FOSHEIM, Justice.
Harlan Pease, Telford Tofflemire and Midwest Commodities, Inc. (Midwest) appeal from a Judgment entered in favor of Merlyn Littau. We reverse in part, affirm in part and remand.
Midwest held a meeting at Winner, South Dakota on November 9, 1978 to promote Sunoil 1000 hybrid sunflower seed. At this meeting Appellee discussed becoming a dealer of this seed with Appellant Toffle-mire, Chuck Lefforge (a defendant below) and Roy Leicht (apparently an agent of Midwest, but not a defendant). The following day, Appellee met again with these people and agreed to sell Sunoil 1000 seed. Appellee then paid for, and took delivery of, 55 bags of seed with assurance from Midwest that any unsold seed could be returned. He placed an order for 90 additional bags of seed in April of 1979. When the 1979 sunflower planting season ended, Ap-pellee had sold or planted 31 bags of the seed. On June 29, 1979, a stop sale order was imposed on the remaining 114 bags of seed by the South Dakota Department of Agriculture because the variety name of the seed was misrepresented on the labels attached to each seed bag. The name incorrectly read “Sunoil 1000 Hybrid Sunflowers”; it should have read “894 Hybrid Sunflowers.” Appellee applied for and was granted a release from the stop sale order so that the seed could be returned to Midwest for proper labelling, he then requested from Midwest permission to return the 114 bags of unsold seed and refund of his purchase price. Midwest refused.
The main issues are whether the evidence supports the trial court’s findings and whether such findings support the conclusions of law.
On the issue of the sufficiency of the evidence to support the trial court’s findings, we are mindful that “[findings of fact shall not be set aside unless clearly erroneous, and due regard shall be given to the opportunity of the trial court to judge of the credibility of the witnesses.” SDCL 15-6-52(a). Thus we cannot disturb the trial court’s findings unless, after reviewing the evidence, we are “left with a definite and firm conviction that a mistake” was made by the trial court. In Re Estate of Hobelsberger, 85 S.D. 282, 181 N.W.2d 455, 459 (1970). In this case the Defendants rested absent any proffered testimony.
The record leads us to conclude the trial court clearly erred in finding that Appellants represented to Appellee that the seed was certified. The following excerpt is representative of Appellee’s testimony concerning the November 9th and 10th conversations with Appellant Tofflemire, Mr. Lefforge and Mr. Leicht.
Q. (by Mr. Benson) At this meeting, these three gentlemen, who you’ve previously indicated, Roy, Chuck and Tel were present, you- and your wife, and you had some discussion with these gentlemen as to becoming a seed dealer, is that right?
A. Seed dealer, right, yeah.
Q. Do you remember any particular conversation from any of those particular people?
A. Well, we just kind of talked together over a cup of coffee there about selling seed.
Q. You were all at this table when this discussion took place?
[642]*642A. Yeah.
Q. What transpired as far as the discussion at that time?
A. Well, he just asked me if I was interested, and I said, “Yeah, I'd talk about it.” So the — I said, “Give me some booklets about it.” And he kind of talked to me, and my wife talked it over, and I said I’d probably take it. So we took it.
Q. Well, what did he [Tofflemire] specifically state, in a more specific terms, as to the seed itself?
A. Well, this — it was a — I was just the only dealer out there to sell pretty good out there, and—
Q. —You’d have a large territory, then?
A. Yeah, a large territory out there.
Appellee’s testimony indicates no oral representations about certification. It appears, however, from Appellee’s testimony that he got the impression the seed was certified when he received a letter from Mr. Tofflemire directing him to procure the 1978 South Dakota Certified Seed Directory,1 which included the name of Mr. Lef-forge. The belief that this meant the seed was certified is negated by the fact that on the inside cover of the seed directory, under the clearly printed words “PLEASE NOTE,” it is explained that the inclusion of a grower’s name in the directory does not necessarily mean the grower’s seed is certified, but rather means that application for certification has been made and that the seed has passed all inspections to date.2 The finding that Appellants misrepresented the seed as certified is also refuted by the fact that none of the seed bags Appellee picked up on November 10th were tagged with a blue tag, indicating that the bag contained certified seed. Appellee testified that he is an experienced farmer and also a Northrup King seed dealer. According to the testimony of Mr. Glen Koskinen, a seed marketing specialist for the United States Department of Agriculture, if a seed dealer takes delivery of bags of seed which are not affixed with blue tags, he knows immediately that the seed is not certified. Mr. Koskinen also testified that a seed dealer with certified seed for sale would normally want to advertise that fact. Appellee, however, made no mention in his advertisements that the seed he offered for sale was certified. This is consistent with Appellant Tofflemire’s instruction to Appellee in the November 24, 1978 letter: “You should run a classified add [sic] in your paper also. Just say to the effect that you are the local dealer and are now taking orders for sunoil 1000 sunflower seed, and give your phone # .” Likewise, the promotional information appellee was given at the November 9th meeting (a brochure advertising Sunoil 1000 and a general fact sheet on sunflower production) did not advertise the seed as certified.
