Mayhew v. Candid Color Systems, Inc

CourtDistrict Court, S.D. Illinois
DecidedAugust 5, 2024
Docket3:23-cv-02964
StatusUnknown

This text of Mayhew v. Candid Color Systems, Inc (Mayhew v. Candid Color Systems, Inc) is published on Counsel Stack Legal Research, covering District Court, S.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mayhew v. Candid Color Systems, Inc, (S.D. Ill. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF ILLINOIS

SPENCER MAYHEW, individually and ) on behalf of all others similarly situated, ) and ROSALIE NOREN, ) ) Plaintiffs, ) ) vs. ) ) Case No. 3:23-cv-2964-DWD CANDID COLOR SYSTEMS, INC., an ) Oklahoma corporation, and KABANCE ) PHOTO SERVICES, INC., a voluntary ) unincorporated association based in ) Missouri, ) ) Defendants. )

MEMORANDUM & ORDER DUGAN, District Judge: Before the Court are Defendants’ separate Motions to Dismiss Plaintiffs’ First Amended Class Action Complaint. (Docs. 28 & 39). Plaintiffs filed Responses in Opposition to, and Defendants filed separate Replies in Support of, the Motions to Dismiss. (Docs. 33, 38, 42, 46). As explained below, the Motion to Dismiss of Defendant Candid Color Systems, Inc. (“CCSI”), is GRANTED for lack of personal jurisdiction and the Motion to Dismiss of Defendant Kabance Photo Services, Inc. (“KPSI”), is DENIED. I. Background This case arises under the Biometric Information Privacy Act (“BIPA”), 740 ILCS 14/1 et seq. Defendant CCSI, an Oklahoma corporation, provides photography-related products, services, and software to its customers, who operate their own photography businesses. (Docs. 21, pgs. 2, 6; 28-1, pgs. 2-3). It allegedly “represents itself as ‘a leader in event photography products and services, connecting photographers with innovative products and workflow solutions that increase sales[] and improve overall efficiency.”

(Doc. 21, pg. 6). Defendant CCSI allegedly “has the tools to help [photographers] effectively market and sell images from events both small and large.” (Doc. 21, pg. 6). Particularly relevant to this case, Defendant CCSI provides its photographer- customers, including Defendant KPSI, a Missouri-based business, with an online platform to market and sell the photographs that they take at graduation ceremonies, sports contests, and other events. (Docs. 21, pgs. 2-3, 6; 28-1, pgs. 1-6). That “robust,

mobile-optimized Ecommerce platform” uses facial recognition technology to “identify facial images in a particular photograph and locate potentially-matching facial images among other photographs in a gallery.” (Doc. 21, pgs. 2, 6, 9). Defendant CCSI allegedly: [T]ells potential photograph clients that “[i]ntegrated facial recognition makes finding images easy,” and [it] describes its facial recognition feature as follows: “With this ability built into our website[,] your consumers can click on one of their images to see all of their images. By eliminating the need to search for their images[,] customers are more likely to buy.”

(Doc. 21, pgs. 2, 6). Defendant CCSI also allegedly owns the trademark for and does business as Grad Photo Network, which “is ‘the largest network of professional photographers for graduation and commencement ceremonies.’ ” (Doc. 21, pg. 8). Defendant KPSI belongs to the Grad Photo Network, which it uses to sell photographs. (Doc. 21, pg. 8). The Grad Photo Network website is part of the “Ecommerce platform.” (Doc. 21, pg. 8). Further, Defendant CCSI allegedly claims the “benefits of its facial recognition feature include ‘ID[ing] more images faster and more accurately.’ ” (Doc. 21, pg. 6). When a photograph on the Grad Photo Network website is selected, “a dotted-line rectangular field automatically appears” around the individual’s face. (Doc. 21, pgs. 9, 11). By clicking

