Kim Kempf, et al. v. Apple Inc.

CourtDistrict Court, N.D. California
DecidedMarch 18, 2026
Docket5:25-cv-05244
StatusUnknown

This text of Kim Kempf, et al. v. Apple Inc. (Kim Kempf, et al. v. Apple Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Kim Kempf, et al. v. Apple Inc., (N.D. Cal. 2026).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 SAN JOSE DIVISION 7 8 KIM KEMPF, et al., Case No. 5:25-cv-05244-EJD

9 Plaintiffs, ORDER GRANTING IN PART AND DENYING IN PART MOTION TO 10 v. DISMISS

11 APPLE INC., Re: ECF No. 18 Defendant. 12

13 Plaintiffs Kim Kempf, Gail Walliser, Jeremy Morgan, Delettra Ransom, Xavier Bennett, 14 and Cassaundra Maxwell (collectively, “Plaintiffs”) bring this putative class action individually 15 and on behalf of all others similarly situated, alleging that Defendant Apple Inc. (“Apple”) misled 16 consumers about the available storage capacity of certain smartphone and tablet devices running 17 Apple’s iOS 8 operating system. Plaintiffs claim that Apple made misrepresentations and 18 omissions in violation of four state consumer protection statutes. Compl., ECF No. 1. 19 Before the Court is Apple’s motion to dismiss the Complaint under Rule 12(b)(6) and 9(b), 20 or in the alternative, strike all class allegations under Rule 23(d)(1)(D). Mot., ECF No. 18. The 21 motion is fully briefed, and the Court finds the matter suitable for decision without oral argument 22 pursuant to Civil Local Rule 7-1(b). After careful consideration, the Court GRANTS IN PART 23 and DENIES IN PART Apple’s motion. 24 I. BACKGROUND 25 The facts of this case are not new to the Court. More than a decade ago, other named 26 plaintiffs brought nearly identical claims on behalf of putative California and nationwide classes in 27 a case before this Court. Orshan v. Apple, No. 5:14-cv-05659 (N.D. Cal.) (“Orshan”). In 1 September 2024, the Court declined to certify any nationwide class in Orshan, finding that 2 common legal issues did not predominate on a nationwide basis because the class claims involved 3 the application of materially different state laws. Orshan, ECF No. 228 at 24. Plaintiffs in this 4 case were part of that putative nationwide class. On June 23, 2025, about nine months after class 5 certification was denied, Plaintiffs filed the instant action, raising substantially similar claims 6 under Illinois, New Jersey, Michigan, and Washington law. See Compl. ¶¶ 62–64 (alleging that 7 the complaints in Orshan “allege substantially similar facts, are based on similar evidence, bring 8 similar claims, and involve the same defendant as the instant action”). 9 As in Orshan, Plaintiffs claim that Apple misrepresented the available storage capacity of 10 16 GB iPhones and iPads with iOS 8 preinstalled. Id. ¶ 1. Apple allegedly advertised that 16 GB 11 iPhones and iPads would give users the full 16 GB of storage space for their personal use, when in 12 reality, consumers could not access a portion of that space occupied by the iOS 8 operating system 13 and unremovable applications. Id. ¶¶ 32–33. Plaintiffs assert that Apple’s misrepresentations and 14 omissions violate four state consumer protection laws: the Illinois Consumer Fraud and Deceptive 15 Business Practices Act (“ICFA”), 815 Ill. Comp. Stat. 505, et seq., Compl. ¶¶ 68–76 (Count I); the 16 New Jersey Consumer Fraud Act (“NJCFA”), N.J. Stat. Ann. § 56:8-1, et seq., Compl. ¶¶ 77–88 17 (Count II); the Michigan Consumer Protection Act (“MCPA”), Mich. Comp. Law § 445.901, et 18 seq., Compl. ¶¶ 89–97 (Count III); and the Washington Consumer Protection Act (“WCPA”), 19 Wash. Rev. Code § 19.86.010, et seq., Compl. ¶¶ 98–114 (Count IV). 