Lian v. Tuya Inc.

CourtDistrict Court, S.D. New York
DecidedMarch 5, 2024
Docket1:22-cv-06792
StatusUnknown

This text of Lian v. Tuya Inc. (Lian v. Tuya Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lian v. Tuya Inc., (S.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ---------------------------------------------------------------------- X : XIAOMENG LIAN, individually and on behalf of all : others similarly situated, : : Plaintiff, : : -v- : 22 Civ. 6792 (JPC) : TUYA INC., et al., : OPINION AND ORDER : Defendants. : : ---------------------------------------------------------------------- X

JOHN P. CRONAN, United States District Judge: Lead Plaintiffs Kyle Nelson and Jiyi Qiu, along with Plaintiff Xiaomeng Lian (collectively, “Plaintiffs”), bring this action alleging violations of the Securities Act of 1933 (the “Securities Act”) in connection with Defendant Tuya, Inc.’s (“Tuya” or the “Company”) March 2021 initial public offering (“IPO”) of American Depositary Shares (“ADSs”). Plaintiffs allege that Tuya violated Section 11 of the Securities Act, 15 U.S.C. § 77k, along with two classes of Defendants: (1) various individuals involved in the IPO, namely, Xueji (Jerry) Wang, Liaohan (Leo) Chen, Yi (Alex) Yang, Yao (Jessie) Liu, Scott Sandell, Carmen Chang, Jeff Immelt, Qing Gao, and Jing Hong (collectively, the “Individual Defendants”); and (2) three of the IPO’s underwriters, namely, Morgan Stanley & Co., LLC (“Morgan Stanley”), BofA Securities, Inc. (“BofA”), and China International Capital Corporation Hong Kong Securities Limited (“CICC”) (collectively, the “Underwriter Defendants”). Plaintiffs also bring claims under Section 15 of the Securities Act, 15 U.S.C. § 77o, for control person liability against the Individual Defendants. Pending before the Court is a motion to dismiss the Amended Complaint, in which all Defendants join. For the reasons that follow, the Court grants the motion in part and denies it in part. I. Background

A. Facts1 1. Tuya and the Fake Review Scheme Tuya is a China-based company founded in 2014 by Wang, Chen, and Yang. Dkt. 56 (“Am. Compl.”) ¶¶ 3, 44. At the time of the IPO, Wang was Tuya’s Chief Executive Officer, Chen served as the Company’s President, and Yang was its Chief Operation Officer. Id. ¶¶ 29-31. All three had previously worked at Alibaba, a Chinese e-commerce platform. Id. ¶¶ 3, 29-31. Tuya “is incorporated in the Cayman Islands and headquartered in Zhejiang Province, China”; it also operates in the United States, India, Germany, and Japan. Id. ¶¶ 28, 44. As alleged in the Amended Complaint, “Tuya’s business is centered around its Tuya [Internet of Things (‘IoT’)] Cloud platform.” Id. ¶ 45. Tuya’s “core business”—from which the “vast majority of [its] revenue is derived”—is Platform-as-a-Service (“PaaS”). Id. ¶¶ 2, 45, 47. “The Company’s proprietary

products and services enable so-called ‘smart devices,’ e.g., household items and appliances connected to the internet, to communicate and interact with end users and online information and services.” Id. ¶ 45. Tuya’s customers, which include brands, original equipment manufacturers,

