Mahindra & Mahindra Ltd v. FCA US LLC

CourtDistrict Court, E.D. Michigan
DecidedOctober 8, 2020
Docket2:18-cv-12645
StatusUnknown

This text of Mahindra & Mahindra Ltd v. FCA US LLC (Mahindra & Mahindra Ltd v. FCA US LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mahindra & Mahindra Ltd v. FCA US LLC, (E.D. Mich. 2020).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

MAHINDRA & MAHINDRA LTD. AND MAHINDRA AUTOMOTIVE NORTH AMERICA, INC.,

Plaintiffs / Counterclaim Case No. 18-cv-12645 Defendants,

UNITED STATES DISTRICT COURT v. JUDGE GERSHWIN A. DRAIN

FCA US LLC,

Defendant / Counterclaim Plaintiff.

______________________________/

OPINION AND ORDER GRANTING DEFENDANT’S MOTION FOR SUMMARY JUDGMENT [#400] AND GRANTING PLAINTIFFS’ CROSS- MOTION FOR SUMMARY JUDGMENT [#405, 409]

I. INTRODUCTION On August 23, 2018, Plaintiffs Mahindra & Mahindra Ltd. and Mahindra Automotive North America, Inc. (together, “Plaintiffs”) filed the instant breach of contract, declaratory judgment, and cancellation of several of Defendant FCA US LLC’s (“Defendant”) trademark registration claims.1 ECF No. 1. Defendant previously petitioned the International Trade Commission (“ITC”) to investigate

1 The Court dismissed Plaintiff’s two additional claims, tortious interference with business expectations (Count II) and unfair competition (Count III) on April 2, 2019. ECF No. 63. Plaintiffs’ alleged infringement of its intellectual property with Plaintiff’s Roxor vehicle. See ECF No. 400, PageID.42210. On November 8, 2018, Defendant

counterclaimed with trademark and trade-dress infringement claims similar to those brought in its ITC complaint, as well as a false-advertising claim which could not be adjudicated before the ITC. ECF No. 47. On October 22, 2019, the Court granted

Plaintiffs’ Motion to Adjourn Trial Date and Final Pretrial Conference, ECF No. 208, pending a final decision in connection with the parallel proceedings before the ITC. ECF No. 209. On June 11, 2020, the ITC issued a Final Determination. See ECF No. 396, PageID.42135.

Presently before the Court are Defendant’s Motion for Summary Judgment, which was filed on June 18, 2020, and Plaintiffs’ Cross-Motion for Summary Judgment, which was filed on July 21, 2020.2 ECF Nos. 400, 405, 409. The parties

timely filed their Responses to the respective motions. ECF Nos. 408, 411. The parties also timely filed their Reply briefs. ECF Nos. 412, 413. A hearing on the parties’ motions was held on October 6, 2020. For the reasons that follow, the Court will GRANT Defendant’s Motion for Summary Judgment [#400]. The Court will

also GRANT Plaintiffs’ Cross-Motion for Summary Judgment [#405, 409].

2 Plaintiffs originally filed their Supplemental Brief on July 9, 2020. ECF No. 406. The Court issued an Order striking this document after finding that Plaintiffs failed to abide by the Court’s Electronic Filing Policies and Procedures. ECF No. 407. II. BACKGROUND A. Early Proceedings in this Court

This case involves a trademark dispute. According to Plaintiffs, Mahindra & Mahindra Ltd. (“M&M”) entered into an agreement with Defendant3 in 2009 (“2009 Agreement”) for a grille design on vehicles that did not infringe on Defendant’s Jeep brand grille design. ECF No. 1, PageID.1–2. Mahindra Automotive North America,

Inc. (“MANA”) then implemented this design in an off-road-only vehicle. Id. In 2015, MANA designed and manufactured an off-road-only vehicle for sale in the United States, named the Roxor. Id. at PageID.8. Plaintiffs allege that the Roxor

incorporates the “Approved Grille Design,” which M&M and Defendant allegedly agreed to in their 2009 contract negotiations. Id. On August 1, 2018, Defendant filed a complaint with the ITC against Plaintiffs, alleging that the Roxor vehicle infringes its Jeep-related intellectual

property. See ECF No. 1-3. Plaintiffs then filed their Complaint and Motion for Preliminary Injunction in this Court on August 23, 2018. ECF Nos. 1, 3. Defendant answered and brought counterclaims asserting trademark and trade-dress

infringement claims similar to those it asserted before the ITC, as well as a false- advertising claim. ECF No. 47.

