1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 APRIL KRUEGER, individually and on Case No.: 3:03-cv-2496-JAH (MDD) behalf of all others similarly situated, 12 ORDER OVERRULING Plaintiff, 13 DEFENDANTS’ OBJECTIONS v. [DOC. NO. 330] 14 WYETH, INC. f/k/a AMERICAN HOME 15 PRODUCTS, a Pennsylvania corporation; 16 WYETH PHARMACEUTICALS f/k/a WYETH-AYERST 17 PHARMACEUTICALS, a Pennsylvania 18 corporation; and DOES 1 through 100 Inclusive, 19 Defendants. 20 21 22 INTRODUCTION 23 Defendants Wyeth, Inc., and Wyeth Pharmaceuticals (“Defendants”) filed a motion 24 to amend the scheduling order to reopen discovery and for permission to conduct discovery 25 of a sampling of absent class members and prescribers. Doc. No. 305. Magistrate Judge 26 Dembin denied the discovery motion and Defendants filed an objection. Doc. No. 323, 330. 27 After initial and supplemental briefing, Defendants’ objection is now before the Court. For 28 the reasons set forth below, the Court OVERRULES Defendants’ objections. 1 BACKGROUND 2 This consumer protection class-action lawsuit was filed in 2003. Doc. No. 1. The 3 case was transferred to a Multi-District Litigation (“MDL”) pending in the Eastern District 4 of Arkansas. Doc. No. 6. After limited discovery and motions practice, this action was 5 remanded to this District from the MDL in 2007. Doc. No. 9. 6 On March 30, 2011, this Court granted in part and denied in part Plaintiff’s 7 class certification motion, doc. no. 108, and certified the following Class: 8 All California consumers who purchased Wyeth’s Hormone Replacement Therapy products, Premarin, Prempro, and/or Premphase, for personal consumption between 9 January 1995 and January 2003, and were exposed to a representation from Wyeth, 10 or health care providers, or read in literature in which Wyeth advertised or provided to third parties to be disseminated under its brand or the third parties’ brand, that 11 Premarin, Prempro, and/or Premphase lowered cardiovascular, Alzheimers and/or 12 dementia risk, or did not increase breast cancer risk, and do not seek personal injury damages resulting therefrom. (emphasis added). 13 14 Defendants objected to the inclusion of the exposure criteria in the class definition by filing 15 their Motion for Reconsideration of the Class Certification Order. Doc. No. 110-1 at 2. 16 Defendants argued that “[a]scertaining who falls within this definition would require 17 individualized inquiries of each potential class member to determine whether she saw any 18 of [the] numerous representations regarding HT and, if so, when.” Id. at 5. On July 13, 19 2011, Defendants’ motion for reconsideration of the Order granting class certification was 20 denied. Doc. No. 122. Defendants filed a petition for permission to appeal the Order 21 certifying the class and the Order denying the motion for reconsideration. The Ninth Circuit 22 denied the petition on October 18, 2011. 23 A month later, the parties filed the Joint Discovery Plan in which the Defendants 24 stated that they planned “to pursue discovery on a number of matters, including, but not 25 limited to: (3) Class members’ physicians’ views regarding Premarin, Prempro and 26 Premphrase; (4) Class members’ exposure to written or oral statements regarding the 27 potential benefits or risks of Premarin, Prempro and Premphrase; (5) Class members’ 28 knowledge regarding the potential benefits or risks of Premarin, Prempro and Premphrase. 1 Doc. No. 126 at 4. The discovery phase began on November 30, 2011 and was scheduled 2 to close on June 15, 2012 pursuant to the scheduling order. Doc. Nos. 152, 130. 3 On May 8, 2012, the parties filed a joint motion for a determination of a discovery 4 dispute. Doc. No. 158. The dispute involved the scheduling of nine depositions of non- 5 party witnesses, all of whom were former employees of Defendants. Id. Counsel for the 6 witnesses sought a six-week extension through August 3, 2012. Id. The magistrate judge 7 found good cause to extend the fact discovery deadline to July 20, 2012, “for the sole 8 purpose of taking the depositions of the nine persons identified in the joint motion.” Doc. 9 No. 159. At that time, the magistrate judge ruled: 10 No other fact discovery is authorized beyond June 15, 2012. To the extent that any of these depositions would cause Plaintiff to exceed the ten-deposition limit of Rule 11 30, Plaintiff must obtain a stipulation from Defendants or seek leave of Court as 12 required. (emphasis added). 