Luis Manuel Rodriguez v. Imperial Brands, PLC.

Court of Appeals for the Eleventh Circuit·Decided July 23, 2026·No. 24-11487·Published

Opinion

FOR PUBLICATION

In the

United States Court of Appeals For the Eleventh Circuit

No. 24-11487

LUIS MANUEL RODRIGUEZ, MARIA RODRIGUEZ, a.k.a. Maria Teresa Landa, ALFREDO RAMON FORNS, RAMON ALBERTO RODRIGUEZ, RAUL LORENZO RODRIGUEZ, et al., Plaintiffs-Appellants,

versus

IMPERIAL BRANDS, PLC., CORPORACION HABANOS, S.A., WPP, PLC., YOUNG & RUBICAM, LLC., BCW, LLC., a.k.a. Burson Cohn & Wolfe LLC, Defendants-Appellees.

USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 2 of 32

2 Opinion of the Court 24-11487

Appeal from the United States District Court for the Southern District of Florida D.C. Docket No. 1:20-cv-23287-DPG

Before JORDAN, NEWSOM, Circuit Judges, and HONEYWELL,∗ District Judge. NEWSOM, Circuit Judge:

The Cuban Liberty and Democratic Solidarity Act of 1996, 22 U.S.C. §§ 6021–6091—more commonly known as the Helms- Burton Act—imposes liability on any person that “traffics” in property that was confiscated by the Cuban government on or after January 1, 1959, and to which a U.S. national has a claim. The plaintiffs in this case are seven U.S. nationals and descendants of Ramón Rodriguez Gutiérrez, who owned property confiscated by the Cuban government in 1961. The plaintiffs sued several corporations alleging that they had “traffic[ked]” in that property within the meaning of the Helms-Burton Act. The district court granted the corporations ’ respective motions to dismiss for lack of personal jurisdiction . As relevant here, the plaintiffs now appeal the dismissal of their claims against two British corporations—Imperial Brands and WPP. Doing our best to apply the Supreme Court’s recent decision in Fuld v. Palestine Liberation Organization, 606 U.S. 1 (2025), we hold

∗ Honorable Charlene E. Honeywell, United States District Judge for the Mid-

dle District of Florida, sitting by designation.

24-11487 Opinion of the Court 3

that the federal courts lack personal jurisdiction over WPP and Imperial , and we therefore affirm the district court’s dismissal of the plaintiffs’ complaint.

I

A

Congress enacted the Helms-Burton Act in 1996 “to strengthen international sanctions against the Castro government .” 22 U.S.C. § 6022(2). As relevant here, “Title III of the Act provides a private cause of action for U.S. nationals against those who knowingly traffic in property expropriated by the Cuban government after the start of the Cuban Revolution.” Garcia-Bengochea v. Carnival Corp., 57 F.4th 916, 919 (11th Cir. 2023) (per curiam). Speci fically, the statute states: “[A]ny person that . . . traffics in property which was confiscated by the Cuban Government on or after January 1, 1959, shall be liable to any United States national who owns the claim to such property for money damages . . . .” 22 U.S.C. § 6082(a)(1)(A). The term “[t]raffics” is broadly defined:

[A] person ‘traffics’ in confiscated property if that person knowingly and intentionally—

(i) sells, transfers, distributes, dispenses, brokers, manages , or otherwise disposes of confiscated property, or purchases, leases, receives, possesses, obtains control of, manages, uses, or otherwise acquires or holds an interest in confiscated property,

(ii) engages in a commercial activity using or otherwise benefiting from confiscated property, or

USCA11 Case: 24-11487 Document: 90-1 Date Filed: 07/23/2026 Page: 4 of 32

4 Opinion of the Court 24-11487

(iii) causes, directs, participates in, or profits from, trafficking (as described in clause (i) or (ii)) by another person, or otherwise engages in trafficking (as described in clause (i) or (ii)) through another person,

without the authorization of any United States national who holds a claim to the property.

Id. § 6023(13).

B

The plaintiffs are U.S. nationals who allege that their property in Cuba was wrongly confiscated and then trafficked in violation of the Helms-Burton Act. They are the heirs and successors of Ramón Rodriguez Gutiérrez and the owners of a 90% interest in Ramón Rodriguez e Hijos Sociedad en Comandita (RRHSC). 1 RRHSC once owned and operated a cigarette factory in Havana, but after the Castro regime seized power, the Cuban government nationalized (among many others) the tobacco industry. As part of that takeover, the government took ownership of RRHSC and con- fiscated its property in 1961. At the time of the seizure, RRHSC’s property included a cigarette factory and an adjacent mixed-use building.

