Martschinske v. Olympic Styles, Inc.

628 F. Supp. 231, 1984 U.S. Dist. LEXIS 20975
CourtDistrict Court, D. South Dakota
DecidedDecember 26, 1984
DocketCiv. 81-1020
StatusPublished
Cited by6 cases

This text of 628 F. Supp. 231 (Martschinske v. Olympic Styles, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. South Dakota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Martschinske v. Olympic Styles, Inc., 628 F. Supp. 231, 1984 U.S. Dist. LEXIS 20975 (D.S.D. 1984).

Opinion

MEMORANDUM OPINION

DONALD J. PORTER, Chief Judge.

CASE SUMMARY

Plaintiff was involved in a franchise agreement with defendants. Defendants terminated the agreement, and plaintiff sued for rescission. The court finds, after a bench trial, that plaintiff is not entitled to rescission, but that judgment must be entered against plaintiff on defendants’ counterclaim for fees owing under the agreement.

FACTUAL SUMMARY

The facts underlying this diversity action span most of the 1970’s. Plaintiff, 1 who at most times pertinent here was a trooper with the South Dakota Highway Patrol, began a part-time retail dealership in Aberdeen, South Dakota in 1971 in the sale of tent campers. 2 In 1972 or 1973, he also started to sell pickup caps or toppers, 3 eventually selling 100 to 150 of these during the course of his dealership. In 1975, plaintiff began selling toppers made by defendants in their manufacturing plant in Elkhart, Indiana.

After initially buying defendants’ caps from defendants’ dealer-distributor in Fargo, North Dakota, plaintiff, in September, 1975, drove directly to Elkhart for a load of the caps. While in Elkhart, plaintiff met with defendant, Frank Kovach, the vice president of defendant Olympic Styles, Inc., and the originator of defendants’ line of products. It is a matter of dispute as to which of the parties was the initiating force, but during that meeting and for several succeeding months, plaintiff and defendants discussed a proposal that plaintiff establish a plant in South Dakota for the manufacture and sale of defendants’ caps in a franchise area encompassing most of the Western United States and Canada. 4 The parties also discussed possible sources of financing for plaintiff’s plant. By January 5, 1976, the basic outlines of the agreement had already taken shape, as embodied in a letter Frank Kovach sent that day to plaintiff. Attached to this letter were three pages of projected costs and profits of a cap manufacturing operation, which indicated a yearly profit of $122,993 on sales of 2880 caps at $884,160. The only reference in the letter itself to these projections was the sentence, “Based on our data enclosed with this letter, have your CPA fill out the SBA form: ‘Estimated projection and forecast of two year’s earnings.’ ”

*235 Frank Kovach sent plaintiff a second letter on January 8, 1976, enclosing several pages of inquiries about defendants’ caps from dealers in the proposed franchise area that were stated to have come “in as a result of our national advertising, and direct mailings. We have already sent them literature and price lists. All they need is to see our product to buy it.” Defendants sent plaintiff a draft franchise agreement in March, 1976, and plaintiff retained an attorney to examine it, who suggested a number of changes.

Plaintiff experienced difficulties in locating a building for his plant and in obtaining financing, so the franchise proposal essentially lay dormant for many months. Frank Kovach sent plaintiff a letter on November 28, 1977, noting the plaintiff complained he did not have enough dealers to start a business. Kovach observed that he had had no dealers when defendants’ business opened, but that they had managed $864,784 sales in the first year, $1,640,604 sales in 1975, $2,699,947 sales in 1976, and an expectation of slightly higher sales in 1977. Kovach stated that:

In our designated area we have not made an effort to establish dealers. It is not a prime delivery area for us, and for this reason we would rather franchise the area or open a plant ourselves. We honestly expect you to sell over a million dollars in the first year. Don’t forget— you are sharing in our experience, dealers, dealer and retailing inquiries, advertising, and established name.

An attachment to this letter stated that, “We have a total of 34 dealers in that area, at the present time. Sales in that area for 1976 were 934 for $294,461.02.”

In March, 1978, plaintiff went to Elkhart for further discussions with defendants about the franchise. Among other things, plaintiff asked for, and received, the addition of Canada to the franchise area. At about this point in time, plaintiff had finally found a manufacturing site, in Ipswich, South Dakota, had received financing, and resigned from the Highway Patrol.

On April 20, 1978, the parties signed an agreement. The agreement provided that defendants allowed plaintiff to use the defendants’ cap designs, production techniques, and the names “Olympic” and “Olympic Style”. Plaintiff had exclusive rights to manufacture and sell the caps within the franchise area. Defendants agreed to instruct three of plaintiff’s employees for one week in manufacturing, management and marketing, to provide lists of “all existing and future dealers, sales representatives and inquirers” in the franchise area, and to assist plaintiff in the initial setup of plaintiff’s Ipswich operations for one week, with plaintiff paying “all expenses, including air fare to and from Elkhart, Indiana to Ipswich, South Dakota, lodging, food and incidentals."

Plaintiff, who paid $18,500 as a fee for the agreement, undertook to purchase all manufacturing supplies either from defendants or sources approved by defendants; to employ a Certified Public Accountant, to furnish defendants with weekly labor costs and gross sales reports, quarterly profit and loss statements, balance sheets, to pay defendants a two percent fee on gross sales in the United States, and a three percent fee on Canadian sales. Plaintiff also agreed to take out public liability and product liability insurance, and to give defendants a copy of the insurance policies.

Paragraph 16 of the agreement provided that, in the event of a breach of the agreement, “unless some condition or conditions are remedied to the satisfaction of [defendants] within ninety (90) days after written notice thereof has been given ... [defendants] may terminate this agreement and all rights of the [plaintiff] hereunder shall cease.”

In June, 1978, plaintiff and two of his employees went to Indiana for two weeks of the training described in the agreement. Plaintiff testified at trial that he was allowed access to all phases of defendants’ operations, and that he received about 150 hours of instruction. Plaintiff also testified that he sometimes telephoned defendants’ plant for help, and while he might *236 have been unable to contact either of the Kovachs, he would get help from defendants’ employees. Defendants also sent one of their employees to help plaintiff set up his plant in Ipswich, although plaintiff was obliged to pay — as provided by the contract — this person’s expenses. Plaintiff complained that the individual sent was qualified only to make wood-panel caps, but plaintiff also, admitted that there was little difficulty in making aluminum caps. Defendants did add plaintiff’s name to some of their advertising.

Plaintiff, once his plant began operating, began making sales in January, 1979, and testified that during the franchise period, he established about fifty dealerships.

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Cite This Page — Counsel Stack

Bluebook (online)
628 F. Supp. 231, 1984 U.S. Dist. LEXIS 20975, Counsel Stack Legal Research, https://law.counselstack.com/opinion/martschinske-v-olympic-styles-inc-sdd-1984.