The trial court also found “[t]hat the seed sold to the Plaintiff was represented to be a clean, quality seed of uniform size. That state and federal tests of this lot number or commercial unit and Plaintiff’s Exhibits # 20-24 established that the seed was not of the quality represented and that a high percentage of the seed was worm-eaten, that it contained large pieces of inert matter or trash which would not normally pass through a farmer’s planter, that the seed was not graded as to size and is practically worthless.” That finding is clearly erroneous. It appears the trial court made this finding based on the results of federal and state tests done on Sunoil 1000 seed other than that sold to the Appellee. The best evidence whether the seed purchased [643]*643was as represented comes from appellee’s testimony. He answered “yes” to a direct question whether the seed was as represented except for the brand name.
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FOSHEIM, Justice.
Harlan Pease, Telford Tofflemire and Midwest Commodities, Inc. (Midwest) appeal from a Judgment entered in favor of Merlyn Littau. We reverse in part, affirm in part and remand.
Midwest held a meeting at Winner, South Dakota on November 9, 1978 to promote Sunoil 1000 hybrid sunflower seed. At this meeting Appellee discussed becoming a dealer of this seed with Appellant Toffle-mire, Chuck Lefforge (a defendant below) and Roy Leicht (apparently an agent of Midwest, but not a defendant). The following day, Appellee met again with these people and agreed to sell Sunoil 1000 seed. Appellee then paid for, and took delivery of, 55 bags of seed with assurance from Midwest that any unsold seed could be returned. He placed an order for 90 additional bags of seed in April of 1979. When the 1979 sunflower planting season ended, Ap-pellee had sold or planted 31 bags of the seed. On June 29, 1979, a stop sale order was imposed on the remaining 114 bags of seed by the South Dakota Department of Agriculture because the variety name of the seed was misrepresented on the labels attached to each seed bag. The name incorrectly read “Sunoil 1000 Hybrid Sunflowers”; it should have read “894 Hybrid Sunflowers.” Appellee applied for and was granted a release from the stop sale order so that the seed could be returned to Midwest for proper labelling, he then requested from Midwest permission to return the 114 bags of unsold seed and refund of his purchase price. Midwest refused.
The main issues are whether the evidence supports the trial court’s findings and whether such findings support the conclusions of law.
On the issue of the sufficiency of the evidence to support the trial court’s findings, we are mindful that “[findings of fact shall not be set aside unless clearly erroneous, and due regard shall be given to the opportunity of the trial court to judge of the credibility of the witnesses.” SDCL 15-6-52(a). Thus we cannot disturb the trial court’s findings unless, after reviewing the evidence, we are “left with a definite and firm conviction that a mistake” was made by the trial court. In Re Estate of Hobelsberger, 85 S.D. 282, 181 N.W.2d 455, 459 (1970). In this case the Defendants rested absent any proffered testimony.
The record leads us to conclude the trial court clearly erred in finding that Appellants represented to Appellee that the seed was certified. The following excerpt is representative of Appellee’s testimony concerning the November 9th and 10th conversations with Appellant Tofflemire, Mr. Lefforge and Mr. Leicht.
Q. (by Mr. Benson) At this meeting, these three gentlemen, who you’ve previously indicated, Roy, Chuck and Tel were present, you- and your wife, and you had some discussion with these gentlemen as to becoming a seed dealer, is that right?
A. Seed dealer, right, yeah.
Q. Do you remember any particular conversation from any of those particular people?
A. Well, we just kind of talked together over a cup of coffee there about selling seed.
Q. You were all at this table when this discussion took place?
[642]*642A. Yeah.
