Marrone v. Phillip Morris USA, Inc., Unpublished Decision (9-15-2004)

2004 Ohio 4874
CourtOhio Court of Appeals
DecidedSeptember 15, 2004
DocketC.A. No. 03CA0120-M.
StatusUnpublished
Cited by6 cases

This text of 2004 Ohio 4874 (Marrone v. Phillip Morris USA, Inc., Unpublished Decision (9-15-2004)) is published on Counsel Stack Legal Research, covering Ohio Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Marrone v. Phillip Morris USA, Inc., Unpublished Decision (9-15-2004), 2004 Ohio 4874 (Ohio Ct. App. 2004).

Opinions

DECISION AND JOURNAL ENTRY
{¶ 1} Appellant, Phillip Morris, Inc., n.k.a. Phillip Morris USA Inc. ("Phillip Morris"), has appealed from a judgment of the Medina County Court of Common Pleas that certified a class in an action against it under the Consumer Sales Practices Act. The Appellees/Cross-Appellants, Catherine Marrone and Greg and Eva Phillips, on behalf of themselves and as representative members of a class of plaintiffs ("the plaintiffs"), cross-appeal from the judgment, challenging the failure of the trial court to certify their fraud claims as a class action. This Court affirms.

I.
{¶ 2} The plaintiffs filed this action against Phillip Morris, alleging that Phillip Morris had misrepresented the Virginia Slims Lights and Marlboro Lights ("Light") cigarettes that it sold them. The plaintiffs' allegations focused primarily on the design of the Light cigarettes, including that the tobacco itself was not substantially different from that of regular cigarettes but that tar and nicotine delivery was designed to be reduced primarily through the use of tiny vent holes in the filter. According to the plaintiffs, because the cigarettes were tested on a smoking machine, that smoked at a uniform rate and did not cover the vent holes, the testing confirmed that the cigarettes delivered less tar and nicotine. They further alleged, however, that the machine smoking tests did not accurately measure tar and nicotine levels because, among other things, the machine did not mimic actual smoking conditions. Subsequent studies have revealed that most smokers of Light cigarettes, partly due to inadvertence and partly to compensate for the filter's reduction of tar and nicotine, cover the vent holes in the filter, inhale deeper or more frequently, or smoke more cigarettes. Smokers who "compensate" in either of these ways will not, in fact, inhale less tar and nicotine by smoking Light cigarettes, but might actually receive more.

{¶ 3} The essence of the plaintiffs' allegations were that Phillip Morris misrepresented the Light cigarettes as "low tar" and that it failed to disclose to consumers that the tobacco content of the "Light" cigarettes was not significantly different from regular cigarettes and that the delivery of lowered tar and nicotine was dependent on the vent holes in the filters, which must remain uncovered by the smoker's lips and fingers while the cigarettes are smoked.

{¶ 4} The plaintiffs alleged that Phillip Morris had represented its Light cigarettes to have an attribute (lowered tar and nicotine) that they did not. They alleged causes of action under the Consumer Sales Practices Act and in common law fraud. The plaintiffs sought damages in the form of a refund of the purchase price of all the Light cigarettes that they had bought from Phillip Morris because they had purchased products that did not, in most cases, deliver lowered tar and nicotine, as Phillip Morris had represented they would.

{¶ 5} The plaintiffs moved for class certification of all of their claims. The trial court certified a class on the claims under the Consumer Sales Practices Act but did not certify a class action on the fraud claims. Phillip Morris has appealed the class certification on the Consumer Sales Practices Act claims. The plaintiffs have cross-appealed the trial court's failure to certify their fraud claims as a class action.

II.
Assignment of Error
"The trial court erred in certifying a Consumer Sales Practices Act ("CSPA") class action."

{¶ 6} Phillip Morris contends that the trial court erred in certifying a class in the plaintiffs' action under the Consumer Sales Practices Act. It initially argues that, in addition to the requirements of Civ.R. 23, to maintain a class action under the Consumer Sales Practices Act, there must have been a prior determination that the acts alleged by the plaintiffs constituted deceptive or unconscionable acts or practices under the Act. R.C.1345.09(B) provides that consumers may recover damages in a class action only if:

"[T]he violation was an act or practice declared to be deceptive or unconscionable by rule adopted under division (B)(2) of section 1345.05 of the Revised Code before the consumer transaction on which the action is based, or an act or practice determined by a court of this state to violate section 1345.02 or1345.03 of the Revised Code and committed after the decision containing the determination has been made available for public inspection under division (A)(3) of section 1345.05 of the Revised Code[.]"

{¶ 7} Thus, in addition to all the requirements of Civ.R. 23, before a class action can be maintained under the Consumer Sales Practices Act, there must have been, before the alleged acts were committed by the defendant, a determination that the alleged acts violated either R.C. 1345.02 (unfair or deceptive acts) or R.C.1345.03 (unconscionable acts). The determination must have been in the form of either an administrative rule or a court decision that was made available for public inspection with the attorney general. R.C. 1345.09(B).

{¶ 8} Although the parties fully briefed this issue below, the trial court did not explicitly address whether there had been such a prior determination. Phillip Morris suggests that the trial court's failure to explicitly find a "prior determination" constituted reversible error. R.C. 1345.09(B) does not require an explicit finding by the trial court, however, and courts have held that this issue is not an issue for the fact finder but is decided as a matter of law. See, e.g., Fit `N' Fun Pools, Inc.v. Shelly (Jan. 3, 2001), 9th Dist. No. 99CA0048. Consequently, this Court will address the substantive argument of Phillip Morris: whether the plaintiffs demonstrated that there had been the requisite prior determination that the acts alleged constituted deceptive acts or practices under the Consumer Sales Practices Act.

{¶ 9} The plaintiffs pointed to several judicial decisions that were made available for public inspection under R.C.1345.05(A)(3). See, e.g., Amato v. Gen. Motors Corp. (1982),11 Ohio App.3d 124; State ex rel. Fisher v. Natl. InformationGroup (Oct. 19, 1994), Franklin C.P. No. 93CVH09-6323; State exrel. Celebrezze v. Hi-Lo Oil Co., Inc. (July 31, 1985), Franklin C.P. No. 85-CV-01-518; Brown v. Introductions Internatl., Inc. (Sept. 29, 1975), Lucas C.P. 74-2529. In each of the cited cases, the defendant had represented its product to be of a certain quality or to contain certain attributes that it did not and those misrepresentations were found to constitute deceptive acts within the meaning of Ohio's Consumer Sales Practices Act.

{¶ 10} For example, in State ex rel. Celebrezze v. Hi-Lo OilCo., Inc., the defendant represented to consumers that it was selling two different grades of gasoline from two different pumps when in fact all the gasoline was the same and came from the same tank.

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2004 Ohio 4874, Counsel Stack Legal Research, https://law.counselstack.com/opinion/marrone-v-phillip-morris-usa-inc-unpublished-decision-9-15-2004-ohioctapp-2004.