Mayhew v. Candid Color Systems Inc

CourtDistrict Court, W.D. Oklahoma
DecidedJune 11, 2025
Docket5:24-cv-00814
StatusUnknown

This text of Mayhew v. Candid Color Systems Inc (Mayhew v. Candid Color Systems Inc) is published on Counsel Stack Legal Research, covering District Court, W.D. Oklahoma primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mayhew v. Candid Color Systems Inc, (W.D. Okla. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF OKLAHOMA

SPENCER MAYHEW, individually and on ) behalf of all others similarly situated; and ) ROSALIE NOREN, individually and on behalf ) of all others similarly situated, ) ) Plaintiffs, ) ) v. ) Case No. CIV-24-00814-JD ) CANDID COLOR SYSTEMS, INC., ) an Oklahoma corporation, ) ) Defendant. )

ORDER

Before the Court is Defendant Candid Color Systems, Inc.’s (“Defendant”) Motion to Dismiss Plaintiffs’ First Amended Class Action Complaint Pursuant to Federal Rules of Civil Procedure 12(b)(1) and 12(b)(6) (“Motion”). [Doc. No. 28]. Plaintiffs Spencer Mayhew and Rosalie Noren (collectively “Plaintiffs”) filed a Brief in Opposition to Defendant’s Motion (“Response”). [Doc. No. 33]. Defendant filed a Reply in Support of its Motion (“Reply”). [Doc. No. 34]. For the reasons outlined below, the Court grants the Motion in part and denies it in part. I. BACKGROUND1 Plaintiffs, individually, and on behalf of others who are similarly situated initiated this class action. [Doc. No. 25].

1 The Court takes the following factual allegations, presumed to be true for the purposes of the Motion, from Plaintiffs’ First Amended Class Action Complaint (“the Complaint”). [Doc. No. 25]. Defendant is a photography business that “has the tools to help photographers effectively market and sell images from events both small and large.” [Id. ¶ 21 (internal

alterations omitted)]. Defendant provides a web-based, Ecommerce platform for professional photographers to use in the marketing and sale of photos. [Id. ¶ 22]. Defendant’s platform uses facial recognition technology. [Id. ¶ 23]. Defendant’s facial recognition software can identify facial images in one photograph and locate the same facial images in other photographs. [Id.]. Defendant markets its facial recognition feature as part of its Ecommerce platform. [See id. ¶¶ 23–24]. The platform applies the facial

recognition feature to photos once photographers upload them to the platform. [Id. ¶ 23]. The facial recognition feature scans photos for facial images and extracts data representing the unique geometry of each facial image. [Id. ¶ 27]. Defendant owns the Grad Photo Network, which it describes as “the largest network of professional photographers for graduation and commencement ceremonies.”

[Id. ¶ 33]. The website for the Grad Photo Network integrates the Ecommerce platform and allows consumers the ability to order photos taken by photographers who are part of the Grad Photo Network. [Id. ¶ 34]. Kabance Photo Services, Inc. (“Kabance”) is a photography company and is a member of the Grad Photo Network. [Id. ¶ 39].

Plaintiff Spencer Mayhew (“Mayhew”) attended Collinsville High School’s graduation ceremony on May 13, 2023, in Collinsville, Illinois. [Id. ¶ 40]. During the ceremony, Kabance photographers photographed Mayhew and uploaded the photos to the Grad Photo Network website. [Id. ¶ 41]. Plaintiffs are unaware if Kabance uploaded the photos while in Illinois. [Id.]. When viewing photos of Mayhew, one can see the application of the facial recognition software, as demonstrated by the appearance of a

dotted-line rectangular field that appears around Mayhew’s face and the return of other photos of Mayhew upon clicking in the rectangular field. [Id. ¶¶ 43–44]. Mayhew’s mother, who lives in Illinois, purchased photos and received digital prints and physical prints at her address in Illinois. [Id. ¶ 48]. Similarly, Plaintiff Rosalie Noren (“Noren”) attended Blackburn College’s graduation ceremony on May 15, 2021, in Carlinville, Illinois. [Id. ¶ 52]. Kabance

