King v. Hard Rock Cafe Int'l (USA), Inc.

CourtDistrict Court, E.D. California
DecidedJune 9, 2025
Docket2:24-cv-01119
StatusUnknown

This text of King v. Hard Rock Cafe Int'l (USA), Inc. (King v. Hard Rock Cafe Int'l (USA), Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
King v. Hard Rock Cafe Int'l (USA), Inc., (E.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 FOR THE EASTERN DISTRICT OF CALIFORNIA 10 11 CHRISTINA KING, No. 2:24-cv-01119-DC-CKD 12 Plaintiff, 13 v. ORDER GRANTING DEFENDANT’S MOTION TO DISMISS PLAINTIFF’S FIRST 14 HARD ROCK CAFE INTERNATIONAL AMENDED COMPLAINT (USA), INC., 15 (Doc. No. 18) Defendant. 16 17 This matter is before the court on Defendant’s motion to dismiss Plaintiff’s first amended 18 class action complaint. (Doc. No. 18.) Pursuant to Local Rule 230(g), the pending motion was 19 taken under submission to be decided on the papers. (Doc. No. 26.) For the reasons explained 20 below, the court will grant Defendant’s motion to dismiss. 21 BACKGROUND 22 On March 4, 2024, Plaintiff Christina King filed a complaint initiating this class action 23 against Defendant Hard Rock Cafe International (USA), Inc. for allegedly aiding Meta Platforms, 24 Inc. (“Meta”), formerly known as Facebook,1 in intercepting her sensitive and confidential 25 communications via a hidden tracking tool known as Meta Pixel (“Pixel”), that was installed on 26

27 1 Plaintiffs refer to Meta as both “Meta” and “Facebook” throughout their complaint. For clarity in this order, the court uses “Meta” to refer to the corporation and “Facebook” to refer only to 28 Meta’s social media platform. 1 Defendant’s website at hardrockhotel[destination].com (“Website”). (Doc. No. 1-3 at 3.) 2 Defendant filed a motion to dismiss that original complaint, which the court denied as moot 3 because Plaintiff timely filed a first amended complaint as a matter of course pursuant to Federal 4 Rule of Civil Procedure 15(a)(1). (Doc. Nos. 10, 15.) 5 That is, on May 20, 2024, Plaintiff filed the operative first amended class action complaint 6 (“FAC”), bringing two claims against Defendant: (1) violation of the California Invasion of 7 Privacy Act (“CIPA”), California Penal Code § 631(a); and (2) violation of CIPA, California 8 Penal Code § 632. (Doc. No. 14 at 30–35.) Plaintiff brings these claims on behalf of herself and a 9 putative class consisting of “all California residents who have a Facebook account and accessed 10 and navigated the Website while in California.” (Id. at 28.) 11 Plaintiff alleges the following facts in her FAC. 12 Defendant is a Florida corporation that operates several hotels throughout the state of 13 California. (Id. at ¶ 4.) Defendant embedded Pixel, a “piece of code” that “tracks [] people and the 14 types of actions they take,” on its Website. (Id. ¶¶ 30, 42.) Pixel is one of many business tools 15 developed by Meta to “help website owners and publishers . . . integrate with Meta, understand 16 and measure their products and services, and better reach and serve people who might be 17 interested in their products and services.” (Id. at ¶ 27.) Pixel functions by tracking events on the 18 Website, such as when a user visits a webpage or clicks on a button to browse offerings. (Id. at ¶¶ 19 29–32). When an event occurs, Pixel causes the Website user’s browser “to secretly and 20 simultaneously duplicate the communication with Defendant[], transmitting it to [Meta’s] servers 21 alongside additional information that transcribe the communication’s content and the individual’s 22 identity.” (Id. at ¶ 31.) 23 The data intercepted by Meta via Pixel consists of “‘guest records’ identifying Website 24 users as [Defendant’s] guests, boarders, occupants, lodgers, customers, or invitees (i.e., name, 25 address, telephone number, credit card number, email address, ZIP code, and user-specific values 26 contained in [Meta] cookies).” (Id. at ¶ 44.) Meta also intercepts “Website users’ button clicks 27 selecting the destination to which they wish to travel, the desired dates for their trip, the number 28 of rooms they require, the numbers of adults and children who will be traveling, and the particular 1 hotel section or tower in which they wish to stay.” (Id. at ¶ 116.) In addition, Meta “intercepts the 2 URL of webpages visited by Website users,” allowing Meta “to track Website users’ actions or 3 conversions funneling them from one portion of the Website to another.” (Id.) The information 4 intercepted by Meta is not anonymized because Meta “collects users’ email addresses” and 5 “Defendant enables [Meta] to link users’ communications with [the Website to] their Facebook 6 IDs, which reveal their identities.” (Id. at ¶ 72.) 7 Plaintiff is a resident of Sacramento, California. (Id. at ¶ 3.) In or around 2010, Plaintiff 8 created a Facebook account. (Id.) Plaintiff visited Defendant’s Website “[s]everal times, 9 including on or around March 29, 2023 and June 6, 2023,” using the same web browser she used 10 to access her Facebook account. (Id.) On the Website, Plaintiff “browsed and booked a Hard 11 Rock hotel.” (Id.) Plaintiff alleges each of her communications, including confidential “guest 12 records,” was intercepted by Meta, enabled by Defendant. (Id.) Plaintiff did not consent to Meta’s 13 interception of her communications with Defendant’s Website. (Id.) 14 On July 3, 2024, Defendant filed the pending motion to dismiss Plaintiff’s claims pursuant 15 to Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim upon which relief can be 16 granted. (Doc. No. 18.) On August 5, 2024, Plaintiff filed an opposition to the pending motion. 17 (Doc. No. 23.) On August 19, 2024, Defendant filed its reply thereto. (Doc. No. 24.) On October 18 10, 2024, Plaintiff filed a notice of supplemental authority in support of her opposition to 19 Defendant’s motion to dismiss. (Doc. No. 27.) 20 LEGAL STANDARD 21 A motion to dismiss pursuant to Federal Rule of Civil Procedure 12(b)(6) is a challenge to 22 the sufficiency of the allegations set forth in the complaint. Navarro v. Block, 250 F.3d 729, 732 23 (9th Cir. 2001). “Dismissal under Rule 12(b)(6) is proper when the complaint either (1) lacks a 24 cognizable legal theory or (2) fails to allege sufficient facts to support a cognizable legal theory.” 25 Somers v. Apple, Inc., 729 F.3d 953, 959 (9th Cir. 2013). In determining whether a complaint 26 states a claim upon which relief can be granted, the court accepts as true the allegations in the 27 complaint and construes the allegations in the light most favorable to the plaintiff. Manzarek v. St. 28 Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). However, the court is not 1 required to accept as true “allegations that are merely conclusory, unwarranted deductions of fact, 2 or unreasonable inferences.” In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008). 3 Under Federal Rule of Civil Procedure Rule 8(a), a complaint must include “a short and 4 plain statement of the claim showing that the pleader is entitled to relief,” in order to “give the 5 defendant fair notice of what the . . . claim is and the grounds upon which it rests.” Bell Atl. Corp. 6 v. Twombly, 550 U.S. 544, 570 (2007). A complaint must allege enough facts to state a claim to 7 relief that is plausible on its face. Id. at 570. “A claim has facial plausibility when the plaintiff 8 pleads factual content that allows the court to draw the reasonable inference that the defendant is 9 liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009).

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Bluebook (online)
King v. Hard Rock Cafe Int'l (USA), Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/king-v-hard-rock-cafe-intl-usa-inc-caed-2025.