Kline v. Robert M. McBride & Co.

170 Misc. 974, 11 N.Y.S.2d 674, 1939 N.Y. Misc. LEXIS 1778
CourtNew York Supreme Court
DecidedApril 20, 1939
StatusPublished
Cited by7 cases

This text of 170 Misc. 974 (Kline v. Robert M. McBride & Co.) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Kline v. Robert M. McBride & Co., 170 Misc. 974, 11 N.Y.S.2d 674, 1939 N.Y. Misc. LEXIS 1778 (N.Y. Super. Ct. 1939).

Opinion

Cotillo, J.

This action is brought by the plaintiff seeking an injunction against the author and publisher of the volume “ I Break [975]*975Strikes ” on the ground that the publication of same is a violation of section 50 of the Civil Rights Law. In addition, damages are sought for the alleged shame, humiliation, ridicule and alleged injuries that followed unwarranted publication.

An interesting question is raised for the first time, so far as the publication in book form is concerned, with respect to section 50 of the Civil Rights Law.'

Precedents with respect to the publication of pictures by radio, newspapers and magazines have found their way in our law reports, but in the instant case we are concerned with a permanent publication in book form and concerning a subject-matter of emphatic current social interest.

The Civil Rights Law is more popularly known as the Right of Privacy statute. Section 50 states: Right of privacy. A person, firm or corporation that uses for advertising purposes, or for the purposes of trade, the name, portrait or picture of any living person without having first obtained the written consent of such person, or if a minor of his or her parent or guardian, is guilty of misdemeanor.”

Section 51 states: Action for injunction and for damages. Any person whose name, portrait or picture is used within this State for advertising purposes or for the purposes of trade without the written consent first obtained as above provided may maintain an equitable action in the Supreme Court of this State against the person, firm or corporation so using his name, portrait or picture, to prevent and restrain the use thereof; and may also sue and recover damages for any injuries sustained by reason of such use and if the defendant shall have knowingly used such person’s name, portrait or picture in such manner as is forbidden or declared to be unlawful by the last section, the jury, in its discretion, may award exemplary damages. But nothing contained in this act shall be so construed as to prevent any person, firm or corporation, practicing the profession of photography, from exhibiting in or about his or its establishment, specimens of the work of such establishment, unless the same is continued by such person, firm or corporation after written notice objecting thereto has been given by the person portrayed.”

The statute in question was passed in 1903. It came as a result of a suggestion contained in Roberson v. Rochester Folding Box Co. (171 N. Y. 543), where it was stated that there is no common-law right of privacy and that the use of a photograph in an advertisement gave rise to no cause of action in the absence of statutory authority. Following this case, and the first to test the statute, came Judge Bartlett’s opinion in Rhodes v. Sperry & Hutchinson [976]*976Co. (193 N. Y. 223, 226). There it was said that In the case of Roberson v. Rochester Folding Box Co. (171 N. Y. 538) this court determined that in the absence of any statute on the subject the right of privacy as a legal doctrine enforcible in equity did not exist in this State so as to enable a woman to prevent the use of her portrait by others for advertising purposes without her consent. * * * Chapter 132 of the Laws of 1903 was passed at-the very next session of the Legislature after this judicial utterance was made public and there can be little doubt that its' enactment was prompted by the suggestion which I have quoted.”

Later cases involved a series of acts, all illustrating the use and purposes of the statute. The case of Colyer v. Fox Publishing Co. (162 App. Div. 297) involved the publication of the picture of a theatrical performer in a single issue of the Police Gazette. The court there called attention to the fact that the language of the statute is very general and is susceptible to a wide meaning and holds that its applicability can only be understood in the light of its history and the evil at which it was aimed. It calls attention to the fact that in every reported decision in which a judgment for damages has been upheld, the prohibited use of the name and photograph was clearly for advertising or trade purposes and that a publication in a periodical or magazine has never been prohibited.

In Jeffries v. New York Evening Journal Pub. Co. (67 Misc. 570) the Special Term held section 50 to be a remedial provision and must be confined in construction to a reasonable interpretation of its language. In the trial judge’s opinion a picture “ is not used for advertising purposes ” unless the picture is part of an advertisement, while trade refers to commerce or traffic, not to the dissemination of information.

In Ellis v. Hurst (70 Misc. 122) Judge Grebnbattm considered the use of a person’s name in the publishing of a book without his permission, where it was incidental to a proper publication of a work which the defendants owned; and the court stated that it had serious doubts whether section 50 of the Civil Rights statute was intended to cover every case of the unauthorized use of another’s name, picture or portrait in connection with trade purposes, or whether it was intended to be limited to a class of cases where, before the enactment of the statute, no provision of law existed for redressing certain wrongs. It went on to say, in interpreting said section; “ The act was evidently designed to forbid the unauthorized and wanton appropriation or use of a person’s name, picture or portrait for trade or advertising purposes where such use is wholly unrelated to the matters or things with which said name, picture or portrait is associated, and it may perhaps also have been [977]*977intended, to forbid the unauthorized use of one’s name, portrait or picture when such use is asserted to be related to or connected with the things advertised or sold, but where such a relationship or connection is, in fact, unreal, unsubstantial, pretended, or false.”

In Humiston v. Universal Film Mfg. Co. (189 App. Div. 467) the Appellate Division reversed the judgment in favor of the plaintiff based on the cause of action because of the publication of a newsreel dealing with professional activities of the plaintiff. That opinion points out that the representation of the plaintiff was a matter of current news and general interest, and holds that such a use is not forbidden by the statute. It further added that the use of the plaintiff’s name on a poster or billboard advertisement advertising the exhibition of the film was not unlawful because incidental to the proper use of her name or portrait in the film itself.

Damron v. Doubleday, Doran Co., Inc. (133 Misc. 302; affd., 226 App. Div. 796), is a case dealing with the popular novel “ Show Boat,” the author of which had employed the name of a living person in one scene of the book. The opinion holds that the law was not passed with the idea of interfering with the circulation of newspapers or the publication of books within proper limits. It holds further that in considering whether the name or likeness has been used primarily for advertising or trade, the circumstances, the extent, degree or character of the use, must all be weighed by the court.

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170 Misc. 974, 11 N.Y.S.2d 674, 1939 N.Y. Misc. LEXIS 1778, Counsel Stack Legal Research, https://law.counselstack.com/opinion/kline-v-robert-m-mcbride-co-nysupct-1939.