1 “We review the district court’s dismissal for lack of personal jurisdiction de

novo, accepting the allegations in the complaint as true.” Herederos De Roberto Gomez Cabrera, LLC v. Teck Res. Ltd., 43 F.4th 1303, 1307 (11th Cir. 2022), abrogated on other grounds by Fuld, 606 U.S. at 16.

24-11487 Opinion of the Court 5

The plaintiffs here initially sued a handful of related companies :

• Habanos—a Cuban corporation controlled by the Cuban government, directly or through non-party Tabacuba, Cuba’s state-run tobacco monopoly. Habanos used the RRHSC factory to manufacture, sell, market, and distribute cigars. Tabacuba established offices in the mixed-use building portion of the RRHSC property. • Imperial—a corporation incorporated and headquartered in the United Kingdom. In 2007, Imperial acquired a Spanish company, Altadis, S.A., which had a 50% noncontrolling ownership interest in Habanos. Imperial disposed of its indirect ownership interest in Habanos in 2020. • WPP—a British holding company incorporated in the Bailiwick of Jersey with “dual-headquarters in London and New York City.” Second Am. Compl. ¶ 36, Dkt. No. 208. WPP was retained, along with its subsidiaries, by Imperial, either directly or through Habanos, to assist in marketing cigars “managed from or produced or stored” at the RRHSC property . Id. ¶¶ 20, 61. • Young & Rubicam LLC (Y&R) and Burson Cohn & Wolfe, LLC (BCW)—WPP’s U.S.-based advertising agency subsidiaries , which were also retained to assist in marketing cigars produced at the RRHSC property. The subsidiaries are incorporated in Delaware and have their principal places of business in New York.

6 Opinion of the Court 24-11487

The plaintiffs allege that from 2010 through October 2020, WPP, together with Y&R and BCW, “continuously trafficked in the RRHSC property by marketing and publicizing the Cuban tobacco products made, stored, shipped or managed from the RRHSC property.” Id. ¶ 21. Starting no later than 2017, plaintiffs continue, WPP, acting through Y&R and BCW, “assisted in setting up . . . of- ficial ‘portals’ . . . to market Habanos products on the U.S.-based social media platforms Twitter, YouTube, and Instagram.” Id. ¶ 22. This marketing, according to plaintiffs, “was conducted, in part, through US websites, internet domains and other US services.” Id. ¶ 56.

The plaintiffs do not allege that Habanos cigars were sold in the United States. Indeed, they admit in their brief that WPP’s U.S. “operations were not intended to reap profit from trafficking in the United States, where the products could not be sold legally.” Supp. Br. of Appellants at 37. But the plaintiffs allege that all the defendants “participated in, or profited from, trafficking of the RRHSC property by the Cuban government.” Second Am. Compl. ¶ 19.

After the plaintiffs filed their second amended complaint, all the defendants moved to dismiss. Following some jurisdictional discovery, a magistrate judge recommended that the complaint be dismissed for improper venue. The district court affirmed the magistrate judge as to Habanos but remanded as to the other defendants for the magistrate judge to determine whether they had waived their improper-venue defenses.

24-11487 Opinion of the Court 7

Free access — add to your briefcase to read the full text and ask questions with AI

Luis Manuel Rodriguez v. Imperial Brands, PLC., (11th Cir. 2026).

Luis Manuel Rodriguez v. Imperial Brands, PLC. (Luis Manuel Rodriguez v. Imperial Brands, PLC.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Consolidated Development Corp. v. Sherritt, Inc.
216 F.3d 1286 (Eleventh Circuit, 2000)
Meier Ex Rel. Meier v. Sun International Hotels, Ltd.
288 F.3d 1264 (Eleventh Circuit, 2002)
Oldfield v. Pueblo De Bahia Lora, S.A.
558 F.3d 1210 (Eleventh Circuit, 2009)
Fraser v. Smith
594 F.3d 842 (Eleventh Circuit, 2010)
International Shoe Co. v. Washington
326 U.S. 310 (Supreme Court, 1945)
Burger King Corp. v. Rudzewicz
471 U.S. 462 (Supreme Court, 1985)
J. McIntyre Machinery, Ltd. v. Nicastro
131 S. Ct. 2780 (Supreme Court, 2011)
Daimler AG v. Bauman
134 S. Ct. 746 (Supreme Court, 2014)
Securities and Exchange Commission v. Carla Marin
982 F.3d 1341 (Eleventh Circuit, 2020)
Ford Motor Co. v. Montana Eighth Judicial Dist.
592 U.S. 351 (Supreme Court, 2021)
Lightfoot v. Cendant Mortg. Corp.
580 U.S. 82 (Supreme Court, 2017)
Fuld v. Palestine Liberation Organization
606 U.S. 1 (Supreme Court, 2025)