Mattel, Inc. v. AnimeFun Store

CourtDistrict Court, S.D. New York
DecidedOctober 30, 2024
Docket1:18-cv-08824
StatusUnknown

This text of Mattel, Inc. v. AnimeFun Store (Mattel, Inc. v. AnimeFun Store) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mattel, Inc. v. AnimeFun Store, (S.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK MATTEL, INC., Plaintiff, -against- No. 18-CV-8824 (LAP) ANIMEFUN STORE, BINGO1993, MEMORANDUM & ORDER BINGOES HOT TOY FACTORY, MILIY STORE, and Q374428329, Defendants.

LORETTA A. PRESKA, Senior United States District Judge: By opinion and order dated February 26, 2021, the Court granted summary judgment against Defendants AnimeFun Store, Bingo 1993, Bingoes Hot Toy Factory, Miliy Store, and Q374428329, (the “Wang Defendants”), finding them liable for trademark infringement, false designation of origin, and unfair competition under state common law. (See Summ. J. Mem. & Order (“SJ Order”), dated Feb. 26, 2021 [dkt. no. 106].) Before the Court could determine the appropriate remedies, the U.S. Supreme Court decided Abitron Austria GmbH v. Hetronic Int’l, Inc., 600 U.S. 412 (2023), which implicated two provisions at issue in this litigation. Accordingly, on October 12, 2023, the Court ordered the parties to submit further briefing regarding the applicability and impact, if any, of Abitron on the resolution of the remaining issues in this case. (See dkt. no. 124.) Plaintiff filed a brief on November 16, 2023. (See Mem. in Resp. to Oct. 12, 2023 Order (“Pl.’s Br.”), dated Nov. 16, 2023 [dkt. no. 128].) The Wang Defendants did not respond. The matter

is sub judice, and the Court now considers the appropriate remedies and applicability of Abitron on this case. I. Background A. Facts Mattel is a well-known designer, developer, marketer, manufacturer, and distributor of products sold under well-known brand names, including Barbie, Hot Wheels, American Girl, and Fisher-Price. (See Pl.’s Local Rule 56.1 Statement (“Pl.’s 56.1”), dated July 3, 2020 [dkt. no. 89] ¶ 25; Decl. of Ray Adler in Supp. of Pl.’s Appl. for TRO (“Adler Decl.”), dated Sept. 21, 2018 [dkt. no. 23] ¶ 3.) Plaintiff sells its products worldwide through major retailers, toy stores, and online marketplaces. (Pl.’s 56.1 ¶ 26;

Adler Decl. ¶ 4.) One of Mattel’s most popular and successful products is UNO. (Pl.’s 56.1 ¶ 27; Adler Decl. ¶ 5.) UNO is a card game wherein players begin with seven cards and, through each turn, attempt to match a card in their hands with a card on the deck or be forced to draw an additional card. (Pl.’s 56.1 ¶ 28; Adler Decl. ¶ 5.) Players attempt to be the first to discard all of their cards successfully. (Pl.’s 56.1 ¶ 28; Adler Decl. ¶ 5.) When a player has a single card remaining, he or she must announce “Uno!” to the other players, providing a warning that the game is nearly complete or the player risks a penalty. (Pl.’s 56.1 ¶ 28; Adler Decl. ¶ 5.) Mattel has filed for and obtained federal trademark

registrations for UNO. (Pl.’s 56.1 ¶ 30; Decl. of Ray Adler in Supp. of Pl.’s Mot. for Summ. J. (“Adler Decl. II”), dated July 30, 2020 [dkt. no. 90] ¶ 9.) Mattel is the owner of the UNO Registrations covering the UNO marks, including U.S. Trademark Registration Nos. 1,005,397 for “UNO” for goods in Class 28 and 5,125,593 for the wordmark “UNO” in Class 9. (Pl.’s 56.1 ¶ 31; Adler Decl. II ¶ 10, Ex. A.) Plaintiff has spent substantial time, money, and effort to develop consumer recognition, awareness, and goodwill in its UNO products and UNO marks. (Pl.’s 56.1 ¶ 35; Adler Decl. II ¶ 13.) The record is silent as to whether Plaintiff has trademark registrations for UNO outside of the United States. Mattel has endeavored to protect its interest in the