13 Id. at 2 14 On May 16, 2012, Plaintiff filed a motion for leave to take fourteen additional 15 depositions. Doc. No. 160. Defendants opposed Plaintiff’s motion but offered to stipulate 16 to five additional depositions. See Doc. No. 162. The magistrate judge found that 17 Defendants’ proffered stipulation was reasonable and allowed Plaintiff a total of fifteen 18 depositions. Doc. No. 163 at 3. However, the court emphasized that discovery deadlines 19 would remain unchanged; with a fact discovery deadline of July 20, 2012 and an expert 20 discovery deadline of August 10, 2012. Id. 21 At the conclusion of discovery and after denying Defendants’ initial motions for 22 summary judgment and to decertify the class, this Court invited both parties to file 23 supplemental briefs addressing whether to amend the class definition considering the issue 24 of ascertainability. Doc. No. 274 at 2. 25 In the October 7, 2015 Order on the supplemental briefs, this Court deleted the 26 exposure requirement from the class definition, doc. no. 295, concluding that it is not 27 necessary to reference exposure in the class definition where, as here, the Court had already 28 drawn the certification-stage class-wide inference of reliance. In doing so, the Court found 1 that there was sufficient evidence that Defendants employed a massive, systematic 2 advertising campaign during the class period for a fact-finder to conclude that HRT users 3 and prescribing physicians were exposed to the alleged misrepresentations. The Court 4 adopted Plaintiff’s suggested class definition and amended the definition to include: 5 All California consumers who purchased Wyeth’s Hormone Replacement Therapy products, Premarin, Prempro, and/or Premphase, or personal consumption between 6 January 1995 and January 2003, and who do not seek personal injury damages 7 resulting therefrom. 8 A case management conference was held on December 11, 2015 and the magistrate 9 judge set a briefing schedule on Defendant’s request for discovery of absentee class 10 members. Doc. No. 304. On January 8, 2016, Defendants filed the motion seeking to 11 amend the scheduling order and for absent class member discovery. Doc. No. 305. The 12 motion was fully briefed by the parties. See Doc. Nos. 306, 308, 312. Defendants argued 13 “the removal of the exposure requirement dramatically changed the class definition, and 14 the Court imposed a presumption of exposure that did not exist before.” Doc. No. 312. 15 Defendants sought permission to conduct limited surveys and depositions from a sampling 16 of absent class members and their prescribers to determine: (1) whether absent class 17 members were exposed to the alleged misrepresentations, (2) the degree of exposure, and 18 (3) the effect of that exposure on individual class members’ decisions to purchase the 19 hormone therapy medication. Id. at 25. In addition, Defendants argued that discovery is 20 highly relevant, and necessary to present their defense that individual class members cannot 21 prove an injury or harm if they were not exposed to any alleged misrepresentation – 22 elements required for both Article III standing and liability under California consumer 23 protection laws. Doc. No. 305-1 at 8. 24 On April 4, 2016, the magistrate judge issued an order denying Defendants’ motion 25 to reopen discovery.
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1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 APRIL KRUEGER, individually and on Case No.: 3:03-cv-2496-JAH (MDD) behalf of all others similarly situated, 12 ORDER OVERRULING Plaintiff, 13 DEFENDANTS’ OBJECTIONS v. [DOC. NO. 330] 14 WYETH, INC. f/k/a AMERICAN HOME 15 PRODUCTS, a Pennsylvania corporation; 16 WYETH PHARMACEUTICALS f/k/a WYETH-AYERST 17 PHARMACEUTICALS, a Pennsylvania 18 corporation; and DOES 1 through 100 Inclusive, 19 Defendants. 20 21 22 INTRODUCTION 23 Defendants Wyeth, Inc., and Wyeth Pharmaceuticals (“Defendants”) filed a motion 24 to amend the scheduling order to reopen discovery and for permission to conduct discovery 25 of a sampling of absent class members and prescribers. Doc. No. 305. Magistrate Judge 26 Dembin denied the discovery motion and Defendants filed an objection. Doc. No. 323, 330. 27 After initial and supplemental briefing, Defendants’ objection is now before the Court. For 28 the reasons set forth below, the Court OVERRULES Defendants’ objections. 