Len Stoler, Inc. v. Volkswagen Group of America, Inc.

232 F. Supp. 3d 813, 2017 WL 367604, 2017 U.S. Dist. LEXIS 10932
CourtDistrict Court, E.D. Virginia
DecidedJanuary 25, 2017
DocketCase No. 1:15-cv-1659
StatusPublished
Cited by2 cases

This text of 232 F. Supp. 3d 813 (Len Stoler, Inc. v. Volkswagen Group of America, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Len Stoler, Inc. v. Volkswagen Group of America, Inc., 232 F. Supp. 3d 813, 2017 WL 367604, 2017 U.S. Dist. LEXIS 10932 (E.D. Va. 2017).

Opinion

MEMORANDUM OPINION

T.S. Ellis, III, United States District Judge

This diversity action is a dispute between plaintiff, Len Stoler, Inc., d/b/a Len Stoler Audi (“Stoler”), a former car dealership, and defendant, Volkswagen Group of America, Inc., d/b/a Audi of America (“AoA”), Stoler’s former distributor. Stoler contends that AoA violated several provisions of Maryland Transportation Code (“MTC”) § 15-207 in the course of their business relationship.

Following full discovery, the parties filed cross motions for summary judgment. As those motions have been fully briefed and twice argued orally, the matter is now ripe for disposition.

I.

The following are the undisputed material facts derived from the parties’ statements of undisputed facts, including a joint stipulation of undisputed facts (“JS”).

• Stoler is a corporation organized and existing under the laws of Maryland, with a principal place of business in Owings Mills, Maryland.
• From 1982 until May 2, 2016, Stoler was a licensed and authorized Audi franchisee in the business of buying and selling Audi vehicles. Stoler sold its Audi-related assets in May 2016.
• AoA is a corporation organized and existing under the laws of New Jersey, with its principal place of business in Virginia.
• AoA purchases Audi vehicles from corporate affiliates in Germany and then imports and sells these vehicles to franchised Audi dealers throughout the United States.
• AoA and Stoler signed their operative franchise agreement (the “Dealer Agreement”) in 1997.
• The Dealer Agreement incorporated several other provisions, including, but not limited to, “[t]he Dealer Agreement Standard Provisions (the “Standard Provisions”), the Dealer Operating Plan (the “Operating Plan”), [and] the Audi Retail Capacity Guide (the “Retail Capacity Guide”) [.] ” JS ¶ 45.
• Beginning in 2008, the Retail Capacity Guide implemented a Market Opportunity Guide (“MOG”), which is a projection of Audi sales for that dealer as calculated by AoA.
• The Standard Provisions, which were incorporated by reference into the Dealer Agreement, state that Sto-ler’s dealership premises “will con[817]*817form to the requirements of this Agreement, the Operating Standards and such other standards as [AoA] may prescribe from time to time, taking into consideration the number of Authorized Automobiles in operation in [Stoler]’s Area and reasonably foreseeable future requirements.” JS ¶ 46.
• AoA maintains a Margin and Bonus Program, which includes dealer incentives. Such incentives include cash bonuses, provided that the dealer meets certain criteria.
• The Margin and Bonus Program applies to all Maryland dealers.
• One of the bonuses in the Margin and Bonus Program is the “Standards Bonus.”
• The Standards Bonus is paid as a percentage of Adjusted MSRP1 of each new car the dealer sells.
• Eligible Audi dealers are paid a Standards Bonus on the following basis:
• “Universal” Audi dealers meet minimum requirements and qualify for a Standards Bonus worth 1% of a vehicle’s adjusted MSRP.
• “Brand Dedicated” Audi dealer's meet additional criteria and standards, yet may share facilities with other franchises. Brand Dedicated Audi dealers qualify for a Standards Bonus worth 2.35% of adjusted MSRP.
• “Exclusive” Audi dealers meet the same standards as a “Brand Dedicated” dealer, but also have exclusive Audi facilities and staff. “Exclusive” Audi dealers qualify for a Standards Bonus worth 3.75% of adjusted MSRP.
• To receive any Standards Bonus, a dealer must meet the following minimum qualifying criteria: (i) the dealer must have a facility that complies with that dealer’s MOG, (ii) the dealer must achieve a score of 85%' at the annual evaluation based on the Audi Dealer Operating Standards Checklist, and (iii) the dealer must maintain monthly compliance with the Dealer Operating Standards Scorecard, which sets forth additional criteria.
• If a dealer’s MOG exceeds 400 units, that dealer must operate out of an exclusive facility to qualify for a Standards Bonus.
• AoA updates each dealer’s MOG every three to four years.
• In calculating a dealer’s MOG, AoA uses two separate formulas. The formula yielding the higher sales projection provides the dealer’s MOG.
• By the beginning of 2014, all Maryland dealers’ MOGs exceeded 400, and thus the dealer agreements and incorporated obligations of every Maryland Audi dealer called for each dealer to operate out of exclusive facilities.
• During all times relevant to this case, the only Standards Bonus Sto-ler has ever received is the Brand Dedicated bonus, worth 2.35% of adjusted MSRP. Stoler has never received the Exclusive Standards Bonus because Stoler has never had an exclusive Audi facility, nor had Stoler ever commenced construction of one.
[818]*818• In addition to offering dealer incentives such as the Standards Bonus program, AoA makes several benefits available to all Maryland Audi dealers, regardless of the type of facility any such dealer operates, including:
a “goodwill fund,” from, which dealers can take up to $5,000 per repair to pay for service costs not covered by a warranty;
• a “service-mailers” program whereby AoA splits with dealers the cost of mailing service advertisements to customers;
• free, next-day delivery on parts;
• access to “iAudi,” AoA’s suite of web-tools providing information, support, and applications to help dealers sell and service vehicles; and
• several training-related benefits.
• On September 21, 2011, Audi dealers, including Stoler, received a memorandum from AoA, explaining AoA’s newly announced “Grandfather Policy” and “Cure Policy.”
• The Grandfather Policy and Cure Policy allowed non-exclusive dealers whose MOGs exceeded 400—and thus needed exclusive facilities to qualify for a Standards Bonus—to continue receiving Standards Bonuses so long as those dealers took certain steps to operate from exclusive facilities.
• The Grandfather and Cure Policies gave dealers three years to bring their facilities back into compliance with their MOGs and brand standards and to continue receiving Standards Bonus payments.
• On January 10, 2014, Stoler received a letter from AoA explaining that, based upon AoA’s MOG projections for 2014-2016, Stoler’s MOG now exceeded 400.
• Given that Stoler’s MOG was above the 400-unit threshold, AoA’s Retail Capacity Guide provided that Stoler must operate from an exclusive Audi facility.

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Bluebook (online)
232 F. Supp. 3d 813, 2017 WL 367604, 2017 U.S. Dist. LEXIS 10932, Counsel Stack Legal Research, https://law.counselstack.com/opinion/len-stoler-inc-v-volkswagen-group-of-america-inc-vaed-2017.