Lamar Central Outdoor, LLC v. Town of Greenville

CourtCourt of Appeals of Wisconsin
DecidedDecember 8, 2020
Docket2019AP000922
StatusUnpublished

This text of Lamar Central Outdoor, LLC v. Town of Greenville (Lamar Central Outdoor, LLC v. Town of Greenville) is published on Counsel Stack Legal Research, covering Court of Appeals of Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lamar Central Outdoor, LLC v. Town of Greenville, (Wis. Ct. App. 2020).

Opinion

COURT OF APPEALS DECISION NOTICE DATED AND FILED This opinion is subject to further editing. If published, the official version will appear in the bound volume of the Official Reports. December 8, 2020 A party may file with the Supreme Court a Sheila T. Reiff petition to review an adverse decision by the Clerk of Court of Appeals Court of Appeals. See WIS. STAT. § 808.10 and RULE 809.62.

Appeal No. 2019AP922 Cir. Ct. No. 2018CV233

STATE OF WISCONSIN IN COURT OF APPEALS DISTRICT III

STATE OF WISCONSIN EX REL. LAMAR CENTRAL OUTDOOR, LLC D/B/A LAMAR ADVERTISING OF GREEN BAY,

PETITIONER-APPELLANT,

V.

TOWN OF GREENVILLE,

RESPONDENT-RESPONDENT.

APPEAL from an order of the circuit court for Outagamie County: MITCHELL J. METROPULOS, Judge. Affirmed.

Before Stark, P.J., Hruz and Seidl, JJ.

Per curiam opinions may not be cited in any court of this state as precedent

or authority, except for the limited purposes specified in WIS. STAT. RULE 809.23(3). No. 2019AP922

¶1 PER CURIAM. Lamar Central Outdoor, LLC d/b/a Lamar Advertising of Green Bay (Lamar) appeals from a circuit court order affirming a decision of the Town of Greenville Zoning Board of Appeals (Board). The Board’s decision sustained certain conditions imposed on a special exception permit for an off-premise billboard issued to Lamar. We affirm.

BACKGROUND

¶2 The site at issue is subject to the zoning restrictions of two zoning districts. First, the property is zoned General Commercial, which authorizes conditional use permits for billboards as a special exception to the zoning ordinance. The Town’s zoning regulations state that a special exception is a:

use or structure that may not be appropriate generally or without restriction throughout a district but which, if controlled as to number, area, location or relation to neighborhood, would promote the public health, safety, welfare, comfort, convenience or the general welfare.

¶3 The zoning ordinance further provides ten standards for granting special exceptions. These ten standards are contained in Article XXVII, § 320-209, subsection A., and include, but are not limited to, the following:

A. Standards for granting special exceptions. Special exceptions may be recommended by the Planning Commission, and approved by the Town Board, when all of the following conditions prevail:

.…

(3) The proposed use will not create a look of clutter, garishness, glare or create an obnoxious noise level, or would generate any other incompatibility with surrounding neighborhood.

(4) The impact of the use is furthering the purpose of this chapter or the purposes of the zoning district in which the use is proposed or the adopted Comprehensive Plan of the Town.

2 No. 2019AP922

Subsection B(1) further provides:

Prior to the granting of any special exception, the Planning Commission may recommend and the Town Board may place such conditions and restrictions upon the establishment, location, construction, maintenance and method or hours of operation of the special exception as is [sic] deemed necessary for the protection of the public interest and to secure compliance with the standards specified in Subsection A of this section.

¶4 The second zoning district applicable to the site is referred to as the “Gateway Overlay District,” which has more stringent sign regulations than the General Commercial District. The Gateway Overlay District generally allows “[o]nly those special exception[s] and structures in the underlying zoning district that are clearly compatible with the purpose and intent of the Gateway District.” The purpose and intent of the Gateway Overlay District is “to establish a series of gateway corridors with special architectural and landscaping requirements to enhance the visual and aesthetic character along the following [highway] corridors.”

¶5 Lamar’s application was conditionally approved by the Planning Commission and the Town with six conditions:

1. The off-premise[s] monument sign must meet all restrictions established for signage within the Gateway Overlay District, including but not limited to size, materials and sign type,

2. The constructed sign may never be used for digital or electronic messaging,

3. The constructed sign will represent the maximum square footage allowed for a monument sign on the parcel and thus no other sign except wall signs will be permitted on the premises,

4. No temporary signage will be allowed/permitted on the premises,

3 No. 2019AP922

5. The Special Exception Use Permitted sign may be shared for on[-]premise[s] business advertising provided it does not exceed the total maximum size permitted, [and]

6. The constructed sign must meet any and all municipal, county and state setback requirements[.]

¶6 Lamar sent correspondence to the Town dated December 5, 2017, objecting to the permit’s conditions, indicating “[o]f paramount concern is the Town’s imposition of Conditions 3–5.” Among other things, Lamar claimed the conditions effectively precluded the owner of the premises from erecting an on-premises monument-type “accessory sign”1—i.e., a sign advertising on-premises business. The Town responded to Lamar’s objections by letter dated December 8, 2017, citing the justifications for imposing each condition together with applicable ordinance provisions. For example, the December 8 letter stated as follows concerning condition 3:

3. The constructed sign will represent the maximum square footage allowed for a monument sign on the parcel and thus no other sign except wall signs will be permitted on the premises,

(Complies with §320-209A(4) the impact of the use is furthering the purposes of this chapter or the purposes of the zoning district in which the use is proposed or the adopted Comprehensive Plan of the Town. Complies with §320-209A(3) the proposed use will not create a look of clutter, garishness, glare or create an obnoxious noise level or would generate any other incompatibility with surrounding neighborhood. As noted, under the first condition, the property is zoned General Commercial within the Gateway Overlay District. In accordance with

1 Permitted accessory signs—i.e., signs advertising on-site businesses in the General Commercial District—include wall signs not to exceed 400 square feet for any one premise; projecting signs not to exceed 10 square feet for any one premise; ground (monument) signs not to exceed 25 feet in height and 200 square feet on all sides; and roof signs not to exceed 25 feet above the roof and 300 square feet on all sides.

4 No. 2019AP922

§320-56B, permitted signs within business and industrial districts are subject to specific restrictions. Furthermore, Article XXIII Gateway Overlay District establishes additional restrictions for permitted accessory signs related to size, location and design.)

¶7 Lamar then filed an appeal with the Board. A de novo hearing was conducted, at which time Lamar stated that it was appealing from conditions 3 through 5. It also stated, however, “Lamar would be very satisfied if only Number 3 were eliminated.” Lamar further stated:

And the primary objection is the imposition of the condition that there be no other sign on the property because obviously there’s a landowner who has a business located on the property, and he wants to have the ability to put up a sign there to advertise his business, particularly if he changes the nature of his business, and this condition would preclude him from doing so.

¶8 The landowner was not present at the Board hearing, nor did he participate in any of the proceedings. The Town’s zoning administrator was called by Lamar to testify at the hearing.

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Bluebook (online)
Lamar Central Outdoor, LLC v. Town of Greenville, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lamar-central-outdoor-llc-v-town-of-greenville-wisctapp-2020.