Q. What transpired as far as the discussion at that time?
A. Well, he just asked me if I was interested, and I said, “Yeah, I'd talk about it.” So the — I said, “Give me some booklets about it.” And he kind of talked to me, and my wife talked it over, and I said I’d probably take it. So we took it.
Q. Well, what did he [Tofflemire] specifically state, in a more specific terms, as to the seed itself?
A. Well, this — it was a — I was just the only dealer out there to sell pretty good out there, and—
Q. —You’d have a large territory, then?
A. Yeah, a large territory out there.
Appellee’s testimony indicates no oral representations about certification. It appears, however, from Appellee’s testimony that he got the impression the seed was certified when he received a letter from Mr. Tofflemire directing him to procure the 1978 South Dakota Certified Seed Directory,1 which included the name of Mr. Lef-forge. The belief that this meant the seed was certified is negated by the fact that on the inside cover of the seed directory, under the clearly printed words “PLEASE NOTE,” it is explained that the inclusion of a grower’s name in the directory does not necessarily mean the grower’s seed is certified, but rather means that application for certification has been made and that the seed has passed all inspections to date.2 The finding that Appellants misrepresented the seed as certified is also refuted by the fact that none of the seed bags Appellee picked up on November 10th were tagged with a blue tag, indicating that the bag contained certified seed. Appellee testified that he is an experienced farmer and also a Northrup King seed dealer. According to the testimony of Mr. Glen Koskinen, a seed marketing specialist for the United States Department of Agriculture, if a seed dealer takes delivery of bags of seed which are not affixed with blue tags, he knows immediately that the seed is not certified. Mr. Koskinen also testified that a seed dealer with certified seed for sale would normally want to advertise that fact. Appellee, however, made no mention in his advertisements that the seed he offered for sale was certified. This is consistent with Appellant Tofflemire’s instruction to Appellee in the November 24, 1978 letter: “You should run a classified add [sic] in your paper also. Just say to the effect that you are the local dealer and are now taking orders for sunoil 1000 sunflower seed, and give your phone # .” Likewise, the promotional information appellee was given at the November 9th meeting (a brochure advertising Sunoil 1000 and a general fact sheet on sunflower production) did not advertise the seed as certified.
The trial court also found “[t]hat the seed sold to the Plaintiff was represented to be a clean, quality seed of uniform size. That state and federal tests of this lot number or commercial unit and Plaintiff’s Exhibits # 20-24 established that the seed was not of the quality represented and that a high percentage of the seed was worm-eaten, that it contained large pieces of inert matter or trash which would not normally pass through a farmer’s planter, that the seed was not graded as to size and is practically worthless.” That finding is clearly erroneous. It appears the trial court made this finding based on the results of federal and state tests done on Sunoil 1000 seed other than that sold to the Appellee. The best evidence whether the seed purchased [643]*643was as represented comes from appellee’s testimony. He answered “yes” to a direct question whether the seed was as represented except for the brand name. Appellee also testified that the seed he bought was the same size as the seed he was shown at the November 10,1978 meeting, and that he planted, harvested and sold a crop of Sunoil 1000 from the seeds purchased from Appellants. Appellee said he noticed some dirt in the seed planted but “didn’t pay that much attention to it.”
Equally revealing on the question of the cleanliness, quality and worth of the seed is the testimony of the State Department of Agriculture employees that the seed in question passed state tolerance tests comparing the seed in the bag with the specifications stated on the label attached to the bag. These specifications listed the percentage of pure seed, inert matter, crop seed, weed seed and the germination percentage of the seed. Appellee acknowledged that the seed passed these tests.
We next turn to whether the conclusions of law that the Appellants are liable to Appellee for intentionally and negligently misrepresenting the seed to be of the Sunoil 1000 variety, bred by Mr. Lefforge, are adequately supported by the findings.
Findings # 4 and # 5 state in part that the Appellants knowingly misrepresented3 to the Appellee that the seed was a new variety called Sunoil 1000, developed by Mr. Lefforge, when in fact he was sold 894 Hybrid sunflower seed which was developed and released to the public by the United States Department of Agriculture. It is clear from the testimony of the State and Federal agriculture experts that Mr. Lef-forge was not the breeder of the seed. These experts also established that use of the name Sunoil 1000 for the variety name was a misrepresentation and that was why the stop sale order was imposed.
