Liberty Hyundai, Inc. v. Hyundai Motor America, Inc.

CourtDistrict Court, E.D. Michigan
DecidedDecember 21, 2023
Docket4:23-cv-10214
StatusUnknown

This text of Liberty Hyundai, Inc. v. Hyundai Motor America, Inc. (Liberty Hyundai, Inc. v. Hyundai Motor America, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Liberty Hyundai, Inc. v. Hyundai Motor America, Inc., (E.D. Mich. 2023).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

LIBERTY HYUNDAI, INC. d/b/a Case No. 23-10214 FELDMAN HYUNDAI OF NEW HUDSON and GENESIS OF NEW HUDSON, F. Kay Behm United States District Judge Plaintiff, v.

HYUNDAI MOTOR AMERICA, INC. and GENESIS MOTOR AMERICA, LLC,

Defendants. ___________________________ /

ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT’S MOTION TO DISMISS COUNTS V, VI, AND VII OF PLAINTIFF’S FIRST AMENDED COMPLAINT (ECF No. 20)

This case is before the court on Defendant Genesis Motor America, LLC’s (“GMA”) motion to dismiss pursuant to Federal Rules of Civil Procedure 12(b)(6) and 9(b). (ECF No. 20). Plaintiff Liberty Hyundai, Inc. (“Liberty”) filed their initial complaint against GMA and Hyundai Motor America, Inc. (“HMA”) on January 27, 2023. (ECF No. 1).1 On April 3, 2023, Defendant GMA filed a motion to dismiss Counts V and VI of Liberty’s complaint. (ECF No. 8). In response, the court entered an order giving Liberty the opportunity to file an amended complaint

1 This case was originally before District Judge Laurie J. Michelson, but was reassigned to the undersigned on February 6, 2023. pursuant to Federal Rule of Civil Procedure 15(a)(2). (ECF No. 14). Liberty filed their first amended complaint (“FAC”) on April 24, 2023. (ECF No. 18). As such,

the court denied GMA’s motion to dismiss as moot on April 25, 2023. (ECF No. 19).

Liberty’s FAC raises seven claims against GMA and HMA, including for violations of Michigan’s Motor Vehicle Franchise Act, Mich. Comp. Laws § 445.1574(1)(e) and (r) (Counts I, II, III), breach of contract (Count IV, VII),

promissory estoppel (Count V), and fraud in the inducement (Count VI). Id. GMA filed an updated motion to dismiss on May 8, 2023, seeking to dismiss Counts V, VI and VII of the FAC.2 (ECF No. 20). Liberty filed their response on May 30, 2023,

and GMA filed their reply on June 13, 2023. (ECF Nos. 24, 26). The court held a hearing on this motion on October 18, 2023, and both parties participated in oral

argument. (See ECF No. 28). For the reasons stated below, the court GRANTS IN PART and DENIES IN PART GMA’s motion. I. FACTUAL BACKGROUND

This case stems from the denial of Liberty’s plan to relocate their Genesis dealership to a location in Novi, Michigan. Liberty currently operates new motor

2 This motion was brought by Defendant GMA alone, as the relevant claims (V, VI, and VII) are specifically directed at GMA, not HMA. vehicle dealerships selling both Hyundai and Genesis-brand motor vehicles in New Hudson, Michigan. (ECF No. 18, PageID.121). HMA is the “sole authorized

distributor in the United States of Hyundai branded automobiles to a nationwide network of franchised Hyundai dealers.” Id., PageID.122. Similarly, GMA is the

“sole authorized distributor in the United States of Genesis branded automobiles to a nationwide network of franchised Genesis dealers.” Id., PageID.123. GMA is a subsidiary of HMA. Id. Liberty began their business relationship with HMA in

approximately 2009, when they executed the Hyundai Dealer Sales and Service Agreement (the “Hyundai Agreement”), allowing them to sell and service Hyundai-branded vehicles at their dealership. (ECF No. 18-2, “Hyundai Motor

