Lynch v. Matterport, Inc

CourtDistrict Court, N.D. California
DecidedDecember 16, 2022
Docket3:22-cv-03704
StatusUnknown

This text of Lynch v. Matterport, Inc (Lynch v. Matterport, Inc) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lynch v. Matterport, Inc, (N.D. Cal. 2022).

Opinion

1 2 3 4 5 6 UNITED STATES DISTRICT COURT 7 NORTHERN DISTRICT OF CALIFORNIA 8

10 SHAWN LYNCH, 11 Plaintiff, No. C 22-03704 WHA

12 v.

13 MATTERPORT, INC, et al., ORDER RE DEFENDANTS’ MOTION TO DISMISS 14 Defendants.

15 16 INTRODUCTION 17 In this false and deceptive advertising putative class action, defendants move to dismiss 18 plaintiff’s amended complaint under Rule 12(b)(6) of the Federal Rules of Civil Procedure. 19 For the following reasons, the motion is GRANTED IN PART and DENIED IN PART. 20 STATEMENT 21 Defendants, Matterport, Inc. and its directors (together, “Matterport”), market “3D 22 cameras that create 3D models of real-world places, which have many potential applications, 23 including in connection with real estate sales” (Amd. Compl. ¶ 33). Supporting these cameras, 24 Matterport also offers services such as software for 3D image manipulation and cloud storage. 25 Relevant here, Matterport developed the Matterport Service Partner (MSP) program as a way 26 for individuals who purchased a camera to start their own businesses selling 3D scans they take 27 using it. 1 Plaintiff Shawn Lynch alleges that he saw Matterport’s ads for the MSP program in or 2 around March 2018, purchased his first camera on March 28, 2018, and became an MSP on 3 April 25, 2018 (id. ¶¶ 84–85, 87). According to Lynch, Matterport’s ads made several material 4 misrepresentations and omissions regarding how the MSP program could help members build 5 their own “lucrative, self-owned business” (id. ¶¶ 38–39). After throwing himself into learning 6 to use Matterport’s cameras and starting his own 3D scanning enterprise, Lynch allegedly had 7 little to show for the time and money he spent (id. ¶ 88). To add insult to alleged injury, 8 Matterport purportedly launched another program, Matterport Capture Services, that competed 9 against MSPs and took away one of Lynch’s regular clients (id. ¶¶ 95–96). 10 On March 28, 2022, Lynch filed suit in the Superior Court of California against 11 Matterport, Inc. and seven members of its board of directors. On April 13, 2022, he amended 12 his complaint, and on June 23, 2022, Matterport removed his action to this federal court. In his 13 amended complaint, Lynch asserts claims on behalf of himself as well as three putative classes 14 of individuals who became MSPs:

15 (i) a “multi-state” class for claims under California’s Seller- Assisted Marketing Plan (SAMP) Act and the cognate laws of 21 16 other jurisdictions (Count I);

17 (ii) a “national” class for claims under California’s SAMP Act (Count II), Section 17200, et seq., of the California Business and 18 Professions Code (Count III), Section 17500, et seq., of the California Business and Professions Code (Count IV), and the 19 implied covenant of good faith and fair dealing (Count V); and

20 (iii) an “injunctive relief” class seeking declaratory and injunctive relief untethered to any claim (Count VI) 21 22 (id. ¶¶ 98–100). Lynch seeks damages, recission of contract, injunctive relief, declaratory relief, 23 and fees and costs.1 24 If these facts look familiar, it is because they are. On June 24, 2020, John Stemmelin — 25 represented by the same lawyers who are representing Lynch — filed a class action complaint 26