photographers photographed Noren and uploaded the photos to the Grad Photo Network website. [Id. ¶ 53]. Plaintiffs are unaware if Kabance uploaded the photos while in Illinois. [Id.]. The platform applied facial recognition software to Noren’s image, as demonstrated in the same manner described above. [Id. ¶¶ 55–56]. Defendant did not inform Mayhew or Noren that it would collect or use their

biometrics. [Id. ¶¶ 49, 60]. Defendant did not inform Mayhew or Noren that it would profit from the use of their biometrics by using them to locate photos of them and facilitate sales of those photos, from which Defendant collected a fee. [Id. ¶¶ 50, 61]. Because Defendant did so without their consent, Plaintiffs allege they “lost control over [their] unique biometrics” and Defendant “violated [their] rights in and ownership to

those unique biometrics without compensation.” [Id.]. Plaintiffs did not give Defendant their consent to collect, use, or profit from their biometrics. [Id. ¶¶ 51, 62]. Plaintiffs allege that Defendant has collected biometrics from hundreds of other individuals via the Grad Photo Network website. [Id. ¶ 65]. Plaintiffs assert causes of action against Defendant for violations of the Illinois Biometric Information Privacy Act (“BIPA”). [Id. ¶¶ 86–125]. Plaintiffs plead five

causes of action arising under BIPA. [See id.]. First, Plaintiffs allege Defendant failed to develop a publicly available, written policy in violation of BIPA section 15(a), which requires private entities in possession of biometrics to develop a written policy, made available to the public, establishing a retention schedule and guidelines for permanently destroying biometric identifiers and biometric information when the initial purpose for collecting or obtaining such identifiers or information has been satisfied or within [three] years of the individual’s last interaction with the private entity, whichever occurs first.

[Id. ¶ 87 (quoting 740 Ill. Comp. Stat. Ann. 14/15(a)); see also id. ¶¶ 72, 86–93]. Second, Plaintiffs allege Defendant collected, captured, received through trade, or otherwise obtained the biometrics of Plaintiffs and the putative class members without first informing them in writing that their biometrics were being collected and stored in violation of BIPA section 15(b)(1). [Id. ¶¶ 94–101 (citing 740 Ill. Comp. Stat. Ann. 14/15(b)(1)); see also id. ¶ 73]. Third, Plaintiffs allege Defendant collected, captured, received through trade, or otherwise obtained the biometrics of Plaintiffs and the putative class members without first informing them in writing of the specific purpose and length of term for which their biometrics were being collected, stored, or used in violation of BIPA section 15(b)(2). [Id. ¶¶ 102–09 (citing 740 Ill. Comp. Stat. Ann. 14/15(b)(2)); see also id. ¶ 74]. Fourth, Plaintiffs allege Defendant collected, captured, received through trade, or otherwise obtained the biometrics of Plaintiffs and the putative class members without having first obtained a written release in violation of BIPA section 15(b)(3). [Id. ¶¶ 110– 17 (citing 740 Ill. Comp. Stat. Ann. 14/15(b)(3)); see also id. ¶ 75].

Fifth, Plaintiffs allege Defendant’s practice of profiting from Plaintiffs’ and the putative class members’ biometrics violates BIPA section 15(c) and deprives Plaintiffs and the putative class members of control over their unique biometrics and their rights in and ownership to those unique biometrics without compensation. [Id. ¶ 123]. BIPA section 15(c) prohibits any private entity from selling, leasing, trading, or otherwise profiting from a person’s biometrics. [Id. ¶ 119 (citing 740 Ill. Comp. Stat. Ann.

14/15(c)); see also id. ¶¶ 76, 118–25]. Previously, Plaintiffs brought these same claims against Defendant and Kabance in the Southern District of Illinois. See Mayhew v. Candid Color Sys., Inc., 743 F. Supp. 3d 994 (S.D. Ill. 2024). The Court dismissed Plaintiffs’ claims against Defendant for lack of personal jurisdiction. Id. at 1005–06 (dismissing Plaintiffs’ claims for lack of specific

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