3 Plaintiffs entered into an agreement with Chrysler Group LLC, which Defendant FCA US LLC eventually took over. ECF No. 1, PageID.5. On October 25, 2018, the Court issued a Scheduling Order, which included a December 10, 2019 trial date. ECF No. 42. The actions in the ITC and this Court

then proceeded in parallel. On April 2, 2019, the Court granted Defendant’s Motion to Dismiss Counts II and III of Plaintiffs’ Complaint. ECF No. 63. The following claims from Plaintiffs’ Complaint remain in the present matter: breach of contract

(Count I); declaratory judgment of non-infringement (Count IV); and cancellation of certain trademark registrations (Count V). Moreover, Defendant’s ten counterclaims, which are similar to those it asserted before the ITC, along with a false-advertising claim, remain pending before this Court. See ECF No. 47.

B. ITC Proceedings and Determinations The ITC proceedings were divided into two phases. ECF No. 400, PageID.42211. First, the ITC conducted an initial “100-day proceeding” to

determine whether the parties’ 2009 Agreement barred Defendant’s suit. Id. Following a two-day evidentiary hearing, the ITC concluded that (1) the 2009 Agreement was not ambiguous, ECF No. 55-1, PageID.1404; (2) the Roxor grille did not embody the Approved Grille Design shown in Exhibit A of the 2009

Agreement, ECF No. 55-1, PageID.1410; and (3) Defendant’s claims in its suit were not implicated by the 2009 Agreement, ECF No. 55-1, PagID.1410. Upon Plaintiffs’ petition to the full Commission, the ITC concluded that the ALJ’s determination was

“the determination of the Commission” itself. See ECF No. 60-1. Second, the ITC conducted an evidentiary hearing on the merits, which included five days of testimony and argument, as well as two rounds of post-hearing

briefing. ECF No. 400, PageID.42212. On November 8, 2019, the ITC issued its Initial Determination. See ECF No. 400-2. The ALJ concluded, in relevant part:  The Jeep Trade Dress is not generic; is non-functional; has acquired

secondary meaning; and is infringed by the Roxor vehicle,4 ECF No. 400- 2, PageID.42311;  The Jeep Trade Dress is not famous and is not diluted by the Roxor vehicle, ECF No. 400-2, PageID.42288;

 The Roxor grille does not infringe the Registered Grille Marks, ECF No. 400-2, PageID.42294–95;  The Registered Grille Marks are not diluted by the Roxor grille, ECF No.

400-2, PageID.42298–99;  The Roxor vehicle does not infringe the ’873 Mark, ECF No. 400-2, PageID.42297–98; and

 The ’873 Mark is not famous and has not been diluted by the Roxor vehicle, ECF No. 400-2, PageID.42298.

4 Plaintiffs emphasized in both their briefs and at the hearing that discovery and trial before the ITC involved only the 2018-2019 Roxor vehicle. See ECF No. 409, PgeID.42616. The parties subsequently filed petitions seeking review of certain findings pursuant to 19 C.F.R. § 210.43. ECF No. 400, PageID.42212; ECF No. 409,

PageID.42617. Plaintiffs sought review of the findings on functionality, genericism, secondary meaning, and infringement of the Asserted Jeep Trade Dress. ECF No. 409, PageID.42617. Defendant sought review of the finding of non-infringement of

the Registered Grille Mark. Id. Defendant did not petition for review of its losses on claims for infringement of the ’873 Mark or dilution of the ’873 Mark, Registered Grille Marks, and unregistered Asserted Jeep Trade Dress. Id. On June 11, 2020, the Commission issued its Final Determination. See ECF

No. 397-1. The Commission concluded that the Roxor vehicle infringes Defendant’s Jeep Trade Dress; Plaintiffs’ actions in importing and selling the infringing vehicle harm Defendant; Plaintiffs violated Section 337 by engaging in unfair trade; and that

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Mahindra & Mahindra Ltd v. FCA US LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mahindra-mahindra-ltd-v-fca-us-llc-mied-2020.