Maverick Boat Co. v. American Marine Holdings, Inc.

418 F.3d 1186, 75 U.S.P.Q. 2d (BNA) 1590, 2005 U.S. App. LEXIS 15323, 2005 WL 1761651
CourtCourt of Appeals for the Eleventh Circuit
DecidedJuly 27, 2005
Docket04-11259
StatusPublished
Cited by3 cases

This text of 418 F.3d 1186 (Maverick Boat Co. v. American Marine Holdings, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Maverick Boat Co. v. American Marine Holdings, Inc., 418 F.3d 1186, 75 U.S.P.Q. 2d (BNA) 1590, 2005 U.S. App. LEXIS 15323, 2005 WL 1761651 (11th Cir. 2005).

Opinion

DUBINA, Circuit Judge:

After a bench trial, the district court entered an order and final judgment in this action against Maverick Boat Company, Inc. (“Maverick”), wherein the district court cancelled Maverick’s vessel hull design registration in the United States Copyright Office, denied Maverick’s claims against American Marine Holdings, Inc. (“AMH”) and Blazer Boats, Inc. (“Blazer”) for copyright infringement and trade dress infringement, and awarded AMH and Blazer attorneys’ fees. Maverick now appeals the cancellation of its copyright registration, the judgment regarding its copyright infringement claim, and the award of attorneys’ fees.

AMH and Blazer cross-appeal the district court’s orders and final judgment, wherein the district court denied their individual claims against Maverick for false advertising, unfair competition, tortious interference with advantageous business relationships, product disparagement, and defamation. AMH also cross-appeals the district court’s denial of its unfair trade practices claim. For the reasons that follow, we affirm the district court in all respects.

I. BACKGROUND

Maverick, AMH, and Blazer are manufacturers of recreational boats, and each *1189 company manufactures a boat known as the “bay boat.” Maverick introduced its Pathfinder 2200 V-Hull bay boat (“Pathfinder 2200 V-Hull”) at its July 1998 dealer meeting, and it sold more than 30 of these boats that same year. Following this initial sale, however, Maverick became aware of problems with the boat’s tooling. Specifically, Maverick became aware of customer complaints about the “sheer line” (the intersection of the hull sides with the top of the boat’s deck) on the boat. Paul Ellig, who was primarily responsible for correcting the sheer line, testified at trial that the irregularities in the boat’s lines were not intended to be present in the original boat and, thus, were the result of mistakes.

Because the sheer line was off, other boat lines, including the “style line” (the offset made on the hull sides to establish a unique graphic form or signature of the model or brand name) and the “chine line” (the line formed by the intersection of the hull lines with the bottom of the boat), were also off. Ellig testified that once an element of a boat is changed because of an irregularity, other aspects of the boat are also affected. Maverick corrected these lines in a “revised design.” However, at trial, Maverick did not introduce any records to show the changes that it made to any of the boat’s lines: Maverick did not introduce any internal memoranda, drawings, correspondence, or documents of any kind that refer to the “revised design.”

For a period of time after the original model had been retooled, both the “original design” and the “revised design” were in production. On or about May 4, 1999, Maverick began shipping boats with the revised design. The name and model number of the boat remained the same, and Maverick’s advertisements never mentioned the design change. Also, during the time that Maverick sold both the “original design” and the “revised design,” it never informed its dealers or the public which design they were obtaining.

Sometime in 2000, Maverick’s president, D. Scott Deal, directed Jim Leffew, Maverick’s Vice President of Manufacturing, to register all of the Maverick boats that were applicable under the Vessel Hull Design Protection Act (“VHDPA”), 17 U.S.C. § 1301 et seq. Leffew selected the Pathfinder 2200 V-Hull for the first registration. However, Deal did not provide Leffew with any specific instructions regarding the completion of the registration for this boat.

On February 27, 2001, Maverick submitted the application for Registration Number DVH 0049 (“DVH 0049”) to the United States Copyright Office. The application identifies the make and model of the vessel as a “Pathfinder 2200 Bay Boat (V-Hull design).” The date of registration/publication for DVH 0049 is March 5, 2001. Maverick admitted in its pleadings that pursuant to 17 U.S.C. § 1302(5), DVH 0049 is invalid because it was for the “original design,” which was made public more than two years prior to the date of its application.

On April 10, 2001, Maverick submitted a second application, completed by Leffew, for the Pathfinder 2200 V-Hull, Registration Number DVH 0056 (“DVH 0056”), to the United States Copyright Office. The application and registration identify the make and model of the vessel, and the type and style of the design, as the “Pathfinder 2200 Bay Boat (V-Hull Design).” The type and style of the design is further identified as “fiberglass single V hull and deck,” and the registration states that the design is a “[n]ew improved version of earlier design. Revised original hull (forward) shape, style line location.” Leffew photographed a Pathfinder 2200 V-Hull and submitted the photographs with the *1190 application for DVH 0056. But, Leffew did not know the model year of the boat depicted in the photographs that he submitted. In fact, when Leffew photographed the boats for each application, he did not know whether he was photographing a boat with an original or revised design.

AMH began its efforts to develop its Pro-Line 22 bay boat in or around October or November 2000 by researching bay boats and assessing whether or not to manufacture its own. In April 2001, AMH began building its Pro-Line 22.

During the summer of 2001, Maverick learned that AMH was marketing a boat with a vessel hull that appeared to have been copied from a Pathfinder 2200 V-Hull. Maverick asked Lee Dana, an architect and small craft designer, to analyze the respective hull designs and make a determination as to their similarities. On December 3, 2001, Dana sent a letter to Maverick stating, in part, that “it is very probable that the mold for the 22 Pro-Line was ‘back cast’ from a 22 Pathfinder Hull.” AMH learned of Maverick’s application for copyright registration of the Pathfinder 2200 V-Hull in August 2001 when Maverick sent it a cease-and-desist letter. In January 2002, Maverick sent letters to dealers selling the Pro-Line 22 stating that it had evidence that AMH had copied Maverick’s design and that sales of the AMH boats could expose the dealers to liability under the VHDPA.

Also in January 2002, Maverick learned that Blazer was marketing a boat with a vessel hull that appeared to have been copied from the Pathfinder 2200 V-Hull. Maverick asked Donald Patterson, a certified marine surveyor and inspector, to analyze the respective hull designs and make a determination as to their similarities. Patterson sent a letter to Maverick stating, in part, that “it is very probable that one hull design was copied/’splashed’ to produce the other.” In May 2003, Maverick sent letters to dealers selling Blazer’s Blazer 2220 bay boats stating that it had evidence that Blazer had copied Maverick’s design and that sales of the Blazer boats could expose the dealers to liability under the VHDPA.

II. ISSUES

1. Whether the district court erred in cancelling Maverick’s vessel hull design DVH 0056.

2.

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Bluebook (online)
418 F.3d 1186, 75 U.S.P.Q. 2d (BNA) 1590, 2005 U.S. App. LEXIS 15323, 2005 WL 1761651, Counsel Stack Legal Research, https://law.counselstack.com/opinion/maverick-boat-co-v-american-marine-holdings-inc-ca11-2005.