Loy v. BMW of North America, LLC

CourtDistrict Court, E.D. Missouri
DecidedNovember 22, 2019
Docket4:19-cv-00184
StatusUnknown

This text of Loy v. BMW of North America, LLC (Loy v. BMW of North America, LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Missouri primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Loy v. BMW of North America, LLC, (E.D. Mo. 2019).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MISSOURI EASTERN DIVISION

KERRY LOY and FRANK BLUMEYER, JR., ) ) Plaintiffs, ) ) v. ) No. 4:19-CV-00184 JAR ) BMW OF NORTH AMERICA, LLC, et al., ) ) Defendants. )

MEMORANDUM AND ORDER

This matter is before the Court on Defendant BMW of North America, LLC’s Motion to Dismiss, or in the Alternative, Motion to Sever. (Doc. No. 15.) The motion is fully briefed and ready for disposition.1 BMW has requested oral argument. Finding that the issues have been extensively briefed and that oral argument would not assist the Court, the request is denied. I. Background This action arises out of complications involving BMW of North America, LLC (“BMW”) and Bavarian Motor Work’s N63 engine and its excessive consumption of oil. (Complaint, Doc. No. 1 at ¶ 1.) On June 27, 2013, Plaintiff Kerry Loy (“Loy”) “purchased a certified pre-owned 2011 BMW 550i … from Jackie Cooper Imports, an authorized dealer of the Defendants.” (Id. at ¶ 11.) Loy paid a total of $38,590.00 for the 2011 BMW 550i. (Id. at ¶ 12.) Similarly, on October 9, 2012, Plaintiff Frank Blumeyer, Jr. (“Blumeyer”) “purchased a new 2013 BMW 750li … from

1 On July 24, 2019, BMW filed a sur-reply with leave of court (Doc. No. 24) to address Plaintiffs’ supplemental authority filed on May 10, 2019 (Doc. No. 21). On November 18, 2019, BMW filed another sur-reply with leave of court (Doc. No. 29) to address Plaintiffs’ supplemental authority filed on October 4, 2019 (Doc. No. 25) and November 8, 2019 (Doc. No. 26). Plaza BMW, an authorized dealer of the Defendants.” (Id. at ¶ 19.) Blumeyer paid a total of $94,965.00 for his 2013 BMW 750li. (Id. at ¶ 20.) “At the time Plaintiffs purchased the subject vehicles, Defendants made representations as to the subject vehicles’ performance and quality and assured the Plaintiffs that the subject vehicles were free from defects of workmanship.” (Id. at ¶

26.) Both vehicles sported BMW’s “new V8, twin-turbocharged engine, which BMW and enthusiasts refer to as the ‘N63.’” (Id. at ¶ 29.) Additionally, BMW recommended for both vehicles that the oil change interval should occur at “the earlier of 15,000 miles or two years.” (Id. at ¶ 49.) Relatively soon after their respective purchases, both Loy and Blumeyer noticed that their vehicles consumed, and therefore needed, more engine oil: Loy added “two quarts of oil every 1,500 to 2,000 miles” (id. at ¶ 14), and Blumeyer added “one quart of oil every 1,000 miles” (id. at ¶ 21), both “throughout the warranty period and well before the Defendants’ recommended oil change intervals” (id. at ¶¶ 14, 21). The excessive rate of oil consumption exhibited by both vehicles led the Plaintiffs to bring this issue to the attention of an authorized dealer during their appropriate warranty periods. (Id. at ¶¶ 15, 22.) The dealer from which Loy sought help informed

him that this type of oil “consumption was normal because of the engine,” and accordingly did not offer to repair the defect causing excessive engine oil consumption at that time. (Id. at ¶ 16.) In Blumeyer’s case, the dealer offered no remedy for the issue. (Id. at ¶ 23.) Thereafter, both Loy and Blumeyer continued to add engine oil to their vehicles in between the recommended oil change intervals. (Id. at ¶¶ 17, 24.) Since its introduction in 2008, BMW’s N63 engine has gained a reputation—one widespread in the automotive industry and in the “BMW-enthusiast community”—for excessively consuming oil and needing “frequent engine repairs.” (Id. at ¶ 32.) BMW has yet to provide a reason for the N63 engine’s excessive oil consumption, but the BMW-enthusiast community speculates that the engine contains either a manufacturing or design defect. (Id. at ¶ 33.) Despite no direct statements from BMW about the N63’s excessive oil consumption (id. at ¶¶ 38, 42), BMW has partially responded to the issue through BMW-issued technical service bulletins (id. at ¶¶ 43-48) as well as through implementation of the “N63 Customer Care Package” and customer

