Lu v. Align Technology, Inc.

CourtDistrict Court, N.D. California
DecidedSeptember 9, 2020
Docket3:18-cv-06720
StatusUnknown

This text of Lu v. Align Technology, Inc. (Lu v. Align Technology, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lu v. Align Technology, Inc., (N.D. Cal. 2020).

Opinion

8 UNITED STATES DISTRICT COURT

9 NORTHERN DISTRICT OF CALIFORNIA 10 SAN JOSE DIVISION 11

12 SEB INVESTMENT MANAGEMENT AB, Case No. 18-CV-06720-LHK et al., 13 Plaintiffs, ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ 14 v. MOTION TO DISMISS 15 Re: Dkt. No. 122 ALIGN TECHNOLOGY, INC., et al., 16 Defendants. 17 18 This case is a putative securities class action against Align Technology, Inc.; its President 19 and Chief Executive Officer, Joseph M. Hogan; and its Chief Financial Officer, John F. Morici 20 (collectively, “Defendants”). Lead Plaintiff SEB Investment Management AB (“Plaintiff”) brings 21 this suit individually and on behalf of all other persons and entities who purchased or otherwise 22 acquired the common stock of Align Technology, Inc. between May 23, 2018 and October 24, 23 2018, both dates inclusive (the “Class Period”). 24 Before the Court is Defendants’ motion to dismiss. ECF No. 122. Having considered the 25 submissions of the parties, the relevant law, and the record in this case, the Court GRANTS in part 26 and DENIES in part Defendants’ motion to dismiss. 27 I. BACKGROUND 1 A. Factual Background 2 Defendant Align Technology, Inc. (“Align,”) is a “global medical device company 3 engaged in the design, manufacture, and marketing of Invisalign® clear aligners and iTero® 4 intraoral scanners and services for orthodontics, restorative, and aesthetic dentistry.” ECF No. 120 5 ¶ 26. Owing to a number of patents, Align maintained “dominance” in the industry as a result of 6 “patents it held on its technology and manufacturing processes, many of which related to the 7 computer-aided design and manufacturing technology that allowed the Company to develop and 8 manufacture high-quality clear aligners in large quantities.” Id. ¶ 4. However, as Align began to 9 lose its patent protections, analysts began to acknowledge that Align’s “virtual monopoly could 10 come to an end.” Id. ¶ 5. 11 Plaintiff’s claims center around those competitive pressures and the representations that 12 Defendants made to investors regarding how competition would impact Align’s business. 13 Specifically, in May 2018, at the Annual Meeting of the American Association of Orthodontists 14 (“AAO”), Align’s competitors announced products “at price-points under Align’s,” both in the 15 low end of the market as well as in the “comprehensive case market” for complex treatments. Id. 16 ¶ 7. 17 As a result, Plaintiff alleges that, on July 1, 2018, Align secretly implemented a $200-per- 18 unit discount (the “3Q18 Discounting Promotion”) to its comprehensive cases with hopes of 19 recapturing its lost market share in the comprehensive case market. Id. ¶ 10. This discount 20 applied on top of Align’s existing volume-based loyalty discount, the Invisalign Advantage 21 Program, which Align had recently modified to be a “tiered discounting system based on the 22 number of Invisalign cases each doctor sold.” Id. ¶ 45. Plaintiff alleges that Defendants were 23 aware of, but failed to disclose, the impact that the 3Q18 Discounting Promotion would have on 24 the company’s average sales prices (“ASP”), a key metric for investors to which Defendants had 25 access throughout the class period. Id. ¶¶ 5, 16. Plaintiff further alleges that, between May 23, 26 2018 and September 5, 2018, Defendants made six affirmative representations to investors that 27 1 were false or misleading because they misrepresented the truth about Align’s susceptibility to 2 competitors in the comprehensive case market, and Align’s efforts to curb competition by 3 slashing prices through the 3Q18 Discounting Promotion. 