20 Plaintiffs bring their claims in their individual capacities and on behalf of four putative 21 classes of purchasers from their respective states. Compl. ¶¶ 51–54. Specifically, they propose 22 state classes of “all persons who purchased new 16GB iPhones or iPads in [Illinois, New Jersey, 23 Michigan, and Washington] with iOS 8 preinstalled, between September 17, 2014, and September 24 30, 2016, for purposes other than resale or distribution.” Id. 25 II. LEGAL STANDARD 26 To survive dismissal, Plaintiffs’ complaint must allege “sufficient factual matter, accepted 27 as true, to state a claim to relief that is plausible on its face.” See Ashcroft v. Iqbal, 556 U.S. 662, 1 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)) (internal quotations 2 omitted). The Court accepts well-pled allegations in the Complaint as true but does not afford 3 unsupported legal conclusions the same treatment. Iqbal, 556 U.S. at 678 (citing Twombly, 550 4 U.S. at 555). As such, “[t]hreadbare recitals of the elements of a cause of action supported by 5 mere conclusory statements” are insufficient to state a plausible claim for relief. Id. 6 For claims sounding in fraud, Plaintiffs must also satisfy Rule 9(b)’s heightened pleading 7 standard. Rule 9(b) requires that Plaintiffs “state with particularity the circumstances constituting 8 fraud or mistake” (Fed R. Civ. P. 9(b)), including the “who, what, when, where, and how of the 9 misconduct charged.” Bodenburg v. Apple Inc., 146 F.4th 761, 771 (9th Cir. 2025) (quoting Vess 10 v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1106 (9th Cir. 2003)). To satisfy this standard, 11 Plaintiffs must allege what is false or misleading about Apple’s statements and why they are false. 12 Id. (citation omitted). 13 Additionally, Rule 23(d)(1)(D) provides that a court may “require that the pleadings be 14 amended to eliminate allegations about representation of absent persons and that the action 15 proceed accordingly.” Fed. R. Civ. P. 23(d)(1)(D). Class allegations may be stricken at the 16 pleading stage if the complaint has “obvious defects,” such as timeliness, “that cannot be cured 17 through class discovery and the class certification process.” See Roberts v. Wyndham Int’l, Inc., 18 2012 WL 6001459, at *3 (N.D. Cal. Nov. 30, 2012); Torres v. Wells Fargo Bank, 2018 WL 19 6137126, at *4 (C.D. Cal. Aug. 28, 2018) (striking class allegations as untimely). 20 III. DISCUSSION 21 In its motion, Apple asserts four grounds for dismissal. First, Plaintiffs’ class claims under 22 Illinois, New Jersey, and Michigan law are time-barred under the relevant statutes of limitations, 23 and the class-action tolling doctrine is inapplicable. Second, all of Plaintiffs’ Washington-law 24 claims are untimely under the WCPA’s statute of limitations and were not equitably tolled. Third, 25 Plaintiffs fail to plausibly allege that reasonable consumers would be deceived by Apple’s “16 26 GB” statements. And fourth, Plaintiffs have not pled their claims with the particularity required 27 by Rule 9(b). The Court takes each in turn. A. Statutes of Limitations and Tolling 1 A claim may be dismissed under Rule 12(b)(6) when it is “apparent on the face of the 2 complaint” that the claim is “barred by the applicable statute of limitations.” Von Saher v. Norton 3 Simon Museum of Art at Pasadena, 592 F.3d 954, 969 (9th Cir. 2010) (citing Huynh v. Chase 4 Manhattan Bank, 465 F.3d 992, 997 (9th Cir. 2006)). Dismissal for this reason is only appropriate 5 when “it appears beyond doubt that the plaintiff can prove no set of facts that would establish the 6 timeliness of the claim.” Id. (quoting Supermail Cargo, Inc. v. U.S., 68 F.3d 1204, 1206 (9th Cir. 7 1995)).

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Kim Kempf, et al. v. Apple Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/kim-kempf-et-al-v-apple-inc-cand-2026.