UNO products, UNO marks, and UNO works. The success of the UNO products is due in part to Mattel’s marketing and promotional efforts, in addition to its use of high-quality materials and processes. (Adler Decl. ¶ 15.) Mattel’s quality of products and consumers’ word-of-mouth praise have made the UNO marks – and UNO products – popular in the public and accordingly afforded Mattel a valuable reputation. (Compl., dated Sept. 26, 2018 [dkt. no. 15] ¶ 75.) As of September 2018, about 90% of Mattel’s single basic UNO products available to consumers in the United States were manufactured in the United States, while the remaining 10% were

manufactured and sold by a single vendor directly to retailers. (Pl.’s 56.1 ¶ 38; Adler Decl. II ¶ 16.) No one other than Plaintiff and its authorized licensees and distributors is authorized to manufacture, import, export, advertise, offer for sale, or sell any goods utilizing the UNO marks without the express permission of Plaintiff. (Pl.’s 56.1 ¶ 42.) The Wang Defendants are not, and have never been, authorized by Mattel or Mattel’s licensees to sell UNO products or to use the UNO marks. (Adler Decl. II ¶ 20.) The Wang Defendants are individuals or businesses located in China that conduct business in the United States and other countries through online storefronts on AliExpress.com or DHgate.com. (See Pl.’s 56.1 ¶ 2; see also Decl. of Wenbin Jin

(“Jin Decl.”), dated Apr. 1, 2019 [dkt. no. 51-1]; Decl. of Minghui Lai (“Lai Decl.”), dated Apr. 1, 2019 [dkt. no. 51-3]; Decl. of Xiaoyan Shi (“Shi Decl.”), dated Apr. 1, 2019 [dkt. no. 51-5]; Decl. of Xiaogang Wang (“Wang Decl.”), dated Apr. 1, 2019 [dkt. no. 51-7].) Defendant AnimeFun Store, operated by Minghui Lai, is a merchant on Aliexpress.com with a principal place of business located in Guangdong, China. (Pl.’s 56.1 ¶¶ 3-4.) Defendant Bingo 1993, operated by Xiogang Wang, is a merchant on DHgate.com with a principal place of business located in Zhejiang, China. (Id. ¶¶ 8, 10.) Defendant Q374428329, also operated by Xiogang Wang, is a merchant on DHgate.com with a principal place of business located in Zhejiang, China. (Id. ¶¶ 9-10.) Defendant

Bingoes Hot Toy Factory, operated by Wenbin Jin, is a merchant on Aliexpress.com with a principal place of business located in China. (Id. ¶¶ 15-16.) Defendant Miliy Store, operated by Xiaoyan Shi, is a merchant on Aliexpress.com with a principal place of business located in China. (Id. ¶¶ 20-21.) The Wang Defendants purchased these products from suppliers in China. (Id. ¶¶ 6, 13, 18, 23.) None of the Wang Defendants’ operators could tell the difference between the UNO products he or she purchased from vendors in China and the legitimate UNO products offered for sale or sold by Plaintiff. (Id. ¶¶ 7, 14, 19, 24; see also Jin Decl. ¶ 23; Lai Decl. ¶ 24; Shi Decl. ¶ 24; Wang Decl. ¶ 23.)

As such, Mattel retained NAL, a company that provides intellectual property infringement research services, to investigate parties offering for sale or selling products that could infringe on the UNO marks. (Compl. ¶ 85.) NAL identified that the Wang Defendants were selling or offering for sale counterfeit products through the merchant storefronts and use accounts and that such products used the UNO marks or featured or displayed one or more of the UNO works. (Decl. of Jessica Arnaiz in Supp. of Pl.’s Appl. for TRO (“Arnaiz Decl.”), dated Sept. 21, 2018 [dkt. no. 22] ¶¶ 6-7.) Such counterfeit products were virtually identical copies of the UNO marks or UNO works. (Id. ¶ 7.) NAL contacted the Wang Defendants through their respective

merchant storefronts on the online marketplace platforms AliExpress.com and DHgate.com, expressed interest in placing a bulk order of counterfeit products, and confirmed that each Wang Defendant sold products to customers in the United States. (Pl.’s 56.1 ¶¶ 49-50; see also Arnaiz Decl. ¶ 8.) Through visual inspection of the Wang Defendants’ infringing listings, Plaintiff and its counsel confirmed that each of the Wang Defendants was using the UNO marks without authorization and that the products that each of the Wang Defendants was offering for sale using virtually identical copies of the UNO marks were, in fact, counterfeit products. (Pl.’s 56.1 ¶ 58; see also Decl. of Spencer Wolgang in Supp. of Pl.’s Appl. for TRO, dated Sept. 26,

2018 [dkt. no. 24] ¶¶ 18-19, Ex.

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Mattel, Inc. v. AnimeFun Store, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mattel-inc-v-animefun-store-nysd-2024.