LeTip World Franchise LLC v. Long Island Social Media Group LLC

District Court, D. Arizona·Decided May 20, 2025·No. 2:24-cv-00165·Unknown

Opinion

WO

LeTip World Franchise LLC, No. CV-24-00165-PHX-KML

Plaintiff, ORDER

v.

Long Island Social Media Group LLC, BxB Professionals LLC, Clifford Pfleger, Heather Pfleger, and Saranto Calamas,

Defendants. Plaintiff LeTip World Franchise, LLC (“LeTip Franchise”) is a privately-owned business leads networking organization comprised of more than 250 franchises. LeTip Franchise filed this suit alleging the operators of one such franchise, defendants Long Island Social Media Group, LLC (“LISMG”), Clifford Pfleger,1 and Saranto Calamas, breached the terms of their franchise agreement by modifying LeTip Franchise’s logo and improperly competing with LeTip Franchise through defendant BxB Professionals, LLC (“BxB”). LISMG, Pfleger, and Calamas answered LeTip Franchise’s complaint and alleged counterclaims against LeTip Franchise, LeTip Franchise’s parent organization LeTip International, Inc. (“LeTip International”), its owner Summer Middleton, and an officer of LeTip Franchise Paul Della Valle. Those counterdefendants filed a motion to dismiss. 1 Clifford’s spouse, Heather Pfleger, was named as a defendant but her involvement with the governing agreements and events is not clear. (Doc. 1.) Heather does not assert any counterclaims and her presence as a defendant will be ignored for purposes of this order. That motion is granted with limited leave to amend. I. Background LeTip International is a California-based networking organization that aims to promote professional development. (Doc. 99 at 15–16.) Its franchising entity, Arizona- based LeTip Franchise, grants franchises to qualified individuals to operate regional LeTip Franchise chapters. (Doc. 99 at 15–16.) On April 10, 2020, LeTip Franchise entered into a franchise agreement (the “Franchise Agreement”) with LISMG, granting LISMG the right to operate a LeTip franchise within Suffolk County, New York, for five years. (Doc. 99 at 22.) The Franchise Agreement prohibits LISMG, Pfleger, and Calamas from operating a competing business within the same geographic area while the agreement was effective and for two years after its termination. (Doc. 1-1 at 13, 26–28.)2 LeTip Franchise concurrently executed a Franchise Owner Agreement with Pfleger which similarly prohibits him from competing against LeTip Franchise under the same terms. (Doc. 1-1 at 32–33.) The Franchise Agreement allows franchisees to use certain LeTip trademarks and logos in connection with the operation of their local chapter. (Doc. 7 at 3–4.) But the agreement prohibits franchisees from using the LeTip logos in any modified form and requires them to submit proposed advertising to LeTip Franchise for approval. (Doc. 1-1 at 16.) In 2021, Pfleger affixed a LeTip logo to his boat, which he modified by adding the word “Just” directly above “LeTip.” (Doc. 99 at 23.) He alleges LeTip International gave him and LISMG permission to modify LeTip’s logo in a text message from John Pokorny, then the Chief Financial Officer of LeTip Franchise and a negotiator of the Franchise Agreement. (Doc. 99 at 21, 23.) Afterwards, Pfleger covered and drydocked

2 These agreements were attached to the original complaint but were not attached to the answer and counterclaims. The parties do not dispute their accuracy and they provide some of the bases for the counterclaims. Cf. United States v. Ritchie, 342 F.3d 903, 908 (9th Cir. 2003) (the court may “consider certain materials—documents attached to the complaint, documents incorporated by reference in the complaint, or matters of judicial notice—without converting the motion to dismiss into a motion for summary judgment”). the boat until April 2023, when he moved it to a private marina and posted a picture of it on his social media account. (Doc. 99 at 24–25.) After seeing the logo, Middleton and Della Valle met with Pfleger and Calamas on May 3, 2023. At that meeting, they asked Pfleger to remove the logo and the photograph of the boat on social media sites. (Doc. 99 at 26.) Middleton also made this request in a written letter from LeTip’s trademark counsel, which demanded that Pfleger “immediately remove” the logo and social media post or risk termination of the Franchise Agreement. (Doc. 1 at 8; Doc. 1-2 at 2–3.) Pfleger alleges Middleton orally provided him 30 business days to remove the logo, which she contests. (Doc. 99 at 26; Doc. 49 at 11.) Although Pfleger took steps to remove the logo that same day, he ultimately did not do so until after Middleton sent him a termination notice on June 12, 2023. (Doc. 99 at 27.) The notice purported to terminate the Franchise Agreement because Pfleger had not removed the altered logo by June 2, despite Middleton providing him a 30-day “opportunity to cure these defaults,” which the agreement’s terms purportedly did not require. (Doc. 1-3 at 2–4.) She noted the altered logo could reasonably be expected to adversely affect LeTip Franchise’s reputation so LeTip Franchise was entitled to terminate the Franchise Agreement without a cure period under its terms. (Doc. 1-3 at 3– 4.) Around December 2023 or January 2024, Pfleger announced on LinkedIn that he was starting a new position as a Regional Director at BxB. (Doc. 7 at 10.) BxB identifies itself as a networking organization that aims to connect its members through business leads. (Doc. 7 at 11.) BxB’s registered corporate address is allegedly the same address listed for LISMG and also the address Calamas lists for his CPA license. (Doc. 7 at 11.) Pfleger planned to hold a “launch party” for BxB the night of Thursday, February 1, 2024, at the same venue where LeTip’s Suffolk County chapters hold their monthly meetings on the first Friday of every month. (Doc. 7-1 at 8.) In response, LeTip Franchise filed for a temporary restraining order to enjoin LISMG, BxB, Pfleger, and Calamas from operating BxB. The court granted the motion in part, prohibiting defendants from owning, operating, or maintaining any other interest in any business defined as a “Competitive Business” in the Franchise Agreement or from attending the BxB launch party. (Doc. 21 at 15–16.) After a preliminary injunction hearing on February 14 and 22, the court enjoined defendants from owning, operating, or maintaining any other interest in any Competitive Business, attempting to divert any business from LeTip or its affiliates, or inducing any LeTip member or affiliate to transfer its business to defendants or any other person or entity that is not a LeTip franchise within defendants’ former franchise territory (Suffolk County, New York). (Doc. 49 at 21–22.) On December 13, 2024, LISMG, Pfleger, and Calamas filed an amended answer and counterclaims against LeTip Franchise, LeTip International, Middleton, and Della Valle, alleging they breached the Franchise Agreement by creating a competing LeTip International chapter with former members of LISMG’s franchise, terminating the Franchise Agreement without cause, and defaming LISMG, Pfleger, and Calamas by stating the modified logo was “sexually suggestive” and “vulgar.” (Doc. 99 at 27–30.) The counterclaimants (collectively the “LISMG parties”) also sought injunctive relief prohibiting the counterdefendants (collectively the “LeTip parties”) from enforcing the Franchise Agreement’s non-compete clause. (Doc. 99 at 30.) The LeTip parties moved to dismiss all claims. (Doc. 103.) II. Standard The same standard applies to a Rule 12(b)(6) motion to dismiss a defendant’s counterclaim as to a motion to dismiss a plaintiff’s claim. See Koeplin v. Klotz, 265 F. Supp. 3d 1039, 1041 (N.D. Cal. 2017). “To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quo

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LeTip World Franchise LLC v. Long Island Social Media Group LLC, (D. Ariz. 2025).

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