Luisi v. JWT Group, Inc.

128 Misc. 2d 291, 488 N.Y.S.2d 554, 1985 N.Y. Misc. LEXIS 2898
CourtNew York Supreme Court
DecidedMarch 19, 1985
StatusPublished
Cited by8 cases

This text of 128 Misc. 2d 291 (Luisi v. JWT Group, Inc.) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Luisi v. JWT Group, Inc., 128 Misc. 2d 291, 488 N.Y.S.2d 554, 1985 N.Y. Misc. LEXIS 2898 (N.Y. Super. Ct. 1985).

Opinion

OPINION OF THE COURT

David B. Saxe, J.

Marie Luisi, formerly a senior officer at the J. Walter Thompson advertising agency in New York City has sued her former [292]*292employer for a series of ordinary and exotic torts growing out of public charges allegedly made by agency officials in the course of their discovery and handling of a massive financial crisis that shook the advertising world to its foundations.

Of particular importance is the issue of whether plaintiff’s second amended complaint states causes of action for libel and breach of an employment contract.

The gravamen of Ms. Luisi’s complaint is that J. Walter Thompson Company officials, in an effort to cover up massive accounting blunders and escape unscathed from public scrutiny, embarked upon a scheme to publicly discredit plaintiff and blame her for their own corporate ineptitude.

The essential facts are these:

Plaintiff’s employment with J. Walter Thompson Co. began approximately 25 years ago when she was hired as a secretary. She was regularly promoted and eventually assumed the position of senior vice-president/director of communications services, and became a member of the board of directors.

Ms. Luisi’s primary expertise and responsibility at J. Walter Thompson Co. was commercial time “spot” buying through a process known as barter syndication. This process may be summarized as follows: J. Walter Thompson Co. would acquire licenses to television, radio and cable programs from various sources such as production companies, producers and distributors. These licenses would then be given to local stations throughout the Nation in exchange for commitments to provide J. Walter Thompson Co. with commercial advertising time on their stations. This commercial time would then be recorded in time banks and sold to J. Walter Thompson’s advertising clients. Although the commercial time buying unit had gross billings of over $300,000,000 per year, it operated freely without the constraints of written contracts. Instead, the transactions were generally consummated by nothing more than a handshake.

In 1978 corporate officials discovered irregularities in cash flow, accounts receivables and time banks within the Barter Syndication Unit. Apparently, the unit’s actual revenue was substantially less than that reflected by the records maintained in the corporation’s computer system. Although a $1,000,000 tax write off for these losses was considered, corporate executives instead organized a committee, of which plaintiff was a member, to oversee the unit’s operations and solve the financial difficulties. When, in 1981, the financial difficulties persisted, J. Walter Thompson Co. approached their independent auditors, Price Waterhouse, for a solution. It is plaintiff’s belief that this [293]*293meeting resulted in an agreement under which Price Water-house would “sign off” on the fiscal 1981 financial statements and J. Walter Thompson Co. would restate their earnings for the years 1978-1981, while holding out a corporate executive to the public, as being responsible for the financial losses which necessitated the restatement of earnings. However, Price Water-house’s subsequent repudiation of this agreement led defendants to devise a scheme, according to the plaintiff, whereby she would be made the “scapegoat” for all of J. Walter Thompson’s financial difficulties.

Plaintiff further alleges that in compliance with this scheme, the defendants began a campaign to discredit her. To this end, an illusory investigation. was conducted where insinuations were made to those questioned that plaintiff was an alcoholic, involved with drugs and gambling, and was sexually promiscuous.

Of particular importance is a press release published by defendants on March 30, 1982. This press release announced that a restatement of earnings showing a loss of over $30,000,000 was necessary due to the discovery of financial irregularities in the company’s Barter Syndication Unit. The release attributed the irregularities to improper purchases of spot television time without corresponding client commitment for its use, as well as to false entries into the computer system which vastly overstated revenue, thus giving the impression that the Barter Syndication Unit was more prosperous and successful than it actually was. Although Luisi was not in charge of the unit’s computer system, the press release stated that “[i]t was the conclusion of the special investigation that Marie Luisi was responsible for the improper activities enumerated above, as well as other improprieties. Accordingly, Mrs. [sic.] Luisi has been dismissed effective March 31, 1982.” In addition, the release asserts that “the task of the investigative team was complicated by the fact that in late January 1982 Mrs. [sic.] Marie Luisi, then head of syndication and spot buying in J. Walter Thompson U.S.A., left the offices of the company, and has been unavailable for questioning despite repeated requests to her lawyer.” Also appearing in the release is a statement made by defendant Johnston, chairman and chief executive officer of J. Walter Thompson Co.: “We take satisfaction in the fact that our own dedicated and capable people discovered the problem. As long as business depends on human beings, we will all be vulnerable to human frailty. We’re not the first ones to discover that * * * We won’t be the last. In today’s world you are [294]*294more than ever dependent on the personal integrity of the people involved.”

The defendants assert that the plaintiff’s cause of action for libel must be dismissed since this press release does not support an action in libel per se and the plaintiff has failed to show special damages which are required in an action for libel innuendo.

An action in libel per se may be maintained when a publication is defamatory upon its face while an action premised upon libel innuendo, which requires special damages, is necessary when the publication requires extrinsic evidence to explain its defamatory meaning. (Tracy v Newsday, Inc., 5 NY2d 134 [1959].)

An analysis of this distinction supports the conclusion that the March 30,1982 press release provides sufficient basis for an action in libel per se since, when given a fair and natural construction (Busk v Ezyindex Prods. Corp., 35 Misc 2d 780, affd 18 AD2d 700 [2d Dept 1962]), this press release may reasonably cause the reader to believe that Marie Luisi committed criminal acts, was incapable of performing her job, and lacked professional ethics. These statements have injured Luisi’s professional reputation and support a cause of action in libel per se. (November v Time Inc., 13 NY2d 175 [1963]; Mason v Sullivan, 26 AD2d 115 [1st Dept 1966].) Thus, special damages need not be shown and the defendant’s motion to dismiss this cause of action is denied.

In her second amended complaint, plaintiff sets forth for the first time, allegedly libelous statements made by the defendants which appeared in various magazines from April 1982 through August 1982. While acknowledging that ordinarily the applicable one-year Statute of Limitations (CPLR 215) would bar these additional libel claims (because her second amended complaint was served after July 1984, over a year after these publications had occurred), she argues that CPLR 203 (e) saves these additional libel claims from being time barred by permitting them to relate back to the libels alleged in the original complaint.

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Bluebook (online)
128 Misc. 2d 291, 488 N.Y.S.2d 554, 1985 N.Y. Misc. LEXIS 2898, Counsel Stack Legal Research, https://law.counselstack.com/opinion/luisi-v-jwt-group-inc-nysupct-1985.