Media Communications, Inc. v. OUTFRONT Media, LLC

CourtDistrict Court, N.D. Illinois
DecidedDecember 14, 2022
Docket1:20-cv-04147
StatusUnknown

This text of Media Communications, Inc. v. OUTFRONT Media, LLC (Media Communications, Inc. v. OUTFRONT Media, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Media Communications, Inc. v. OUTFRONT Media, LLC, (N.D. Ill. 2022).

Opinion

UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

MEDIA COMMUNICATIONS, INC. ) ) Plaintiff, ) Case No. 1:20-cv-04147 ) v. ) Judge Sharon Johnson Coleman ) OUTFRONT Media, LLC, ) ) Defendant. ) )

MEMORANDUM OPINION AND ORDER Plaintiff Media Communications, Inc. (“MCI”) sued defendant OUTFRONT Media, LLC (“Outfront”) in July 2020, alleging that Outfront violated various terms of the parties’ Billboard Marketing Agreement (the “Agreement”). MCI alleged that Outfront breached the Agreement by failing to provide MCI with quarterly reports reflecting the revenues Outfront had collected; accepting advertising contracts at rates lower than those established in the Agreement; and failing to pay MCI what it was entitled to under the Agreement. Outfront now moves for summary judgment on MCI’s claim. For the reasons set forth below, this Court denies Outfront’s motion [56]. Initial Matters Although the parties do not address the issue, this Court finds that both MCI and Outfront’s Rule 56.1 fact statements are riddled with issues violating Local Rule 56.1. Outfront’s statement of undisputed material facts and MCI’s statement of additional facts both contain factual statements lacking adequate support in the record. As a result, this Court declines to admit many of MCI and Outfront’s proffered facts. See Malec v. Sanford, 191 F.R.D 581, 583 (N.D. Ill. 2000) (Castillo, J.) (“Factual allegations not properly supported by citation to the record are nullities”); see also Curtis v. Costco Wholesale Corp., 807 F.3d 215, 219 (7th Cir. 2015) (“It is the litigants’ duty to clearly identify material facts in dispute and provide the admissible evidence that tends to prove or disprove the proffered fact.”). MCI further violates Rule 56.1 by providing additional factual statements in its responses to Outfront’s statement of facts that do not directly address the dispute. See Bolden v. Dart, No. 11 c 8661, 2013 WL 3819638, at *2 (N.D. Ill. July 23, 2013) (Feinerman, J.) (ignoring factual assertions provided in the response to defendant’s statement of facts that went “beyond what is fairly responsive to the movant’s factual assertions”). The Court will consider MCI’s factual statements to the extent they are supported by the record and provided in MCI’s statement of

additional facts. Background The following relevant facts are read in the light most favorable to plaintiff and supported by the record, as described above. MCI and Outfront are in the billboard marketing business. Outfront is a nationwide outdoor advertising company, whereas MCI, owned and managed by Mushin Okmen (“Okmen”), is a local Illinois company that operates billboards (also known as “sign structures”). On February 24, 2017, Outfront and MCI entered into the Agreement. The Agreement made Outfront the exclusive marketing agent for eleven of MCI’s billboards. As marketing agent, Outfront was tasked with marketing and selling MCI’s sign structures to advertisers. The Agreement prohibited Outfront from entering into contracts with advertisers at rates below the rates set in the Agreement’s VisualCast Rate Card (the “Monthly Discounted Rate”) without MCI’s permission. In addition, Outfront agreed to provide MCI 70% of all Net Advertising Revenue1

Outfront collected for the billboards and to pay MCI in quarterly installments. The Agreement also required Outfront to provide MCI with a quarterly statement reflecting the Net Advertising Revenue

1 Net Advertising Revenue is defined as “all income contracted and received by Outfront[] from the sale of advertising on the Sign Structures . . . less [] any commissions paid by Outfront to advertising agencies . . . and [] continuity discounts.” (Dkt. 1, Ex. A at 2.) Outfront collected during the period (the “quarterly report”). The parties agreed that the Agreement’s terms could only be amended in a writing signed by both parties. Throughout the course of the Agreement, Outfront sent MCI check payments and MCI deposited them. The parties dispute whether MCI received the quarterly reports. If a payment was lower than he anticipated, Okmen called Outfront to learn why the payment was low. Okmen testified that he was informed that the lower payments were “partial payments” and that Outfront

intended to provide MCI with the full amount later. Outfront contends that it never told Okmen that it was providing partial payments, and instead maintains that Okmen gave Outfront permission to accept contracts for lower rates. The record reflects that the parties had conversations where they negotiated contractual rates after the Agreement was signed but lacks specifics as to when these conversations occurred or what was discussed. The parties have not produced evidence that Okmen expressly agreed to a lower rate than the Monthly Discounted Rates, nor evidence indicating that Outfront later rectified any allegedly improper payment. In February 2020, MCI realized that Outfront had been leasing the sign structures at rates lower than the Monthly Discounted Rates and emailed Outfront about the issue. The parties terminated the Agreement shortly thereafter. Also relevant to the present dispute, in February 2018, MCI stopped paying rent for one of the eleven billboards. Okmen testified that he did not pay rent on this unit because a mulch pile next to the unit blocked the sign. Because MCI stopped paying rent, MCI lost its lease on the

property. Outfront subsequently canceled a contract with a large advertising agency in Chicago for use of this billboard but continued to work with MCI until the parties terminated the Agreement in 2020. Legal Standard Summary judgment is appropriate “if the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(a); see also Celotex Corp. v. Catrett, 477 U.S. 317, 322–23, 106 S. Ct. 2548, 91 L. Ed. 2d 265 (1986). A genuine dispute as to any material fact exists if “the evidence is such that a reasonable jury could return a verdict for the nonmoving party.” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S. Ct. 2505, 2510, 91 L. Ed. 2d 202 (1986). When determining whether a genuine dispute as to any material fact exists, the Court must view the evidence and draw all reasonable inferences in favor of the nonmoving party. Id. at 255; McDaniel v. Progress Rail Locomotive, Inc., 940 F.3d 360, 367 (7th Cir.

2019). After “a properly supported motion for summary judgment is made, the adverse party ‘must set forth specific facts showing that there is a genuine issue for trial.’” Anderson, 477 U.S. at 255 (citation omitted). Discussion Outfront moves for summary judgment on MCI’s breach of contract claim on three grounds. First, Outfront argues MCI waived its right to enforce the Monthly Discounted Rates. Second, Outfront claims that MCI is barred from bringing a breach of contract claim against Outfront because MCI materially breached the contract before Outfront’s alleged breach. Lastly, Outfront contends that it did not breach the contract because it sent MCI timely quarterly reports. Because there are genuine disputes of material fact as to all three arguments, this Court denies Outfront’s summary judgment motion. First, this Court addresses whether Outfront is entitled to summary judgment because MCI

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Media Communications, Inc. v. OUTFRONT Media, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/media-communications-inc-v-outfront-media-llc-ilnd-2022.