LBLA Beauty, LLC v. 11177753 Canada Corporation

CourtDistrict Court, E.D. Virginia
DecidedMarch 25, 2025
Docket1:23-cv-00665
StatusUnknown

This text of LBLA Beauty, LLC v. 11177753 Canada Corporation (LBLA Beauty, LLC v. 11177753 Canada Corporation) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
LBLA Beauty, LLC v. 11177753 Canada Corporation, (E.D. Va. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division

LBLA BEAUTY, LLC, ) ) Plaintiff, ) ) v. ) Civil Action No. 1:23-cv-665 (RDA/LRV) ) 11177753 CANADA CORPORATION, ) d/b/a LLBA PROFESSIONAL ) ) Defendant. ) MEMORANDUM OP INION AND ORDER This matter comes before the Court on Plaintiff LBLA Beauty, LLC’s (“Plaintiff” or “LBLA Beauty”) Motion to Dismiss (“Motion”) (Dkt. 24) Defendant 11177753 Canada Corporation doing business as LLBA Professional’s (“Defendant” or “LLBA Professional”) Counterclaim (Dkt. 21). This Court has dispensed with oral argument as it would not aid in the decisional process. See Fed. R. Civ. P. 78(b); Local Civil Rule 7(J). This matter has been fully briefed and is now ripe for disposition. Considering the Motion together with Plaintiff’s Memorandum in Support (Dkt. 25), Defendant’s Opposition (Dkt. 27), and Plaintiff’s Reply (Dkt. 28), the Court GRANTS Plaintiff’s Motion for the reasons that follow. I. BACKGROUND A. Factual Background1 Plaintiff initiated the instant action on May 22, 2023, alleging that Defendant’s use of the LLBA Professional mark infringes upon the marks shown in U.S. Trademark Registration No.

5591441 (the “’441 Registration”) and U.S. Trademark Registration No. 5964570 (the “’570 Registration”). Id. ¶ 10. Thereafter, Defendant asserted the following five Counterclaims against Plaintiff: (1) cancellation of the ‘441 Registration pursuant to 15 U.S.C. § 1119; (2) cancellation of the ‘570 Registration pursuant to 15 U.S.C. § 1119; (3) federal unfair competition pursuant to 15 U.S.C. § 1125(a); (4) common law unfair competition; and (5) cybersquatting pursuant to 15 U.S.C. § 1125(d). Dkt. 21 at 27-31 ¶¶ 40-61.2 On August 10, 2017, Katarzyna Zasowska filed an application for the ‘441 Registration based on intent to use under Section 1(b) of the Lanham Act. Id. at 19 ¶ 11. On August 13, 2018, Zasowska filed a statement of use regarding the ‘441 application, claiming as follows: (1) Cosmetic preparations for eyelashes, false eyelashes, adhesives for affixing false eyelashes all in Class 3, with first use anywhere and in commerce claimed as March 1, 2018; (2) tweezers; hair-removing tweezers all in Class 8, with first use anywhere and in commerce claimed as March 1, 2018; and (3) eyelash extension services in Class 44, with first use anywhere and in commerce claimed as March 1, 2018.

Id. at 19 ¶ 12. The U.S. Patent and Trademark Office (“USPTO”) sent notice of its acceptance of Zasowska’s statement on September 20, 2018. Id. at 19 ¶ 13. The ‘441 Registration was then

1 This Court accepts all facts alleged within the Counterclaim as true, as it must at the motion-to-dismiss stage. Alley v. Quality Eco Techs., LLC, 2021 WL 1196188, at *3 n.7 (E.D. Va. Mar. 29, 2021); Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009); Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007).

2 Because docket entry 21 has two sets of numbered paragraphs (the first referring to the Answer and the second referring to the Counterclaim), the Court includes both paragraphs and page numbers for citations to the allegations in the Counterclaim. issued on October 23, 2018. Id. at 19-20 ¶ 14. On September 1, 2019, Zasowska assigned her interest in the ‘441 Registration to LBLA Beauty Inc. Id. at 21 ¶ 16; Dkt. 21-2, Ex. B. On August 10, 2017, LBLA Beauty, Inc. filed an application for the ‘570 Registration based on claimed use in commerce under Section 1(a) of the Lanham Act. Dkt. 21 at 21 ¶ 17.

