Lynch v. Matterport, Inc

District Court, N.D. California·Decided August 16, 2023·No. 3:22-cv-03704·Unknown

Opinion

1 2 3 4 5 6 UNITED STATES DISTRICT COURT 7 NORTHERN DISTRICT OF CALIFORNIA 8

10 SHAWN LYNCH, 11 Plaintiff, No. C 22-03704 WHA

12 v.

13 MATTERPORT, INC., ORDER RE PLAINTIFF’S MOTION FOR CLASS CERTIFICATION 14 Defendants.

15 16 INTRODUCTION 17 In this putative class action, plaintiff asserts two business tort claims premised on false 18 and deceptive advertising. Plaintiff now moves to certify a class under Rule 23 for those two 19 claims. For the following reasons, the motion is GRANTED IN PART and DENIED IN PART. 20 STATEMENT 21 Our prior order presented the underlying facts in greater detail as well as this action’s 22 similarity to a prior action before the same judge, Stemmelin v. Matterport, Inc., No. C 20- 23 04168 WHA (see Dkt. No. 34). In sum, defendant Matterport, Inc. markets and sells 3D 24 cameras that can be used to create 3D models of real-world spaces. Matterport offers related 25 services such as software for 3D image manipulation and cloud storage. Importantly, 26 Matterport also developed the Matterport Service Partner (MSP) program. This program 27 incentivized 3D camera purchases by helping individuals start their own businesses selling 3D 1 for enrollment was premised on owning a Matterport camera and having a subscription for 2 Matterport software and cloud storage. 3 Plaintiff Shawn Lynch alleges that Matterport’s marketing of its MSP program was 4 deceptive. After making financial investments to be eligible for (and then enrolling in) the 5 MSP program, he saw few of the benefits that incentivized him to join. Furthermore, Lynch 6 alleges that Matterport also launched another program, Matterport Capture Services, which 7 competed directly with MSPs and further hindered his MSP business by taking away his 8 clients. Plaintiff purchased a Matterport 3D camera and corresponding cloud storage 9 subscription in March 2018, and became an MSP a month later in April 2018 (Second Amd. 10 Compl. ¶¶ 82–86). 11 A prior order on a motion to dismiss winnowed the claims down to the two remaining: 12 violation of Section 17200 of the California Civil Code and a breach of the implied covenant of 13 good faith and fair dealing. Plaintiff now seeks class certification for both claims on the 14 following class definition:

15 All persons in the United States who, within the applicable statute of limitations, (a) did not previously own a Matterport 3D camera, 16 (b) applied online through Matterport’s website and became an MSP, and (c) purchased a Matterport 3D camera or Matterport 17 Cloud3 services in connection with becoming an MSP, or incurred other expenses to start or operate their MSP business. 18 19 (Br. 1). This order follows full briefing and oral argument. 20 ANALYSIS 21 Plaintiff seeks an injunctive class under Rule 23(b)(2), a damages class under Rule 22 23(b)(3), and also various issue classes under Rule 23(c)(4). For a class to be certified, a 23 plaintiff must first show that the four prerequisites of Rule 23(a) are met: (1) the class is so 24 numerous that joinder of all members is impracticable; (2) there are questions of law or fact 25 common to the class; (3) the claims or defenses of the representative parties are typical of the 26 claims or defenses of the class; and (4) the representative parties will fairly and adequately 27 protect the interests of the class. Plaintiff bears the burden of demonstrating that these 1 2013). Within Rule 23’s framework, the trial court has broad discretion over whether a class 2 should be certified. Zinser v. Accufix Rsch. Inst., Inc., 253 F.3d 1180, 1186 (9th Cir. 2001), 3 opinion amended on denial of reh’g, 273 F.3d 1266 (9th Cir. 2001). 4 1. INJUNCTIVE AND DAMAGES CLASSES. 5 In our prior related action Stemmelin, an order rejected a proposed nationwide class that 6 included the same claims asserted here on the same facts. See 2022 WL 783206. Plaintiff, 7 represented by the same lawyers in Stemmelin, now proposes a class definition that seeks to 8 overcome the flaws which doomed class certification in the former. The tweaks to the class 9 definition fail to do so. 10 Our order in Stemmelin summarized “the core problem with class certification” as 11 follows:

