Lu v. Align Technology, Inc.

District Court, N.D. California·Decided September 9, 2020·No. 3:18-cv-06720·Unknown

Opinion

NORTHERN DISTRICT OF CALIFORNIA SAN JOSE DIVISION

SEB INVESTMENT MANAGEMENT AB, Case No. 18-CV-06720-LHK et al., Plaintiffs, ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ v. MOTION TO DISMISS Re: Dkt. No. 122 ALIGN TECHNOLOGY, INC., et al., Defendants. This case is a putative securities class action against Align Technology, Inc.; its President and Chief Executive Officer, Joseph M. Hogan; and its Chief Financial Officer, John F. Morici (collectively, “Defendants”). Lead Plaintiff SEB Investment Management AB (“Plaintiff”) brings this suit individually and on behalf of all other persons and entities who purchased or otherwise acquired the common stock of Align Technology, Inc. between May 23, 2018 and October 24, 2018, both dates inclusive (the “Class Period”). Before the Court is Defendants’ motion to dismiss. ECF No. 122. Having considered the submissions of the parties, the relevant law, and the record in this case, the Court GRANTS in part and DENIES in part Defendants’ motion to dismiss. I. BACKGROUND A. Factual Background Defendant Align Technology, Inc. (“Align,”) is a “global medical device company engaged in the design, manufacture, and marketing of Invisalign® clear aligners and iTero® intraoral scanners and services for orthodontics, restorative, and aesthetic dentistry.” ECF No. 120 ¶ 26. Owing to a number of patents, Align maintained “dominance” in the industry as a result of “patents it held on its technology and manufacturing processes, many of which related to the computer-aided design and manufacturing technology that allowed the Company to develop and manufacture high-quality clear aligners in large quantities.” Id. ¶ 4. However, as Align began to lose its patent protections, analysts began to acknowledge that Align’s “virtual monopoly could come to an end.” Id. ¶ 5. Plaintiff’s claims center around those competitive pressures and the representations that Defendants made to investors regarding how competition would impact Align’s business. Specifically, in May 2018, at the Annual Meeting of the American Association of Orthodontists (“AAO”), Align’s competitors announced products “at price-points under Align’s,” both in the low end of the market as well as in the “comprehensive case market” for complex treatments. Id. ¶ 7. As a result, Plaintiff alleges that, on July 1, 2018, Align secretly implemented a $200-per- unit discount (the “3Q18 Discounting Promotion”) to its comprehensive cases with hopes of recapturing its lost market share in the comprehensive case market. Id. ¶ 10. This discount applied on top of Align’s existing volume-based loyalty discount, the Invisalign Advantage Program, which Align had recently modified to be a “tiered discounting system based on the number of Invisalign cases each doctor sold.” Id. ¶ 45. Plaintiff alleges that Defendants were aware of, but failed to disclose, the impact that the 3Q18 Discounting Promotion would have on the company’s average sales prices (“ASP”), a key metric for investors to which Defendants had access throughout the class period. Id. ¶¶ 5, 16. Plaintiff further alleges that, between May 23, 2018 and September 5, 2018, Defendants made six affirmative representations to investors that were false or misleading because they misrepresented the truth about Align’s susceptibility to competitors in the comprehensive case market, and Align’s efforts to curb competition by slashing prices through the 3Q18 Discounting Promotion. On October 24, 2018, Defendants “finally revealed the relevant truth about the aggressive discounts they had put in place to stem competition in the comprehensive market,” and disclosed that the ASP for comprehensive products “had dropped a full $100 over the prior quarter, from $1,410 to $1,310.” Id. ¶ 16. Align’s stock price declined nearly $59 a share by the following day, id. ¶ 18, and this suit followed. B. Procedural History On November 5, 2018, an Align shareholder filed the instant case captioned Lu v. Align Technology, Inc., et al., N.D. Cal. Case No. 5:18-CV-06720-LHK. See ECF No. 1. Another shareholder filed suit on December 12, 2018, in a case captioned Infuso v. Align Technology, Inc., et al., N.D. Cal. Case No. 5:18-CV-07469. On January 2, 2019, the Court granted an administrative motion to relate the two cases. ECF No. 11. On March 22, 2019, the Court consolidated the two cases. ECF No 72. In the same Order, the Court appointed Plaintiff SEB Investment Management AB as lead plaintiff and appointed Kessler Topaz as lead counsel. Id. On May 10, 2019, Plaintiff filed a Consolidated Amended Class Action Complaint, ECF No. 87, which Plaintiff later corrected, ECF No. 90 ¶ 1. On June 24, 2019, Defendants filed a motion to dismiss the Consolidated Amended Class Action Complaint. ECF No. 92 (“Mot.”). On October 29, 2019, the Court granted Defendants’ motion to dismiss with leave to amend. ECF No. 107 (“MTD Order”). On November 29, 2019, Plaintiff filed an Amended Consolidated Class Action Complaint (the “Amended Complaint”) that eliminated two individual defendants (Ralph Pascaud and Emory Wright), shortened the Class Period by about a month, and narrowed the theory of the case to focus specifically on six statements made by Defendants with respect to competition in the comprehensive case market and the 3Q18 Discounting Promotion. ECF No. 120 (“AC”). On January 17, 2020, Defendants filed a motion to dismiss. ECF No. 122. On March 2, 2020, Plaintiff filed an opposition, ECF No. 130, and on April 1, 2020, Defendants filed a reply, ECF No. 131. In support of their motion to dismiss, Defendants filed a request for judicial notice and notice of incorporation by reference. ECF No. 123. Plaintiff largely does not object to incorporation by reference or judicial notice, except as to Defendants’ Exhibit 11. See Opp’n at 14 n.8. However, because the Court largely does not rely on any of Defendants’ exhibits, the Court DENIES Defendants’ request for judicial notice, except where otherwise noted below. Pursuant to Federal Rule of Civil Procedure 12(b)(6), a defendant may move to dismiss an action for failure to state a claim upon which relief may be granted. Because Plaintiff has brought claims as a federal securities fraud action, Plaintiff must “meet the higher, [more] exacting pleading standards of Federal Rule of Civil Procedure 9(b) and the Private Securities Litigation Reform Act (PSLRA).” Or. Pub. Emp. Ret. Fund v. Apollo Group Inc., 774 F.3d 598, 603–04 (9th Cir. 2014). Under Federal Rule of Civil Procedure 9(b), “[i]n alleging fraud or mistake, a party must state with particularity the circumstances constituting fraud or mistake.” Plaintiff must include “an account of the time, place, and specific content of the false representations” at issue. Swartz v. KPMG LLP, 476 F.3d 756, 764 (9th Cir. 2007) (internal quotation marks omitted). Rule 9(b)’s particularity requirement “applies to all elements of a securities fraud action.” Apollo Group, 774 F.3d at 605. “PSLRA imposes additional specific pleading requirements, including requiring plaintiffs to state with particularity both the facts constituting the alleged violation and the facts evidencing scienter.” In re Rigel Pharmaceuticals, Inc. Sec. Litig., 697 F.3d 869, 877 (9th Cir. 2012). In order to properly allege falsity, “a securities fraud complaint must . . . specify each statement alleged to have been misleading, [and] the reason or reasons why the statement is misleading.” Id.

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