Marder v. Conwed Corp.

75 F.R.D. 48, 1977 U.S. Dist. LEXIS 15353
CourtDistrict Court, E.D. Pennsylvania
DecidedJune 20, 1977
DocketCiv. A. No. 73-2810
StatusPublished
Cited by17 cases

This text of 75 F.R.D. 48 (Marder v. Conwed Corp.) is published on Counsel Stack Legal Research, covering District Court, E.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Marder v. Conwed Corp., 75 F.R.D. 48, 1977 U.S. Dist. LEXIS 15353 (E.D. Pa. 1977).

Opinion

OPINION

LUONGO, District Judge.

Plaintiffs, Hyman and Joshua Marder, father and son, brought suit against Conwed Corporation for breach of contract and violations of the federal antitrust laws.1 Plaintiffs alleged that Conwed wrongfully terminated an oral employment contract under which plaintiffs acted as Conwed’s exclusive manufacturer’s representatives in several mid-Atlantic states and in the District of Columbia. The alleged breach occurred in December 1971, but suit was not filed until December 1973. On July 17, 1974, I granted defendant’s motion to dismiss plaintiffs’ antitrust claims. Marder v. Conwed Corp., 378 F.Supp. 109 (E.D.Pa.1974). The remaining claims for breach of contract were tried before a jury in November 1975. The jury returned a general verdict for plaintiffs in the amount of $113,304.

Conwed has moved under Fed.R.Civ.P. 50(b) for judgment notwithstanding the verdict or in the alternative for a new trial. Plaintiffs filed a motion to mold the verdict to include interest of $37,920.26, later amended to $20,612.27,2 on the jury’s verdict. Viewing the evidence in the light most favorable to the party who secured a favorable jury verdict, as I am required to do on a motion for judgment n. o. v., Thomas v. E. J. Korvette, Inc., 476 F.2d 471, 474 (3d Cir. 1973), the facts as adduced at trial can be summarized as follows:

In 1969, plaintiffs were two of the principals in a New York based firm of manufacturers’ representatives known as D.G.M. Associates. As manufacturers’ representatives, the Marders acted as sales agents for various manufacturers, selling manufacturers’ products to wholesalers and retailers. In January 1969 D.G.M. Associates became Conwed Corporation’s representatives for a new product known as “space dividers.” Space dividers are movable partitions which are capable of being interlocked so as to create various sized and shaped work areas within a larger office. The partitions either sit directly on the floor or are raised slightly off the floor, and are approximately six feet in height. The Conwed-D.G.M. arrangement was by letter agreement from Conwed addressed to Hyman Marder. The letter set forth the commission rates and [51]*51provided that “[distribution of this patented system is granted and retained on the basis of performance, subject to periodic review.”

Soon after D.G.M. Associates began to represent Conwed in the sale of the space dividers, it became apparent to Hyman Marder that the United States government was potentially the largest customer for the space partitions. In June 1969 Hyman Marder met with Richard Steinke, then Conwed’s sales manager for the space dividers, to discuss sales to the United States government, and Steinke indicated that Conwed supported the idea.

In September 1969, D.G.M. Associates voluntarily dissolved. It was agreed among the principals that the Marders would retain the Conwed representation in the Mid-Atlantic region, including the District of Columbia. Conwed acquiesced in that arrangement. Conwed had a standard form agreement that its manufacturers’ representatives signed. A copy of the form agreement was offered into evidence at trial. It provided for termination by either party for any reason on 30 days notice. Apparently no such written agreement was entered into between the Marders and Conwed. No explanation was offered by either side as to why the Marders had not signed such an agreement. Plaintiffs bring this suit upon an oral contract.

The Marders, doing business as Marder Associates, continued their efforts to interest the government in the dividers. In January 1970 Steinke and Hyman Marder met with Bernard Martin, who at the time was the chief of the General Services Administration (GSA), for procurement of furniture. Steinke had been told that the only feasible means of making large scale sales to government agencies of a new product was to have the product placed on the federal schedule, and the meeting was arranged with the purpose of obtaining information as to how an item is placed on government schedule.

When a product goes on government schedule for purchasing through GSA, a catalog and price list of the product are published and made available to all government agencies, and the various agencies are then permitted to purchase the items directly. If an agency wishes to purchase a product which is not on schedule, it must put its requirements out for public bid. The only exception to these procedures is known as “open market purchasing,” which permits government agencies to purchase products on the open market directly so long as the total amount of the purchase does not exceed $2,500.

New products are not automatically placed on government schedule. A one page application for a new product schedule must be submitted to the government Business Service Center. Specifications and necessary certifications (e. g., fire retardan-cy) are submitted along with the application. If the Business Service Center concludes that the product warrants further consideration, it forwards the application to the Department of Standards and Specifications for evaluation. If that department concludes that the product is something the government can use, and if the product complies with required specifications, the department sends the application on to the appropriate division which, in the case of space dividers, is the furniture division. The appropriate division again evaluates the application. If the division approves it, it is sent to a government committee for further screening. If the committee approves the product, a contracting officer is appointed to negotiate the actual terms for selling it to government agencies. Thus, while the procedure for submitting an application is not complex, the chance that a particular application will receive final approval is small. No great expertise is necessary to prepare an application, but a knowledge of how the government reviews the applications and what it looks for may be useful in gaining approval. It is also helpful to try to interest individual agencies in the product prior to submission of the application because the approval process includes inquiries into whether agencies are interested in purchasing the product.

[52]*52The fact that a product is placed on schedule is no guarantee that sales will be made. It is still up to the manufacturer’s representative, or whoever is responsible for sales, to convince the agencies to purchase the product.

No application was made immediately following the January 1970 meeting to have the space dividers placed on schedule. Apparently Conwed had not yet finalized the pricing of the dividers and it was having production difficulties making impossible commitment to fill whatever orders might be placed by the government.

Hyman Marder continued what he described as his “missionary work” with various government agencies, including local offices of the Social Security Administration and the Central Intelligence Agency, through the Spring and Summer of 1970. On October 21, 1970, Marder again met with Martin of GSA regarding placing the space dividers on schedule.

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Bluebook (online)
75 F.R.D. 48, 1977 U.S. Dist. LEXIS 15353, Counsel Stack Legal Research, https://law.counselstack.com/opinion/marder-v-conwed-corp-paed-1977.