Maple Shade Motor Corp. v. Kia Motors of America, Inc.

384 F. Supp. 2d 770, 2005 U.S. Dist. LEXIS 18680, 2005 WL 2098860
CourtDistrict Court, D. New Jersey
DecidedAugust 26, 2005
DocketCivil 04-2224(JEI)
StatusPublished
Cited by3 cases

This text of 384 F. Supp. 2d 770 (Maple Shade Motor Corp. v. Kia Motors of America, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Maple Shade Motor Corp. v. Kia Motors of America, Inc., 384 F. Supp. 2d 770, 2005 U.S. Dist. LEXIS 18680, 2005 WL 2098860 (D.N.J. 2005).

Opinion

OPINION

IRENAS, Senior District Judge.

The instant action arises from the termination of a franchise agreement between Defendant Kia Motors of America, Inc. (“KMA”), and Plaintiff Maple Shade Motor Corporation (“Maple Shade”), by KMA. Presently before the Court are the motions of Maple Shade and KMA for partial summary judgment on Count One of Maple Shade’s Complaint, regarding the legality of KMA’s termination of the franchise under the New Jersey Franchise Practices Act. 1

I.

Maple Shade was originally established as a Mazda dealership in 1972, and opened its Turnersville, New Jersey, facility in 1986. Robert Dimmerman (“Dimmer-man”) is the sole shareholder of Maple Shade. In 1997, Maple Shade and KMA entered into negotiations for a franchise agreement that would grant Maple Shade the right to operate a Kia dealership in Turnersville. During the negotiations, the parties discussed the construction of a separate Kia showroom at the Turnersville facility, although the substance of those discussions is now in dispute.

In or about May, 1997, KMA sent Dim-merman a standard Kia Sales and Service Agreement (“the Agreement”) for his signature. The Agreement included various provisions outlining the rights and responsibilities of the proposed franchise relationship between KMA and Maple Shade. The Agreement also included an addendum amending the provisions relating to the dealership facilities (“the Addendum”).

The Addendum specifically provided that Maple Shade would build a separate 1,900 square foot showroom at the Tur-nersville site for the Kia franchise. The Addendum also included a time table for the completion of the project, requiring Maple Shade to submit plans for the showroom to KMA by July 1, 1997, acquire the necessary permits by October 1, 1997, and complete construction by November 1, 1998.

Dimmerman signed the Agreement and Addendum, without alteration, on October 13,1997. KMA signed the Agreement and Addendum on November 4, 1997. Maple Shade began selling and servicing Kia vehicles at its Turnersville location shortly thereafter. It did not construct a separate showroom for Kia, but instead displayed Kia vehicles in the same showroom as its Mazda models.

Relations between Maple Shade and KMA significantly deteriorated throughout the course of their six and a half year *773 association, culminating in KMA’s termination of Maple Shade’s Kia franchise. 2 (March 17, 2004, S. Pickard Letter, Schoenberg Cert., Ex. U.) In a series of letters and meetings starting in the spring of 1999, the parties disagreed on the adequacy of Maple Shade’s sales performance and commitment to the Kia franchise, as well as whether Maple Shade was contractually obligated to build a separate showroom.

KMA expressed its displeasure at what it perceived to be Maple Shade’s poor sales performance, twice sending Maple Shade Notices to Cure and giving the dealership probationary periods to improve its sales. Maple Shade repeatedly contested the methods by which KMA measured sales performance, and argued that problems with the quality and supply of Kia vehicles undercut its sales efforts.

On many occasions, KMA also pressed Maple Shade to fulfill its agreement to build a separate Kia showroom in Turners-ville. Although Maple Shade submitted a proposal for a showroom in 2001 which was approved by KMA, it continued to maintain that it was not contractually obligated to build the showroom. Instead, Maple Shade claimed that it received an oral assurance from a KMA representative at the time it entered into the Agreement that it would not have to build a separate showroom unless Mazda refused to allow the display of Kia vehicles in the existing showroom or business justified the expansion. Maple Shade also maintained that its existing facilities were more than adequate and KMA had acquiesced to its continued display of Kia vehicles in the shared showroom. KMA denied that such an agreement was made or that it consented to the shared showroom.

Beginning in June, 1999, KMA’s letters also warned Maple Shade that it would consider terminating the franchise if the dealership did not fulfill its obligations under the Agreement. Maple Shade objected to what it characterized as KMA’s threats and unreasonable standards, and repeatedly invoked the provisions of the New Jersey Franchise Practices Act.

The March 17, 2004, franchise termination letter outlined a series of areas in which KMA asserted that Maple Shade was not in compliance with its obligations under the Agreement. (March 17, 2004, S. Pickard letter, Schoenberg Cert., Ex. U.) First, KMA asserted that Maple Shade’s sales performance fell far below average standards. (Id.) Relying on a measurement called the Kia Sales Proficiency index (“KSP”), KMA claimed that Maple Shade’s sales record for 2003 was only 17.72% of the dealer average for the region, and noted that Maple Shade sold only 88 Kias during the year. 3 (Id.) KMA concluded that this poor sales performance was a breach of Maple Shade’s contractual obligation to “vigorously and aggressively sell and promote Kia products.” (Id.)

KMA attributed Maple Shade’s poor sales record to a range of deficiencies, including the failure to build a separate Kia showroom. (Id.) KMA stated that Maple Shade agreed to build the showroom when it became a Kia dealer, and noted that it had repeatedly complained about Maple Shade’s failure to fulfill this obligation. (Id.) KMA also expressed its displeasure with Maple Shade’s failure to *774 maintain an adequate Kia sales staff, stock and market the full Kia product line, or generally devote substantial effort to the Kia dealership. (Id.)

On May 17, 2004, Maple Shade filed a Complaint in the District of New Jersey seeking a permanent injunction against the termination, as well as equitable and declaratory relief, and compensatory and punitive damages. The Complaint includes eight counts alleging: (1) violation of New Jersey Franchise Practices Act (“NJFPA”), N.J.S.A. § 56:10-5; (2) violation of NJFPA, N.J.S.A. § 56:10 — 7(e); (3) violation of NJFPA, N.J.S.A. §§ 56:10-7.4(a), (d), (g), (h); (4) violation of the public policy of the State of New Jersey; (5) violation of the Automobile Dealers Day in Court Act, 15 U.S.C. §§ 1221-1226; (6) violation of New Jersey Uniform Commercial Code, N.J.S.A. § 12A:2-306, 12A:l-203; (7) breach of contract; and (8) breach of the implied covenant of good faith and fair dealing. The parties have filed cross-motions for partial summary judgment as to the first count only.

II.

Under Fed.R.Civ.P. 56(c) a court may grant summary judgment “if the pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to a judgment as a matter of law.” Celotex Corp. v. Catrett,

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384 F. Supp. 2d 770, 2005 U.S. Dist. LEXIS 18680, 2005 WL 2098860, Counsel Stack Legal Research, https://law.counselstack.com/opinion/maple-shade-motor-corp-v-kia-motors-of-america-inc-njd-2005.