1 BACKGROUND 2 This consumer protection class-action lawsuit was filed in 2003. Doc. No. 1. The 3 case was transferred to a Multi-District Litigation (“MDL”) pending in the Eastern District 4 of Arkansas. Doc. No. 6. After limited discovery and motions practice, this action was 5 remanded to this District from the MDL in 2007. Doc. No. 9. 6 On March 30, 2011, this Court granted in part and denied in part Plaintiff’s 7 class certification motion, doc. no. 108, and certified the following Class: 8 All California consumers who purchased Wyeth’s Hormone Replacement Therapy products, Premarin, Prempro, and/or Premphase, for personal consumption between 9 January 1995 and January 2003, and were exposed to a representation from Wyeth, 10 or health care providers, or read in literature in which Wyeth advertised or provided to third parties to be disseminated under its brand or the third parties’ brand, that 11 Premarin, Prempro, and/or Premphase lowered cardiovascular, Alzheimers and/or 12 dementia risk, or did not increase breast cancer risk, and do not seek personal injury damages resulting therefrom. (emphasis added). 13 14 Defendants objected to the inclusion of the exposure criteria in the class definition by filing 15 their Motion for Reconsideration of the Class Certification Order. Doc. No. 110-1 at 2. 16 Defendants argued that “[a]scertaining who falls within this definition would require 17 individualized inquiries of each potential class member to determine whether she saw any 18 of [the] numerous representations regarding HT and, if so, when.” Id. at 5. On July 13, 19 2011, Defendants’ motion for reconsideration of the Order granting class certification was 20 denied. Doc. No. 122. Defendants filed a petition for permission to appeal the Order 21 certifying the class and the Order denying the motion for reconsideration. The Ninth Circuit 22 denied the petition on October 18, 2011. 23 A month later, the parties filed the Joint Discovery Plan in which the Defendants 24 stated that they planned “to pursue discovery on a number of matters, including, but not 25 limited to: (3) Class members’ physicians’ views regarding Premarin, Prempro and 26 Premphrase; (4) Class members’ exposure to written or oral statements regarding the 27 potential benefits or risks of Premarin, Prempro and Premphrase; (5) Class members’ 28 knowledge regarding the potential benefits or risks of Premarin, Prempro and Premphrase. 1 Doc. No. 126 at 4. The discovery phase began on November 30, 2011 and was scheduled 2 to close on June 15, 2012 pursuant to the scheduling order. Doc. Nos. 152, 130. 3 On May 8, 2012, the parties filed a joint motion for a determination of a discovery 4 dispute. Doc. No. 158. The dispute involved the scheduling of nine depositions of non- 5 party witnesses, all of whom were former employees of Defendants. Id. Counsel for the 6 witnesses sought a six-week extension through August 3, 2012. Id. The magistrate judge 7 found good cause to extend the fact discovery deadline to July 20, 2012, “for the sole 8 purpose of taking the depositions of the nine persons identified in the joint motion.” Doc. 9 No. 159. At that time, the magistrate judge ruled: 10 No other fact discovery is authorized beyond June 15, 2012. To the extent that any of these depositions would cause Plaintiff to exceed the ten-deposition limit of Rule 11 30, Plaintiff must obtain a stipulation from Defendants or seek leave of Court as 12 required. (emphasis added). 13 Id. at 2 14 On May 16, 2012, Plaintiff filed a motion for leave to take fourteen additional 15 depositions. Doc. No. 160. Defendants opposed Plaintiff’s motion but offered to stipulate 16 to five additional depositions. See Doc. No. 162. The magistrate judge found that 17 Defendants’ proffered stipulation was reasonable and allowed Plaintiff a total of fifteen 18 depositions. Doc. No. 163 at 3. However, the court emphasized that discovery deadlines 19 would remain unchanged; with a fact discovery deadline of July 20, 2012 and an expert 20 discovery deadline of August 10, 2012. Id. 21 At the conclusion of discovery and after denying Defendants’ initial motions for 22 summary judgment and to decertify the class, this Court invited both parties to file 23 supplemental briefs addressing whether to amend the class definition considering the issue 24 of ascertainability. Doc. No. 274 at 2. 