Manitou North America Inc v. McCormick International LLC

CourtMichigan Court of Appeals
DecidedFebruary 2, 2016
Docket324063
StatusUnpublished

This text of Manitou North America Inc v. McCormick International LLC (Manitou North America Inc v. McCormick International LLC) is published on Counsel Stack Legal Research, covering Michigan Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Manitou North America Inc v. McCormick International LLC, (Mich. Ct. App. 2016).

Opinion

STATE OF MICHIGAN

COURT OF APPEALS

MANITOU NORTH AMERICA, INC., UNPUBLISHED February 2, 2016 Plaintiff-Counterdefendant- Appellant,

v No. 324063 Ionia Circuit Court MCCORMICK INTERNATIONAL, LLC, LC No. 2007-025692-CZ

Defendant-Counterplaintiff- Appellee.

Before: OWENS, P.J., and MURPHY and HOEKSTRA, JJ.

PER CURIAM.

Plaintiff Manitou North America, Inc. (Manitou NA), appeals as of right a judgment entered by the trial court, pursuant to a jury-trial verdict, awarding defendant McCormick International, LLC (McCormick), $1.3 million in damages on McCormick’s counterclaim under the Michigan Farm and Utility Equipment Act (MFUEA), MCL 445.1451 et seq., and $3.85 million in damages on McCormick’s counterclaim under the Michigan Antitrust Reform Act (MARA), MCL 445.771 et seq. We affirm the verdicts to the extent that they found MFUEA and MARA violations, and we affirm the damage award with respect to the MARA violation. However, we vacate and remand for remittitur proceedings in regard to the damage award relative to the MFUEA violation, as it was based on an overly speculative claim of lost profits.

This case concerned the manufacture, distribution, and sale of telescopic handlers, or telehandlers, which look like forklifts and perform similar functions, but are more versatile in that they have a telescopic boom that can be extended forward and upward. Manitou NA distributed telehandlers designed and manufactured by its parent company, Manitou BF S.A. (Manitou France), to a network of dealers throughout the United States.1 On October 19, 2000, McCormick and Manitou NA entered into a dealer marketing agreement, making McCormick an authorized dealer of Manitou NA products, including telehandlers. Pursuant to a side agreement

1 Any reference to “Manitou” in this opinion encompasses both Manitou NA and Manitou France.

-1- dated October 24, 2000, which was signed by Mr. Denis McCormick2 and Manitou NA’s regional sales manager, McCormick became an exclusive dealer of Manitou telehandlers in a territory spanning the state of Michigan, northern Indiana, and the greater Toledo, Ohio area. Mr. McCormick testified at trial consistently with this document, as did Manitou NA’s regional sales manager during his deposition, which was read into the trial record. Additionally, at summary disposition, McCormick presented an affidavit by a former dealer representative for Manitou NA who averred that “it was [his] understanding that McCormick had an exclusive territory for the sale of Manitou telescopic handler and forklift products comprised of Michigan, northern-Indiana and northwest-Ohio.” With respect to the October 24, 2000 exclusivity or side agreement, it provided that “McCormick must achieve at least a 2 ½ [percent] market share by the end of the year 2001 and increase sales by at least 10 [percent] each year after that.” Mr. McCormick testified that sales and any increases were to be measured in terms of revenue generated by the sale of telehandlers. He further testified to having to commit to an initial purchase of 42 telehandlers from Manitou NA at a cost of $2 million.

There was evidence that McCormick achieved a market share of five percent in 2001, doubling the 2 ½ percent requirement, on telehandler revenue of $1.69 million (profit of $404,375 after costs). In 2002, McCormick had telehandler revenue of only $755,780 (profit of $141,968 after costs), thereby failing to increase sales by at least 10 percent from the 2001 level and instead losing sales. In 2003, McCormick had telehandler revenue of $804,724 (profit of $160,063 after costs), which, while representing a small increase from 2002, was still less than half of the telehandler revenue generated in 2001. McCormick specifically attributed the decrease in sales in 2002 and 2003, as compared to those in 2001, to Manitou NA directly providing telehandlers to Osentoski Farm Equipment, Inc., in Bad Axe, Michigan,3 and to a 2002 agreement between Manitou France and competitor OmniQuip. Under this agreement, OmniQuip began distributing certain Manitou telehandlers, described by Mr. McCormick as his “bread and butter” models, to OmniQuip dealers in Michigan who competed against McCormick. The arrangement between Manitou France and OmniQuip ended in 2004. In 2004, McCormick rebounded and had telehandler revenue of approximately $1.6 million (profit of $303,862 after costs). Mr. McCormick testified that sales in 2004 would have been higher and would have eclipsed the 10-percent mark, the base of which was set in 2001,4 except that

