Lu v. Align Technology, Inc.

CourtDistrict Court, N.D. California
DecidedOctober 29, 2019
Docket3:18-cv-06720
StatusUnknown

This text of Lu v. Align Technology, Inc. (Lu v. Align Technology, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lu v. Align Technology, Inc., (N.D. Cal. 2019).

Opinion

8 UNITED STATES DISTRICT COURT

9 NORTHERN DISTRICT OF CALIFORNIA 10 SAN JOSE DIVISION 11

12 XIAOJIAO LU, et al., Case No. 18-CV-06720-LHK

13 Plaintiffs, ORDER GRANTING MOTION TO DISMISS WITH LEAVE TO AMEND 14 v. Re: Dkt. No. 92 15 ALIGN TECHNOLOGY, INC., et al., 16 Defendants. 17 This case is a putative securities class action against Align Technology, Inc.; its President 18 and Chief Executive Officer, Joseph M. Hogan; its Chief Financial Officer, John F. Morici; its 19 former Chief Marketing, Portfolio and Business Development Officer, Raphael S. Pascaud; and its 20 Senior Vice President of Global Operations, Emory M. Wright (collectively, “Defendants”). Lead 21 Plaintiff SEB Investment Management AB (“Plaintiff”) brings this suit individually and on behalf 22 of “all other persons and entities who purchased or otherwise acquired the common stock of Align 23 Technology, Inc. between April 25, 2018 and October 24, 2018, both dates inclusive (the ‘Class 24 Period’).” ECF No. 90–1 ¶ 1. 25 Before the Court is Defendants’ motion to dismiss. ECF No. 92. The Court GRANTS 26 Defendants’ motion to dismiss with leave to amend. 27 I. BACKGROUND 1 A. Factual Background 2 Defendant Align Technology, Inc. (“Align,” or the “Company”) “designs, manufactures, 3 and sells clear aligners for the treatment of malocclusion, or the misalignment of teeth, under the 4 trademark Invisalign.” CCAC ¶ 1. Owing to a number of patents held by Align, the Company 5 “held a virtual monopoly over the clear aligner market,” at least until those patents began to expire 6 in 2017. Id. ¶¶ 1, 3. However, as Align began to lose its patent protections, analysts began to 7 acknowledge that new market entrants could “pressure [average sale prices].” Id. ¶ 3. 8 Plaintiff’s claims center around those competitive pressures and the representations that 9 Defendants made to investors regarding how competition would impact Align’s business. Plaintiff 10 alleges that, on six separate occasions between April 25, 2018 and September 5, 2018, Defendants 11 made false and misleading statements and/or omissions to investors that downplayed the 12 competition, hid the Company’s price cuts to combat competition, and failed to acknowledge that 13 their strategies were insufficient to mitigate competitive pressures. Id. ¶ 128. For example, 14 Plaintiff points to Hogan’s response to a question on the April 25, 2018 quarterly conference call 15 asking whether the company was “seeing any changes, perhaps in promotional activity or pricing 16 from competitors”: 17 No, we haven’t seen any change at all, John. I mean, we – I mean, the same cast 18 of competitors are still out there that we had before. Obviously, we expect the 3M product at the AAO [(American Association of Orthodontists Annual Session)]. We 19 are pretty sure to see one there. We saw the DENTSPLY announcement with the MTM expansion in the 510(k) that they’ve done. But we haven’t seen that translate 20 into any kind of strategy or implementation in the marketplace yet. We only expect 21 to see that in the second half. Our guess, John, is pretty much what we’ve been telling you and the rest of the teams over the last couple of years is we expect this to be 22 midrange products, so in the 26 aligner or less kind of an area. We expect a kind of a slow ramp-up just because of the nature of how you have to scale in this business, 23 take some time in treatment planning and also manufacturing. So I mean, you can 24 see with our kind of bullish forecast for the second half of the year that John just called that we’re pretty much—have this in place in the sense of what we thought 25 we would face, and we haven’t really changed that analysis since we put the plan together last year. 26 Id. ¶ 130 (emphasis in original) (brackets omitted). Plaintiff purports