27 1 Plaintiff pleaded Count I (under California’s SAMP Act and the cognate laws of 21 other 1 against Matterport, Inc. and seven members of its board of directors in the Northern District of 2 California. See Stemmelin v. Matterport, Inc., No. C 20-04168 WHA. Stemmelin based his 3 claims on identical allegations that “Defendants never provided required disclosures, did not 4 comply with registration requirements, engaged in deceptive, unlawful, and unfair trade 5 practices, did not honor any geographic limitations,” and “saturated ill-defined and non- 6 lucrative markets.” Compare id. (Amd. Compl. ¶ 9), with Lynch (Amd. Compl. ¶ 11). What’s 7 more, Stemmelin initially filed suit on behalf of putative “multi-state” and “national” classes of 8 individuals who became MSPs and were allegedly injured due to Matterport’s 9 misrepresentations and omissions. Compare Stemmelin (Compl. ¶¶ 5–6), with Lynch (Amd. 10 Compl. ¶ 98–99). He also raised very similar claims and sought very similar relief. Compare 11 Stemmelin (Amd. Compl. ¶¶ 91–160), with Lynch (Amd. Compl. ¶¶ 110–69). 12 In the Stemmelin action, this Court granted Matterport’s motion to dismiss the putative 13 “multi-state” class claim for lack of standing and the other putative class and individual claims 14 for failure to state a claim. After it granted in part Stemmelin’s motion for leave to amend and 15 Stemmelin filed an amended complaint, this Court denied his motion for class certification and 16 granted in part Matterport’s motion for summary judgment. Only a few of Stemmelin’s 17 individual claims against Matterport, Inc. remain, and they are set for trial next month. In the 18 meantime, his lawyers appear to have sought a class action do-over elsewhere. A mere two 19 weeks after Stemmelin’s motion for class certification was denied in the Northern District of 20 California, Lynch filed suit in California state court. His lawyers expressly acknowledge that 21 they “seek[] certification of a narrower class than what was sought in the Stemmelin case” and 22 used California law that this Court “found . . . applie[d] in the related Stemmelin case” (Opp. 4 23 n.2, 5). Once Matterport removed Lynch’s suit, the cases were related, and his lawyers landed 24 before the undersigned once more, they sought to revitalize the Stemmelin action by filing a 25 second class-certification motion with the Lynch action’s narrower “national” class definition. 26 But this Court struck that motion, observing it “appear[ed] to constitute a test motion for 27 Lynch[.]” Stemmelin v. Matterport, Inc., No. 20-CV-04168-WHA, 2022 WL 4843089, at *2 1 Now Matterport moves to dismiss all of Lynch’s claims against the individual 2 defendants, all of Lynch’s claims on behalf of the putative “multi-state” and “injunctive” 3 classes, as well as select claims against Matterport, Inc. In his opposition to Matterport’s 4 motion, Lynch withdraws his claims asserted on behalf of the putative “multi-state” class 5 (Count I) “because the Court has already found that California law applies in the related 6 Stemmelin case” (Opp. 1–2). He also withdraws his claim asserted on behalf of the putative 7 “injunctive” class (Count VI) “because Defendants cite authority that injunctive relief is not an 8 independent cause of action, and this relief is available and sought in other counts” (id. at 2). 9 Thus, this order considers whether Lynch’s remaining challenged claims survive: his putative 10 class claims under California’s SAMP Act, Section 17200, and Section 17500 (Counts II, III, 11 and IV); and his individual claims under Section 17200 and Section 17500 (Counts III and IV). 12 Like all counsel, this order shamelessly borrows from its work in the Stemmelin action. It 13 follows full briefing and oral argument.2 14 ANALYSIS 15 A complaint must allege sufficient factual matter to state a facially plausible claim for 16 relief. Allegations merely consistent with liability do not cut it; rather, the allegations must 17 indicate or permit the reasonable inference, without speculation, of defendants’ liability for the 18 conduct alleged. We take as true all factual allegations, but legal conclusions merely styled as 19 factual allegations may be disregarded. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009); Bell Atl. 20 Corp. v. Twombly, 550 U.S. 544, 555 (2007).3 21

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Lynch v. Matterport, Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lynch-v-matterport-inc-cand-2022.