Larry E. Clark v. Berkeley L. Bunker

453 F.2d 1006, 172 U.S.P.Q. (BNA) 420, 1972 U.S. App. LEXIS 11835
CourtCourt of Appeals for the Ninth Circuit
DecidedJanuary 14, 1972
Docket25224
StatusPublished
Cited by75 cases

This text of 453 F.2d 1006 (Larry E. Clark v. Berkeley L. Bunker) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Larry E. Clark v. Berkeley L. Bunker, 453 F.2d 1006, 172 U.S.P.Q. (BNA) 420, 1972 U.S. App. LEXIS 11835 (9th Cir. 1972).

Opinion

BROWNING, Circuit Judge:

This is an appeal from a judgment in a diversity action awarding damages against appellants for the misappropriation of appellee’s trade secret, consisting of a detailed plan for the creation, promotion, financing, and sale of contracts for “prepaid” or “pre-need” funeral services.

The trial court 1 rested liability upon the legal conclusion that “[sjince Defendant, Berkeley L. Bunker, appropriated and put to use Plaintiff’s plan in breach of the confidential relationship existing between the parties, Plaintiff is entitled to an accounting of profits and to damages.” Appellants concede that use of the trade secret of another, conveyed in confidence, may be actionable, 2 but raise a number of objections to the application of this principle to the present case, and to the award of damages.

1. Appellants contend that appellee’s plan consisted of legal forms, advertising methods, and sales techniques not protectable as a trade secret under Baker v. Selden, 101 U.S. 99, 25 L.Ed. 841 (1879); Reynolds & Reynolds Co. v. Norick, 114 F.2d 278 (10th Cir. 1940); Hamilton Manufacturing Co. v. Tubbs Manufacturing Co., 216 F. 401 (W.D.Mich.1908); Continental Casualty Co. v. *1009 Beardsley, 151 F.Supp. 28 (S.D.N.Y. 1957); and American Institute of Architects v. Fenichel, 41 F.Supp. 146 (D.C.N.Y.1941).

“A trade secret is a process or device for continuous use in the operation of the business.” Restatement of Torts, § 757, Comment b, p. 5. It therefore does not include “simply information as to single or ephemeral events in the conduct of the business, as, for example, the . . . date fixed for the announcement of a new policy or for bringing out a new model or the like.” Id. With this exception, no category of information is excluded from protection as a trade secret because of its inherent qualities. “A trade secret may consist of any formula, pattern, device or compilation of information which is used in one’s business, and which gives him an opportunity to obtain an advantage over competitors who do not know or use it.” Id. “Generally it relates to the production of goods. ... It may, however, relate to the sale of goods or to other operations in the business. ...” Id.

The plan developed by appellee, as detailed in the district court findings, encompassed all of the forms, information, and techniques, for formulating, promoting, financing, and selling contracts for “prepaid” funeral services in the continuous operation of a mortician’s business. The district court found, on ample evidence, that the plan gave its users a marked advantage over competitors. The plan therefore satisfied the requirements for trade secret protection so far as subject matter is concerned.

The cases relied upon by appellants are not in point. Beardsley, Hamilton, Fenichel, and Baker dealt with the copy-rightability of widely published forms and advertisements, not with their pro-tectability as trade secrets. Reynolds was a trademark and unfair competition suit involving unpatented and uncopy-righted business forms; no secrecy was alleged.

2. Appellants argue that the plan was not “novel.” The selling of “pre-need” funerals was common; and appellee took many of the elements of his plan from the plans of others. However, “[n]ovelty and invention are not requisite for a trade secret.” Restatement of Torts, § 757, Comment b, pp. 6-7. No more is required than that the information possess a qualified secrecy, next discussed.

3. Appellants contend that the plan was not “secret” because appellee had authorized seven other corporations to use it; he had discussed it with the managing director of a national association of morticians; the plan was described in a trade publication issued by this association; the files of another such association contained some forms used in the plan; and some of the forms used were necessarily disclosed to the members of the public who purchased “pre-need” funerals.

“The subject matter of a trade secret must be secret. Matters of public knowledge or of general knowledge in an industry cannot be appropriated by one as his secret.” Id. at 5-6. 3 However, the interest protected by this branch of the law is not secrecy as such. “The protection is merely against breach of faith and reprehensible means of learning another’s secret.” Id. at 7. 4 Accordingly, “a substantial element of secrecy must exist, so that, except by the use of improper means, there would be *1010 difficulty in acquiring the information.” Id. at 6. 5

Whether such a degree of secrecy existed in a particular case is a question of fact. 6 It is not negated because defendant by an expenditure of effort might have collected the same information from sources available to the public. 7 Obviously it may be present despite the publication of general descriptions in advertisements, sales brochures, and similar material; 8 or by sales where the details are not readily apparent from inspection of what is sold, or the purchasers do not disclose those details. 9

The district court found the requisite secrecy here by clear implication, though not expressly. That finding is supported by the evidence. Appellee invested substantial time, thought, and money in collecting and testing the data, and creating and perfecting the forms, processes, and techniques that provide the substance and detail of appellee’s plan. Substantial effort would be required to assemble the detailed elements of the plan from publicly available sources. Disclosure to the mortuary association’s director did not result in general publication. The association’s special bulletin contained only a general outline of the plan, and, in any event, was published after appellants had obtained the information by breach of confidence and put it to use. The corporations previously authorized to use the plan as a whole did not make the details of the plan available. Those details were not amenable to discovery by an outsider’s analysis of the documents disclosed to purchasers of “pre-need” contracts. The difficulty of securing the necessary details except by unlawful means is evidenced by the substantial sum ($55,000) paid to appellee for a corporation which appellee had formed to use the plan; and by the extreme and unlawful means appellants employed to secure those details — including concealment, affirmative misrepresentation, and commercial espionage. See A. H. Emery Co. v. Marcan Products Corp., 389 F.2d 11

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Bluebook (online)
453 F.2d 1006, 172 U.S.P.Q. (BNA) 420, 1972 U.S. App. LEXIS 11835, Counsel Stack Legal Research, https://law.counselstack.com/opinion/larry-e-clark-v-berkeley-l-bunker-ca9-1972.