LOYAL-T SYSTEMS LLC v. AMERICAN EXPRESS COMPANY

CourtDistrict Court, D. New Jersey
DecidedOctober 3, 2024
Docket2:23-cv-02625
StatusUnknown

This text of LOYAL-T SYSTEMS LLC v. AMERICAN EXPRESS COMPANY (LOYAL-T SYSTEMS LLC v. AMERICAN EXPRESS COMPANY) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
LOYAL-T SYSTEMS LLC v. AMERICAN EXPRESS COMPANY, (D.N.J. 2024).

Opinion

Not for Publication

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

LOYAL-T SYSTEMS LLC,

Plaintiff, Civil Action No. 23-2625 (ES) (LDW) v. OPINION AMERICAN EXPRESS COMPANY and AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., Defendants.

SALAS, DISTRICT JUDGE

Plaintiff Loyal-T Systems (“Plaintiff” or “Loyal-T”) filed this action for patent infringement against Defendants American Express Company (“Amex Co.”) and American Express Travel Related Services Company, Inc. (“Amex TRS”) (collectively, “Defendants”). (D.E. No. 1 (“Complaint” or “Compl.”)). Before the Court is Defendants’ motion to dismiss for improper venue pursuant to Federal Rule of Civil Procedure 12(b)(3), or, in the alternative, to transfer this case to the United States District Court for the Southern District of New York pursuant to 28 U.S.C. § 1406(a). (D.E. No. 40 (“Motion”)). Having considered the parties’ submissions, the Court decides this matter without oral argument. See Fed. R. Civ. P. 78(b); L. Civ. R. 78.1(b). For the following reasons, Defendants’ Motion is GRANTED and this matter shall be transferred to the United States District Court for the Southern District of New York. I. BACKGROUND A. Factual Background This is a patent infringement action brought by Plaintiff against Defendants concerning patents that are directed to systems and methods for administering customer loyalty programs. (See Compl.). According to the Complaint, “[a] customer loyalty program is a system whereby a business offers rewards to its customers who make frequent purchases” and “is a mechanism to promote repeat purchases and customer retention.” (Id. ¶ 17). “A single merchant loyalty program allows customers to earn rewards through purchasing and redeeming points with the particular

merchant or service provider hosting the program.” (Id. ¶ 18). By contrast, “[c]oalition loyalty programs are created by a single company and are then extended to a number of participating companies.” (Id. ¶ 20). “The owner of the program is responsible for managing the program and overseeing the loyalty point clearing and settlement process.” (Id.). Plaintiff alleges that “[t]he main appeal of the coalition loyalty programs is that members can visit any store, earn points for their purchases, and immediately go to another store and redeem their points.” (Id.). However, because loyalty programs required specialized hardware to process the loyalty point clearing and settlement process, loyalty programs were historically limited to single merchant loyalty programs. (Id. ¶ 21). According to the Complaint, “[i]n or about 2008, Loyal-T developed a method and process to reduce technology and cost barriers preventing many merchants from establishing,

participating in, and managing a coalition loyalty program.” (Id. ¶ 22). As alleged in the Complaint, Plaintiff holds the rights to multiple patents that involve methods that allow merchants to offer loyalty programs in a more cost-effective manner. (Id. ¶¶ 31–32). More specifically, Plaintiff alleges that it is the owner of all right, title, and interest in (i) United States Patent No. 8,712,839 (the “’839 Patent”) entitled “System and Method for Managing a Loyalty Program Via an Association Network Infrastructure”; and (ii) United States Patent No. 10,210,537 (the “’537 Patent”) entitled “System and Method for Managing a Loyalty Program via an Association Network Infrastructure.” (Id. ¶¶ 23 & 27). According to Plaintiff, the primary purpose of the’839 Patent and the ’537 Patent is to provide methods that allow merchants to utilize an association network to identify a customer within a loyalty program, facilitate the customer’s ability to earn points on a purchase, and redeem points and other rewards without involving additional hardware. (Id. ¶¶ 23, 27 & 31). Despite these patents, Plaintiff alleges that “[s]ince at least 2015, through multiple customer loyalty programs, Defendants have unlawfully benefitted from the unauthorized

practice of methods and technology contained in Loyal-T’s patents.” (Id. ¶ 2). According to the Complaint, Plaintiff “is a Delaware limited liability company organized with its principal place of business at 5740 Baja Mar, La Jolla, California.” (Id. ¶ 3). Plaintiff alleges that Defendant Amex Co. is a New York corporation with a principal place of business at 200 Vesey Street, New York, New York 10285. (Id. ¶ 5). Likewise, Plaintiff alleges that Amex TRS is a New York corporation with a principal place of business at 200 Vesey Street, New York, New York 10285 and is a privately held subsidiary of Amex Co. (Id. ¶ 6). According to Plaintiff, although Defendants are New York corporations, they also do business in New Jersey and have physical locations in New Jersey. (Id. ¶ 12). More specifically, Plaintiff alleges that based upon publicly available information, Defendants “recently executed a 15-year lease for an 18,000-

square-foot lounge in Terminal A at Newark Liberty International Airport” and are constructing their largest Centurion Lounge to date at that location. (Id. ¶ 9). Further, Plaintiff alleges that based upon publicly available information, American Express Global Business Travel, which is an agent of Defendants, has a location at 101 Hudson Street, 34th Floor, Jersey City, New Jersey 07302. (Id. ¶ 11). B. Procedural History Plaintiff filed this action for patent infringement against Defendants on May 15, 2023. (See Compl.). Thereafter, on August 21, 2023, Defendants moved to dismiss Plaintiff’s Complaint for improper venue. (See D.E. No. 18-1 (“Mov. Br.”)). Alternatively, Defendants request that this matter be transferred to the United States District Court for the Southern District of New York. (See id.). As an initial matter, in their moving brief, Defendants contended that venue was improper in the United States District Court for the District of New Jersey because they do not reside in New Jersey—that is, they are not incorporated in New Jersey. (Mov. Br. at 8). Rather

they pointed out that they are New York corporations that both maintain a principal place of business at 200 Vesey Street, New York, New York 10285. (Id.). Further, Defendants contended that venue was improper in the United States District Court for the District of New Jersey because they do not maintain a regular and established place of business in New Jersey. (Id. at 8–13). Though Plaintiff alleges that Defendants “recently executed a 15-year lease for an 18,000-square foot lounge in Terminal A at Newark Liberty International Airport,” and further alleges that Defendants are constructing “the New Jersey Centurion Lounge” therein, Defendants maintain that, as of the date they filed their moving brief, they had not even executed a lease for a lounge— or for that matter any other facility—at Newark Liberty International Airport. (Id. at 3 (citing Compl. ¶¶ 9–10)). Further, though Plaintiff also identifies a business it calls “American Express

Global Business Travel” that purportedly has an office at 101 Hudson Street, 34th Floor, Jersey City, New Jersey 07302, Defendants pointed out that this entity is not an American Express company but is a separate company that has a limited license to use certain American Express trademarks. (Id. at 4). Accordingly, Defendants contended that venue is improper in the United States District Court for the District of New Jersey because they do not reside in New Jersey and do not maintain a regular and established place of business in New Jersey. (Id. at 8–13). On September 5, 2023, Plaintiff submitted an opposition. (D.E. No. 23 (“Opp. Br.”) at 2).

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LOYAL-T SYSTEMS LLC v. AMERICAN EXPRESS COMPANY, Counsel Stack Legal Research, https://law.counselstack.com/opinion/loyal-t-systems-llc-v-american-express-company-njd-2024.