1 Except where expressly noted otherwise, the following facts, which are assumed true for purposes of this Opinion and Order, are taken from the Amended Complaint and the documents incorporated therein by reference. See Chambers v. Time Warner, Inc., 282 F.3d 147, 152-53 (2d Cir. 2002); ATSI Commc’ns, Inc. v. Shaar Fund, Ltd., 493 F.3d 87, 98 (2d Cir. 2007) (noting that on a motion to dismiss courts “may consider any written instrument attached to the complaint, statements or documents incorporated into the complaint by reference, legally required public disclosure documents filed with the SEC, and documents possessed by or known to the plaintiff and upon which it relied in bringing the suit”). industry operators, and system integrators, span the “smart home, smart business, healthcare, education and agriculture” industries. Id. ¶ 46. Consequently, “Tuya’s IoT PaaS is deployed in a wide variety of smart products, including Bluetooth handsets, home appliances, kitchen appliances, lighting, security cameras, scooters, watches, and sports and health products such as

treadmills and rowing machines.” Id. ¶ 48. Tuya charges these customers “a one-time fee per ‘deployment,’” which “refers to one device on which Tuya’s IoT PaaS is deployed.” Id. ¶ 47.2 The Amended Complaint alleges that a “material percentage” of Tuya’s customers use e- commerce platforms to sell their wares. Id. ¶ 52. In 2021, the year of the IPO, “30% of devices powered by Tuya were sold by Chinese cross-border e-commerce merchants.” Id. Plaintiffs allege that customer reviews of products are generally “crucial to the success of a merchant’s business” on e-commerce platforms, pointing to articles and academic studies supporting this proposition. Id. ¶ 53. Plaintiffs also extensively describe the proliferation of fraudulent customer review- related practices on e-commerce platforms, including a technique called “brushing” that started on Chinese e-commerce websites as early as 2013. Id. ¶ 56. “Brushing consists of third-party sellers

on e-commerce websites duplicating the accounts of actual customers and using their names and addresses to send them products that they did not actually buy; the sellers then use the fake accounts to write positive reviews.” Id.; see id. (“Often the ‘brushers’ send cheap, lightweight items that cost less to ship as opposed to the products for which they write the fake reviews.”). The Amended Complaint cites news articles and academic studies documenting the occurrence of this practice on Chinese e-commerce platforms. Id. ¶¶ 57-58.

2 As alleged, in 2020, Tuya’s IoT PaaS segment comprised 84% of its revenue, its smart device distribution comprised 12% of its revenue, and its Software-as-a-Service and other offerings comprised 3.4% of its revenue. Am. Compl. ¶¶ 47, 50, 51. Plaintiffs allege that these practices were initially not as prevalent on e-commerce platforms commonly used in the United States, like Amazon, but the practice eventually emerged. Id. ¶ 8. Amazon banned “incentivized reviews” in October 2016; prior to that, sellers on Amazon could “provide free or heavily discounted products to customers in exchange for product reviews,

as long as the reviewer disclosed that they received the product for free or at a discount.” Id. ¶ 54. Nevertheless, even after the ban, “Amazon merchants found workarounds,” including brushing.3 Id. ¶ 55. Plaintiffs cite news reports on an uptick in falsified reviews on Amazon by 2019 and further allege that Amazon merchants’ use of these practices accelerated after the onset of the COVID-19 pandemic in 2020. Id. ¶¶ 60-62. News reports indicate that these practices were especially common among merchants based in China. Id. ¶¶ 63-64. On May 6, 2021, a cybersecurity organization named Safety Detectives published a report (the “Safety Detectives Report”) that uncovered a widescale fake review scheme “potentially implicating more than 200,000 people” based on the organization’s gaining access to “a data server likely located in China.” Id. ¶ 78. The report did not identify any particular vendors. Id. “In the

ensuing days, Amazon suspended the accounts of numerous major Chinese merchants, including significant customers of Tuya.” Id. ¶ 79; see id. ¶¶ 82-85. By September 2021, Amazon had banned 600 Chinese brands, causing an estimated $15.4 billion of losses to Chinese cross-border e-commerce businesses. Id. ¶ 17. Based partly on the fact that several Tuya customers’ products had “suddenly become unavailable on Amazon” shortly after the publication of the Safety Detectives Report, Plaintiffs surmise that “a material percentage of [Tuya’s] e-commerce

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Lian v. Tuya Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/lian-v-tuya-inc-nysd-2024.