12 Stemmelin alleges Matterport induced consumers to buy its 3D cameras through false representations and omissions regarding the 13 MSP program. However, enrolling as an MSP is merely a free, optional program that camera purchasers can sign up for after they 14 have already purchased their camera (and after satisfying several other prerequisites besides). Yet the classes Stemmelin seeks to 15 certify necessarily include all MSPs, even those that bought their camera for reasons independent of their later decision to become 16 an MSP. So Stemmelin may have relied upon Matterport’s deception regarding the MSP program to make his decision to 17 purchase a camera. But other consumers purchased their cameras for reasons completely unrelated to the MSP program, such as to 18 help them facilitate their current construction or real-estate business. And only later did these consumers decide to join the 19 MSP program. Yet those type of consumers are inherently included in, and cannot be extricated from, the putative classes. 20 The fact of the matter is, the MSP program’s relationship with the (antecedent) purchase of the camera is attenuated, yet the purchase 21 of the camera is the premise for harm here. This results in proposed classes that lack uniformity and cohesion. 22 23 Id. at *2. In short, there was no common circumstance of reliance sufficiently defined on a 24 classwide basis in Stemmelin. 25 Plaintiff attempts to rectify that problem here by adding requirements purporting to 26 capture “only those who relied on the MSP advertisements and purchased a camera in 27 connection with the MSP program” (Reply 3). However, the proffered requirements merely 1 definition provides no parameters to actually define class members by distinguishing MSPs 2 who relied on the asserted misrepresentations from those who did not (and became MSPs for 3 independent reasons). Put another way, our order in Stemmelin refused to certify a class of all 4 MSPs as a way to collect damages on the earlier camera purchases; so plaintiff now attempts to 5 certify a subset of those MSPs merely by stating it will be a subset without defining that subset. 6 Tellingly, plaintiff simply claims that “a large number of the 2,647 MSPs are class members” 7 and that MSPs “will be able to self-identify [as class members] because they will know 8 whether they previously owned a Matterport 3D camera and only purchased one to become an 9 MSP” (Reply 4). This does not avoid the hopeless trial endeavor requiring individual by 10 individual proof of reliance. 11 Plaintiff’s inability to define the relevant subset of MSPs is but a symptom of the same 12 underlying issue in Stemmelin, which is the lack of a coherent classwide theory of liability. 13 True, “it is not a barrier to class certification that consumers may be required to self-identify to 14 attest to purchasing the Products at issue.” Krommenhock v. Post Foods, LLC, 334 F.R.D. 552, 15 567 (N.D. Cal. 2020) (Judge William H. Orrick) (citing Briseno v. ConAgra Foods, Inc., 844 16 F.3d 1121, 1129, 1132 (9th Cir. 2017)). But the underlying issue here is not one of proof of 17 purchase—instead, it is proof of reliance.

Free access — add to your briefcase to read the full text and ask questions with AI

Lynch v. Matterport, Inc, (N.D. Cal. 2023).

Lynch v. Matterport, Inc (Lynch v. Matterport, Inc) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Amchem Products, Inc. v. Windsor
521 U.S. 591 (Supreme Court, 1997)
Wal-Mart Stores, Inc. v. Dukes
131 S. Ct. 2541 (Supreme Court, 2011)
Ellis v. Costco Wholesale Corp.
657 F.3d 970 (Ninth Circuit, 2011)
Lynne Wang v. Chinese Daily News, Inc.
737 F.3d 538 (Ninth Circuit, 2013)
Racine & Laramie, Ltd. v. Department of Parks & Recreation
11 Cal. App. 4th 1026 (California Court of Appeal, 1992)
Rosenfeld v. JPMorgan Chase Bank, N.A.
732 F. Supp. 2d 952 (N.D. California, 2010)
Victor Parsons v. Charles Ryan
754 F.3d 657 (Ninth Circuit, 2014)
Alejandro Rodriguez v. James Hayes
591 F.3d 1105 (Ninth Circuit, 2009)
Woolwine v. Storrs
82 P. 434 (California Supreme Court, 1905)
Mohammed Rahman v. Mott's LLP
693 F. App'x 578 (Ninth Circuit, 2017)
Joyce Walker v. Life Ins. Co. of the Southwest
953 F.3d 624 (Ninth Circuit, 2020)
United States v. Munoz
16 F.3d 1116 (Eleventh Circuit, 1994)
Valentino v. Carter-Wallace, Inc.
97 F.3d 1227 (Ninth Circuit, 1996)
Hanlon v. Chrysler Corp.
150 F.3d 1011 (Ninth Circuit, 1998)
Kamakahi v. American Society for Reproductive Medicine
305 F.R.D. 164 (N.D. California, 2015)