Levi Strauss & Co. v. Connolly

CourtDistrict Court, N.D. California
DecidedMarch 2, 2023
Docket5:22-cv-04106
StatusUnknown

This text of Levi Strauss & Co. v. Connolly (Levi Strauss & Co. v. Connolly) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Levi Strauss & Co. v. Connolly, (N.D. Cal. 2023).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 SAN JOSE DIVISION 7 8 LEVI STRAUSS & CO., Case No. 22-cv-04106-VKD

9 Plaintiff, ORDER DENYING DEFENDANT'S 10 v. MOTION TO DISMISS

11 DAVID JAMES CONNOLLY, Re: Dkt. No. 26 Defendant. 12

13 14 Plaintiff Levi Strauss & Co. (“LS&Co.”) sues defendant David James Connolly, asserting 15 federal and state law claims for trademark infringement, trademark dilution, and unfair 16 competition.1 Mr. Connolly moves to dismiss the complaint, principally on the ground that this 17 Court lacks personal jurisdiction over him. Mr. Connolly also contends that dismissal is 18 warranted based on improper venue, insufficient service of process, failure to state a claim for 19 relief, and failure to join an indispensable party. LS&Co. opposes the motion. Upon 20 consideration of the moving and responding papers, as well as the oral arguments presented, the 21 Court denies Mr. Connolly’s motion to dismiss the complaint.2 22 23 1 Specifically, LS&Co. asserts the following five claims for relief: federal trademark 24 infringement, 15 U.S.C. §§ 1114-1117, Lanham Act § 32 (Claim 1); federal unfair competition (false designation of origin and false description), 15 U.S.C. § 1125(a), Lanham Act § 43(a) 25 (Claim 2); federal dilution of famous marks, 15 U.S.C. § 1125(c), Lanham Act § 43(c) (Claim 3); California trademark infringement and dilution, Cal. Bus. & Prof. Code §§ 14200, et seq., Cal. 26 Bus. & Prof. Code § 14247 (Claim 4); and California unfair competition, Cal. Bus. & Prof. Code § 17200 (claim 5). 27 1 I. BACKGROUND 2 LS&Co. is a well-known clothing company based in San Francisco, California that 3 manufactures, markets, and sells a variety of apparel products, including its traditional LEVI’S® 4 brand products. Dkt. No. 1 ¶ 4. According to the complaint, LS&Co. owns a number of 5 registered trademarks, including the “Arcuate” trademark and the “Tab” trademark. Id. at 1-2 & 6 ¶¶ 9-20. LS&Co. says that it “also owns registered and common law rights in word marks that 7 reference the history and heritage of the Tab trademark, including LS&Co.’s RED TAB, 8 ORANGE TAB, and SILVERTAB marks,” collectively referred to in the complaint as the “Tab 9 Mark Family.” Id. at 2; see also id. ¶¶ 9-17. 10 Additionally, LS&Co. says that it has “devoted substantial resources and effort to 11 environmental initiatives and sustainability and has marketed services and products related to 12 these initiatives using some or all of its famous trademarks, including the LEVI’S® mark, as well 13 as the Tab Mark Family and Arcuate trademark.” Id. ¶ 23. These initiatives include efforts to 14 produce jeans using more climate-friendly processes. As a result, LS&Co. says that it “has 15 established common law rights in its famous trademarks—including the Tab Mark Family 16 specifically—for informational, educational, and philanthropic services related to the environment, 17 and for climate friendly products and production practices.” Id. ¶¶ 24-27. 18 Mr. Connolly is domiciled in Australia. See Dkt. No. 26-1 ¶ 2; see also Dkt. No. 1 ¶ 5. 19 LS&Co. alleges that he operates a denim jacket and recycling business, through the websites 20 www.truckerjacket.com and www.greentab.clothing, using an infringing GREEN TAB word mark 21 and a logo that shows a green tab protruding from a jacket pocket. Dkt. No. 1 ¶¶ 6, 28-31. 22 LS&Co. claims that Mr. Connolly’s use of the GREEN TAB mark will lead the public to 23 incorrectly conclude that his goods and services are authorized, sponsored, or licensed by LS&Co, 24 and that the “likelihood of confusion is exacerbated by the fact that Mr. Connolly is using the 25 GREEN TAB Mark to promote and sell the same types of apparel products and sustainability 26 services that LS&Co. markets and sells in connection with its famous trademarks, including the 27 Tab Mark Family.” Id. ¶ 29. Additionally, LS&Co. alleges that Mr. Connolly has “manufactured, 1 Family through the website www.truckerjacket.com.” Id. ¶ 30. LS&Co. notes that Mr. Connolly 2 has also applied to register the GREEN TAB mark at the U.S. Patent and Trademark Office. Id. 3 ¶ 29. 4 Mr. Connolly acknowledges that he operates www.truckerjacket.com and promotes the 5 recycling of denim. At the motion hearing, he asserted that the www.greentab.clothing website 6 was part of a school project, but he has submitted no evidence that the site is not being used for 7 commercial purposes. In any event, he does not dispute that he markets and sells denim products 8 through the www.truckerjacket.com website; “completed research and development in partnership 9 with Cotton Incorporated . . . under brand GREEN TAB”; and applied to register the GREEN 10 TAB mark in the United States and in Australia. See Dkt. No. 13 at 2.3 However, Mr. Connolly 11 contends that he does not design or manufacture the allegedly infringing jacket identified in 12 LS&Co.’s complaint, that LS&Co. does not own any rights in a GREEN TAB mark, and that the 13 www.truckerjacket.com website uses technology “to filter out Levi Strauss & Co related search 14 traffic.” See Dkt. No. 13 at 3; Dkt. No. 26 at 5. Further, Mr. Connolly maintains that LS&Co. 15 filed the present lawsuit here based on a single sales transaction for a jacket, delivered to Palo 16 Alto, California, that was purchased at the behest of LS&Co.’s litigation counsel. See Dkt. No. 17 22-1 ¶ 3; Dkt. No. 26-1 ¶ 7.3. 18 Although Mr. Connolly filed an “Answer” to the complaint, in that document (and in a 19 subsequent case management statement), he appeared to contest that the Court properly may 20 exercise personal jurisdiction over him. See Dkt. Nos. 13, 19. In response to the Court’s requests 21 for clarification, Mr. Connolly confirmed that he challenges personal jurisdiction in this Court. 22 See Dkt. Nos. 21-24. The present motion was filed pursuant to the Court’s order setting a briefing 23 and hearing schedule (Dkt. No. 25).4 24 25 3 The record indicates that Mr. Connolly’s U.S. trademark application has been suspended pending 26 the outcome of the present litigation. See Dkt. No. 27-12.