to show that this and 27 1 other, similar statements are false or misleading in light of the same repeated, undisclosed 2 factual allegations: 3 Defendants: (i) met frequently regarding competition issues, including monthly EMC meetings; (ii) were internally warning their employees about the consequences of the 4 patent expirations and the fact that competition was coming prior to the start of the Class Period (e.g., “they’re coming”); (iii) internally made clear that they planned to 5 address their concerns regarding the expiration of the Company’s Invisalign patents 6 and increased clear aligner competition by running promotions and offering cheaper alternatives; (iv) already had taken steps specifically intended to address the 7 increasing competition, including overhauling Align’s Advantage Program in January 2018 to spur greater dentist participation and provide discounts for certain 8 non-comprehensive products; and (v) based on the available data, knew or were deliberately reckless in not knowing that the 2018 Advantage Program was 9 insufficient by itself to counteract the impact of competition on Align. 10 Id. ¶ 137; see also id. ¶¶ 148, 152, 154, 160, 165. Plaintiff alleges that Align’s promotional 11 activity and discounts demonstrate the enormity of the competitive pressures on the Company. 12 See id. ¶ 128. Plaintiff specifically focuses on Defendant’s “significant changes” as of January 1, 13 2018 to the Company’s Invisalign Advantage Program, a doctor incentive system offering 14 volume-based discounts. Id. ¶ 7. Plaintiff further notes an additional summer discount program 15 (the “summer sizzler” promotion) in the third quarter of 2018, which provided $200 discounts for 16 certain sales. Id. ¶ 10. Plaintiff alleges that Defendants were aware of, but failed to disclose, the 17 impact that these discounts had on the company’s average sales prices (“ASP”), a key metric for 18 investors to which Defendants had access throughout the class period. Id. ¶ 6. 19 During the disclosure of third quarter results on an October 24, 2018 investor conference 20 call, Defendant Morici acknowledged a drop in third-quarter ASP figures of approximately $85 21 “due to a combination of promotional programs, unfavorable foreign exchange and product mix, 22 partially offset by price increases across all regions.” Id. ¶ 121. Align’s stock price declined 23 nearly $59 a share by the following day, id. ¶ 124, and this suit followed. 24 B. Procedural History 25 On November 5, 2018, an Align shareholder filed the instant case captioned Lu v. Align 26 Technology, Inc., et al., N.D. Cal. Case No. 5:18-CV-06720-LHK. See ECF No. 1. Another 27 1 shareholder filed suit on December 12, 2018, in a case captioned Infuso v. Align Technology, Inc., 2 et al., N.D. Cal. Case No. 5:18-CV-07469. On January 2, 2019, the Court granted an 3 administrative motion to relate the two cases. ECF No. 11. On March 22, 2019, the Court 4 consolidated the two cases. ECF No 72. In the same Order, the Court appointed Plaintiff SEB 5 Investment Management AB as lead plaintiff and appointed Kessler Topaz as lead counsel. Id. 6 On May 10, 2019, Plaintiff filed a Consolidated Amended Class Action Complaint, ECF 7 No. 87, which Plaintiff later corrected, ECF No. 90 (“CCAC” or the “Complaint”) ¶ 1.1 On June 8 24, 2019, Defendants filed a motion to dismiss the Consolidated Amended Class Action 9 Complaint. ECF No. 92 (“Mot.”). On August 13, 2019, Plaintiff filed an opposition. ECF No. 97 10 (“Opp’n”). On September 12, 2019, Defendants filed a reply. ECF No. 98 (“Reply”). 11 In support of their motion to dismiss, Defendants filed a request for judicial notice and 12 notice of incorporation by reference. ECF No. 93. Plaintiff does not object to incorporation by 13 reference or judicial notice, but instead contests what facts or inferences the Court may draw from 14 those documents. See Opp’n at 12 n.6. The Court only takes judicial notice of the fact of the 15 filings; the Court does not accept as true any of the disputed facts in the filings.

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