This civil case is set for trial commencing September 21, 2020, with plaintiff Menard, Inc., (“Menards”) asserting negligence claims against defendants Dallas Airmotive, Inc. (“DAI”) and Textron Aviation, Inc., as well as a breach of contract claim against Textron, arising out of their engine overhaul work on two of Menards’ airplanes. In turn, defendant DAI asserts counterclaims for tortious interference with contract and defamation based on Menards’ sending 119 letters to other businesses or individuals with planes with the same engines as those in this case. The court issues the following opinion and order addressing the parties’ respective motions in limine and related motions In advance of the final pretrial conference to be held on September 11, 2020.1

1 In addition to ruling on the various, pending motions, the court will also accept the parties’ stipulation regarding documents produced by Pratt & Whitney. (Dkt. #148.) OPINION I. Menards’ Motions in Limine and Other Motions

A. MIL No. 1: exclude evidence of DAI’s lost business damages (dkt. #156) In its counterclaim, DAI seeks to pursue damages for lost business caused by the alleged defamatory letter. Specifically, at a 30(b)(6) deposition, DAI Regional Engine Manager Mark Campbell testified that he learned from Signature TechnicAir, Inc. (“TechnicAir”), a third-party broker, that a potential customer GRP’s “owner thought that

it was perhaps not a good idea to do business with Dallas Airmotive since receiving the letter from Menards.” (Campbell 30(b)(6) Dep. (dkt. #152) 33.) Menards contends, as the court pointed out in its summary judgment decision, that this proposed testimony would constitute double hearsay. Menards further points out that Campbell testified that this is the only evidence of alleged lost business. Finally, Menards points to contrary evidence from DAI’s own Customer Resource Management (“CRM”) database, which

states that: “Signature TechnicAir has won the business for the airframe and engines. The engines are going to Pratt due to the new chief pilot’s decision. Steve Hippert [from TechnicAir] stated that the Menard’s letter did not influence the decision.” (Menard’s Br. (dkt. #156) 3-4 (quoting Ex. C (dkt. #156-3) 5).) In response, DAI implicitly acknowledges that Campbell’s testimony is not admissible, but nonetheless argues that it should be able to submit evidence that: DAI

pitched work to GRP in late 2018 and into 2019; DAI sent quotes and estimates to GRP; and after Menards’ letter, GRP declined to hire DAI for the overhaul work. DAI further argues that evidence from the CRM database should also be excluded because while the notes may be considered a business record, the content of the notes -- what a Signature TechnicAir person said -- is hearsay and should be excluded as well. The court agrees that both specific pieces of evidence -- Campbell’s testimony and

the CRM notes about TechnicAir’s employee’s statement -- constitute hearsay and are not admissible for the truth of the matters asserted. This still leaves the question as to whether any other evidence supports DAI’s claim that it lost GRP’s business as a result of Menards’ letter. As for DAI’s evidence that it had provided GRP with bids before Menards’ letter, but after DAI had no further contact with GRP, nor did GRP accept its bids, a jury would

still have to speculate that the reason GRP declined DAI’s business was because of Menards’ letter. Absent some evidence demonstrating that GRP’s business was locked in (or that it’s decision to decline the bids was wholly unexpected or highly unusual based on past experience), there would appear no basis for a reasonable jury to find a causal connection between the lost business and Menard’s letters. Even then, the court is skeptical that a reasonable jury could find causation absent some evidence from GRP itself. Accordingly,

this motion will be GRANTED, although DAI may provide a further evidentiary proffer at the final pretrial conference that would permit a jury to find causation.

B. MIL No. 2: exclude evidence of DAI’s reputational damages (dkt. #158) Related to its first MIL, Menards seeks an order excluding DAI’s evidence of reputational damages as impermissibly “speculative.” In support, Menards points to the testimony of DAI’s Vice President of Sales and Service Network Jeff Turner’s 30(b)(6) testimony that: (1) any damages to DAI’s reputation is an “unknown number”; and (2) he has “done nothing” to provide an estimate. Menards also points to selected data from DAI’s Voice of the Customer (“VOC”) surveys that shows: in 2018, before Menards’ letter, 52.54% of DAI’s customers surveyed reported being “very satisfied” with their experience with DAI; and in July 2019, after Menards’ letter, an increase to 61.25%. Moreover, DAIs

bid win rate increased slightly from 63.3% in June 2019 to 64.1% in July 2019. (Since the letter was dated May 29, 2019, the relevance of this data is unclear.) In a meandering response, DAI explains that it intends to elicit damages testimony about reputation harm from Michael Tidey, a member of Menards’ inhouse legal team and the signee of the letter, and Michael O’Brien, Menards’ Chief Legal Officer at the time the

letter was issued, but DAI stops short of explaining how this testimony will actually assist a trier of fact in finding reputational harm, much less offer a proper measure of damages caused by the Menards’ letter. Perhaps, DAI intends to elicit testimony that the purpose of the letter was to harm DAI’s reputation, but such an admission would seem unlikely, nor, even with intent, would it warrant a finding of actual damages. Moreover, DAI cites to no caselaw holding that a reasonable jury could find causation, as well as measure

damages, based on a perpetrator’s intent to cause reputational damage alone. Finally, DAI’s argument that Tidey’s and O’Brien’s testimony will establish that DAI demanded a retraction and apology, which Menards refused to provide, also fails to establish that their reputation was in fact injured by issuance of the letter or suggest an amount of money that would compensate DAI for that reputational harm. In addition, while Turner conceded that he “could not put a specific number” on

reputational damages, DAI points out that he further testified that this damage was in the “millions of dollars,” claiming specific work losses totaling, at a minimum, $1.3 million. However, the $1.3 million number appears to be derived solely from DAI’s claim of lost business with GRP, and for reasons explained above, DAI lacks admissible evidence demonstrating a causal link between that lost contract and the Menards’ letter. DAI also

points to evidence in the VOC surveys, showing that in 2019, 52.27% of the time a customer decided against proceeding with DAI for reasons cryptically stated as “other” or “customer preference.” However, DAI fails to explain how this percentage compares to previous years, nor does it otherwise explain how the jury could find reputational harm or measure damages based on this data.

Still, as DAI hints at in its motion, at least in the context of an individual, “there is a presumption” under Wisconsin law “that the defamed person suffered general damages such as injury to reputation.” Kennedy v. Children’s Serv. Soc. of Wis., 17 F.3d 980, 984 (7th Cir. 1994) (citing Williams v. Hicks Printing Co., 159 Wis. 90, 101–02, 150 N.W. 183, 188 (1914)); see also I Russel M.

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