27 4 As discussed at the February 28, 2023 motion hearing, in resolving the present motion, the Court 1 II. LEGAL STANDARD 2 On a Rule 12(b)(2) motion challenging personal jurisdiction, the plaintiff bears the burden 3 of establishing that jurisdiction is proper. Boschetto v. Hansing, 539 F.3d 1011, 1015 (9th Cir. 4 2008). “When a motion to dismiss is based on written materials rather than an evidentiary 5 hearing, the plaintiff need only make a prima facie showing of jurisdictional facts.” Ayla, LLC v. 6 Alya Skin Pty. Ltd., 11 F.4th 972, 978 (9th Cir. 2021) (internal quotations and citation omitted); 7 see also Boschetto, 539 F.3d at 1015 (same). “Although the plaintiff cannot simply rest on the 8 bare allegations of its complaint, uncontroverted allegations in the complaint must be taken as 9 true.” Schwarzenegger v. Fred Martin Motor Co., 374 F.3d 797, 800 (9th Cir. 2004) (internal 10 quotations and citations omitted); see also Boschetto, 539 F.3d at 1015 (same).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

International Shoe Co. v. Washington
326 U.S. 310 (Supreme Court, 1945)
Calder v. Jones
465 U.S. 783 (Supreme Court, 1984)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Boschetto v. Hansing
539 F.3d 1011 (Ninth Circuit, 2008)
Walden v. Fiore
134 S. Ct. 1115 (Supreme Court, 2014)
Freestream Aircraft (Bermuda) v. Aero Law Group
905 F.3d 597 (Ninth Circuit, 2018)
Ford Motor Co. v. Montana Eighth Judicial Dist.
592 U.S. 351 (Supreme Court, 2021)
Lang Van, Inc. v. Vng Corporation
40 F.4th 1034 (Ninth Circuit, 2022)
Navarro v. Block
250 F.3d 729 (Ninth Circuit, 2001)
Dole Food Co. v. Watts
303 F.3d 1104 (Ninth Circuit, 2002)
Airwair International Ltd. v. Schultz
73 F. Supp. 3d 1225 (N.D. California, 2014)
Schwarzenegger v. Fred Martin Motor Co.
374 F.3d 797 (Ninth Circuit, 2004)
Roth v. Garcia Marquez
942 F.2d 617 (Ninth Circuit, 1991)
North German Lloyd S. S. Co. v. Hedden
43 F. 17 (U.S. Circuit Court for the District of New Jersey, 1890)

Cite This Page — Counsel Stack

Bluebook (online)
Levi Strauss & Co. v. Connolly, Counsel Stack Legal Research, https://law.counselstack.com/opinion/levi-strauss-co-v-connolly-cand-2023.