25 In the October 7, 2015 Order on the supplemental briefs, this Court deleted the 26 exposure requirement from the class definition, doc. no. 295, concluding that it is not 27 necessary to reference exposure in the class definition where, as here, the Court had already 28 drawn the certification-stage class-wide inference of reliance. In doing so, the Court found 1 that there was sufficient evidence that Defendants employed a massive, systematic 2 advertising campaign during the class period for a fact-finder to conclude that HRT users 3 and prescribing physicians were exposed to the alleged misrepresentations. The Court 4 adopted Plaintiff’s suggested class definition and amended the definition to include: 5 All California consumers who purchased Wyeth’s Hormone Replacement Therapy products, Premarin, Prempro, and/or Premphase, or personal consumption between 6 January 1995 and January 2003, and who do not seek personal injury damages 7 resulting therefrom. 8 A case management conference was held on December 11, 2015 and the magistrate 9 judge set a briefing schedule on Defendant’s request for discovery of absentee class 10 members. Doc. No. 304. On January 8, 2016, Defendants filed the motion seeking to 11 amend the scheduling order and for absent class member discovery. Doc. No. 305. The 12 motion was fully briefed by the parties. See Doc. Nos. 306, 308, 312. Defendants argued 13 “the removal of the exposure requirement dramatically changed the class definition, and 14 the Court imposed a presumption of exposure that did not exist before.” Doc. No. 312. 15 Defendants sought permission to conduct limited surveys and depositions from a sampling 16 of absent class members and their prescribers to determine: (1) whether absent class 17 members were exposed to the alleged misrepresentations, (2) the degree of exposure, and 18 (3) the effect of that exposure on individual class members’ decisions to purchase the 19 hormone therapy medication. Id. at 25. In addition, Defendants argued that discovery is 20 highly relevant, and necessary to present their defense that individual class members cannot 21 prove an injury or harm if they were not exposed to any alleged misrepresentation – 22 elements required for both Article III standing and liability under California consumer 23 protection laws. Doc. No. 305-1 at 8. 24 On April 4, 2016, the magistrate judge issued an order denying Defendants’ motion 25 to reopen discovery. The magistrate judge found: 26 Defendants… failed to show good cause for amending the Scheduling Order…[T]he 27 2015 Order did not shift the burden of proof to Defendants on any elements or Article III standing, nor did it enlarge the Class in any way that deprives Defendants of the 28 right to present any defense. Further, Defendants have not shown good cause 1 because they were aware of the facts and theories supporting their request for discovery of absent class members’ exposure both before and during the discovery 2 period. Their failure to pursue this discovery while discovery was open despite 3 knowledge of the supposed need precludes a finding of diligence. 4 Doc. No. 323 at 13. 5 Defendants filed a timely objection. Doc. No. 330. While awaiting a ruling on the 6 objection, Defendants filed a motion for summary judgment, doc. no. 341, incorporating 7 the argument that Plaintiff’s had not produced evidence of injury or reliance by class 8 members on the alleged misrepresentations and omissions. The Court issued an order 9 granting in part and denying in part Defendants’ motion for summary judgment. Doc. No. 10 382. Thereafter, upon Defendants’ request, the Court allowed the parties to submit 11 supplemental briefing on Defendant’s objection to the discovery order. Doc. Nos. 389, 390. 12 The objection is now before the Court. 13 LEGAL STANDARD 14 A magistrate judge’s ruling on a non-dispositive motion will be upheld unless it is 15 “clearly erroneous or contrary to law.” Fed.R.Civ.P. 72(a); 28 U.S.C. § 636(b)(1)(A). The 16 “clearly erroneous” standard applies to the magistrate judge’s factual determinations and 17 discretionary decisions. Computer Economics, Inc. v. Gartner Group, Inc., 50 F.Supp.2d 18 980, 983 (S.D.Cal.1999). Under this standard, the district court gives significant deference 19 to the magistrate judge’s ruling, and only overturns that ruling upon a “definite and firm 20 conviction that a mistake has been committed.” Concrete Pipe & Prods. v. Constr. 21 Laborers Pension Trust, 508 U.S. 602, 623 (1993). The “contrary to law” standard applies 22 to a magistrate judge’s purely legal determinations. Computer Economics, Inc., 50 23 F.Supp.2d at 983. “An order is contrary to law when it fails to apply or misapplies relevant 24 statutes, case law, or rules of procedure.” Jadwin v. County of Kern, 767 F.Supp.2d 1069, 25 1110-11 (E.D. Cal. 2011) (citing DeFazio v. Wallis, 459 F.Supp.2d 159, 163 (E.D.N.Y. 26 2006)). 