2 Denis McCormick, along with his wife, Jane McCormick, owned McCormick. 3 There was evidence showing that McCormick had been selling telehandlers to Osentoski at a lower than normal profit margin, with Osentoski then selling the telehandlers to consumers. McCormick viewed Osentoski as a sub-dealer of telehandlers. However, Osentoski subsequently began purchasing telehandlers directly from Manitou NA for resale, cutting McCormick out of the picture. 4 Using the $1.69 million revenue figure from 2001 as the base, a 10-percent upward progression, had it been met, would have produced $1.85 million in revenue for 2002, $2.04 million in revenue for 2003, $2.24 million in revenue for 2004, $2.47 million in revenue for 2005, and $2.72 million in revenue for 2006. Mr. McCormick’s testimony supported these calculations.

-2- OmniQuip was clearing out its inventory and selling telehandlers at reduced prices. McCormick’s counterclaim under the MFUEA was based on an alleged change in competitive circumstances, absent good cause, from those circumstances that existed under the 2000 McCormick-Manitou NA agreement, which change was caused, in part, by the improper deals with OmniQuip and Osentoski.5

In July 2004, an OEM Supply Agreement was executed by Manitou NA, Manitou France, and Gehl Company, forming a strategic alliance between Manitou and Gehl.6 We shall discuss in detail below the substance of this agreement, which McCormick claimed violated the MFUEA by increasing telehandler competition against McCormick in its contracted-for exclusive territory via numerous Gehl dealers now being able to sell Manitou designed or manufactured telehandlers, while also preventing McCormick from purchasing and reselling Gehl telehandlers or acting as a Gehl dealer in violation of the MARA. In 2005, McCormick had telehandler revenue of nearly $2.3 million (profit of $442,328 after costs). However, Mr. McCormick testified that he still did not meet the 10-percent sales increase requirement (see footnote 4), that nearly half of its 2005 sales were permissibly made outside of McCormick’s exclusive territory in response to Hurricane Katrina, and that there were actually significantly fewer telehandler sales in 2005 than in 2004 with respect to McCormick’s exclusive territory, which reduction Mr. McCormick blamed on the 2004 OEM Supply Agreement.7 And in 2006, McCormick had telehandler revenue of only $606,983 (profit of $186,050 after costs), which decrease was also attributed to the 2004 agreement. The 2004 agreement between Manitou NA, Manitou France, and Gehl served, in conjunction with the earlier OmniQuip deal and Osentoski arrangement, as additional support for McCormick’s MFUEA counterclaim, and the 2004 agreement was the sole basis of McCormick’s MARA counterclaim.

In early 2007, McCormick terminated the 2000 dealer agreement with Manitou NA, complaining about the negative impact of the 2004 OEM Supply Agreement on sales and the failure of support from Manitou NA in connection with telehandler parts, service, and pricing. In July 2007, Manitou NA filed suit against McCormick, seeking declaratory relief with regard to

Free access — add to your briefcase to read the full text and ask questions with AI

Related

United States v. Topco Associates, Inc.
405 U.S. 596 (Supreme Court, 1972)
Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc.
429 U.S. 477 (Supreme Court, 1977)
Atlantic Richfield Co. v. USA Petroleum Co.
495 U.S. 328 (Supreme Court, 1990)
Loweke v. Ann Arbor Ceiling & Partition Co, LLC
809 N.W.2d 553 (Michigan Supreme Court, 2011)
Joerger v. Gordon Food Service, Inc
568 N.W.2d 365 (Michigan Court of Appeals, 1997)
Heaton v. Benton Construction Co.
780 N.W.2d 618 (Michigan Court of Appeals, 2009)
LaBar v. Cooper
137 N.W.2d 136 (Michigan Supreme Court, 1965)
Doyle v. Hutzel Hospital
615 N.W.2d 759 (Michigan Court of Appeals, 2000)
Health Call of Detroit v. Atrium Home & Health Care Services, Inc
706 N.W.2d 843 (Michigan Court of Appeals, 2005)
Smith v. Foerster-Bolser Construction, Inc
711 N.W.2d 421 (Michigan Court of Appeals, 2006)
Dean v. Tucker
451 N.W.2d 571 (Michigan Court of Appeals, 1990)
Booth Newspapers, Inc v. University of Michigan Board of Regents
507 N.W.2d 422 (Michigan Supreme Court, 1993)
Pioneer State Mutual Insurance v. Dells
836 N.W.2d 257 (Michigan Court of Appeals, 2013)

Cite This Page — Counsel Stack

Bluebook (online)
Manitou North America Inc v. McCormick International LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/manitou-north-america-inc-v-mccormick-international-llc-michctapp-2016.