McMahon v. Bumble Bee Foods LLC

148 F. Supp. 3d 708, 2015 U.S. Dist. LEXIS 163102, 2015 WL 7755428
CourtDistrict Court, N.D. Illinois
DecidedDecember 2, 2015
DocketNo. 14 C 03346
StatusPublished
Cited by1 cases

This text of 148 F. Supp. 3d 708 (McMahon v. Bumble Bee Foods LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
McMahon v. Bumble Bee Foods LLC, 148 F. Supp. 3d 708, 2015 U.S. Dist. LEXIS 163102, 2015 WL 7755428 (N.D. Ill. 2015).

Opinion

MEMORANDUM OPINION AND ORDER

John J. Tharp, Jr., United States District Judge

This putative class action seeks recovery from Bumble Bee Foods LLC under the Illinois Consumer Fraud and Deceptive Business Practices Act (“ICFA”), 815 ILCS 505/1, the Illinois Food, Drug and Cosmetic Act (“IFDCA”), 410 ILCS 620/1, and a variety of common law claims, including unjust enrichment.1 The named plaintiff, Joseph McMahon, alleges that [710]*710Bumble Bee engaged in deceptive conduct when- it sold various seafood products with labels that indicated they were an “Excellent Source of Omega 3.” Pis.’ Cmplt. at ¶ 31. Bumble Bee moves to dismiss McMahon’s IFDCA claim . on preemption grounds and contends that McMahon’s unjust enrichment claim is not a viable cause of action under Illinois law. In the alternative, Bumble Bee moves to have McMahon’s case stayed until. January 1, 1016, which is when. the FDCA’s recently adopted rule concerning Omega-3- nutrients becomes effective. For the reasons that follow, Bumble Bee’s motion is denied.

Background

McMahon alleges that Bumble Bee made a number of impermissible qualitative statements about the quantity of Omega-3 acids in its seafood products. The statements, located on the labeling of Bumble Bee’s Chunk White Tuna in Water, its Chunk White Tuna in Oil, and its Albacore Tuna in Water, indicated that tlie products were an “Excellent Source [of] Omega-3” and displayed an American Heart Association seal. Pis.’" Cmplt. at 1. McMahon contends these labels were deceptive and in violation of the- IFDCA

When labeling food products, if a food manufacturer wishes to make a qualitative statement about the nutritional.value of a food product — such as that the produ.ct is an “excellent source of’ or “high in” a particular nutrient — it must comply with both federal and state regulatory requirements. If it fails to do so, the product may be deemed “misbranded.” 21 U.S.C. § 343 (a); see 410 ILCS 620/11. The FDCA permits food manufacturers to make a qualitative statement indicating that a food item is “high in” or an “excellent source of’ a nutrient only if the product contains at least twenty percent or more of the recommended daily intake (“RDI”) or the daily reference value (“DRV”), 21 C.F.R. § 101.54 (b), and food manufacturers can only claim the product is a “good source” of a particular nutrient if it contains ten to nineteen percent of the RDI or DRV of that nutrient. Id. § 101.54 (c). If the FDA has not established an- RDI or DRV for a particular nutrient then food manufacturers cannot make qualitative statements about that nutrient, unless they submit a notification to the FDA and receive its approval. See 21 U.S.C. § 343 (r)(2)(G),

To receive FDA approval, the food manufacturer must submit to the FDA an “authoritative statement” that has been published by the National Academy of Sciences or a governmental public health body that identifies the appropriate nutrient level for the product. 21 U.S.C. § 343 (r)(2)(G)(ii). The manufacturer must also provide the FDA with a copy of the exact qualitative statement it wishes to make on the product. Id. If the FDA takes no action within 120 days then the manufacturer can put the submitted statement on the product’s label, notwithstanding the lack of an established RDI or DRV for that nutrient. Id. At any time thereafter, however, the FDA can disallow the nutrient content claim by issuing a regulation prohibiting or modifying the claim, or by finding that the petitioner’s notification lacks required information. U.S.C. § 343 (r)(2)(H). The IFDCA directly tracks the requirements of the FDCA, stating that the Illinois Food and Drug Commission should “make the regulations promulgated under [the IFDCA] conform, in so far as practicable, with those promulgated under the Federal Act.” 410 ILCS 620/21 (a). Additionally,, “a federal regulation adopted pursuant to [the IFD-CA] takes effect in this State on the date it becomes effective as a Federal regulation.” 410 ILCS 620/21 (i).

With respect to Omega-3 nutrients, the FDA has not established an RDI or DRV metric. Hence, any food manufacturer that [711]*711wishes to advertise its product with a qualitative statement about the presence of Omega-3s must submit to the FDA an application that follows the steps outlined in U.S.C § 343(r). In 2005, three separate food manufacturers did so and submitted nutrient content claim notifications to the FDA, claiming that the Food and Nutrition Board of the Institute of Medicine (IOM) of the National Academy, of Sciences published a report that qualified as an authoritative statement concerning the RDI for Omega-3s. Def.’s Mot. to Dismiss at 5. Bumble Bee, howéver, was not one' of these manufacturers. "

Citing the IOM report, the three manufacturers claimed that if one serving of their .seafood products ’contained at least 32 mg of Omega-3 fats, then they exceeded the FDCA threshold requirements for products to be labelled as being “high in” or an “excellent' source of’ a particular nutrient. They thus proposed to label their seafood products as an “Excellent" source óf Omega-3 EPA and DHA.” Id. The FDÁ took no action within 120 days and on April 9, 2006 it became permissible for the submitting manufacturers to use their proposed label. Id. Although Bumble Bee had not submitted a notification to the FDA, it also soon began making similar- claims on its own seafood labels. Those claims are what McMahon alleges were deceptive.

. Despite -its earlier acquiescence to the manufacturers’ notice, on November 27, 2007 the FDA published a proposed rule in response to the Omega-3 .notifications. See Food Labeling: Nutrient Content Claims; Alpha-Linolenic Acid, Bicosapentaenoie Acid, and Do.cosahexaenoic Acid Omega-3 Fatty Acids, 72 Fed. Reg. 66103 (proposed Nov. 27, 2007). In its proposed rule, the FDA rejected the IOM report as an authoritative statement because IOM had determined the Omega-3s’ reference values by using a method that was not recognized by the FDA. Id. at 66104. The FDA concluded that, going forward, food manufacturers could- not make qualitative statements about the content of Omega-3s in their products. Id: Although the Omega-3 rule was finalizéd on April 28, 2014, the FDA decided to delay implementing the rule until January 1, 2016. This decision was based on comments submitted from affected manufacturers expressing concern about the costs associated'with phasing out food labels that were permissible under the manufacturers’ previous notification sent to the FDA. But the FDA did not indicate that civil actions enforcing current law were stayed pending the rule’s implementation.

Discussion

When considering a motion to .dismiss under Rule 12(b)(6), the Court accepts as true -all well-pleaded facts and draws all reasonable inferences in favor of the plaintiff. Yeftich v.

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148 F. Supp. 3d 708, 2015 U.S. Dist. LEXIS 163102, 2015 WL 7755428, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mcmahon-v-bumble-bee-foods-llc-ilnd-2015.