27 A motion to amend the scheduling order to reopen discovery will be granted for good 28 cause. Fed. R. Civ. P. 16(b)(4). “The good cause standard requires the ‘party seeking relief 1 to show that the deadlines cannot reasonably be met despite the diligence of the party 2 needing the extension.’ ” S&W Enterprises, L.L.C. v. SouthTrust Bank of Alabama, NA, 3 315 F.3d 533, 535 (5th Cir. 2003)(citing 6A Charles Alan Wright et al., Federal Practice 4 and Procedure § 1522.1 (2d ed. 1990)). Good cause exists only when a party is unable to 5 comply with a deadline due to unforeseeable, unusual or unavoidable circumstances 6 beyond a party’s control and the party was diligent in seeking the amendment. See Coleman 7 v. Quaker Oats Co., 232 F.3d 1271, 1294 (9th Cir. 2000). The inquiry focuses on the 8 moving party’s reasons for seeking modification. Johnson v. Mammoth Recreations, Inc., 9 975 F.2d 604, 609 (9th Cir. 1992). “Moreover, carelessness is not compatible with a finding 10 of diligence and offers no reason for a grant of relief.” Id. 11 DISCUSSION 12 The Court first reviews Defendants’ reasons for seeking the modification. Wyeth 13 initially objected to the magistrate judge’s order denying the motion to reopen discovery 14 and argued that the evidence sought is required to rebut the “presumption or inference of 15 exposure” and thus class-wide reliance on the misrepresentations. In Defendants’ initial 16 written objection to the order, they argue that: 17 Before the October Order, the class consisted only of consumers who were exposed to alleged misrepresentations by Wyeth, and it was clear that Plaintiff bore the 18 burden of proving that class members were exposed to an alleged misrepresentation 19 as an element of their UCL and CLRA claims. The October Order eliminated any reference to exposure in the class definition, and in doing so set up a presumption - 20 at least for purposes of class certification - that every woman who purchased 21 Premarin, Prempro, or Premphase during the class period was exposed to the alleged misrepresentations. 22
23 Doc. No. 330-1 at 7. Wyeth argued that it must proceed on developing its defense on the 24 assumption that this Court has shifted the burden from Plaintiff to Defendant. In developing 25 its defense, Defendants’ seek to show “whether and to what extent class members were 26 actually exposed to alleged misrepresentations.” Id. at 8. 27 In their supplemental briefs, filed after this Court’s ruling on the motion for summary 28 judgment, Defendants slightly modify their position. Defendants now argue that absent 1 class-member and prescriber discovery is necessary to rebut a “presumption of class-wide 2 reliance” permissible at trial presuming Plaintiff meets her burden of proof as to the 3 materiality of the alleged misstatements and omissions. Defendants further argue that the 4 magistrate judge erred in finding that Defendants did not establish good cause. 5 A. CLRA Reliance v. UCL “As a Result of” 6 The element of causation required under the CLRA differs from that required under the 7 UCL. 8 1. UCL Claim: No Proof of Reliance 9 While California’s Proposition 64 does require the injury to be a “as a result of” the 10 unfair competition, it did not impose a “reliance” requirement. Prop. 64 §3, approved 11 Nov. 2, 2004; See Anunziato v. eMachines, Inc., 402 F. Supp. 2d 1133, 1137-1138 (C.D. 12 Cal. 2005) (discussing how a consumer may be harmed “as a result” of the falsity of a 13 representation even where there was no actual reliance). The UCL plaintiff need only prove 14 that the defendant’s business practice was unfair or fraudulent, and that plaintiff suffered 15 harm as a result of that practice. Bus. & Prof.Code, § 17204; Steroid Hormone Prod. Cases, 16 181 Cal. App. 4th 145, 157 (2010), as modified on denial of reh’g (Feb. 8, 2010). Plaintiff 17 need only show a “casual connection” between the economic injury and the alleged unfair 18 conduct to satisfy the causation prong under Bus. & Prof.Code, § 17204. Kwikset Corp. v. 19 Superior Court, 51 Cal.4th 310, 326 (2011). “[The] causal connection is broken when a 20 complaining party would suffer the same harm whether or not a defendant complied with 21 the law.” Hall v. SeaWorld Entm’t, Inc., 747 F. App’x 449, 452 (9th Cir. 2018) (quoting 22 Daro v. Super. Crt., 151 Cal. App. 4th 1079, 1099 (2007), as modified on denial of reh’g 23 (July 3, 2007)). 