The ’570 application claimed as follows: False eyelashes; adhesives for affixing false eyelashes; cosmetic preparations for eyelashes; eyelash cleaner foam; liquid make-up remover all in Class 3. The date of first use anywhere was given as “at least as early as 05/00/2016” and the date of first use in commerce was given as “at least as early as 03/00/2018.” Also claimed are Tweezers in Class 8. The date of first use anywhere was given as “at least as early as 05/00/2016” and the date of first use in commerce was given as “at least as early as 03/00/2018.”

Id. at 21 ¶ 18. The ‘570 Registration was issued on January 21, 2020. Id. at 21-22 ¶ 19. On May 22, 2023, LBLA Beauty Inc. assigned both the ‘441 Registration and the ‘570 Registration to LBLA Beauty, LLC nunc pro tunc as of March 16, 2021. Dkt. 21 at 21 ¶ 16; Dkt. 21-3, Ex. C (stating that “[t]his trademark assignment agreement . . . is effective nunc pro tunc as of March 16, 2021”). The assignment agreement was signed by Roxanne Bachelier in her dual capacities as General Manager of LBLA Beauty Inc. and General Manager LBLA Beauty LLC. Dkt. 21 at 23 ¶ 21. LBLA Beauty LLC was formed on March 16, 2021. Id. at 23 ¶ 22; Dkt. 21-4, Ex. D (“Articles of Organization”). California state records reflect that LBLA Beauty Inc. was dissolved on February 6, 2023. Dkt. 21 at 23 ¶ 23; Dkt. 21-5, Ex. E (“Secretary of State Certificate of Dissolution”). Defendant thus alleges that LBLA Beauty Inc. did not exist on May 22, 2023, the date that it purportedly signed the agreement that assigned the ‘441 and ‘570 Registrations to LBLA Beauty LLC. Dkt. 21 at 23 ¶ 22. Defendant has used its “LLBA mark and LLBA Professional trade name in the United States since at least as early as January 1, 2020.” Id. at 23 ¶ 24. Defendant has advertised and sold products extensively under its LLBA mark, which has resulted in “substantial goodwill, consumer recognition, and secondary meaning to LLBA Professional’s benefit.” Id. Moreover,

Defendant claims that the LLBA mark is fanciful, making Defendant’s mark and tradename inherently distinctive. Id. at 23 ¶ 25. Defendant also owns and operates the websites “llbaprofessional.com” and “llbaprofessional.us.” Id. at 26 ¶ 35. Defendant further alleges that, upon information and belief, Plaintiff or its affiliate, LashboxLA Canada (“LBLA Canada”), has begun using the domains “llbapro.com” and “llbaprofession.com” to direct consumers to LLBA Canada’s website at “lashboxlacanada.com,” from which LLBA Canada sells eyelash products that compete with Defendant’s products. Id. at 27 ¶ 36. Defendant further alleges that, upon information and belief, LBLA Canada is affiliated with Plaintiff and Plaintiff receives financial benefit from LBLA Canada’s sale of products through its website and other sources. Id. at 27 ¶ 38. Thus, Defendant asserts that the llbapro.com and llbaprofession.com domain names are an

unauthorized use of Defendant’s LLBA mark and LLBA Professional trade name to sell the same product types to the same consumers. Id. at 27 ¶ 39. Defendant further contends that Plaintiff’s actions constitute “false association and unfair competition, as well as cybersquatting and tortious interference.” Id. On October 5, 2021, counsel for Plaintiff sent a letter to Defendant alleging that Defendant “embarked upon its use of the LLBA mark knowingly and intentionally seeking to confuse consumers,” Dkt. 1-5 at 3, because the LLBA mark was substantially similar to Plaintiff’s LBLA registered mark and because of “the relative lack of sophistication” of consumers, Dkt. 21 at 26 ¶ 29. Counsel for Defendant responded to the letter on October 13, 2021, and October 27, 2021, denying the allegations and setting forth defenses. Id. at 26 ¶ 30.

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LBLA Beauty, LLC v. 11177753 Canada Corporation, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lbla-beauty-llc-v-11177753-canada-corporation-vaed-2025.