Klaehn v. Cali Bamboo LLC.

District Court, S.D. California·Decided July 13, 2020·No. 3:19-cv-01498·Unknown

Opinion

SOUTHERN DISTRICT OF CALIFORNIA WILLIAM KLAEHN, et al., CASE NO. 19cv1498-LAB (KSC) Plaintiffs, vs. O DER FD EE NR D G AR NA TN ’ST MIN OG T I IN O NP A TR OT D ISMISS CALI BAMBOO, LLC, et al., Defendants. [Dkt. No. 15]

This is a putative consumer class action challenging Cali Bamboo, LLC’s (“Cali”) marketing of bamboo flooring. Cali filed a Motion to Dismiss the First Amended Class Action Complaint. Dkt. No. 15. The Court GRANTS that motion IN PART. The Court accepts all well-pleaded allegations in the complaint as true for the purposes of the motion to dismiss. South Ferry LP, No. 2 v. Killinger, 542 F.3d 776, 782 (9th Cir. 2008). These factual allegations are taken from the First Amended Class Action Complaint. Dkt. No. 14 (“FAC”). A. Cali’s Business and Marketing Representations Cali develops and manufactures bamboo flooring for installation in homes and other structures (id. at ¶ 1), which it distributes, markets, and sells direct to consumers and through retailers (id. at ¶¶ 13–14). The product is covered by a Limited Residential Warranty (“Warranty”).1 Id. at ¶¶ 52–53; Dkt. No. 15-3, Ex. A. Plaintiffs allege that Cali communicated common and repeated themes in its advertising about the durability and quality of the product, and about the Warranty.2 FAC at ¶¶ 50–54. Cali published these representations on the Internet and at retail stores that sold the product. Id. at ¶ 51. Plaintiffs allege that Cali’s representations were deceptive because Cali concealed or failed to disclose that the product is defective in that it is subject to premature cracking, splitting, warping, shrinking, buckling, separating, and scratching due to its inability to withstand common changes in humidity. Id. at ¶¶ 3, 54, 57–60. According to Plaintiffs, because of this defect, the product is not durable and is worth less than its sale price. Id. at ¶ 54. Plaintiffs further contend that Cali knew of the defect but never disclosed it and intended to mislead consumers into believing its representations about the product. Id. at ¶¶ 60, 64–65. B. Plaintiffs’ Experiences with the Product Plaintiffs allege that they relied on Cali’s marketing representations about the strength and durability of the product and expected it would have a usable lifetime of at least 50 years. Id. at ¶¶ 2, 56. Each Plaintiff alleges a unique purchasing and installation history. William Klaehn, an Ohio resident, purchased the product from Lowe’s around April 2018. Id. at ¶¶ 17–19. He learned of it from a Cali advertisement display at Lowe’s, which represented that Cali flooring was the “‘World’s Hardest FloorsTM,’ ‘Pet-Friendly,’ scratch resistant, ‘High Heel Resistant,’ long-lasting, durable and guaranteed to last 50 1 Cali attaches the Warranty as Exhibit A to its Motion to Dismiss and argues that it is incorporated by reference into the FAC. Dkt. No. 15-1 (“MTD”) at fn. 3; Dkt. No. 15-3. Plaintiffs do not dispute this, and the Court agrees. See Wilde v. Flagstar Bank FSB, No. 18-cv-1370, 2019 WL 1099841, at *1 n.1 (S.D. Cal. Mar. 8, 2019). 2 Cali points out that the Warranty includes three separate warranties: a 1-year warranty against manufacturing defects which ends on the date of installation, a 50-year delamination warranty, and a 50-year surface finish warranty. MTD at 8–10, 24; Dkt. No. 15-3. years.” Id. at ¶ 18. After installation in his home, in December 2018, he noticed his floors were “cracked throughout” and “showed some scratches.” Id. at ¶ 20. Maria Cocchiarelli-Berger, a Colorado resident, purchased the product from Lowe’s around March 28, 2016. Id. at ¶¶ 24–26. She learned of it from a Lowe’s salesperson who told her that Cali floors “were very durable, harder than any woods available, did not scratch, easy to clean, were pet resistant, and would last [50] years.” Id. at ¶ 25. After installation in her home, the flooring “started scratching almost immediately,” showed “gaps around the edges,” and was “difficult to clean.” Id. at ¶ 27. Doreen Condit, a California resident, purchased a home in March 2018. Id. at ¶¶ 29–30. The prior owner of the home purchased the product on April 27, 2012 and had it installed in the home after September 12, 2012. Id. at ¶ 30. The prior owner told Condit she had selected bamboo flooring because it is “very hard and durable, better for the environment, and had a long warranty.” Id. After purchasing the home, Condit noticed cracking in much of the flooring. Id. at ¶ 32. Roland Gatchell, a Massachusetts resident, purchased the product from Lowe’s around February 17, 2016. Id. at ¶¶ 36, 39. The Cali advertisement display at the Lowe’s represented that it included a 50-year warranty, and a Lowe’s salesperson told him that it was “easy to install, durable, and had a 50-year warranty.” Id. at ¶ 37. The product was installed in September 2016. Id. at ¶ 39. In summer 2017, Gatchell noticed “buckling” in his floors. Id. at ¶ 40. Since then, his floors have “continued to buckle and cup, and [started to] splinter.” Id. at ¶¶ 41–42. Mark Lonczak, a California resident, learned of Cali floors from his contractor who recommended them and told Lonczak that “bamboo is extremely durable, moisture- resilient, [and] scratch resistant.” Id. at ¶¶ 43–44. Lonczak instructed his contractor to purchase the product from Cali around September 2014. Id. at ¶ 45. Approximately three months after installation in his home, he noticed that the flooring was “buckling and had ‘accordioned’ in places.” Id. at ¶¶ 45–46. C. Plaintiffs’ Claims Plaintiffs seek to represent a nationwide class of purchasers of Cali’s product from Lowe’s from January 1, 2012 to present, and directly from Cali between January 1, 2012 and December 31, 2016. FAC at ¶ 67. Plaintiffs bring three claims on behalf of this putative class: (1) violations of the Consumers Legal Remedies Act, Cal. Civ. Code §§ 1770, et seq. (“CLRA”); (2) unlawful business practice under the Unfair Competition Law, Cal. Bus. and Prof. Code §§ 17200, et seq. (“UCL”), and (3) unfair business practices under the UCL. Id. at ¶¶ 81–98. A motion to dismiss tests the sufficiency of a complaint. Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). While a plaintiff need not give “detailed factual allegations,” a plaintiff must plead sufficient facts that, if true, “raise a right to relief above the speculative level.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). “To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Twombly, 550 U.S. at 570). A claim is facially plausible when the factual allegations permit “the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (citing Twombly, 550 U.S. at 556). “[I]n alleging fraud or mistake, a party must state with particularity the circumstances constituting fraud or mistake.” Fed. R. Civ. P. 9(b); see also Vess v. Ciba- Geigy Corp. USA, 317 F.3d 1097, 1102 (9th Cir. 2003). This particularity requirement extends to allegations of who made the misrepresentations, how the misrepresentations were conveyed to the plaintiff, and under what circumstances the misrepresentations were made. See Cooper v. Pickett, 137 F.3d 616, 627 (9th Cir. 1998). A. Standing Cali makes two arguments challenging Plaintiffs’ standing to sue under California consumer protection law—one argument addressed to the out-of-state Plaintiffs, the other to California Plaintiffs.3 MTD at 13–17. The Court agr

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Klaehn v. Cali Bamboo LLC., (S.D. Cal. 2020).

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