Lupient Chevrolet, Inc. v. General Motors, LLC

CourtDistrict Court, D. Minnesota
DecidedJune 30, 2022
Docket0:19-cv-00705
StatusUnknown

This text of Lupient Chevrolet, Inc. v. General Motors, LLC (Lupient Chevrolet, Inc. v. General Motors, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Minnesota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Lupient Chevrolet, Inc. v. General Motors, LLC, (mnd 2022).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA

Lupient Chevrolet, Inc., Case No. 19-cv-0705 (WMW/ECW)

Plaintiff, ORDER v.

General Motors LLC,

Defendant.

Before the Court is Defendant General Motors LLC’s (GM) motion for summary judgment. (Dkt. 100.) For the reasons addressed below, the Court grants GM’s motion. BACKGROUND Plaintiff Lupient Chevrolet, Inc., (Lupient), is a Minnesota corporation that operates a Chevrolet motor vehicle franchise, where it sells and services GM products. The parties’ manufacturer-dealer relationship is set out in a Dealer Sales and Service Agreement (Dealer Agreement). As part of the Dealer Agreement, GM assigned Lupient an “Area of Geographical Sales and Service Advantage” (AGSSA) and an “Area of Primary Responsibility” (APR), for which Lupient is responsible. As a measure of successful franchise performance, GM “compare[s] [Lupient’s] retail sales to retail sales opportunities by segment in [Lupient’s] Area of Primary Responsibility or Area of Geographical Sales and Service Advantage, whichever is applicable.” Satisfactory performance of sales objectives requires Lupient to achieve a Retail Sales Index (RSI) equal to or greater than 100, according to the Dealer Agreement. In August 2018, Lupient requested that GM remove thirty-four census tracts from its AGSSA. On February 8, 2019, GM notified Lupient that it had decided to remove only three of the thirty-four tracts that Lupient had requested GM remove.

Lupient commenced this action in March 2019, advancing two claims against GM. Lupient amended its complaint in May 2019, advancing four claims against GM. In January 2020, this Court denied GM’s motion to dismiss Lupient’s complaint for failure to state a claim. Lupient filed a second amended complaint in October 2020 and stipulated dismissal of all but Count I of its amended complaint in May 2021. Count I,

the only remaining claim, alleges a violation of Minnesota Statutes Section 80E.13(p). GM now moves for summary judgment on Count I. ANALYSIS Summary judgment is proper when, viewing the evidence in the light most favorable to the nonmoving party and drawing all reasonable inferences in that party’s

favor, there is “no genuine dispute as to any material fact” and the moving party is “entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(a); see also Windstream Corp. v. Da Gragnano, 757 F.3d 798, 802–03 (8th Cir. 2014). A genuine dispute as to a material fact exists when “the evidence is such that a reasonable jury could return a verdict for the nonmoving party.” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248

(1986). To defeat a motion for summary judgment, the opposing party must cite with particularity those aspects of the record that support any assertion that a fact is genuinely disputed. Fed. R. Civ. P. 56(c)(1)(A); accord Krenik v. County of Le Sueur, 47 F.3d 953, 957 (8th Cir. 1995). I. Area of Sales Effectiveness GM argues that Lupient cannot prevail as a matter of law because Lupient’s allegations pertain to Lupient’s AGSSA, which GM contends is distinct from the “area of

sales effectiveness” covered by Minn. Stat. § 80E.13(p). The statute defines “area of sales effectiveness” as “a geographic area designated in a franchise agreement or related document where a new motor vehicle dealer is responsible for effectively selling, servicing, and otherwise representing the products of the manufacturer, distributor, or factory branch.” Minn. Stat. § 80E.03 subdiv. 10b. According to GM, the “area of sales

effectiveness” is most appropriately represented by Lupient’s APR. Under the Dealer Agreement, Lupient “is responsible for effectively selling, servicing and otherwise representing [GM] Products in the area designed in a Notice of Area of Primary Responsibility.” At his deposition, GM’s corporate representative testified that GM “use[s] APRs to measure a specific dealer’s sales performance in [its]

assigned area.” In areas with multiple dealers, GM measures dealer performance using an AGSSA, which GM defines as “the geography that the dealer in a multiple dealer area is assigned and is responsible for in [the] sales evaluation.” The parties do not dispute that Lupient has an assigned AGSSA. The Dealer Agreement has an appended “Notice of Area of Primary Responsibility to General Motors,” which includes a list of census

tracks assigned to Lupient as well as a map of Lupient’s APR and the AGSSA. The Dealer Agreement provides that, when reviewing Lupient’s performance, GM will “compare [Lupient’s] retail sales to retail sales opportunities by segment in [Lupient’s] [APR] or [AGSSA], whichever is applicable.” The AGSSA cannot constitute an “area of sales effectiveness,” GM argues, because the APR is expressly mentioned only in the Dealer Agreement. And GM contends that there is a meaningful distinction between the APR, which GM asserts is the

area for which Lupient is responsible, and the AGSSA, which GM maintains is the area on which Lupient’s performance is judged. GM provides no evidence in support of this distinction, however. And GM’s contention that only the APR is mentioned in the Dealer Agreement is incorrect. At times, the Dealer Agreement refers to the terms alternatively, such as providing that Lupient’s performance is measured by either the APR or the

AGSSA, “whichever is applicable.” And GM appears to use the two terms alternately in its communications with dealers as well. For example, in the February 8, 2019 letter informing Lupient of a change to its AGSSA, GM enclosed “an executed Notice of Area of Primary Responsibility . . . reflecting the revised description of the APR.” Describing a change to Lupient’s AGSSA as a revision of Lupient’s APR suggests that GM

considers the AGSSA as part of the APR. Because GM concedes that the APR is an “area of sales effectiveness,” the AGSSA, as part of the APR, also constitutes an area of sales effectiveness. Accordingly, an AGSSA constitutes an “area of sales effectiveness” under Section 80E.13(p). II. 2019 Change in AGSSA Composition

GM argues that it did not make an assignment or change sufficient to trigger the statute because Lupient consented to the removal of the three tracts GM removed. Minnesota state law provides that it is “unlawful and an unfair practice for a manufacturer” to “assign or change a dealer’s area of sales effectiveness arbitrarily or without due regard to the present pattern of motor vehicle sales and registrations within the dealer’s market.” Minn. Stat. § 80E.13(p). Consequently, by law, when a manufacturer makes a change to the area of sales effectiveness, it must consider certain

factors in making its decision. GM argues that no change occurred that triggered the statute because GM did not change the thirty-one additional tracts Lupient had asked GM to remove, which are at issue in this litigation. But GM provides no support for such a narrow reading of the statute, which would allow a dealer to challenge the manufacturer’s decision only as to

the particular tracts the manufacturer decided to add or remove, as opposed to the process used to reach the decision. GM’s reading is incompatible with the plain language of the statute. See A&H Vending Co. v. Comm’r of Revenue, 608 N.W.2d 544, 547 (Minn.

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