inside the “rectangular field,” the website user can reload the webpage and return other photographs of the same individual. (Doc. 21, pgs. 9, 11). The address of the reloaded webpage includes a “FaceID” unique to that individual. (Doc. 21, pgs. 9, 11). Plaintiffs allege this is only possible through the collection of biometric identifiers, i.e., through the scanning of photographs for facial images and the “extracti[on] from each photo [of] data representing the unique geometry of each facial image so that comparisons” can be made

with other photographs. (Doc. 21, pgs. 2, 6-7). Defendant CCSI allegedly collects an “Ecommerce fee” from purchases of photographs on the platform. (Doc. 21, pg. 6). Plaintiffs allege they were subjected to Defendant CCSI’s facial recognition technology, as described above, after participating in their respective graduation ceremonies. Plaintiff Noren graduated from Blackburn College in Carlinville, Illinois, on

May 15, 2021. (Doc. 21, pg. 11). Plaintiff Mayhew graduated from Collinsville High School in Collinsville, Illinois, on May 13, 2023. (Doc. 21, pg. 8). During the graduation ceremonies, Defendant KPSI’s photographer(s) photographed Plaintiffs pursuant to agreements it entered with their schools. (Docs. 21, pgs. 4, 8, 11; 28-1, pg. 8; 28-2, pgs. 9- 10). Defendant KPSI then uploaded the photographs to its account on Defendant CCSI’s

Grad Photo Network website. (Doc. 21, pgs. 8, 11). As such, Defendant CCSI’s facial recognition technology was allegedly used to identify and extract Plaintiffs’ faceprints to compile all of their photographs from the graduation ceremonies. (Doc. 21, pgs. 9, 12). After Plaintiff Mayhew’s graduation ceremony, his mother allegedly received an email, containing a link to Defendant KPSI’s account on the Grad Photo Network website,

that solicited the purchase of photographs. (Doc. 21, pgs. 9, 12). The email was received from “Kabance Photo Services, Inc.,” and the email address was “YourPhotos@kylekabance.picsemail.com.” (Doc. 21, pg. 10). The picsemail.com domain, contained within the solicitation email address, redirects to “www.candid.com,” allegedly showing it is owned by Defendant CCSI. (Doc. 21, pg. 10). When Plaintiff Mayhew’s mother clicked on the Grad Photo Network website link contained in the

solicitation email, Plaintiff “Mayhew’s photos appear[ed] with the same dotted-line rectangular field and the same functionality as described” above. (Doc. 21, pg. 10). Plaintiff Mayhew’s mother purchased both digital and physical photographs through Defendant KPSI’s account on the Grad Photo Network website. (Doc. 21, pgs. 10, 12). The physical photographs were shipped to her residence in Collinsville, Illinois. (Doc. 21, pg.

10). Like the solicitation email, the confirmation email to Plaintiff Mayhew’s mother, which listed an address in Collinsville, Illinois, was received from “Kabance Photo Services, Inc.,” and the email address “YourPhotos@kylekabance.picsemail.com.” (Doc. 21, pg. 10). Plaintiff Noren also believes “she received one or more emails soliciting her to purchase the photos” taken at her graduation ceremony. (Doc. 21, pg. 12).

Due to their relationship with each other and with other Illinois entities, as detailed in relation to the sale of photographs on the Grad Photo Network website, Defendants allegedly collected, stored, used, and/or profited from the biometric identifiers of hundreds of Illinois residents. (Doc. 21, pgs. 3, 12-13). Defendant KPSI’s account on the Grad Photo Network website allegedly depicts “other participants in the Collinsville High School and Blackburn College graduation ceremonies[] as well as photos from other

events…in Illinois.” (Doc. 21, pg. 12). Aside from Defendant KPSI, “other photographers operating in Illinois have [allegedly] used the various online platforms within the ‘Ecommerce platform’ to capture the biometrics of Illinois residents.” (Doc. 21, pg. 13). On October 4, 2023, Plaintiff filed a 5-Count First Amended Class Action Complaint (Doc. 21) against Defendants CCSI and KPSI under BIPA. Plaintiffs allege each Defendant: (1) violated § 15(a) of BIPA by failing to develop and comply with a publicly

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