24 No reliance element exists under the UCL. For example, under the fraudulent prong of 25 the UCL, Plaintiff must show that members of the public are likely to be deceived by 26 Defendants’ business practice. In re Tobacco II Cases, 46 Cal.4th 298, 312, 569 -70 (2009). 27 “Actual falsehood, the perpetrator’s knowledge of falsity, and perhaps most importantly, 28 the victim’s reliance on the false statements are not required to show a violation of 1 California’s UCL.” Berger v. Home Depot USA, Inc., 741 F.3d 1061, 1068 (9th Cir. 2014), 2 abrogated by Microsoft Corp. v. Baker, 137 S. Ct. 1702 (2017). Moreover, the Plaintiff’s 3 burden to establish the causal connection or link required between Defendant’s alleged 4 unfair or fraudulent business practice and the injury has not changed since the issuance of 5 this Court’s October 2015 order. The same causal connection was required in March 2011 6 before fact discovery began and before Defendants implemented their discovery plan to 7 pursue information involving, among other interests, “class members’ knowledge” 8 regarding the potential benefits or risks of [their HRT]. See Doc. No. 126. Defendants made 9 no request to extend fact discovery deadlines to achieve these goals prior to discovery 10 cutoff. 11 2. CLRA Claim: Proof of Reliance 12 The CLRA makes unlawful “unfair methods of competition and unfair or deceptive 13 acts or practices undertaken by any person in a transaction intended to result or which 14 results in the sale…of goods…to any consumer.” Civ.Code, § 1770, subd. (a); Steroid, 181 15 Cal. App. 4th at 155. The CLRA plaintiff need only prove damages and either reliance on 16 a material misrepresentation or that material facts were omitted. Id. at 157; Affiliated Ute 17 Citizens of Utah v. United States, 406 U.S. 128, 153, (1972) (Affiliated Ute). When the 18 allegations primarily involve a failure to disclose, as opposed to an affirmative 19 misrepresentation, “positive proof of reliance is not a perquisite to recovery.” (emphasis 20 added). Affiliated Ute, 406 U.S. at 153. However, when the deceptive conduct alleged is a 21 material representation, a class-wide inference of reliance is permitted. Steroid, 181 Cal. 22 App. 4th at 157. “If the court finds that a reasonable [woman] would have relied upon the 23 alleged misrepresentations, an inference of justifiable reliance by each class member would 24 arise.” Vasquez v. Superior Court, 4 Cal. 3d 800, 814, n.9 (1971). Defendants may 25 introduce rebuttal evidence, but Plaintiff retains the burden of proof. 26 Citing Pfizer Inc. v. Super. Ct., Defendants also argue exposure to the alleged 27 misstatements is a necessary predicate for proving reliance. 105 Cal. Rptr. 3d 795, 803 28 (Cal. Ct. App. 2010). Indeed, certain prerequisites must be established – i.e. that a 1 statement was made, the statement was false or misleading, defendants made the 2 misstatement, and plaintiffs were exposed to it. Class members cannot rely on information 3 to which they were never exposed. See Stearns v. Ticketmaster Corp., 655 F.3d 1013, 4 1020–21 (9th Cir.2011); Mazza v. American Honda Motor Co., Inc., 666 F.3d 581, 589 5 (9th Cir.2012). As such, the magistrate judge correctly noted that a “lack of exposure is a 6 defense to reliance.” Doc. No. 323 at 15. However, evidence of a long-term, broadly 7 disseminated, “common policy or practice… is evidence that the class as a whole was 8 exposed.” Torres v. Mercer Canyons Inc., 835 F.3d 1125, 1137 (9th Cir. 2016); see also 9 In re Tobacco II Cases, 46 Cal. 4th 298, 328 (2009); Massachusetts Mutual Life Ins. Co. 10 v. Super. Ct. 97 Cal.App.4th 1282, 1294 (2002). Further, Plaintiff “is not required to 11 necessarily plead and prove individualized reliance on specific misrepresentations or false 12 statements” where Plaintiffs are able to prove, with sufficient evidence, that “those material 13 misrepresentations and false statements were part of an extensive and long-term advertising 14 campaign.” In re Tobacco II Cases, 46 Cal. 4th 298, 328, 207 P.3d 20, 40–41 (2009). 15 Indeed, this Court held that: 16 “[t]he evidence demonstrating Wyeth consistently made the same material misrepresentations during a strategically orchestrated widespread multi-year 17 advertising campaign entitles plaintiff to an inference of reliance. 18 Krueger v. Wyeth, Inc., No. 03CV2496 JAH AJB, 2011 WL 8971449, at *11 (S.D. Cal. 19 Mar. 30, 2011). 