4 On October 24, 2018, Defendants “finally revealed the relevant truth about the aggressive 5 discounts they had put in place to stem competition in the comprehensive market,” and disclosed 6 that the ASP for comprehensive products “had dropped a full $100 over the prior quarter, from 7 $1,410 to $1,310.” Id. ¶ 16. Align’s stock price declined nearly $59 a share by the following day, 8 id. ¶ 18, and this suit followed. 9 B. Procedural History 10 On November 5, 2018, an Align shareholder filed the instant case captioned Lu v. Align 11 Technology, Inc., et al., N.D. Cal. Case No. 5:18-CV-06720-LHK. See ECF No. 1. Another 12 shareholder filed suit on December 12, 2018, in a case captioned Infuso v. Align Technology, Inc., 13 et al., N.D. Cal. Case No. 5:18-CV-07469. On January 2, 2019, the Court granted an 14 administrative motion to relate the two cases. ECF No. 11. On March 22, 2019, the Court 15 consolidated the two cases. ECF No 72. In the same Order, the Court appointed Plaintiff SEB 16 Investment Management AB as lead plaintiff and appointed Kessler Topaz as lead counsel. Id. 17 On May 10, 2019, Plaintiff filed a Consolidated Amended Class Action Complaint, ECF 18 No. 87, which Plaintiff later corrected, ECF No. 90 ¶ 1. On June 24, 2019, Defendants filed a 19 motion to dismiss the Consolidated Amended Class Action Complaint. ECF No. 92 (“Mot.”). On 20 October 29, 2019, the Court granted Defendants’ motion to dismiss with leave to amend. ECF 21 No. 107 (“MTD Order”). 22 On November 29, 2019, Plaintiff filed an Amended Consolidated Class Action Complaint 23 (the “Amended Complaint”) that eliminated two individual defendants (Ralph Pascaud and Emory 24 Wright), shortened the Class Period by about a month, and narrowed the theory of the case to 25 focus specifically on six statements made by Defendants with respect to competition in the 26 comprehensive case market and the 3Q18 Discounting Promotion. ECF No. 120 (“AC”). On 27 January 17, 2020, Defendants filed a motion to dismiss. ECF No. 122. On March 2, 2020, 1 Plaintiff filed an opposition, ECF No. 130, and on April 1, 2020, Defendants filed a reply, ECF 2 No. 131. 3 In support of their motion to dismiss, Defendants filed a request for judicial notice and 4 notice of incorporation by reference. ECF No. 123. Plaintiff largely does not object to 5 incorporation by reference or judicial notice, except as to Defendants’ Exhibit 11. See Opp’n at 14 6 n.8. However, because the Court largely does not rely on any of Defendants’ exhibits, the Court 7 DENIES Defendants’ request for judicial notice, except where otherwise noted below. 8 II. LEGAL STANDARD 9 Pursuant to Federal Rule of Civil Procedure 12(b)(6), a defendant may move to dismiss an 10 action for failure to state a claim upon which relief may be granted. Because Plaintiff has brought 11 claims as a federal securities fraud action, Plaintiff must “meet the higher, [more] exacting 12 pleading standards of Federal Rule of Civil Procedure 9(b) and the Private Securities Litigation 13 Reform Act (PSLRA).” Or. Pub. Emp. Ret. Fund v. Apollo Group Inc., 774 F.3d 598, 603–04 14 (9th Cir. 2014). 15 Under Federal Rule of Civil Procedure 9(b), “[i]n alleging fraud or mistake, a party must 16 state with particularity the circumstances constituting fraud or mistake.” Plaintiff must include 17 “an account of the time, place, and specific content of the false representations” at issue. Swartz v. 18 KPMG LLP, 476 F.3d 756, 764 (9th Cir. 2007) (internal quotation marks omitted). Rule 9(b)’s 19 particularity requirement “applies to all elements of a securities fraud action.” Apollo Group, 774 20 F.3d at 605. “PSLRA imposes additional specific pleading requirements, including requiring 21 plaintiffs to state with particularity both the facts constituting the alleged violation and the facts 22 evidencing scienter.” In re Rigel Pharmaceuticals, Inc. Sec.

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