offer programs (id. at ¶¶ 52, 55-56). Some BMW-issued technical service bulletins acknowledged that N63 engines may experience engine complications or defects that cause excessive oil consumption. (Id. at ¶ 44.) A BMW-issued technical service bulletin from June 2013 introduced a new oil consumption standard for N63 engines: Engines equipped with a turbocharger(s) will consume more engine oil than normally aspirated engines (non-turbocharged). The additional oil that is consumed in a turbocharged engine is mainly due to the turbocharger lubrication requirements…

…The additional engine oil consumption of a turbocharged engine, as compared to a normally aspirated engine, is normal and not a defect…

…All BMW engines (excluding Motorsport) can consume up to 1 quart of engine oil per 750 miles at any time.

(Id. at ¶ 47.) Plaintiffs aptly point out that this oil change interval rate established in BMW’s June 2013 technical service bulletin would require owners to add one quart of oil to the N63 engine twenty times before reaching the original recommended interval of 15,000 miles. (Id. at ¶ 49.) As for the “N63 Customer Care Package,” BMW rolled out this package in December 2014 (id. at ¶ 52) to “instruct[] service representatives to check each covered vehicle’s timing chain, fuel injectors, mass air flow sensors, crankcase vent lines, battery, engine vacuum pump, and low pressure fuel sensor, and [to] replace if necessary” (id. at ¶ 53). The “N63 Customer Care Package” even “instructed its service representatives to check and to replace these components for free, even if no longer covered by the manufacturer’s standard four-year/50,000 mile warranty.” (Id. at ¶ 53.) Notably, the “N63 Customer Care Package” also changed the oil change intervals from “the earlier of 15,000 [miles or] two years to the earlier of 10,000 miles or one year.” (Id. at ¶ 54.) BMW also rolled out the “N63 Customer Loyalty Offer” and the “N63 Customer Appreciation Program” to appease frustrations of customers. (Id. at ¶¶ 55, 56.) The “N63 Customer Loyalty Offer” extended

owners of vehicles equipped with the N63 engine an opportunity to replace their N63 vehicles. (Id. at ¶ 55.) In a similar spirit, the “N63 Customer Appreciation Program” “authorized dealerships to provide purchasers with up to $50 of BMW merchandise or accessories.” (Id. at ¶ 56.) Since BMW’s introduction of the N63 engine in 2008, BMW has known about the new engine’s excessive oil consumption defect. (Id. at ¶ 60.) BMW obtained this knowledge through “pre-release testing data, durability testing, early consumer complaints..., testing conducted in response to those complaints, aggregated data from BMW dealers, including dealer repair orders and high warranty reimbursement rates, as well as, from other internal sources.” (Id.) Loy and Blumeyer could not have known about the oil consumption defect at the time they purchased their vehicles in 2012 and 2013 because they did not have access to BMW’s information and research,

nor could Plaintiffs have discovered the excessive oil consumption without actually purchasing the vehicle and driving it off the lot. (Id. at ¶¶ 60, 61, 65.) BMW failed to disclose the engine defect, which put the Plaintiffs’ safety in danger. (Id. at ¶ 61.) Additionally, Plaintiffs have incurred costs from upkeep with and from repairs to the engine caused by the excessive oil consumption; unnecessary costs but for the engine defect. (Id. at ¶ 62.) On February 6, 2019, Plaintiffs filed their complaint against BMW. Plaintiffs allege that BMW (1) breached written and implied warranties pursuant to the Magnuson-Moss Warranty Act (“MMWA”), 15 U.S.C. § 2310, et seq. (id.

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Loy v. BMW of North America, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/loy-v-bmw-of-north-america-llc-moed-2019.