Luis Manuel Rodriguez v. Imperial Brands, PLC.

Court of Appeals for the Eleventh Circuit·Decided July 23, 2026·No. 24-11487·Published

Opinion

USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 1 of 32

FOR PUBLICATION

In the United States Court of Appeals For the Eleventh Circuit ____________________ No. 24-11487 ____________________

LUIS MANUEL RODRIGUEZ, MARIA RODRIGUEZ, a.k.a. Maria Teresa Landa, ALFREDO RAMON FORNS, RAMON ALBERTO RODRIGUEZ, RAUL LORENZO RODRIGUEZ, et al., Plaintiffs-Appellants, versus

IMPERIAL BRANDS, PLC., CORPORACION HABANOS, S.A., WPP, PLC., YOUNG & RUBICAM, LLC., BCW, LLC., a.k.a. Burson Cohn & Wolfe LLC, Defendants-Appellees. USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 2 of 32

2 Opinion of the Court 24-11487 ____________________ Appeal from the United States District Court for the Southern District of Florida D.C. Docket No. 1:20-cv-23287-DPG ____________________

Before JORDAN, NEWSOM, Circuit Judges, and HONEYWELL,∗ Dis- trict Judge. NEWSOM, Circuit Judge: The Cuban Liberty and Democratic Solidarity Act of 1996, 22 U.S.C. §§ 6021–6091—more commonly known as the Helms- Burton Act—imposes liability on any person that “traffics” in prop- erty that was confiscated by the Cuban government on or after Jan- uary 1, 1959, and to which a U.S. national has a claim. The plaintiffs in this case are seven U.S. nationals and descendants of Ramón Ro- driguez Gutiérrez, who owned property confiscated by the Cuban government in 1961. The plaintiffs sued several corporations alleg- ing that they had “traffic[ked]” in that property within the meaning of the Helms-Burton Act. The district court granted the corpora- tions’ respective motions to dismiss for lack of personal jurisdic- tion. As relevant here, the plaintiffs now appeal the dismissal of their claims against two British corporations—Imperial Brands and WPP. Doing our best to apply the Supreme Court’s recent decision in Fuld v. Palestine Liberation Organization, 606 U.S. 1 (2025), we hold

∗ Honorable Charlene E. Honeywell, United States District Judge for the Mid-

dle District of Florida, sitting by designation. USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 3 of 32

24-11487 Opinion of the Court 3

that the federal courts lack personal jurisdiction over WPP and Im- perial, and we therefore affirm the district court’s dismissal of the plaintiffs’ complaint. I A Congress enacted the Helms-Burton Act in 1996 “to strengthen international sanctions against the Castro govern- ment.” 22 U.S.C. § 6022(2). As relevant here, “Title III of the Act provides a private cause of action for U.S. nationals against those who knowingly traffic in property expropriated by the Cuban gov- ernment after the start of the Cuban Revolution.” Garcia-Bengochea v. Carnival Corp., 57 F.4th 916, 919 (11th Cir. 2023) (per curiam). Spe- cifically, the statute states: “[A]ny person that . . . traffics in prop- erty which was confiscated by the Cuban Government on or after January 1, 1959, shall be liable to any United States national who owns the claim to such property for money damages . . . .” 22 U.S.C. § 6082(a)(1)(A). The term “[t]raffics” is broadly defined: [A] person ‘traffics’ in confiscated property if that per- son knowingly and intentionally—

(i) sells, transfers, distributes, dispenses, brokers, man- ages, or otherwise disposes of confiscated property, or purchases, leases, receives, possesses, obtains con- trol of, manages, uses, or otherwise acquires or holds an interest in confiscated property,

(ii) engages in a commercial activity using or other- wise benefiting from confiscated property, or USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 4 of 32

4 Opinion of the Court 24-11487

(iii) causes, directs, participates in, or profits from, trafficking (as described in clause (i) or (ii)) by another person, or otherwise engages in trafficking (as de- scribed in clause (i) or (ii)) through another person,

without the authorization of any United States na- tional who holds a claim to the property.

Id. § 6023(13). B The plaintiffs are U.S. nationals who allege that their prop- erty in Cuba was wrongly confiscated and then trafficked in viola- tion of the Helms-Burton Act. They are the heirs and successors of Ramón Rodriguez Gutiérrez and the owners of a 90% interest in Ramón Rodriguez e Hijos Sociedad en Comandita (RRHSC). 1 RRHSC once owned and operated a cigarette factory in Havana, but after the Castro regime seized power, the Cuban government nationalized (among many others) the tobacco industry. As part of that takeover, the government took ownership of RRHSC and con- fiscated its property in 1961. At the time of the seizure, RRHSC’s property included a cigarette factory and an adjacent mixed-use building.

1 “We review the district court’s dismissal for lack of personal jurisdiction de

novo, accepting the allegations in the complaint as true.” Herederos De Roberto Gomez Cabrera, LLC v. Teck Res. Ltd., 43 F.4th 1303, 1307 (11th Cir. 2022), abro- gated on other grounds by Fuld, 606 U.S. at 16. USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 5 of 32

24-11487 Opinion of the Court 5

The plaintiffs here initially sued a handful of related compa- nies: • Habanos—a Cuban corporation controlled by the Cuban government, directly or through non-party Tabacuba, Cuba’s state-run tobacco monopoly. Habanos used the RRHSC factory to manufacture, sell, market, and distribute cigars. Tabacuba established offices in the mixed-use build- ing portion of the RRHSC property. • Imperial—a corporation incorporated and headquartered in the United Kingdom. In 2007, Imperial acquired a Spanish company, Altadis, S.A., which had a 50% noncontrolling ownership interest in Habanos. Imperial disposed of its in- direct ownership interest in Habanos in 2020. • WPP—a British holding company incorporated in the Baili- wick of Jersey with “dual-headquarters in London and New York City.” Second Am. Compl. ¶ 36, Dkt. No. 208. WPP was retained, along with its subsidiaries, by Imperial, either directly or through Habanos, to assist in marketing cigars “managed from or produced or stored” at the RRHSC prop- erty. Id. ¶¶ 20, 61. • Young & Rubicam LLC (Y&R) and Burson Cohn & Wolfe, LLC (BCW)—WPP’s U.S.-based advertising agency subsidi- aries, which were also retained to assist in marketing cigars produced at the RRHSC property. The subsidiaries are in- corporated in Delaware and have their principal places of business in New York. USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 6 of 32

6 Opinion of the Court 24-11487

The plaintiffs allege that from 2010 through October 2020, WPP, together with Y&R and BCW, “continuously trafficked in the RRHSC property by marketing and publicizing the Cuban tobacco products made, stored, shipped or managed from the RRHSC property.” Id. ¶ 21. Starting no later than 2017, plaintiffs continue, WPP, acting through Y&R and BCW, “assisted in setting up . . . of- ficial ‘portals’ . . . to market Habanos products on the U.S.-based social media platforms Twitter, YouTube, and Instagram.” Id. ¶ 22. This marketing, according to plaintiffs, “was conducted, in part, through US websites, internet domains and other US services.” Id. ¶ 56. The plaintiffs do not allege that Habanos cigars were sold in the United States. Indeed, they admit in their brief that WPP’s U.S.

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