America Dealer Sales and Service Agreement”). In 2018, Liberty executed a second agreement (the “Genesis Agreement”) with GMA, allowing them to also

sell and service Genesis-branded vehicles. (ECF No. 18-3, “Genesis Motor America Dealer Sales and Service Agreement”). Initially, HMA and GMA allowed individual dealers, like Liberty, to operate

both Hyundai and Genesis dealerships from the same facility. (ECF No. 24, PageID.235). However, they eventually “announce[d] plans for dealers to begin operating independent, exclusive facilities for each of the Hyundai and Genesis

line-makes.” Id. These programs were known as the “Accelerate” and “Keystone” programs. Id. Liberty submitted their Accelerate and Keystone program enrollment forms on March 6, 2020, and “indicat[ed] [their] desire to operate

independent, exclusive facilities” for each brand. Id. Because Liberty’s existing facilities in New Hudson were too small to accommodate the program

requirements for both Hyundai and Genesis, they sought to open a new Genesis showroom in Novi, Michigan. (ECF No. 18, PageID.134). When Liberty told Paul Lamb, a representative for HMA and GMA, about their plan, he allegedly

responded that it was an “idea worth discussing.” Id. On October 31, 2020, Plaintiff signed a Genesis Keystone Retailer Participation Agreement (“Keystone Agreement”). Id. This agreement set out a

number of program rules, including that “the dealer must ‘[o]btain approval from GMA for the relocation of the Genesis Facility.’” (ECF No. 24, PageID.236; see also

ECF No. 18-6). At that time, Liberty also operated a Kia dealership in Novi, Michigan, and identified that location as a suitable alternative for relocating its Genesis dealership. (ECF No. 18, PageID.135). They also found and acquired a

parcel of land in Novi where they planned to relocate their Kia dealership in order to make room for the new Genesis dealership. Id. In September 2021, Liberty sent Paul Lamb the “site plans and current building footprints for the potential

Genesis relocation to the current Kia of Novi site.” Id. Liberty later met with both Paul Lamb and HMA and GMA’s General Manager for National Dealer Network Development, Chad Filiault, to review the potential relocation of New Hudson

Genesis to the proposed Novi location. Id. After this meeting, Liberty claims they followed up with Paul Lamb stating they “needed to know whether HMA and

GMA would approve the relocation because [they] had timelines to meet to qualify for monies under Accelerate and Keystone.”3 Id., PageID.135-36. Lamb responded, “Novi location is great” and inquired as to “whether [Liberty] would

agree to meet both Accelerate and Keystone’s facility image requirements at the relocation site as well as at the New Hudson site where both dealerships currently operated.” Id., PageID.136. GMA also inquired as to whether any neighboring

Genesis dealers could protest the proposed move under Michigan’s Dealer Act.4 Id. Liberty paid for a consultant to perform a distance survey, which indicated

that no dealer would have the right to protest. (ECF No. 24, PageID.237) (“counsel for Plaintiff sent GMA the required results with a legal analysis that

3 Pursuant to the Keystone agreement, “if a participating dealer commenced construction of a Genesis-exclusive facility by June 30, 2022, and completed that construction by June 30, 2024, it would also be paid a percentage of the MSRP for each new Genesis-brand vehicle it sold.” (ECF No. 20, PageID.209; ECF No. 18-5).

4 The Michigan Dealer Act, Mich. Comp. Laws § 445.1576, allows a neighboring dealer of the same line-make to protest a relocation that proposes to place a competing dealership within nine miles of the protesting dealer’s location. stated the relocation of the Genesis New Hudson franchise to Novi is permissible and will not be protestable.”).

Liberty alleges the parties continued to stay in contact over the following months and, in February 2022, Paul Lamb indicated through a text message:

“you[r] package should be moving forward for the Novi proposal.” (ECF No. 18, PageID.137). A few days later, he followed up and stated, “the central region sent the relocation request in for Novi early this week.” Id. As a result, Liberty

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Liberty Hyundai, Inc. v. Hyundai Motor America, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/liberty-hyundai-inc-v-hyundai-motor-america-inc-mied-2023.