LUCID GROUP USA, INC. v. STATE OF GEORGIA

CourtSupreme Court of Georgia
DecidedFebruary 17, 2026
DocketS25A1139
StatusPublished

This text of LUCID GROUP USA, INC. v. STATE OF GEORGIA (LUCID GROUP USA, INC. v. STATE OF GEORGIA) is published on Counsel Stack Legal Research, covering Supreme Court of Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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LUCID GROUP USA, INC. v. STATE OF GEORGIA, (Ga. 2026).

Opinion

NOTICE: This opinion is subject to modification resulting from motions for reconsideration under Supreme Court Rule 27, the Court’s reconsideration, and editorial revisions by the Reporter of Decisions. The version of the opinion published in the Advance Sheets for the Georgia Reports, designated as the “Final Copy,” will replace any prior version on the Court’s website and docket. A bound volume of the Georgia Reports will contain the final and official text of the opinion.

In the Supreme Court of Georgia

Decided: February 17, 2026

S25A1139. LUCID GROUP USA, INC. v. STATE OF GEORGIA et al.

COLVIN, Justice.

This case concerns the constitutionality of two provisions of the

Georgia Motor Vehicle Franchise Practices Act, OCGA § 10-1-620 et

seq. The first of these provisions, OCGA § 10-1-664.1(c), generally

requires manufacturers to sell their new motor vehicles through a

new motor vehicle dealer (specifically, a dealer with a franchise for

such vehicles). It provides that “no manufacturer or franchisor shall

offer to sell or sell, directly or indirectly, any new motor vehicle to a

consumer in this state, except through a new motor vehicle dealer

holding a franchise for the line make covering such new motor

vehicle.” OCGA § 10-1-664.1(c). The second of these provisions,

OCGA § 10-1-664.1(a), generally prohibits manufacturers and their affiliated entities from owning or operating a new motor vehicle

dealer, providing that, as a general matter, it is “unlawful for any

manufacturer … or any … affiliate … of a manufacturer … to own,

operate, or control, directly or indirectly, more than a 45 percent

interest in a dealer or dealership in this state.” As a result of these

two provisions (collectively referred to here as the “Direct Sales

Prohibition”), new motor vehicle manufacturers and their affiliates

generally cannot sell their vehicles in the state directly to

consumers. If they wish to sell their new motor vehicles in the state

to consumers, they must instead use an independent franchised

dealer as an intermediary to facilitate the sale.

The plaintiff in this case, Lucid Group USA, Inc. (“Lucid”),

operates retail locations in other states where it sells directly to

consumers new electric vehicles manufactured by an affiliated

entity (Lucid USA, Inc.). Seeking to open a retail location in Georgia,

Lucid submitted an application for a dealership license to the

Georgia Department of Revenue, which is tasked with licensing new

motor vehicle dealers. But the Department of Revenue denied

2 Lucid’s application based on the Direct Sales Prohibition.

Lucid then filed suit against the State, seeking declarations

that, as applied to Lucid, the Direct Sales Prohibition violates

several provisions of the Georgia Constitution, including the Due

Process Clause,1 the Equal Protection Clause, 2 and two provisions

of Article III, Section VI, Paragraph IV of Georgia’s Constitution

(“Paragraph IV”). 3 Lucid also sought a permanent injunction

prohibiting the State from enforcing the Direct Sales Prohibition

against Lucid.

The trial court, however, dismissed Lucid’s complaint. The

court concluded that Lucid’s due process and equal protection claims

were barred by Article III, Section VI, Paragraph II(c) of the Georgia

Constitution of 1983 (“Paragraph II(c)”), which provides in relevant

part that, “[n]otwithstanding the [Due Process Clause and the Equal

1 Ga. Const. of 1983, Art. I, Sec. I, Par. I (“No person shall be deprived of

life, liberty, or property except by due process of law.”). 2 Ga. Const. of 1983, Art. I, Sec. I, Par. II (“No person shall be denied the

equal protection of the laws.”). 3 Ga. Const. of 1983, Art. III, Sec. VI, Par. IV(a) (providing in relevant

part that “[l]aws of a general nature shall have uniform operation throughout this state”); Ga. Const. of 1983, Art. III, Sec. VI, Par. IV(c) (“No special law relating to the rights or status of private persons shall be enacted.”). 3 Protection Clause] of this Constitution,” the General Assembly is

authorized to regulate specified members of the “new motor vehicle”

industry “in order to prevent frauds, unfair business practices,

unfair methods of competition, impositions, and other abuses upon

its citizens.” And the trial court concluded that Lucid had not stated

a claim under Paragraph IV. Lucid appealed.

As explained below, we vacate the trial court’s determination

that Paragraph II(c) bars Lucid’s due process and equal protection

claims and remand for further consideration of that issue. As to the

trial court’s dismissal of Lucid’s Paragraph IV claims, we affirm in

part, vacate in part, and remand for further consideration.

1. Understanding the claims at issue in this case requires

consideration of the history and operation of the Motor Vehicle

Franchise Practices Act. In 1974, the General Assembly passed the

Motor Vehicle Franchise Practices Act, legislation designed to

regulate motor vehicle franchise practices “in order to prevent

frauds, unfair practices, discrimination, and undue control of the

independent motor vehicle dealer by motor vehicle manufacturing

4 and distributing organizations.” Ga. L. 1974, pp. 134–35. See also

Gen. GMC Trucks, Inc. v. Gen. Motors Corp., GMC Truck & Coach

Div., 239 Ga. 373, 373 (1977). Two years later, that legislation was

repealed and replaced by the 1976 Franchise Practices Act. See Gen.

GMC Trucks, 239 Ga. at 373–74.

The 1976 Franchise Practices Act promptly faced

constitutional challenges. In 1977, we held that a provision of the

Act that limited the number of franchised dealers, thereby limiting

the available market for out-of-state manufacturers seeking to

market their products in Georgia, violated the Commerce Clause of

the United States Constitution. See Gen. GMC Trucks, 239 Ga. at

375–76, 378. In reaching this conclusion, we noted that the state

generally “may regulate under the police power where the health,

safety and welfare of its citizens are at stake,” and that the

legislature therefore may “regulate the purchase and sale of motor

vehicles for the protection and general welfare of the public,”

including to protect the public from “fraud.” Id. at 376, 379

(quotation marks omitted). But we noted that Georgia courts had

5 “traditionally limited the power of the state to regulate private

business,” that the police power does not authorize “purely

anticompetitive” legislation, which is “not affected with the public

interest,” and that “the legislature … may not indulge in arbitrary

price fixing, the destruction of lawful competition, or the creation of

trade restraints tending to establish a monopoly.” Id. at 376–77, 379

(quotation marks omitted).

The General Assembly “substantive[ly] re-enact[ed]” the 1976

Franchise Practices Act in 1979. Georgia Franchise Pracs. Comm’n

v. Massey-Ferguson, Inc., 244 Ga. 800, 801 (1979). That same year,

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