Lever Bros. Co. v. Babson Bros. Co

197 F.2d 531, 39 C.C.P.A. 1021, 94 U.S.P.Q. (BNA) 161, 1952 CCPA LEXIS 314
CourtCourt of Customs and Patent Appeals
DecidedJune 24, 1952
Docket5865
StatusPublished
Cited by3 cases

This text of 197 F.2d 531 (Lever Bros. Co. v. Babson Bros. Co) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lever Bros. Co. v. Babson Bros. Co, 197 F.2d 531, 39 C.C.P.A. 1021, 94 U.S.P.Q. (BNA) 161, 1952 CCPA LEXIS 314 (ccpa 1952).

Opinions

JOHNSON, Judge.

This is an appeal from the decision of the Commissioner of Patents, acting through the Examiner-in-Chief of the Board of Appeals, 88 USPQ 48, affirming the decision of the Examiner of Trade-Mark Interferences dismissing appellant’s opposition to the registration of appellee’s trade-mark “Surge” for a detergent washing powder with a wetting agent added, in tablet and powder form, particularly for cleaning dairy utensils.

[532]*532Appellee alleged June 20, 1947, as the date of first use of the mark on the above-mentioned product, and in commerce among the several states.

The record discloses that appellee filed its application on July 5, 1947. It was passed in due course for publication in the Official Gazette. On November 26, 1948, appellant filed a notice of opposition alleging that it is the owner of the trade-mark “Surf” which was duly registered on January 28, 1936, for a detergent compound for general washing and cleaning; that the detergent washing powder for which appel-lee seeks to register “Surge” is an article used for identical purposes as the detergent compound in connection with which appellant has long used “Surf” and for which “Surf” has been registered; that “Surge” so resembles “Surf,” both.in sound, appearance and signification, as to be likely, when applied to the goods of appellee, to cause confusion or mistake or to deceive purchasers; and that the use and registration of “Surge” by appellee stakes the reputation of appellant and its products on the goods of appellee, interferes with appellant’s business and popularization and sale of its product, appropriates part of the celebrity of “Surf,” which is appellant’s creation and property, forestalls the legitimate future extension of appellant’s trade, misleads and confuses the public, and damages appellant.

Appellee, in its answer to the notice of opposition, alleged that it and its predecessors have used the trade-mark “Surge” in the dairy field (on milker units) since 1925; that since that time it has continuously expanded the use of its mark “Surge” to other products in the dairy field; that the use of its mark “Surge” on a detergent washing powder with a wetting agent added for cleaning dairy utensils is a proper and legitimate expansion of its use of its mark; ■and that it is the owner of 23 registrations of the trade-mark “Surge,” the first of which was issued in 1926 and the last in 1948 and most of them relating to the dairy industry.

Both parties filed stipulated evidence in lieu of testimony.

It appears from the stipulated evidence that appellee adopted the trade-mark “Surge” in January, 1925, for use on milker units or milking machines and that such use has continued; that since 1925 appellee has extended the use of its trade-mark “Surge” to its various products; that since 1925 ap-pellee has expended in excess of $2,400,000 for advertising its “Surge” products, of which in excess of $1,000,000 was spent in advertising media restricted to farmers; that it has sold its “Surge” products at retail in an amount of over $55,000,000; that there has been no advertising directed solely to the sale of a “Surge” detergent, but that the importance of using a detergent was stressed in some of the advertising. The stipulated evidence also shows that since 1937 appellee has published a paper known as “The Surge News,” which is issued four times a year and has a circulation of 400,000 which is restricted to dairy farmers and those engaged in the dairy industry; that since 1925 all of appellee’s products bearing the trade-mark “Surge” have been sold to dairy farmers through appellee’s dealers; that from 1925 to 1942 most, and from 1942 to 1947, all of these dealers were known as “Surge Dealers”; that these dealers delivered their “Surge” products to their customers in trucks on which the name “Surge” was prominently displayed, and their establishments also bore the name “Surge”; that from 1925 to 1935 all of ap-pellee’s milking machines were sold in packages which bore the trade-mark “Surge” and contained two pounds of a detergent, although the detergent package itself did not bear the trade-mark “Surge”; that since 1935, “many, but not all,” of the packages containing a “Surge” milking machine have been provided with a detergent package; and that since about June 20, 1947 appellee has used its trademark “Surge” on its detergent for cleaning dairy utensils.

The stipulated evidence shows that appellant is the owner of the trade-mark “Surf,” which was registered January 25, 1936, for detergent compound for general washing and cleaning; that since September, 1935, it has continuously used its trade-mark “Surf”, as the name of a detergent compound adapted, advertised, and used for washing and cleaning clothes, dishes, glass[533]*533ware, floors, windows, silverware, refrigerators, farm utensils, bathrooms, woodwork, tile, canning jars, porch furniture, walls, etc.; that since 1935 it has expended in excess of $3,000,000 to advertise “Surf,” and during that time has sold more than 24,000,000 packages of its “Surf” detergent having a retail value of more than $7,000,-000.

The sole issue here presented is whether the marks, when applied to a detergent, would cause confusion or mistake or deceive purchasers.

From the above it will be noted that appellant is the owner of the trade-mark “Surf” and has used it on a detergent compound since 1935; that appellee is the owner of the trade-mark “Surge” for various articles and has used its mark “Surge” since 1925. Both parties have expended large sums in advertising their products and have sold large quantities of their merchandise.

In his decision the examiner states:

"The examiner cannot agree with the opposer, however, in its contention that the marks ‘Surf’ and ‘Surge’ are confusingly similar as applied to detergents, and that for that reason applicant is not entitled to the registration here applied for. Nor is the examiner persuaded that the marks ‘Surf’ and ‘Surge’ as here used ‘are very similar in appearance and sound’ and ‘also closely related in signification’. On the contrary, it seems to the examiner that, as words of the English language, they convey different meanings to the ordinary purchaser, and that the very fact that such different meanings are suggested by these words would eliminate to a large extent any confusion caused by the similarity in sound or appearance of the first three letters of these words. According to Webster’s New International Dictionary (Unabridged, G. & C. Merriam Company, 2nd Edition), the word ‘surf’ has the following meaning:
“Surf (formerly suffe, of unknown origin).
n. The swell of the sea which breaks upon the shore, as upon a sloping beach; also, the breaking waves, or their foam, splash and sound.”

On the other hand, “surge” has at least six different meanings, as follows:

“Surge (from L. surgere, surrectum —to raise, to rise; fr. subs for sub under / rcgere — to direct, probably thru F.; cf. O. F. sourgeon fountain, F. surgeon sprout, sucker, and E. surge, v.).
“n. 1. A spring, a fountain, a source, (obs.)
“2. A large wave or billow, a great rolling swell of water; also such swells or billows collectively.
“3.

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Related

Hancock v. American Steel & Wire Co. Of New Jersey
203 F.2d 737 (Customs and Patent Appeals, 1953)
Lever Bros. Co. v. Babson Bros. Co
197 F.2d 531 (Customs and Patent Appeals, 1952)

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Bluebook (online)
197 F.2d 531, 39 C.C.P.A. 1021, 94 U.S.P.Q. (BNA) 161, 1952 CCPA LEXIS 314, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lever-bros-co-v-babson-bros-co-ccpa-1952.