20 Wyeth argues the Court impermissibly expanded the scope of the class by 21 implementing a “presumption of exposure.” The Court disagrees. At the class certification 22 stage, this Court found that Plaintiff presented sufficient evidence by which reliance on a 23 class-wide basis could be established without individualized proof as to each consumer. 24 Plaintiff must still present competent evidence at trial on which a fact-finder may rely to 25 find that the class as a whole was exposed to defendant’s alleged misstatements in the first 26 instance. One method by which Plaintiffs may establish class-wide exposure to the alleged 27 misrepresentations is to put forth evidence that Defendants engaged in an orchestrated, 28 widespread, multi-year advertising campaign. Defendants, of course, may introduce 1 evidence to the contrary, i.e. the representations were not systematic or widespread, or that 2 they were made during a short time period. 3 Even if exposure is established, Plaintiff must put forth evidence of class-wide 4 reliance as well. For Plaintiff to trigger a class-wide inference of reliance under the CLRA, 5 Plaintiff must prove that the alleged misstatements were “material.” Steroid, 181 Cal. App. 6 4th at 157. As the magistrate judge stated: 7 Inferences, as a matter of law, do not shift the burden from the plaintiff (or prosecutor) to the defendant, because the inference is merely a factual finding the 8 trier-of-fact may draw from actually-established facts or evidence. Francis v. 9 Franklin, 471 U.S. 307, 315 (1985)... An inference is not evidence itself and does not lessen the standard of proof…. [A] permissive inference violates the Due Process 10 Clause only if the suggested conclusion is not one that reason and common sense 11 justify in light of the proven facts before the jury. 12 Doc. No. 323 at 17-19; See also Vasquez, 4 Cal. 3d at 814 (regardless of whether an 13 inference or a presumption of reliance arises upon proof of a material false representation, 14 defendants may introduce evidence in rebuttal.) 15 This Court issued the order discussing the relationship between materiality and the 16 class-wide inference of common reliance in March 2011– a month before the joint 17 discovery plan, over a year before the close of discovery, and almost five years before 18 Defendant’s motion to amend the scheduling order was sought. Defendants have been 19 aware since March 2011 that they needed to develop evidence to rebut the inference of 20 reliance. As Magistrate Judge Dembin noted, the 2011 Joint Discovery Plan indicates 21 Defendants’ sought discovery involving “Class members’ exposure to written and oral 22 statements,” their “knowledge relating thereto,” and “Class members’ physicians’ views” 23 regarding the potential benefits or risks of Wyeth’s HRT. See Doc. Nos. 126; 323. Despite 24 acknowledgement of the need to conduct discovery relating to class exposure, knowledge, 25 and physician’s views, Defendants did not do so prior to the fact discovery deadline. They 26 did not request additional time to do so, nor did they object to the magistrate judge’s order 27 that fact discovery would not be extended beyond June 20, 2012. Defendants only 28 1 |/requested to extend the discovery deadlines to allow more time for the nine non-party 2 || witnesses to be produced and deposed by opposing counsel. 3 Nothing in the Court’s 2015 and 2019 Orders changed the facts in dispute or the 4 || defenses available. Defendants may present evidence that the alleged misrepresentations 5 || or omitted facts were not material in an effort to rebut any class-wide inference of reliance 6 established by Plaintiff at trial. However, they may only reopen discovery to do so when 7 ||an unforeseeable, unusual, or unavoidable circumstance makes complying with the 8 ||discovery deadline beyond their control. None of those circumstances exist here. The 9 discovery Defendants now seek could have been obtained during the discovery period. 10 Accordingly, the Court finds no error in the magistrate judge’s determination that 11 Defendants’ “failure to pursue this discovery while discovery was open despite knowledge 12 || of the supposed need precludes a finding of diligence.” 13 CONCLUSION 14 For the reasons set forth above, the Court finds that the magistrate judge’s order 15 ||denying Defendant’s motion to amend the scheduling order and reopen discovery was 16 |/neither clearly erroneous nor contrary to law. 17 18 || Defendant’s objections are OVERRULED. 19 20 || IT ISSO ORDERED. 21 22 ||DATED: September 30, 2019 23
25 JUNITED STATES DISTRICT COURT 26 27 28 11