More than a finding of knowledge of falsity is required to warrant a conclusion of liability based on intentional misrepresentation. Intentional misrepresentation is defined by SDCL 20-10-1 as a wilful deception4 made with the intention of inducing a person “to alter his position to his injury or risk.” We have held that an action for deceit requires proof that the misrepresentations were material to the formation of the contract and that the plaintiff relied on the misrepresentations to his detriment. Aschoff v. Mobil Oil Corp., 261 N.W.2d 120 (S.D.1977); Schmidt v. Wildcat Cave, Inc., 261 N.W.2d 114 (S.D.1977); Viajes Iberia, S. A. v. Dougherty, 87 S.D. 591, 212 N.W.2d 656 (S.D.1973).
The trial court’s conclusion of intentional misrepresentation is inadequately supported because there are no findings that the name of the variety or of the breeder were material to the transaction or that the Appellee relied to his detriment on the misrepresentation of variety or breeder. Our review of the trial transcript indicates that the court did not make such findings because there was no evidence to support them. Actually, the evidence presented suggests that the misrepresentations were not material or relied upon. Mr. Umiker, an inspector for the South Dakota Department of Agriculture, testified that the misrepresentation of the variety name was nothing more than a technicality, but nevertheless a violation of state law which necessitated the stop sale order. The ad[644]*644vertising brochure for Sunoil 1000, which Appellee was given at the November 9th meeting, the Certified Seed Directory, and the advertisement Appellee placed in area newspapers all state that the sunflower seed in question is a USDA hybrid. The Certified Seed Directory specifically states, over the name and address of Mr. Lefforge, that the seed is “HYBRID 894 — Hybrid 894 is produced using USDA inbred lines.” Ap-pellee testified that he picked up the Certified Seed Directory at Appellant Toffle-mire’s suggestion. In the face of that record it is inconceivable that Appellee did not know the seed he bought was a USDA hybrid. Apparently, the trial court was similarly impressed. In referring to the advertising brochure for Sunoil 1000, the judge stated: “Exhibit 6 indicates Mr. Lef-forge is the breeder. Anybody with any general knowledge knows he’s not the breeder of this variety. It’s a variety produced by the government.”
We next address the issue of negligent misrepresentation. This court has stated that the party seeking relief under this theory must prove:
“[Kjnowledge, or its equivalent, that the information is desired for a serious purpose; that he to whom it is given intends to rely and act upon it; that, if false or erroneous, he will because of it be injured in person or property. Finally, the relationship of the parties, arising out of contract or otherwise, must be such that in morals and good conscience the one has the right to rely upon the other for information, and the other giving the information owes a duty to give it with care.”
Boss v. Claude, 69 S.D. 254, 9 N.W.2d 262, 264 (1943) (citations omitted). Our later cases have held that the relationship of the parties determines when such a duty arises. No duty will be found unless a complex transaction is involved requiring one of the parties to rely on the superior knowledge of the other. Fleming v. Torrey, 273 N.W.2d 169 (S.D.1978); Moore v. Kluthe & Lane Ins. Agency, Inc., 89 S.D. 419, 234 N.W.2d 260 (1975). In addition to the absence of findings on materiality, reliance and detriment, the trial court made no findings as to complexity or that the Appellants possessed superior knowledge giving rise to a duty. Our review of the record reveals no basis for such findings.
We are left then with evidence to support findings that Appellant Midwest promised to accept return of Appellee’s unsold seed and the trial court’s conclusion that Midwest breached the contract when it refused to accept return. The measure of damages for breach of contract in this case is the amount of money Appellee paid Appellant Midwest for the seed remaining. SDCL 57A-2-711. The evidence does not support an award of incidental or consequential damages.
We therefore remand with instructions for the trial court to absolve Appellants Tofflemire and Pease of personal liability under the contract between Appellee and Appellant Midwest. The trial court is also instructed to allow Appellee a refund for any remaining seed.5
Other issues raised are either without merit or unnecessary to decide in view of our decision.
DUNN, Justice, and MORGAN, JJ., concur.
HENDERSON, J., concurs specially.
WOLLMAN, C. J., concurs in part and dissents in part.